What Visionary Optics does

Visionary Optics is a US-based, privately-held specialty contact lens manufacturer (a subsidiary of Euclid Vision Group, headquartered in Front Royal, Virginia with manufacturing in Sterling, Virginia) that designs, produces, and distributes custom scleral contact lenses to optometrists, ophthalmologists, and specialty lens practices across the United States. The company's product portfolio spans three core lens families: Latitude (a freeform lens based on 40,000+ scleral profilometry examinations enabling full contouring with uniform clearance distribution), Europa (a 2nd generation lens with quadrant-specific, multi-meridian, toric haptic, and presbyopia options), and the newly launched Europa Tangent (a simplified three-zone fitting system, April 2025), plus the legacy Jupiter and regular-cornea Elara lenses. Supporting offerings include diagnostic fitting sets, the proprietary iContour profilometer capturing 360-degree ocular surface data at 10-micron precision, and VibrantVue consumer products (FDA-cleared scleral saline and starter kits) sold via practices and direct-to-patient e-commerce with subscription options.

The business operates a B2B consultative sales model: practitioners open accounts, share patient data with one of six dedicated scleral lens consultants, and receive lens-design recommendations before ordering. Expert consultation (Learning with Lynette one-on-one sessions with Dr. Lynette Johns) is embedded in the workflow. Pricing is quote-based and not publicly disclosed; revenue streams include one-time lens manufacturing, one-time fitting-set sales, and recurring consumable sales through VibrantVue. The company markets through educational content, white papers, specialty-conference participation (Global Specialty Lens Symposium, International Congress of Scleral Contacts, American Academy of Optometry), peer testimonials from KOL practices, and direct outreach. Reported quality metrics include 74% of patients fit successfully with one remake or less and 95% of dispensed lenses ending in successful fits (2023 internal data), and the iContour/sMap3D profilometry workflow is associated with a 7x growth advantage among practitioners over 2018-2023.

Name

Visionary Optics

Legal name

Visionary Optics

Website

https://visionary-optics.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Visionary Optics is a US-based, private specialty contact lens manufacturer (subsidiary of Euclid Vision Group) that designs and produces custom scleral lenses for optometrists and specialty eye care practices across the United States.

Ownership category

akta.pro rank

Product category

Specialty Contact Lens Manufacturing

NAICS

Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (42346)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

akta.pro secondary industry

Contact Lens Specialty & Myopia Control (HLAKAKAK)

Keywords

• Scleral contact lenses
• Specialty lens manufacturing
• Corneal profilometry devices
• Ophthalmic lens solutions
• Keratoconus treatment lenses

Headquarters

HQ city

Front Royal

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Custom Scleral Lens Manufacturing: Visionary Optics designs, manufactures, and sells custom scleral contact lenses directly to eye care practitioners. Lenses are ordered through a consultative process where consultants analyze patient data and recommend appropriate lens designs (Latitude, Europa Tangent, Europa, Jupiter, Elara). Orders are submitted through practice accounts with standard billing terms.
2. Fitting Sets and Diagnostic Lenses: Sale of diagnostic fitting sets to practitioners for trial fitting before patient orders. Europa 20-lens 16mm fitting set includes 14 spherical and 6 toric haptic lenses. Europa Tangent 12-lens fitting set includes 6 spherical and 6 toric haptic lenses. Jupiter fitting sets available in 15.0, 15.6, and 18.2mm diameters.
3. VibrantVue® Consumer Products: Sale of VibrantVue® branded scleral saline solution (FDA-cleared, preservative-free 0.9% saline in 100 single-use 5mL vials) and specialty lens starter/travel kits. Products sold directly to practices for inventory or drop-shipped to patients via VibrantVue.com e-commerce site with subscription/auto-ship options.
4. Consulting and Professional Services: Expert consultation services included as part of lens ordering process. Learning with Lynette program offers paid one-on-one consultations with Dr. Lynette Johns for personalized training and fitting assistance for practitioners.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Visionary Optics designs, manufactures, and sells custom scleral contact lenses directly to eye care practitioners. The portfolio includes five lens families (Latitude, Europa Tangent, Europa, Jupiter, Elara), the proprietary iContour profilometer for ocular surface measurement, fitting sets for trial use, and VibrantVue® branded accessories such as FDA-cleared scleral saline and starter/travel kits. Orders are processed through a consultative model supported by a team of dedicated scleral lens consultants.

