MACRO Systems
MACRO Systems is a Hong Kong-based IT services provider (founded 1997, subsidiary of CITD/SEHK:8178) delivering HCI, VDI, cloud, cybersecurity, managed services, and AI analytics to enterprise customers in financial services, retail, education, and public sector across Greater China.
- Company typePrivate
- Founded1997
- HeadquartersKwun Tong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MACRO Systems does
MACRO Systems Limited is a Hong Kong-based IT services provider founded in 1997, operating as a wholly-owned subsidiary of China Information Technology Development Limited (CITD, SEHK: 8178). The company delivers enterprise IT consultancy, project management, and managed services across Hong Kong and the Greater China region (with an operation office in Guangzhou), serving customers in financial services, retail, property development, publishing, manufacturing, public sector, and education. Its portfolio spans Hyper-converged Infrastructure (HCI), Virtual Desktop Infrastructure (VDI), Cloud Solutions (M365, migration, backup, and a cross-border GO-China offering), Cyber Security, and AI-powered analytics products branded as AI BOOSTER and AI Retail Solution, supplemented by the PrimeServe managed service with a 1-hour incident response guarantee.
The underlying technology stack is a multi-vendor integration layer combining Huawei infrastructure (including FusionServer and big data platforms powering the DataCube Research Center), Nutanix HCI, Lenovo hardware, Citrix XenMobile, Veeam data protection, Microsoft 365 / FSLogix, Menlo Security email isolation, Cloudian software-defined storage, and IBM systems, orchestrated through the company's ISO 27001:2013 and ISO/IEC 20000-1:2011 certified delivery framework. AI capabilities leverage Tensorflow and Mindspore frameworks for predictive analytics and data modeling via the DataCube partnership with Hong Kong Polytechnic University.
The business model combines direct enterprise sales (consultative, contact-based pricing with no public tiers) and a managed services motion (PrimeServe and Cloud Managed Service) on multi-year contracts, supported by a vendor channel ecosystem with Huawei 5-Star, Lenovo Platinum, IBM Silver, Hitachi Vantara Silver, Citrix, and Veeam partnership tiers. Customer acquisition is augmented by event marketing (Cloud Expo Asia HK, Learning and Teaching Expo, GS1 seminars), webinars, and a multilingual digital presence, with revenue streams spanning professional services, managed services, cloud services, and one-time solution sales of HCI, VDI, cybersecurity, and cloud solutions.
MACRO Systems firmographics
Firmographics- Name
- MACRO Systems
- Legal name
- Macro Systems Limited
- Website
- https://macro.com.hk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MACRO Systems is a Hong Kong-based IT services provider (founded 1997, subsidiary of CITD/SEHK:8178) delivering HCI, VDI, cloud, cybersecurity, managed services, and AI analytics to enterprise customers in financial services, retail, education, and public sector across Greater China.
- Ownership category
- akta.pro rank
MACRO Systems industry classification
Industry- Product category
- IT Managed Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)
- akta.pro secondary industries
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), HCI & Integrated Systems (Compute + Storage) (HDABADAD), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC), Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)
Keywords
Where MACRO Systems is headquartered
LocationHeadquarters
- HQ city
- Kwun Tong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
MACRO Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional IT Services: Professional IT Consultancy Services including solution design, requirements analysis, and strategic IT planning. Project management and implementation services for infrastructure deployments.
- IT Managed Services (PrimeServe): Recurring managed service contracts providing ongoing IT support, system monitoring, and maintenance. Features 1-hour response guarantee for incident support across regions.
- Cloud Managed Services: Ongoing cloud infrastructure management, optimization, and support services.
- Solution Sales: One-time project-based sales of HCI, VDI, cybersecurity, and cloud solutions including hardware, software licensing, and implementation.
