True Form Optics
TruForm Optics is a family-owned US manufacturer of custom specialty gas permeable contact lenses for keratoconus, irregular cornea, post-surgical, myopia management, and presbyopia, selling exclusively to eye-care practitioners through a dedicated consultation team.
- Company typePrivate
- Founded1976
- HeadquartersBedford, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What True Form Optics does
TruForm Optics is a US-based, family-owned manufacturer of custom specialty gas permeable (GP) contact lenses, founded in 1976 in Bedford, Texas by Frank Svochak Sr. and Naomi 'Jo' Svochak and currently led by President Jan Svochak. The company designs, engineers, and produces custom-made GP lenses targeting clinical conditions that standard soft lenses or spectacles cannot adequately address, including keratoconus, irregular corneas, post-surgical complications (post-LASIK, post-graft), myopia progression, and presbyopia. Its product portfolio spans scleral designs (Tru-Scleral, DigiForm), keratoconus-specific designs (TruKone, QuadraKone), FDA-cleared orthokeratology lenses for myopia management (Siesta 100, DreamLens), post-graft lenses (TruGraft), and a range of multifocal and trifocal presbyopia designs (Prefix II, Solitaire Thin, Ilevations Thin, Triune, Solitaire FSA). Materials science is a separate vector of differentiation through Hydra-PEG polymer coating and TruWet plasma treatment, both applied to enhance surface wettability and reduce deposits.
At the core of TruForm's offering are 8 patents covering proprietary lens designs, which the company states is more than any privately owned specialty lab. Manufacturing is custom per prescription, with 24-hour shipping turnaround, an unlimited remakes guarantee, and a 100% satisfaction guarantee (lens replacement within 120 days). The firm sells exclusively through a B2B channel: optometrists and ophthalmologists order through direct consultation with TruForm's in-house fitting specialists (Head Consultant George Mera, consultants Don Dixon and Truitt Hoover, account representative Ken Crawford), with consultations available Monday-Friday 8am-5pm CST. Pricing is quote-based and not publicly disclosed; orders are non-refundable except as required by law.
Commercially, TruForm pursues a consultant-led, practitioner-relationship-driven go-to-market. Marketing channels emphasize professional education rather than consumer advertising: the firm exhibits at optometry conferences (UOA Leadership Conference, AZOA Bronstein Contact Lens & Cornea Seminar, Cornea/Contact Lens & Contemporary Vision Care Symposium), maintains a fitting-resources website, a newsletter, and a small social presence on Facebook and LinkedIn. The customer base consists of independent and specialty eye-care practices across North America; testimonials cite multi-decade relationships (one customer since 1999). There are no disclosed funding rounds, acquisitions, partnerships, expansion outside the USA, or AI/ML initiatives in the available data.
True Form Optics firmographics
Firmographics- Name
- True Form Optics
- Legal name
- TruForm Optics Inc.
- Website
- https://tfoptics.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TruForm Optics is a family-owned US manufacturer of custom specialty gas permeable contact lenses for keratoconus, irregular cornea, post-surgical, myopia management, and presbyopia, selling exclusively to eye-care practitioners through a dedicated consultation team.
- Ownership category
- akta.pro rank
True Form Optics industry classification
Industry- Product category
- Specialty Contact Lenses
- NAICS
- Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
- akta.pro secondary industry
- Contact Lens Specialty & Myopia Control (HLAKAKAK)
Keywords
Where True Form Optics is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
True Form Optics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Specialty Contact Lenses: TruForm designs and manufactures custom specialty contact lenses for eye care professionals. Lenses are custom-made per prescription/order, with custom lenses being non-refundable per terms. The company offers a satisfaction guarantee and unlimited remakes.
- Professional Consultation Services: Expert consultation services provided to eye-care practitioners for lens selection and fitting support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Specialty Lenses - Quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
True Form Optics product offering
Product offeringCore offering
TruForm Optics designs and manufactures custom specialty gas permeable (GP) contact lenses for eye care professionals. The product portfolio spans scleral, multifocal, orthokeratology, keratoconus, post-surgical, and myopia management lens designs. The company provides professional consultation, fitting support, and ongoing practitioner services around its custom-manufactured lenses.
Product overview
TruForm Optics is a specialty contact lens manufacturer offering a comprehensive portfolio of 8 patented custom GP (gas permeable) lens designs. The portfolio spans four main categories: (1) Scleral and Digital Designs including Tru-Scleral and DigiForm for irregular cornea conditions; (2) Myopia Management Solutions including Siesta 100 and DreamLens orthokeratology lenses; (3) Post-Surgical Solutions including TruGraft for post-transplant patients; and (4) Multifocal and Presbyopia Options including Ilevations Thin, Solitaire Thin, Triune, Prefix II Multifocal, and Solitaire FSA for age-related vision correction. The company also offers keratoconus-specific designs (QuadraKone, TruKone), single-vision lenses (TruFit), and premium surface coatings (Hydra-PEG, TruWet). Services include professional consultation support. The product ecosystem is backed by the TruFormance Guarantee featuring unlimited remakes and 24-hour shipping turnaround.
Differentiator
Problem solved
Functional benefit
Products and services
- Tru-Scleral Custom gas permeable scleral contact lens for eye care professionals treating patients with corneal irregularities.
- DigiForm Digitally designed custom gas permeable contact lens for eye care professionals.