Product overview

Visionary Optics is a contact lens manufacturer specializing in custom scleral lenses for eye care professionals. The product portfolio includes three primary lens families: Latitude® (freeform, completely contoured design), Europa (2nd generation with 5-curve system featuring quadrant-specific customizations), and Europa Tangent (3-curve system for simplified fitting), plus the classic Jupiter and regular-cornea Elara lenses. The company also offers the iContour profilometer device that captures detailed ocular surface data to inform personalized lens design. Supporting products include VibrantVue® Scleral Saline (FDA-cleared filling solution), Starter/Travel Kits, and various fitting sets. Visionary Optics provides comprehensive consultation services, fitting guides, and educational resources including 'Learning with Lynette' sessions. The company is a subsidiary of Euclid Vision Group™.

Differentiator

Problem solved

Functional benefit

Brands

• VibrantVue®: A Visionary Optics brand that helps expand specialty lens practices and enrich patients' eye care experience, offering products like Scleral Saline Solution and Specialty Lens Starter/Travel Kits.

Products and services

• Latitude® A freeform scleral lens that offers complete contouring to the eye with no limitations. It exactly conforms to the scleral shape at the landing zone and delivers uniform central, mid-peripheral, and limbal clearances regardless of corneal irregularity. Designed for eye care practitioners fitting patients with complex irregular corneas.
• Europa A 2nd generation scleral lens design offering advanced customization through quadrant-specific landing zones, multi-meridian adjustments, toric haptics, and spherical landing options. Available with presbyopia, Precision Lift, and BiToric configurations. For eye care practitioners fitting patients with irregular corneas.
• Europa Tangent A scleral lens featuring a simplified three-zone fitting system with independent parameter adjustments and a softer landing zone patterned after the freeform design. Designed for both new and experienced scleral lens fitters managing complex patient cases.
• Jupiter The original classic scleral lens design originating at Visionary Optics with diameters ranging from 15 to over 18.0mm. Largely superseded by the Europa but still available for legacy practitioner use.
• Elara A scleral lens designed for regular corneas to offer hydration, comfort, and vision. Features prolate geometry with an increased corneal zone design that successfully vaults small to large corneal diameters, with the haptic section resting evenly on most eyes. For eye care practitioners managing patients with regular corneas.
• iContour A proprietary profilometer device that captures detailed data of the cornea, limbus, and sclera with 10-micron precision and over 1 million measurement points. Uses proprietary composite and design algorithms and offers virtual lens fitting tools to inform scleral lens design. Currently only available in the United States.
• VibrantVue® Scleral Saline A premium FDA-cleared scleral saline rinse and insertion solution for scleral lens wearers. Available as single-use, preservative-free 5mL vials (100 per box), providing approximately a 3-month supply. Sold to practices for in-office resale and direct to patients via VibrantVue.com.
• Starter/Travel Kit A specialty lens kit providing on-the-go convenience for scleral lens patients. Includes VibrantVue Scleral Saline, Tangible Clean multi-purpose solution, extra lens care products, an inserter/remover tool, and a reusable zipper case.
• Europa Fitting Set A 20-lens 16mm fitting set for the Europa scleral lens including 14 spherical and 6 toric haptic lenses, with a risk-free 90-day guarantee. Sold to practitioners for trial fitting before patient lens orders.
• Europa Tangent Fitting Set A 12-lens 16.5mm fitting set for the Europa Tangent lens including 6 spherical lenses and 6 toric haptic lenses (3 at 200µ and 3 at 400µ). Sold to practitioners for trial fitting.
• Elara Fitting Set A 12-lens 15.5mm fitting set for the Elara scleral lens including 6 standard and 6 flat lenses with user-friendly labeling. Sold to practitioners for trial fitting.

Quantifiable outcome

• 74% of patients fit successfully with 1 remake or less (2023 internal data)
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered parent company, industry, materials supplier and core technology.