- Cloud Solution Services: Cloud migration, deployment, and backup services with specialized offerings like GO-China Cloud for cross-border data compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consultative enterprise pricing - no public pricing tiers available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
MACRO Systems product offering
Product offeringCore offering
MACRO Systems provides integrated IT solutions and managed services to enterprises in Hong Kong and Greater China. Its core offerings include Hyper-converged Infrastructure (HCI), Virtual Desktop Infrastructure (VDI), cloud solutions, cybersecurity, and AI-powered analytics (AI BOOSTER and AI Retail Solution). The company also delivers professional IT consultancy, project management, and managed services via its PrimeServe brand, which features a guaranteed 1-hour incident response for cross-border support.
Product overview
MACRO Systems is an IT services provider established in 1997, offering a comprehensive portfolio of technology solutions. Their core offerings include AI-powered analytics (AI BOOSTER and AI Retail Solution for business intelligence), Hyper-converged Infrastructure (HCI) for enterprise computing, Virtual Desktop Infrastructure (VDI) for mobile workforce enablement, Cloud Solutions (including M365 integration, migration, and backup services), and Cyber Security protection. The company provides professional services including IT Consultancy, Project Management, IT Managed Services (PrimeServe with 1-hour response guarantee), and Cloud Managed Services. Their solutions target enterprise digital transformation across industries including retail, education, manufacturing, and financial services in the Greater China region.
Differentiator
Problem solved
Functional benefit
Brands
- PrimeServe: IT Managed Service offering one-stop IT management support service
- AI Booster
- AI Retail Solution
- Gen-Z Workspace
- Education Cloud Solution
- Enterprise Cloud Drive (ECD)
Quantifiable outcome
- 75% faster compatibility testing and application deployment with VDI solution
- +4 more outcomes
Companies that use MACRO Systems
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
MACRO Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature8 records
MACRO Systems partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and flagship.
- VeeamcoreJoint event 'Safeguard Your M365 Data by Veeam Data Cloud' hosted in partnership with Veeam for data protection solutions.
- GS1minorMacro Systems was invited by GS1 to attend and deliver a speech at the 'Go Digital Seminar', addressing retail digital transformation opportunities.
- DataCubecoreDataCube is a leading provider of intelligent data solutions with top data scientists from North America and Asia. Supported by Macro Systems' integrated technology platform and quality management for predictive analysis solutions.
- Hong Kong Polytechnic UniversityminorCollaboration for AI-BOOK training program. DataCube and Macro Systems joined hands to conduct big data and AI training, conducive to interdisciplinary research and business sector coordination.
- Huawei Technology Co., Ltd.coreLong-standing 5-year strategic partnership. Macro Systems is Huawei 5-Star IT Certified Service Partner and 4-Star Channel Partner. DataCube Research Center utilizes Huawei's hardware technology. Multiple awards including Distinguished Service Partner and Excellent Partner 2018.
- CITD (China Information Technology Development Limited)flagshipCITD is the parent company of Macro Systems (SEHK: 8178). As a member of CITD group, Macro Systems leverages the parent company's resources and market position. The group jointly established DataCube Research Center for big data applications in Hong Kong.
- NutanixcoreMacro X Nutanix partnership for hybrid cloud solutions. Joint webinars and solution development featuring Nutanix AHV virtualization and XI Clusters for enterprise cloud migration.
- LenovocorePlatinum level partner status. Joint workshops promoting HCI and Software Define Storage solutions including Cloudian partnership for storage products and Nutanix HX series.
- IBMcoreIBM PartnerWorld Program Silver Partner. Historical Gold Business Partner status. Partnership for enterprise solutions and IBM Power Machine Hardware deployments.
- CitrixcoreMacro Systems X Citrix partnership delivering enterprise mobility management solutions. Deploy Citrix XenMobile in as little as two hours for comprehensive MDM, MAM, MCM, and secure network gateway capabilities.
- MicrosoftcorePartnership for Microsoft 365 solutions and FSLogix unified desktop technology. Cloud Solution for M365 offered as part of cloud portfolio.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
MACRO Systems competitors and assessment
Company assessmentDirect peers
- Microware Limited: Hong Kong IT services and solutions company delivering enterprise infrastructure, cloud, and managed services to mid-market and enterprise customers — directly comparable in size and HK-centric focus.
