What Laser Technology does

Laser Technology, Inc. (LTI), founded in 1985 and headquartered in Centennial, Colorado, designs and manufactures laser-based measurement products organized into three divisions. The Traffic Safety division produces handheld lidar speed enforcement devices (LTI 20/20 TruVision, TruCAM II, TruSpeed LR/S/Sxb) plus supporting LaserSoft SpeedCapture and SpeedStat software, sold primarily to municipal, county, and state law enforcement agencies in the US and internationally. The Professional Measurement division sells the TruPulse rangefinder series (200i, 360i, L2, 200X) integrated with TruVector 360° Compass Technology, MapStar TruAngle II encoders, and a suite of LaserSoft Android/iOS applications (Connect, Measure2, MapSmart, Joint Pole, Conductor Clearance, Sag Profiler, Service Drop, TapeDrop, Face Profiler) serving forestry, GIS/mapping, mining, utilities, telecommunications, and public works customers. The Industrial Sensors division offers TruSense laser distance and level sensors (S200–S330, T100, Speed System) configured for OEMs and integrators in flight safety, food processing, and wastewater treatment.

The underlying technology is time-of-flight lidar using infrared GaAs laser diodes (~900 nm wavelength, 3 milliradian beam divergence), FDA Class 1 eye-safe, with proprietary Accuracy Validation firmware, patented DBC tailgating logic, and Bluetooth Low Energy connectivity. The business model is hardware-led with one-time software licenses sold via the License Manager portal: pricing is quote-based for hardware and one-time/perpetual for software (no recurring fees), distributed through direct regional sales managers, an authorized US dealer network, wholly-owned offices in Ireland and UK, and global distributors. Cooperative purchasing contracts (NASPO ValuePoint, HGACBuy) accelerate US public-sector sales. The company is founder-led, privately held, ISO 9001:2015 certified, and has no disclosed funding, M&A, or IPO activity across its 40-year operating history.

Name

Laser Technology

Legal name

Laser Technology, Inc.

Website

https://lasertech.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Laser Technology designs and manufactures lidar-based laser measurement instruments sold to law enforcement agencies (speed and tailgating enforcement), GIS and field-measurement professionals (TruPulse rangefinders), and industrial OEMs (TruSense sensors), distributed globally through direct sales, dealers, and wholly-owned offices in the US, Ireland, and UK.

Ownership category

akta.pro rank

Product category

Laser Measurement Instruments

NAICS

Software Publishers (5132)

SIC

Optical Instruments & Lenses (3827), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

LiDAR & 3D Sensing Modules (HDAHALAG)

akta.pro secondary industries

Optoelectronic Emitters (LED/Laser/VCSEL) (HDAHALAL), Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB)

Keywords

• Lidar speed enforcement
• Laser rangefinders
• Traffic safety equipment
• Forestry measurement tools
• Industrial laser sensors

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Laser Speed Measurement Hardware (Traffic Safety): Sale of lidar-based handheld speed guns including TruVision, TruSpeed series, and TruCAM II products for law enforcement traffic safety applications. One-time hardware purchase with two-year warranty.
2. Laser Rangefinder Hardware (Professional Measurement): Sale of TruPulse series laser rangefinders (200i, 360i, L2, 200X) and accessories for professional field measurement applications. One-time hardware purchase with two-year warranty.
3. Laser Sensor Hardware (Industrial): Sale of TruSense industrial laser sensors for integration into industrial applications including flight safety systems, food processing, and wastewater treatment. Highly configurable sensors for distance, level, position and count measurements.
4. LaserSoft Software Licenses: One-time purchase software licenses for LaserSoft applications including SpeedCapture App, SpeedStat PC, Connect App, Measure2 App, MapSmart, Joint Pole, Conductor Clearance, Sag Profiler, Service Drop, Tape Drop, and Face Profiler. 30-day free trial available. No recurring fees.
5. Accessories and Add-ons: Sale of accessories including tripods, mounting brackets, magnifiers, filters, and specialized kits for various measurement applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Laser Technology designs and manufactures lidar-based laser measurement hardware and supporting software, selling handheld speed enforcement devices (TruVision, TruCAM II, TruSpeed series) to law enforcement, professional-grade laser rangefinders (TruPulse 200i, 360i, L2, 200X) for forestry, GIS, mining, utilities, and telecom use, and TruSense industrial laser sensors for OEM integration. Its LaserSoft software suite (SpeedCapture, SpeedStat, Connect, Measure2, MapSmart, and specialized utility apps) is offered as one-time perpetual licenses with 30-day free trials to extend hardware workflows.