• Euclid Vision Groupparent companyStrategic or Co-development PartnerVisionary Optics is a subsidiary of the global eye health company Euclid Vision Group. This parent company relationship provides strategic alignment within a broader eye health portfolio.
• Contact Lens Manufacturers Association (CLMA)industryStrategic or Co-development PartnerVisionary Optics is a proud member of the Contact Lens Manufacturers Association, the industry body for contact lens manufacturing.
• GP Lens Institute (GPLI)industryStrategic or Co-development PartnerVisionary Optics is a Supporter of the GP Lens Institute – described as the FIRST in Education of specialty contact lenses.
• Acuity Polymersmaterials supplierTechnology or IntegrationAcuity Polymers supplies lens materials including Acuity100 (dK 100) and Acuity200 (dK 200) used in Visionary Optics scleral lens manufacturing.
• sMap3D Corneo-Scleral Topographercore technologyTechnology or IntegrationsMap3D is an alternative profilometry technology that integrates with Visionary Optics' lens ordering process. While iContour is proprietary, the company accepts sMap3D data for lens design. Both technologies capture detailed corneo-scleral topography for informed lens fitting.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• X-Cel Specialty Contacts: X-Cel is a specialty and custom GP/scleral lens manufacturer serving eye care practitioners, with products covering keratoconus, irregular corneas, and corneal reshaping. Comparable business model (B2B lab) and patient use cases to Visionary Optics.
• Paragon Vision Sciences: Paragon manufactures specialty GP contact lenses and corneal reshaping lenses, including scleral and ortho-k designs marketed to practitioners. Direct peer in the custom specialty contact lens manufacturing space.
• BostonSight: BostonSight is best known for PROSE (prosthetic replacement of the ocular surface ecosystem), a custom scleral lens treatment delivered through specialty clinics. It directly competes with Visionary Optics in the custom scleral lens segment for irregular cornea and ocular surface disease patients.
• TruForm Optics: TruForm Optics is an independent specialty contact lens lab producing custom GP, scleral, and keratoconus lenses for eye care practitioners. Comparable niche specialty lens manufacturer competing for the same OD channel.
• Blanchard Contact Lenses: Blanchard manufactures specialty GP and scleral lenses (e.g., OneFit, ESSENTIAL, Scleral) sold to practitioners through a consultative lens-design workflow analogous to Visionary Optics. Direct overlap in scleral lens product lines and B2B practitioner channel.
• SynergEyes: SynergEyes makes hybrid and specialty contact lenses (including scleral designs like UltraHealth and Duette) for irregular corneas and presbyopia, sold through eye care practitioners. Direct peer in the specialty contact lens category with overlapping clinical use cases.

Broad incumbents

• Bausch + Lomb (Bausch Lomb Specialty Vision Products): Bausch + Lomb is a major ophthalmic company with specialty contact lens and ocular surface products. Overlaps with Visionary Optics in scleral and specialty lens offerings, but operates at vastly larger scale across a broader ophthalmic portfolio.
• CooperVision Specialty Eyecare: CooperVision's Specialty Eyecare division (including the former Paragon and Procornea businesses) produces scleral and custom specialty lenses. Comparable scleral-lens product overlap but as part of a much larger contact lens manufacturer with global reach.
• ContaMac (now part of Menicon): Menicon, via ContaMac and its specialty lens portfolio, manufactures and distributes custom scleral and ortho-k lenses globally. Comparable to Visionary Optics' scleral focus but with broader geography, product breadth, and corporate resources as a large ophthalmic goods player.

Others

• Tangible Science: Tangible Science supplies Hydra-PEG coatings and Tangible Clean multi-purpose solutions used with specialty and scleral lenses. It is a technology/integration partner to Visionary Optics rather than a competitor, but is a relevant comparable in the scleral care ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/EuropaScleral
• YouTubeyoutube.com/channel/UCMTn3EY5wOkOKwsSiwPv0PA
• Facebookfacebook.com/Europascleral
• LinkedInlinkedin.com/company/visionary-optics
• Instagraminstagram.com/europascleral

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visionary Optics