Guardian Alarm
Guardian Alarm is a privately held, full-service security and monitoring company founded in 1930 and headquartered in Southfield, Michigan, serving residential and commercial customers across six U.S. states through 43+ local offices. It delivers intrusion detection, video surveillance, fire and life safety, access control, and 24/7 professional monitoring.
- Company typePrivate
- Founded1930
- HeadquartersSouthfield, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Guardian Alarm does
Guardian Alarm is a privately held, full-service security and monitoring company headquartered in Southfield, Michigan, founded in 1930 and operating across six U.S. states (Michigan, Ohio, Tennessee, Mississippi, Arkansas, and West Virginia) through 43+ local offices. The company delivers intrusion detection, video surveillance, fire and life safety, access control, and remote video monitoring to two primary customer bases: residential homeowners (via bundled Essentials, Essentials + Video, and Essentials + Smart Home packages) and commercial clients across 14+ verticals including construction, automotive, retail, healthcare, banking, education, cannabis, and fuel & energy. Technology is built around a touchscreen control panel, fully-encrypted smart alarm systems, the MyGuardianAlarm mobile app, and AI-powered video analytics that classify people, animals, and vehicles while suppressing false triggers.
The company monetizes through a recurring monthly monitoring subscription (backed by a 3-year monitoring agreement with credit approval), professional equipment sales and installation, and a Smart Home Pay financing program (zero down, 0% APR via WebBank). Distribution is executed through a sales-led model combining field-based security consultants, an inside sales phone team, a digital quote/quiz funnel, and a Refer-a-Friend referral program. A 24/7 local monitoring center dispatches police, fire, and EMS in response to alarms, smoke, carbon monoxide, and water detection events.
Guardian Alarm has pursued an aggressive acquisition-led growth strategy since 2024, completing six acquisitions — SDG Security (Ohio, 2024-09-30), ProAlert Security Systems (2024-12-19), Frase Protection (Tennessee/Mississippi, 2025-02-19), S&S Security Alarms (Arkansas, 2025-11-20), Controllor Security Systems (Metro Detroit, 2026-01-14), and National Central Alarm Systems (West Virginia, 2026-01-15) — extending its footprint from a Michigan/Ohio core into the broader Midwest and South. The company is led by CEO Brent Uhl, with no disclosed private equity or venture capital ownership.
Guardian Alarm firmographics
Firmographics- Name
- Guardian Alarm
- Legal name
- Guardian Alarm
- Website
- https://guardianalarm.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Guardian Alarm is a privately held, full-service security and monitoring company founded in 1930 and headquartered in Southfield, Michigan, serving residential and commercial customers across six U.S. states through 43+ local offices. It delivers intrusion detection, video surveillance, fire and life safety, access control, and 24/7 professional monitoring.
- Ownership category
- akta.pro rank
Guardian Alarm industry classification
Industry- Product category
- Security Services
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)
- akta.pro secondary industries
- Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Remote Video Monitoring Services (Live/Virtual Guard) (HSAHACAB), Commercial & Industrial Alarm Monitoring (BPAKAFAB), Alarm System Installation, Maintenance & Repair (HSAHAAAD), Maintenance, Monitoring & Support Services for Smart Locks/Access Systems (HSAHAEAL)
Keywords
Where Guardian Alarm is headquartered
LocationHeadquarters
- HQ city
- Southfield
- HQ country
- United States
- HQ region
- North America
Offices43 records
Markets served
Guardian Alarm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Security Monitoring Services: Recurring monthly monitoring fees for residential and commercial security systems, requiring 3-year monitoring agreement with credit approval.
- Equipment Sales and Installation: Sale and professional installation of security hardware including cameras, sensors, control panels, video doorbells, and smart home devices. Equipment and installation fees are extra beyond promotional offers.
- Smart Home Pay Financing: Financing program through WebBank offering 0% APR for customers, providing another revenue stream from financed purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials Package - Smart starter system with intrusion detection |
| Subscription | Monthly | Essentials + Video Package - Intrusion detection plus live video |
| Subscription | Monthly | Essentials + Smart Home Package - Full smart home protection |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Guardian Alarm product offering
Product offeringCore offering
Guardian Alarm sells, installs, and 24/7 professionally monitors home and business security systems, including intrusion alarms, AI-powered video surveillance and analytics, access control, fire and life safety monitoring, mobile security towers, and worker safety solutions. Customers contract for bundled packages (Essentials, Essentials + Video, Essentials + Smart Home) on multi-year monitoring agreements that include free professional installation, the MyGuardianAlarm mobile app, and direct emergency dispatch from a local central monitoring center. Revenue is generated through recurring monthly monitoring subscriptions, equipment sales, professional installation, and a 0% APR Smart Home Pay financing program.