- Siesta 100 Custom specialty gas permeable contact lens design offered to eye care practitioners.
- DreamLens Custom orthokeratology (corneal reshaping) GP contact lens for eye care professionals offering overnight vision correction.
- TruGraft Custom gas permeable contact lens designed for post-surgical (post-graft) corneal patients, sold to eye care professionals.
- Ilevations Thin Thin-design specialty gas permeable contact lens for eye care practitioners.
- Solitaire Thin Thin-design specialty gas permeable contact lens offered to eye care professionals.
- Triune Custom multifocal gas permeable contact lens for eye care professionals fitting presbyopic patients.
- Prefix II Multifocal Custom multifocal gas permeable contact lens design for eye care practitioners serving presbyopic patients.
- Solitaire FSA Custom gas permeable contact lens offered to eye care professionals, with FSA-aligned pricing/marketing positioning.
- QuadraKone
Quantifiable outcome
- 100% satisfaction guarantee with lenses replaced within 120 days
- +2 more outcomes
Companies that use True Form Optics
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
True Form Optics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
True Form Optics partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
True Form Optics competitors and assessment
Company assessmentEmerging players
- Euclid Systems Corporation: Euclid Systems manufactures ortho-k and specialty GP lenses with emphasis on myopia management, with strong Asia-Pacific distribution. Emerging player overlapping with TruForm's DreamLens/Siesta 100 in ortho-k.
Broad incumbents
- Bausch + Lomb Specialty Vision Products: Bausch + Lomb's Specialty Vision Products division includes Boston GP materials, Zenlens scleral, and ortho-k lenses. As a large incumbent, it competes across TruForm's full portfolio at scale with established prescriber relationships.
- CooperVision: CooperVision is one of the world's largest contact lens manufacturers with a specialty lens division (including MiSight for myopia management and Biofinity toric/multifocal). Broad incumbent whose specialty products overlap with TruForm at the practitioner level.
- Menicon: Menicon is a global specialty contact lens company with strong positions in GP, ortho-k (Menicon Z Night), and scleral lenses. Broader incumbent with a much larger international footprint and material science capability, but overlapping specialty lens portfolio.
Direct peers
- BostonSight: BostonSight is a specialty contact lens manufacturer focused on scleral lenses for keratoconus, irregular cornea, and ocular surface disease. Directly competes with TruForm's Tru-Scleral and keratoconus designs in the same prescriber specialty practice channel.
- Art Optical Contact Lens: Art Optical is a privately held specialty contact lens laboratory producing custom GP, scleral, multifocal, and irregular cornea designs. Operates a virtually identical B2B specialty lab model comparable to TruForm.
- X-Cel Specialty Contacts: X-Cel Specialty Contacts is a specialty GP contact lens lab producing custom designs for keratoconus, presbyopia, and post-surgical fitting. Operates in an essentially identical niche with comparable product portfolio and B2B practitioner distribution.
- SynergEyes: SynergEyes manufactures specialty hybrid and GP contact lenses for keratoconus, presbyopia, and irregular cornea patients. Highly comparable to TruForm in target customer (specialty optometrists) and product mix (multifocal, keratoconus, scleral).
- Valley Contax: Valley Contax is a private specialty contact lens manufacturer producing custom GP, scleral, multifocal, and ortho-k lenses. Direct peer competing for the same prescribing optometrist accounts with a similar custom-lens, B2B specialty model.
- Paragon Vision Sciences: Paragon Vision Sciences is known for Paragon CRT ortho-k lenses and gas permeable materials; TruForm's DreamLens is also CRT-based. Competes directly in the myopia management / orthokeratology category and supplies practitioners similarly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
True Form Optics social profiles
Digital presenceTrue Form Optics financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Form Optics leadership team
Management profileNumber of profiles
Profiles5 records
True Form Optics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Form Optics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Form Optics
What does True Form Optics do?
TruForm Optics designs and manufactures custom specialty gas permeable (GP) contact lenses for eye care professionals. The product portfolio spans scleral, multifocal, orthokeratology, keratoconus, post-surgical, and myopia management lens designs. The company provides professional consultation, fitting support, and ongoing practitioner services around its custom-manufactured lenses.
Is True Form Optics a public or private company?
True Form Optics is a private company. It is classified as family owned and is currently operating.
When was True Form Optics founded?
True Form Optics was founded in 1976. It employs 11 to 50 people.
Where is True Form Optics based?
True Form Optics is headquartered in Bedford, United States, in the North America region.
How does True Form Optics make money?
Two revenue lines are on record. Custom Specialty Contact Lenses are the primary driver. The others are professional Consultation Services.
Who are True Form Optics's main competitors?
Euclid Systems Corporation is listed as an emerging player. Broad incumbents are Bausch + Lomb Specialty Vision Products, CooperVision and Menicon. Direct peers are BostonSight, Art Optical Contact Lens, X-Cel Specialty Contacts, SynergEyes, Valley Contax and Paragon Vision Sciences.
Does True Form Optics have an API?
No public API is recorded for True Form Optics.
What industry is True Form Optics in?
True Form Optics's product category is Specialty Contact Lenses. Its primary akta.pro industry code is HLAHAJAE, Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions), with a secondary code of HLAKAKAK, Contact Lens Specialty & Myopia Control. Its NAICS code is 339115 and its SIC code is 3851.