Product overview

Laser Technology (LTI) offers three divisions of laser-based measurement products: Traffic Safety (handheld lidar speed enforcement devices), Professional Measurement (TruPulse laser rangefinders for field data collection), and Industrial Sensors (TruSense laser measurement sensors). The Traffic Safety division centers on the LTI 20/20 TruVISION and TruCAM II photo/video lidar devices and TruSpeed series handheld speed guns, supported by LaserSoft SpeedCapture App and SpeedStat PC software. The Professional Measurement division is anchored by the TruPulse laser rangefinder series (200i, 360i, L2, 200X) with TruVector compass technology, used with the MapStar TruAngle II encoder and a suite of LaserSoft Android/iOS apps (Connect, Measure2, MapSmart, Joint Pole, Conductor Clearance, Sag Profiler, Service Drop, Tape Drop, Face Profiler) covering forestry, GIS/GPS mapping, utilities, mining, and government applications. The Industrial Sensors division provides TruSense laser sensors (S200-S330 series, T100, Speed System, Universal Laser Sensor) for industrial integration in safety, processing, and monitoring applications. All software products come with a 30-day free trial; paid apps are one-time purchases with no recurring fees.

Differentiator

Problem solved

Functional benefit

Brands

• LaserSoft: Software suite including SpeedCapture App, SpeedStat PC, Connect App, Measure2 App, MapSmart, Joint Pole, Conductor Clearance, Sag Profiler, Service Drop, Tape Drop, and Face Profiler applications for data collection and analysis.
• TruVision
• TruSpeed
• TruCAM
• TruPulse
• TruVector 360° Compass Technology
• LaserGIS
• TruPoint
• TruSense

