AllTerra Central
- Company typePrivate
- Founded1984
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
AllTerra Central firmographics
Firmographics- Name
- AllTerra Central
- Legal name
- AllTerra Central, Inc.
- Website
- https://allterracentral.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where AllTerra Central is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AllTerra Central business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sales of new, used, and refurbished surveying, mapping, GIS, and construction equipment including GNSS receivers, total stations, 3D scanners, data collectors, and accessories from brands like Trimble, Nikon, and Spectra Precision.
- Equipment Rentals: Rental programs for surveying equipment including GNSS systems, total stations, and mobile mapping solutions with flexible terms and quick delivery.
- Subscription Services: Trimble Catalyst GNSS subscriptions (meter, sub-meter, decimeter, precision levels) and TerraFlex GIS software subscriptions sold on monthly and annual billing cycles.
- Training Services: AllTerra Academy provides training courses for equipment and software including TerraFlex, TerraSync, Uinta, ESRI Field Maps, Catalyst setup, and Trimble Business Center courses.
- Service and Repair: Equipment repair and calibration services through seven certified service centers with same-day and next-day turnaround options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Trimble R980 GNSS System - $22,880.74 (subscription) to $34,718.80 (perpetual) |
| One time/ perpetual license | Monthly | Used/Refurbished Equipment - $4,495 to $39,995 |
| Hybrid | Monthly | Trimble Catalyst DA2 - $455 hardware + subscription |
| Subscription | Annual | Trimble TerraFlex - $50/month (starter) to $695/year (premium) |
| Unit Pricing | Pay-as-you-go | Rental Rates - Variable by equipment |
| One time/ perpetual license | Annual | Construction Lasers - $1,185 to $8,950 |
| One time/ perpetual license | Annual | TruPulse Laser Rangefinders - $650 to $1,995 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
AllTerra Central product offering
Product offeringCore offering
AllTerra Central is an authorized dealer and distributor of new, used, and refurbished surveying, mapping, and GIS equipment, primarily Trimble products, along with complementary lines such as Nikon, Spectra Precision, SECO, and TruPulse. Beyond equipment sales, the company offers equipment rentals, repair services across certified service centers, real-time GNSS correction services (RTKNET and RTX), the Trimble Catalyst software-as-a-service subscription, and training through AllTerra Academy.
Product overview
AllTerra Central is a surveying, mapping, and GIS equipment distributor offering a comprehensive portfolio of hardware products across multiple categories. The product lineup centers on Trimble-brand GNSS receivers (including R12i, R12, R780, R980, SPS986, and Catalyst systems), total stations (SX12/SX10 scanning stations, S9/S7/S5 robotic stations, Nikon N-series), 3D laser scanners (Trimble X7), data collectors (TSC710, TSC7-2), digital levels (Trimble DiNi), and mobile mapping systems (MX90). Construction laser products include Spectra Precision levels, slope lasers, and pipe lasers, along with Nikon auto levels and theodolites. Laser rangefinders from Laser Technology (TruPulse L2, 360i, 200X, 200i) and Juniper Systems handhelds (Archer 4) serve GIS/mapping needs. Supporting accessories include SECO tripods, tribrachs, range poles, prisms, batteries, cables, and cases from various manufacturers. Services include equipment rentals, AllTerra Academy training for Trimble software (TerraFlex, TerraSync, TBC), and real-time correction services (RTKNET, RTX). The company positions itself as the #1 Trimble dealer worldwide, with 7 certified service centers offering same-day and next-day repairs.
Differentiator
Problem solved
Functional benefit
Products and services
- GNSS Surveying Receivers
- Trimble Alloy GNSS Receiver
- Scanning Total Stations
- Mechanical and Robotic Total Stations
- 3D Laser Scanners
- Data Collectors and Field Tablets
- Mobile Mapping Systems
- Digital Levels
- Geodetic Antennas
- Construction Lasers
- Auto Levels
- Laser Rangefinders
- Rugged Handheld Devices
- SECO Survey Accessories
- Used and Refurbished Equipment
- Equipment Rentals
- RTKNET Real-Time Corrections
- RTX Correction Service
- Trimble Catalyst Subscription
- AllTerra Academy Training
- Service and Repair
Quantifiable outcome
- Same-day and next-day equipment repairs available
- +1 more outcomes
Companies that use AllTerra Central
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
AllTerra Central technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AllTerra Central partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and supporting.
- TrimblecorePrimary vendor and strategic partnership as the #1 Trimble Dealer worldwide. AllTerra Central sells the full range of Trimble surveying, mapping, and GIS products including GNSS receivers, total stations, 3D scanners, data collectors, and software.