- Computer And Technologies Holdings Limited (C&T): HK-listed IT solutions and managed services provider serving enterprise, public sector, and FSI clients with similar application, cloud, and managed service offerings — a like-for-like HK comparable.
- PCCW Solutions: Enterprise IT services arm of PCCW, delivering managed services, cloud, security, and digital transformation to HK and Greater China enterprises — directly competes for the same enterprise IT outsourcing and integration mandates as Macro.
- CITIC Telecom International CPC (CITIC CPC): Greater China managed services and cloud provider offering cross-border IT services to enterprises — overlaps with Macro's PrimeServe managed service and GO-China cross-border cloud positioning.
- ChinaSoft International Limited: Listed Chinese IT services group with significant Greater China enterprise and government exposure, providing cloud, big data, and managed services — competes for the cross-border enterprise mandates Macro targets.
- Digital China Holdings Limited: Greater China IT distribution and services company with deep vendor ties (including Lenovo and Huawei ecosystems) — comparable as a multi-vendor enterprise IT services and solutions provider in the same geography.
- Automated Systems Holdings Limited: Hong Kong-listed IT services firm providing IT solutions, managed services, and consulting to enterprise and public sector clients across HK and Greater China — the closest direct comparable in scale and service mix to Macro Systems.
Others
- Lenovo: Global infrastructure OEM and Platinum-level technology partner of Macro Systems — comparable as a key supply-side ecosystem participant whose HCI/SDI roadmap and partner program economics directly shape Macro's solution resale economics.
Broad incumbents
- Nutanix: Global HCI and hybrid cloud platform vendor; both a key Macro partner and an indirect competitor as Nutanix continues to push direct enterprise sales that could compress partner-led HCI integration economics.
Regional players
- SiS International Holdings Limited: Hong Kong-based IT distribution and services group focused on regional enterprise channel — comparable as a regional HK IT distribution/services peer, though more distribution-weighted than Macro's services-led mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MACRO Systems social profiles
Digital presenceMACRO Systems compliance and trust
Trust signalCompliance6 records
MACRO Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
MACRO Systems leadership team
Management profileNumber of profiles
Profiles2 records
MACRO Systems subsidiaries and ownership
Company hierarchySubsidiaries1 record
MACRO Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MACRO Systems M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MACRO Systems
What does MACRO Systems do?
MACRO Systems provides integrated IT solutions and managed services to enterprises in Hong Kong and Greater China. Its core offerings include Hyper-converged Infrastructure (HCI), Virtual Desktop Infrastructure (VDI), cloud solutions, cybersecurity, and AI-powered analytics (AI BOOSTER and AI Retail Solution). The company also delivers professional IT consultancy, project management, and managed services via its PrimeServe brand, which features a guaranteed 1-hour incident response for cross-border support.
Is MACRO Systems a public or private company?
MACRO Systems is a private company. It is classified as corporate owned and is currently operating.
When was MACRO Systems founded?
MACRO Systems was founded in 1997. It employs 11 to 50 people.
Where is MACRO Systems based?
MACRO Systems is headquartered in Kwun Tong, Hong Kong SAR China, in the Asia region.
How does MACRO Systems make money?
Five revenue lines are on record. Professional IT Services are the primary driver. The others are IT Managed Services (PrimeServe), cloud Managed Services, solution Sales and cloud Solution Services.
Who are MACRO Systems's main competitors?
Direct peers on record are Microware Limited, Computer And Technologies Holdings Limited (C&T), PCCW Solutions, CITIC Telecom International CPC (CITIC CPC), ChinaSoft International Limited, Digital China Holdings Limited and Automated Systems Holdings Limited. Lenovo is listed as an others. Nutanix is listed as a broad incumbent. SiS International Holdings Limited is listed as a regional player.
Does MACRO Systems have an API?
No public API is recorded for MACRO Systems.
What industry is MACRO Systems in?
MACRO Systems's product category is IT Managed Services. Its primary akta.pro industry code is BPAEAJAB, ITIL/ITSM Process Consulting & Implementation, with a secondary code of BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 54151 and its SIC code is 7373.