Products and services

• LTI 20/20 TruVISION Photo/video lidar speed measurement device combining lidar laser speed measurement with full-color HD digital video recording for speeding, tailgating, and distracted driving violations. Captures auto-focus/auto-iris HD imaging with encrypted tamper-proof file logging including time, date, location, distance, direction, operator ID, and badge number for court-admissible evidence chains. Designed for law enforcement agencies.
• LTI 20/20 TruCAM II International model photo/video lidar speed enforcement laser with tailgating firmware. Provides HD image capture for speed, tailgating, and distracted driving enforcement with clear evidence suitable for court proceedings. Built for international law enforcement markets.
• LTI 20/20 TruSpeed LR Long-range handheld lidar laser speed gun delivering high accuracy and reliability for traffic enforcement. Built on reflectorless lidar technology with adjustable polarizing filter and configurable aiming reticle intensity. Designed for law enforcement traffic enforcement applications.
• LTI 20/20 TruSpeed S Lightweight (under 1 lb) rugged handheld lidar speed gun with built-in 7x magnification lens, 2,000 ft maximum range, and ±1 mph accuracy. Built for portable on-the-go traffic speed enforcement by law enforcement officers.
• LTI 20/20 TruSpeed Sxb TruSpeed S variant capable of wireless Bluetooth connection to mobile devices. The only LTI device that can physically connect to a cell phone or tablet for overlaying laser data onto images via the SpeedCapture app, for law enforcement evidence capture.
• TruPulse 200i Next-generation handheld laser rangefinder with TruTargeting technology, built-in tilt sensor, and improved accuracy (50% higher distance accuracy, 60% higher inclination accuracy, 25% greater range vs predecessor). Calculates horizontal distance, vertical distance, and 2D missing line values. IP67 waterproof with BLE connectivity. Designed for foresters, GIS professionals, surveyors, utility, and mining field teams.
• TruPulse 360i Rugged waterproof handheld laser rangefinder with TruVector 360° Compass Technology integrated. Calculates complete 3D missing line values between two remote points with azimuth readings regardless of tilt/pitch angle. Enhanced accuracy, faster acquisition, BLE connectivity for GIS/GPS offset workflows. For foresters, GIS, utility, telecom, and survey professionals.
• TruPulse L2 Laser rangefinder measuring slope distance and inclination, calculating horizontal distance, vertical distance, height, and 2D missing line values. IP67 dust/waterproof, no wireless communication. PLCD display with automatic brightness adjustment and 2-year warranty for professional field measurement applications.
• TruPulse 200X Professional laser rangefinder with 7X magnification scope for longer-range targeting. Pairs with MapStar TruAngle II for highest-accuracy Distance-Angle LaserGIS workflows and stockpile volume measurements. Includes 2D Missing Line routine and reflectorless TruTargeting technology for forestry, GIS, mining, and utility users.
• MapStar TruAngle II Electronic angle encoder that integrates with TruPulse laser rangefinders to calculate horizontal angles up to 359.9 degrees in either direction, enabling 2D and 3D laser offset positioning workflows when combined with distance measurements. For surveying, GIS, and forestry field teams.
• TruSense S200 / S210 / S230 / S300 / S310 / S330 Industrial Laser Sensors Industrial laser measurement sensors for industrial OEM and integrator applications including flight safety systems, food processing, and wastewater treatment. Measure distances, levels, positions, and counts. Available in standard and OEM variants, highly configurable and easily integrated into new or existing systems.
• TruSense T100 Industrial laser sensor for measuring distances to quiet or turbulent liquid surfaces or solid targets in industrial environments. Used for process monitoring, liquid level measurement, and distance/position detection by industrial OEMs and system integrators.
• TruSense Speed System / Universal Laser Sensor Industrial laser sensor systems for measuring speed and distance in industrial automation and monitoring applications. Configurable for industrial OEMs requiring reliable measurement data in production and process control environments.
• LaserSoft SpeedCapture App Mobile app that receives speed/distance data from the TruSpeed Sxb laser and overlays it onto images of traffic infractions. Records time/date-stamped photos and video clips with GPS location for enforcement documentation and court evidence. Targeted at law enforcement agencies using TruSpeed Sxb.
• LaserSoft SpeedStat PC Desktop software for recording traffic statistics. Integrates with LTI 20/20 laser speed devices to log speed, time, and direction with each laser shot. Used for speed assessments, vehicle counting, spot surveys, and as a log sheet for court testimony. For law enforcement.
• LaserSoft Connect App Mobile app bridging TruPulse laser rangefinders with Esri ArcGIS Field Maps for laser offset asset collection within the Esri GIS platform. Designed for GIS professionals and asset-mapping workflows.
• LaserSoft Measure2 App Mobile data collection app for iOS and Android. Keeps digital records of TruPulse measurements with notes and photos, creates export-ready measurement files. Supports BLE connection to TruPulse i-Series and applies firmware upgrades for 200i/360i. Targeted at field professionals.
• LaserSoft MapSmart Android app for offset asset positioning using TruPulse rangefinders, MapStar TruAngle II encoders, and any GNSS receiver. Includes step-by-step LaserGIS workflow prompts, stockpile volume feature for generating volume and weight calculations, and creates export-ready map files. For GIS, forestry, mining, and utility field teams.
• LaserSoft Joint Pole Specialized software app for joint pole measurements and analysis supporting telecommunication utility workflows. For utility construction, inspection, and maintenance teams.
• LaserSoft Conductor Clearance Specialized software app for measuring and calculating conductor clearance values between power lines and surrounding objects. For power utility field crews.
• LaserSoft Sag Profiler Software app for measuring sag of multiple power lines and calculating tension values for utility line maintenance. For power utility field engineers and line crews.
• LaserSoft Service Drop Specialized software app for service drop measurement workflows used by utility companies. For electric utility field technicians.
• LaserSoft TapeDrop Specialized software app for tape drop measurement workflows. For professional measurement field teams requiring accurate drop measurements in field operations.
• LaserSoft Face Profiler Software app for profiling rock faces and providing in-field calculations for blasting parameters including bench heights, drill hole angles, and optimum burdens. For mining and construction field engineers.