Product overview
Guardian Alarm offers a unified security platform combining home and business security solutions. The core home security offering includes three bundled packages (Essentials, Essentials + Video, Essentials + Smart Home) built around a touchscreen control panel with professional monitoring. The business security portfolio encompasses Remote Video Monitoring, Mobile Security Tower, Fire & Life Safety, Access Control, Video Surveillance, Intrusion Alarms, and Worker Safety. Key technology features include AI-powered video analytics that detect people/animals/vehicles, the MyGuardianAlarm mobile app for remote control, and smart home automation. The company provides free professional installation and 24/7 monitoring services. Recent acquisitions (SDG Security, S&S Security, Controllor Security, National Central Alarm Systems) have expanded their geographic footprint to six states.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Security Packages Bundled residential security packages built around a touchscreen control panel with door/window sensors, motion detection, yard sign, MyGuardianAlarm mobile app, and 24/7 professional monitoring, including the Essentials, Essentials + Video, and Essentials + Smart Home tiers, with free professional installation.
- Business Security Solutions Integrated security and fire protection systems for businesses, monitored 24/7, encompassing access control, video surveillance, intrusion alarms, fire and life safety, remote video monitoring, and worker safety solutions tailored to multiple industry verticals.
- Remote Video Monitoring Professional 24/7 video monitoring service for business properties with live video feeds and AI-powered analytics providing real-time alerts accessible from the panel or mobile device.
- Mobile Security Tower (VGMST) Video-guided mobile security tower providing portable surveillance for construction sites, temporary business locations, and remote sites requiring flexible deployment.
- Access Control Business access control systems for managing and monitoring entry points to commercial properties, integrated with Guardian Alarm's monitoring and video platforms.
- Video Surveillance (Business Cameras) Commercial-grade video surveillance systems with cameras and analytics delivering comprehensive property monitoring for businesses across multiple verticals.
- Intrusion Alarms Burglar alarm systems for business properties with professional 24/7 monitoring and rapid emergency response.
- Fire & Life Safety Monitoring 24/7 local monitoring center alerts police, fire, or EMS and dispatches immediately in the event of smoke, carbon monoxide, or water detection for both residential and commercial properties.
- Worker Safety (Field Employee Emergency Response) Field employee emergency response systems designed to protect workers operating in hazardous, isolated, or remote environments.
- Smart Home Pay Financing Consumer financing program offering zero down, 0% APR financing through WebBank, enabling customers to obtain home security systems with 100% protection today and pay over time.
- Professional Installation Free professional installation service performed by Guardian Alarm security experts from initial consultation through ongoing service for residential and commercial security systems.
- 24/7 Professional Monitoring Round-the-clock professional monitoring from a local central monitoring station, providing break-in prevention, fire and water damage detection, and rapid emergency dispatch under multi-year monitoring agreements.
Quantifiable outcome
- 1619+ customer reviews with positive ratings demonstrating customer satisfaction and retention
- +2 more outcomes
Companies that use Guardian Alarm
Customer profileSegments14 records
Ideal customer profiles2 records
Guardian Alarm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Guardian Alarm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Controllor Security SystemscoreAcquisition completed January 2026. Controllor Security Systems, founded in 1980, had served Metro Detroit communities for more than 40 years. The acquisition expands Guardian Alarm's presence in the Detroit metropolitan area and adds experienced personnel and customer relationships.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Guardian Alarm competitors and assessment
Company assessmentBroad incumbents
- ADT: ADT is the largest professionally installed and monitored home security company in the United States, offering intrusion, video, fire, and smart-home services nationally. It is comparable to Guardian Alarm as the dominant incumbent in the same core category (monitored security) and a key competitor in overlapping markets.
- Vivint Smart Home: Vivint is a national smart-home security provider combining professionally installed systems with 24/7 monitoring, video, and home automation. It directly competes with Guardian Alarm in the professionally-installed, smart-home-integrated segment at a national scale.
