Safelite

What Safelite does

Safelite Group, Inc. is the largest U.S. provider of vehicle glass repair, replacement, and ADAS recalibration services, operating more than 800 locations across all 50 states with mobile service covering 97% of U.S. drivers. Founded in 1947 and headquartered in Columbus, Ohio, the company employs 16,000+ associates, including 6,000+ technicians, and serves approximately 6.2 million auto glass customers annually through its Safelite AutoGlass consumer brand, with leadership stating the total customer base reaches nearly 11 million across all operations. The company is a wholly-owned subsidiary of Belron, the world's largest vehicle glass group operating in 41 countries.

The core product portfolio spans windshield repair and replacement, back and side window replacement, mobile auto glass service, power window repair, commercial and fleet glass services, and post-replacement ADAS camera recalibration. Safelite Solutions, the B2B division, acts as a third-party administrator for 180+ insurance and fleet companies (including 19 of the top 30 P&C insurers), managing a network of approximately 9,000 providers and operating four national contact centers. In November 2025, Safelite launched two AI-enabled products: Scarlett, a 24/7 multimodal consumer AI agent for booking and vehicle identification, and Agent-Maker, an AI claims management tool for insurance carriers.

Safelite's revenue model combines transactional per-job consumer pricing (quote-based, with promotional packages such as a Premium bundle of glass plus wipers plus rain repellent, and flexible/buy-now-pay-later financing) with managed-services revenue from Safelite Solutions' TPA operations for insurers and fleets. Go-to-market is dual: direct-to-consumer via website, mobile app, phone, and walk-in, supplemented by insurance- and fleet-driven demand channeled through the Solutions network. The company has pursued an aggressive M&A consolidation strategy, completing at least eight U.S. regional acquisitions between 2022 and 2024, while also executing layoffs and regional leadership restructuring in 2024 to rationalize post-acquisition integration.

Name

Safelite

Legal name

Safelite Group, Inc.

Website

https://safelite.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Safelite is the U.S. leader in auto glass repair, replacement, and ADAS recalibration, operating 800+ locations nationwide and serving 6.2 million consumers plus 180+ insurance and fleet clients annually as a subsidiary of Belron.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auto Glass Repair and Replacement Services: Primary revenue stream from windshield repair, windshield replacement, back glass replacement, side window replacement, and power window repair services delivered to individual consumers and commercial customers. Services are available both at shop locations and via mobile technicians who come to the customer's location. Revenue is generated through direct customer payment and insurance claim processing.
2. Safety Systems Recalibration: ADAS camera recalibration services performed after windshield replacement to ensure proper functioning of advanced driver assistance systems. This is offered as part of the windshield replacement service or as a standalone service.
3. Claims Management Services (Safelite Solutions): Third-party administrator services for insurance and fleet companies, processing auto glass claims including Managed Glass Programs, First Notice of Loss, Statements, Desk Reviews, and Claims Resolution. Manages a network of approximately 9,000 network providers and operates four national contact centers.
4. Commercial and Fleet Services: Auto glass repair and replacement services for commercial vehicle fleets, including large vehicles and trucks, provided through dedicated commercial service operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Safelite is the nation's leading auto glass repair, replacement, and ADAS recalibration company. It serves individual consumers and commercial customers through 800+ shop locations and mobile service in all 50 states, covering 97% of U.S. drivers. The company also operates Safelite Solutions, a third-party claims administrator processing P+C glass claims for 180+ insurance and fleet companies via a network of approximately 9,000 providers.

Product overview

Safelite is a vehicle glass services and recalibration company offering a comprehensive portfolio of products and services centered on auto glass repair and replacement. The core offering consists of windshield repair, windshield replacement, back glass replacement, side window replacement, and mobile auto glass repair services available across all 50 states. The company also provides related services including power window repair, safety systems recalibration (ADAS), and commercial vehicle glass services. The product portfolio includes two primary sub-brands: Safelite AutoGlass serves individual consumers through over 800 locations, while Safelite Solutions handles claims management for insurance and fleet companies. Recent technology additions include AI-powered customer service through Scarlett (a 24/7 chat/voice agent) and Agent-Maker (an AI claims management tool for insurance carriers).

Differentiator

Problem solved

Functional benefit

Brands

• Safelite AutoGlass: The primary consumer-facing brand for auto glass repair, replacement, and recalibration services.
• Safelite Solutions

Products and services

• Windshield Repair Professional windshield chip and crack repair services to prevent damage from spreading and restore glass integrity, available to individual vehicle owners and delivered via mobile or in-shop service.
• Windshield Replacement Full windshield replacement services using high-quality glass with mobile and in-shop options across all 50 states, available to individual vehicle owners and commercial customers.
• Back Glass Replacement Rear windshield replacement services for all vehicle types with mobile service availability for individual vehicle owners.
• Side Window Replacement Replacement services for all side windows including quarter, second-row, and cargo windows for individual vehicle owners.
• Mobile Auto Glass Repair On-site auto glass repair and replacement services where technicians come to the customer's location (home, work, or other), available across 97% of U.S. drivers in all 50 states.
• Power Window Repair Repair services for vehicle power window mechanisms and components for individual vehicle owners.
• Safety Systems Recalibration Camera and sensor recalibration services for advanced driver assistance systems (ADAS) following windshield replacement to ensure proper functioning of forward collision warning, lane departure warning, and other safety features.
• Commercial Repair and Replace Auto glass repair and replacement services for commercial vehicles and large fleet operations, provided through dedicated commercial service operations.
• Safelite Solutions Claims Management Third-party administrator services that process P+C auto glass claims for over 180 insurance and fleet companies, including Managed Glass Programs, First Notice of Loss, Desk Reviews, and Claims Resolution across a network of approximately 9,000 providers.