Quantifiable outcome

• Speed accuracy of +/- 1 mph
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• EsricoreTechnology or IntegrationStrategic integration partnership enabling LaserSoft Connect App to bridge ArcGIS Field Maps with TruPulse rangefinders. Allows GIS professionals to collect laser offset measurements directly into ArcGIS workflows for accurate asset positioning in GPS-challenged environments.
• TrimblecoreTechnology or IntegrationTechnology integration partnership enabling TruPulse series connection with Trimble's TerraFlex and Access field software, as well as integration with Trimble GNSS receivers for laser offset positioning workflows.
• NASPO ValuePointcoreChannel Partner/ Reseller/ DistributorCooperative purchasing program partnership facilitating public procurement of LTI products for government agencies using lead-state procurement model.
• HGACBuycoreChannel Partner/ Reseller/ DistributorCooperative purchasing program helping governments across the country buy LTI products through established procurement contracts.
• Blue Line SolutionsminorChannel Partner/ Reseller/ DistributorBusiness partnership and reseller for law enforcement traffic safety products.
• North Carolina Sheriff's AssociationminorOthersStatewide organization membership supporting North Carolina law enforcement agencies with access to LTI products and services.
• Wisconsin Chiefs of Police Association (WCPA)minorOthersAssociation membership supporting Wisconsin law enforcement chiefs since 1907.
• National Rural Electric Cooperative AssociationminorOthersAssociation membership supporting electric cooperatives with LTI measurement solutions for utility applications.
• Association of Equipment Manufacturers (AEM)minorOthersIndustry association membership representing construction and agriculture equipment manufacturers.
• International Society of Explosives Engineers (ISEE)minorOthersProfessional association membership supporting explosives engineering professionals who use LTI measurement tools.
• Society of American ForestersminorOthersProfessional association membership supporting foresters who use TruPulse forestry hypsometers for timber management.
• Society of Cable Telecommunications Engineers (SCTE)minorOthersProfessional association membership supporting cable telecommunications engineers who use LTI tools for tower measurements.
• Western Energy InstituteminorOthersNon-profit trade association membership for energy industry professionals using LTI measurement solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SICK AG: SICK AG is a broad incumbent in industrial sensors including laser distance and LiDAR sensors for automation, logistics and process control. Comparable to LTI's TruSense industrial sensor line serving OEMs in flight safety, food processing and wastewater.
• Trimble: Trimble is a broad incumbent in GNSS, surveying and GIS with field software (TerraFlex, Access). LTI is an integration partner but Trimble also competes broadly in geospatial measurement and asset management.
• Keyence: Keyence is a broad incumbent in industrial sensors and measurement systems (laser distance, displacement, profiling). Comparable to LTI's TruSense OEM/industrial product family for factory and process automation.
• Leica Geosystems: Leica Geosystems is a broad incumbent in surveying, measurement and GIS hardware/software with its own rangefinder and total station lines. It is also an LTI integration partner (Leica Zeno Field), and competes with TruPulse in professional measurement markets.
• Bosch (Measuring Tools): Bosch is a broad incumbent in professional measuring tools including laser rangefinders and detectors under Bosch Professional. Comparable to LTI's TruPulse series in construction and trades professional measurement use cases.
• Bushnell (Vista Outdoor / Bushnell Optics): Bushnell is a broad incumbent in sport optics and recreational/professional rangefinders. LTI's founder originally created the first low-cost recreational rangefinder for Bushnell, and Bushnell continues to compete in the same rangefinder category.
• Hilti (Measuring Tools): Hilti is a broad incumbent in construction tools including laser distance meters and rangefinders aimed at trades and engineering professionals. Comparable to LTI's TruPulse rangefinder line for construction site and engineering measurement.
• Jenoptik: Jenoptik is a broad incumbent in traffic enforcement technology (radar, lidar, average speed, red light, section control). Comparable as a wider portfolio player overlapping with LTI's traffic safety lidar division across global markets.

Direct peers

• Kustom Signals: Kustom Signals is a long-standing US manufacturer of police radar and lidar speed enforcement equipment, including handheld speed guns. Directly comparable to LTI's TruSpeed and TruCAM product lines serving the same law enforcement traffic safety customers.
• DragonEye Technology: DragonEye Technology manufactures lidar speed enforcement devices for law enforcement. Directly comparable to LTI's TruSpeed/TruCAM handheld lidar speed gun product family targeting the same traffic safety government buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laser-technology-inc
• Instagraminstagram.com/lasertech
• Xx.com/LaserTechInc_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laser Technology