- Comcast Xfinity Home: Xfinity Home is Comcast's professionally installed and monitored home security service, bundled with broadband and smart-home offerings. It is comparable to Guardian Alarm as a professionally monitored security provider competing on multi-service bundling and convenience.
Direct peers
- Brinks Home: Brinks Home is a monitored home security company offering intrusion, video, and smart-home integration via professional installation. It is a direct comparable to Guardian Alarm in business model (subscription monitoring, professionally installed hardware, multi-year contracts).
- Vector Security: Vector Security is a privately held, regional monitored security provider serving the eastern U.S. with intrusion, video, fire, and access-control solutions. It is comparable to Guardian Alarm as a similarly sized regional full-service security operator with a multi-state footprint and similar customer mix.
- CPI Security: CPI Security is a regional monitored home and business security provider in the Southeast U.S., offering professionally installed systems with 24/7 monitoring. It is comparable to Guardian Alarm in operating model (regional, professionally installed, recurring monitoring revenue, multiple verticals).
- Ackerman Security: Ackerman Security is a regional monitored security provider serving the Mid-Atlantic and Southeast with home and commercial intrusion, video, and access control. Comparable to Guardian Alarm as a similarly structured regional alarm company with professional installation and monitoring.
- SimpliSafe: SimpliSafe is a leading DIY-installed home security company offering self-monitoring and optional professional monitoring. It is comparable to Guardian Alarm as a direct competitor in the home-security monitoring category, primarily competing on price, ease of install, and contract flexibility.
- Ring (Amazon): Ring, owned by Amazon, offers DIY video doorbells, cameras, and home security with optional professional monitoring via Ring Alarm. It is comparable to Guardian Alarm in the residential security and video-monitoring category and represents the leading DIY/tech-giant threat to traditional installers.
Emerging players
- Frontpoint Home Security: Frontpoint is a DIY-installed home security company with optional professional monitoring, emphasizing smart-home integration and mobile-first customer experience. It is comparable to Guardian Alarm in the home-security monitoring category as a digitally native challenger targeting the same residential customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Guardian Alarm social profiles
Digital presenceGuardian Alarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guardian Alarm leadership team
Management profileNumber of profiles
Profiles2 records
Guardian Alarm subsidiaries and ownership
Company hierarchySubsidiaries4 records
Guardian Alarm funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guardian Alarm M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guardian Alarm
What does Guardian Alarm do?
Guardian Alarm sells, installs, and 24/7 professionally monitors home and business security systems, including intrusion alarms, AI-powered video surveillance and analytics, access control, fire and life safety monitoring, mobile security towers, and worker safety solutions. Customers contract for bundled packages (Essentials, Essentials + Video, Essentials + Smart Home) on multi-year monitoring agreements that include free professional installation, the MyGuardianAlarm mobile app, and direct emergency dispatch from a local central monitoring center. Revenue is generated through recurring monthly monitoring subscriptions, equipment sales, professional installation, and a 0% APR Smart Home Pay financing program.
Is Guardian Alarm a public or private company?
Guardian Alarm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guardian Alarm founded?
Guardian Alarm was founded in 1930. It employs 501 to 1,000 people.
Where is Guardian Alarm based?
Guardian Alarm is headquartered in Southfield, United States, in the North America region.
How does Guardian Alarm make money?
Three revenue lines are on record. Security Monitoring Services are the primary driver. The others are equipment Sales and Installation and smart Home Pay Financing.
Who are Guardian Alarm's main competitors?
Broad incumbents on record are ADT, Vivint Smart Home and Comcast Xfinity Home. Direct peers are Brinks Home, Vector Security, CPI Security, Ackerman Security, SimpliSafe and Ring (Amazon). Frontpoint Home Security is listed as an emerging player.
Does Guardian Alarm have an API?
No public API is recorded for Guardian Alarm.
What industry is Guardian Alarm in?
Guardian Alarm's product category is Security Services. Its primary akta.pro industry code is HSAHAAAA, Professional Monitoring (Burglar/Intrusion), with a secondary code of HSAHACAH, Residential CCTV & Door/Perimeter Surveillance Packages. Its NAICS code is 56162 and its SIC code is 7381.