Quantifiable outcome

• 6.2 million customers served annually by auto glass division
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• Nexstar Media GroupminorGTM or Marketing Partner · 18 December 2025Safelite serves as overarching sponsor of Nexstar's 'My American Story' campaign featuring everyday Americans sharing stories of triumph and patriotism. Campaign delivered through Nexstar's network of 200 stations, CW Network, CW Sports, and News Nation.
• Foster LoveflagshipStrategic or Co-development Partner · 23 October 2024Safelite Foundation partnership with Foster Love, a national nonprofit dedicated to improving the lives of children in foster care. Safelite Foundation committed $1 million donation and 100,000 volunteer hours to impact foster children nationwide. Each associate is given one shift of paid volunteer time off to serve annually.
• BelroncoreOthersBelron is the parent company of Safelite Group. Safelite is a subsidiary of Belron, the world's largest family of auto glass companies, operating in 41 countries across six continents through wholly owned businesses and franchises.
• Ohio State AthleticscoreGTM or Marketing PartnerCorporate sponsorship of Ohio State University athletics program. Since 2014, Safelite logo displayed on Ohio Stadium field goal netting. Starting 2022, Safelite became first company to sponsor field logos on Safelite Field inside Ohio Stadium. Partnership includes donating to local programs for every point or field goal the Buckeyes score at home games during a season.
• Columbus Blue JacketsminorGTM or Marketing PartnerPartnership with Ohio's only NHL team around community engagement initiatives including youth opportunities, hospital visits, and blood drives. Focus on providing opportunities for local youth and supporting community programs.
• Insurance and Fleet Companies (180+)flagshipChannel Partner/ Reseller/ DistributorSafelite Solutions provides claims management services as third-party administrator for over 180 insurance and fleet companies, including 19 of the top 30 property and casualty insurance companies. Services include Managed Glass Programs, First Notice of Loss, Statements, Desk Reviews, and Claims Resolution.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Belron: Safelite's parent company and operator of parallel auto glass brands globally (including Carglass in Europe, O'Brien in Australia, Smith & Smith in New Zealand). Directly comparable as the worldwide leader in the same windshield repair, replacement, and recalibration category.
• Glass America: Independent U.S. auto glass repair and replacement company operating across multiple states with shop and mobile service. Closest direct competitor to Safelite in product scope (windshield, side, rear), distribution model (mobile + shop), and customer segments (consumer + insurance).
• Novus Glass: Specialized windshield repair franchise network focused on chip and crack repair. Directly comparable as a windshield-repair specialist serving insurance and consumer channels, though smaller in national footprint than Safelite.

Broad incumbents

• Caliber Collision: Largest U.S. collision repair chain, including auto glass services alongside bodywork. Comparable as a multi-location collision and glass provider serving insurance carriers and fleet customers, though with a broader, glass-as-add-on offering rather than Safelite's glass-focused model.
• Gerber Collision & Glass: National collision repair network with a dedicated glass service line, serving insurance carriers and individual vehicle owners. Comparable as a large multi-site provider with overlapping shop footprint, insurance channel relationships, and glass service capabilities.
• Crash Champions: U.S. collision repair chain with auto glass offerings that handles insurance-driven volume across multiple states. Comparable as a multi-shop incumbent competing for insurance-approved auto glass work alongside broader collision services.
• Service King Collision: National collision repair chain with auto glass capabilities serving insurance and consumer customers. Comparable as a multi-site provider in the same insurance-channel and glass-replacement ecosystem, though broader than glass-only.
• Boyd Group: Public Canadian operator of collision and glass repair facilities across North America. Comparable as a multi-site, multi-country auto glass and collision services operator with insurance channel relationships and a glass-focused service offering.
• Maaco: Largest U.S. automotive paint and refinishing franchise system with some glass offerings through affiliated locations. Comparable as a national multi-site auto services brand, though primarily paint-focused rather than glass-focused.

Others

• Mitchell International: Provider of claims management software and business solutions to U.S. P&C insurers. Comparable as the technology backbone for many of the same carrier claims workflows that flow through Safelite Solutions, making it an adjacent ecosystem participant rather than a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@safelite
• Facebookfacebook.com/safelite
• LinkedInlinkedin.com/company/safelite-autoglass
• Instagraminstagram.com/safelite
• Xx.com/safelite

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safelite