YPA Estate Agents

What YPA Estate Agents does

YPA Estate Agents is a Melbourne-headquartered franchise network that delivers residential real estate services across Victoria and Queensland. Founded in 2007 as a single office in Melbourne's west, the company has grown to 26 independently owned and operated offices covering key growth corridors of Melbourne and the Mornington Peninsula, with stated Australia-wide service coverage. Core offerings include property sales, residential rental management, market appraisals, and auction services, supplemented by free Suburb Reports and a digital property listings portal hosting 537+ active listings. The company also refers clients to NonStop Legal for conveyancing services through a dedicated partnership.

The business operates on three revenue streams: transaction commissions on property sales (typically 1.5%–3% of sale price), recurring rental property management fees, and franchise fees paid by independently owned offices for brand, training, and systems access. Pricing is industry-standard and commission-based, with no publicly disclosed rates or subscription tiers. Go-to-market is direct-to-consumer via property consultants in local franchise offices, supported by a Reapit/Agentbox-powered website, suburb-level content marketing, and franchisee-driven referrals.

Technology infrastructure is third-party rather than proprietary: YPA relies on the Reapit Websites platform for property listings, inspection scheduling, auction timetables, and CRM. There is no evidence of in-house software development, proprietary AI/ML capabilities, or patent-protected technology. The competitive positioning rests on local franchise density, brand longevity, agent training programs, and an expanding suite of adjacent services (e.g., conveyancing) rather than on differentiated technology.

Name

YPA Estate Agents

Legal name

YPA Estate Agents

Website

https://ypa.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate services
• Property sales
• Property management
• Real estate franchising
• Rental property services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Sales Commission: YPA earns commission on property sales transactions facilitated through their network of offices and property consultants. Commission rates are typically a percentage of the sale price, with agents working on behalf of vendors to sell residential properties.
2. Property Rental Services: Revenue generated from rental property management services including tenant placement, property management, and maintenance coordination for landlords.
3. Franchise Fees: Income from franchisees who pay for the right to operate YPA offices under the brand, receiving training, systems, and support in return.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

YPA Estate Agents operates a franchise network of 26 independently owned offices providing residential real estate services including property sales, rental management, and market appraisals. The company primarily serves buyers, vendors, and landlords of residential property across the key growth corridors of Melbourne, the Mornington Peninsula, and select Queensland locations, with property consultants delivering face-to-face services such as viewings, negotiations, and auctions.

Product overview

YPA Estate Agents is a franchise network of 26 independently owned offices providing residential real estate services across Melbourne and the Mornington Peninsula. The company operates as a unified platform offering property sales, property management, rentals, and market appraisals. Key modules include a property listings portal with 537 active listings, a Suburb Reports feature providing market insights, an inspection times scheduler, auction timetable, and franchise opportunities for business expansion. The company also partners with NonStop Legal to provide conveyancing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Services Full-service residential property sales representation for vendors, including property marketing, appraisal, open house inspections, auction services, and negotiation support through YPA's network of property consultants.
• Rental Property Management Ongoing property management services for landlords, including tenant placement, rent collection, maintenance request coordination, and leasing support for residential investment properties.
• Franchise Opportunities Franchise offering allowing independent owners to operate YPA-branded real estate offices, with access to brand recognition, training programs, marketing materials, leadership development, and operational systems.
• Market Appraisal Services Property valuation services allowing homeowners and landlords to request either a sales or rental appraisal to determine the market value of their property.

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ray White: Largest residential real estate franchise network in Australia and New Zealand with hundreds of offices. Directly comparable franchise model, but substantially larger scale, brand recognition, and geographic reach than YPA, making it both a competitor and an aspirational benchmark.
• LJ Hooker: Iconic Australian/NZ residential real estate franchise with broad national coverage. Operates the same franchise-based brokerage model as YPA with overlapping Melbourne-area offices and similar buyer/seller service offerings.
• RE/MAX Australia: Global residential real estate franchise with Australian operations. Provides the same franchise-based brokerage offering as YPA, with substantially stronger international brand recognition and marketing reach.
• Century 21 Australia: International real estate franchise with Australian franchise offices. Competes with YPA in suburban Melbourne markets under a similar franchise model backed by a globally recognized brand.

Direct peers

• Harcourts: Australia and New Zealand franchise network providing residential sales, property management, and auctions. Closely aligned franchise operating model, technology partnerships, and geographic overlap with YPA across Victoria and Queensland.
• Barry Plant: Victorian-headquartered residential real estate franchise with strong Melbourne-area presence. Directly competes with YPA in similar growth corridors and uses a comparable independently-owned-office franchise model.
• Belle Property: Australian boutique residential real estate franchise with national reach. Offers the same buy/sell/rent service mix and franchise structure as YPA, often in adjacent Melbourne suburbs.
• McGrath Estate Agents: Residential real estate agency group with strong presence across Sydney and other east-coast markets. Directly competes with YPA in the premium/lifestyle residential segment and has historically targeted franchise-style expansion.
• Raine & Horne: Long-established Australian residential real estate franchise with offices across NSW, Victoria, and Queensland. Similar service offering (sales, leasing, property management) and franchise-driven growth model.
• First National Real Estate: Member-owned cooperative of independent real estate agencies across Australia. Operates a similar independently-branded network model with shared marketing and technology resources, competing directly with YPA for franchisees and clients.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/YPAESTATEAGENTS

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YPA Estate Agents