- BuildingPoint CentralcoreRelated company focused on building construction surveying solutions, serving as a sister brand within the AllTerra network.
- NikonmajorAuthorized dealer for Nikon surveying equipment including total stations, levels, and theodolites.
- Spectra PrecisionmajorAuthorized dealer for Spectra Precision construction lasers, levels, and machine control products.
- SECOmajorMajor supplier of surveying accessories including tripods, bipods, tribrachs, poles, and leveling rods. One of the most featured accessory brands on the website.
- Juniper SystemssupportingAuthorized dealer for Juniper Systems rugged handheld devices and data collectors for field data collection.
- Laser Technology, Inc.supportingAuthorized dealer for TruPulse laser rangefinders used in surveying and mapping applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AllTerra Central competitors and assessment
Company assessmentDirect peers
- GeoShack: Authorized Trimble surveying and construction equipment dealer across multiple US regions. Directly comparable as a Trimble-channel distributor of GNSS, total stations, and machine control products to overlapping surveying/construction customers.
- Duncan-Parnell: Southeast US surveying, mapping, and GIS equipment distributor (also a Trimble dealer). Directly comparable business model: multi-brand hardware distribution, software subscriptions, training, and technical services to professional surveyors.
- Frontier Precision: US surveying, GIS, and construction technology distributor with Trimble, Trimble Mapping, and GNSS partnerships. Comparable in offering the full Trimble geospatial stack plus service, training, and rentals across a multi-state US footprint.
- SITECH (Trimble Construction dealer network): Network of Trimble authorized construction technology dealers selling machine control, GNSS, and site positioning systems. Highly comparable distribution model focused on construction professionals, complementary to AllTerra's surveying-heavy mix.
- BuildingPoint Central: Sister entity within the AllTerra network focused on building construction surveying solutions. Directly comparable in Trimble construction technology distribution to contractors and builders, sharing customer overlap and brand relationships.
Regional players
- Position Partners: Asia-Pacific Trimble geospatial and construction dealer offering GNSS, total stations, scanning, rentals, training, and support. Comparable in product breadth and service model, but operating in Australia/NZ/SE Asia rather than the US Southwest.
Broad incumbents
- Trimble Inc. The OEM whose product portfolio AllTerra Central distributes. Comparable as a surveying/mapping/construction technology vendor; sets pricing, channel programs, and product roadmap that govern AllTerra Central's economics.
Emerging players
- Kuehn Geomatics: Independent US surveying and geomatics equipment distributor offering Trimble and complementary brands with training and technical support. Comparable in product mix and service offering, smaller in scale and geographic reach than AllTerra.
Others
- Microdrones: Drone manufacturer whose MD-1000 AllTerra Central distributes to surveying customers. Comparable as part of the UAV/aerial mapping product ecosystem AllTerra sells, though Microdrones is a vendor rather than a horizontal competitor.
- Juniper Systems: Manufacturer of rugged handheld data collectors (Archer 4) that AllTerra Central resells to GIS/surveying customers. Comparable as an ecosystem vendor with overlapping end-user base in field data collection workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AllTerra Central social profiles
Digital presenceAllTerra Central financial estimates
Financial estimateRevenue estimate
Valuation estimate
AllTerra Central leadership team
Management profileNumber of profiles
Profiles1 record
AllTerra Central funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AllTerra Central M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AllTerra Central
What does AllTerra Central do?
AllTerra Central is an authorized dealer and distributor of new, used, and refurbished surveying, mapping, and GIS equipment, primarily Trimble products, along with complementary lines such as Nikon, Spectra Precision, SECO, and TruPulse. Beyond equipment sales, the company offers equipment rentals, repair services across certified service centers, real-time GNSS correction services (RTKNET and RTX), the Trimble Catalyst software-as-a-service subscription, and training through AllTerra Academy.
Is AllTerra Central a public or private company?
AllTerra Central is a private company. It is classified as unknown and is currently operating.
When was AllTerra Central founded?
AllTerra Central was founded in 1984. It employs 51 to 100 people.
Where is AllTerra Central based?
AllTerra Central is headquartered in Austin, United States, in the North America region.
How does AllTerra Central make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, subscription Services, training Services and service and Repair.
Who are AllTerra Central's main competitors?
Direct peers on record are GeoShack, Duncan-Parnell, Frontier Precision, SITECH (Trimble Construction dealer network) and BuildingPoint Central. Position Partners is listed as a regional player. Trimble Inc. is listed as a broad incumbent. Kuehn Geomatics is listed as an emerging player. Others are Microdrones and Juniper Systems.
Does AllTerra Central have an API?
No public API is recorded for AllTerra Central.