Finnovating
Finnovating is a Madrid-based AI-powered B2B open innovation platform connecting 25,000+ technology companies with banks, insurers, corporations, and governments across FinTech, InsurTech, and adjacent X-Tech verticals in Spain and Latin America through proprietary matching algorithms and 50+ annual events.
- Company typePrivate
- Founded2016
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Finnovating does
Finnovating (legal entity FINNOVATING LAB GROUP S.L.) is a Madrid-headquartered B2B open innovation platform that uses proprietary AI matching algorithms to connect a base of more than 25,000 technology companies with demand-side buyers across banks, insurers, large corporations, and governments. Its scope spans the X-Tech vertical family, including FinTech, InsurTech, WealthTech, PropTech, LegalTech, RegTech, and Cybersecurity, with a regional focus on Spain and Latin America. The company is privately held, was incorporated in 2016, and operates with a reported headcount in the 11-50 range.
The platform is structured around four monetization layers: Platform Services and Partner Network subscriptions, a WelcomePack onboarding product, and Event Organization revenue derived from 50+ international events per year. On the technology side, Finnovating runs an AI matching engine and, in 2025, launched an AI Marketplace hosting 5,000+ AI solutions in partnership with Dibanka. Management cites 1,000,000+ connections and $100M+ in deals facilitated through the platform, with stated efficiency claims of up to 80% reduction in customer acquisition cost for participants, though such figures are self-reported. Strategic partnerships with BBVA Spark and Dibanka, together with a Delaware-incorporated US entity (Finnovating USA LLC) and a Bogotá office opened via Dibanka in late 2024, indicate an active push beyond Spain into Mexico, the broader Spanish-speaking Americas, and the United States.
Commercially, the go-to-market mixes a freemium-style onboarding funnel (WelcomePack) with subscription tiers for platform and partner access, supplemented by event sponsorship and ticketing. The buyer mix is deliberately diversified across financial services, insurance, corporate innovation teams, and public-sector buyers, which limits single-customer dependency but leaves the business sensitive to event-cycle revenue lumpiness. There is no disclosed revenue, ARR, or GMV in the source material, and no external valuation reference, so any revenue estimate must rest on headcount and pricing-model triangulation rather than hard figures.
Finnovating firmographics
Firmographics- Name
- Finnovating
- Legal name
- FINNOVATING LAB GROUP S.L.
- Website
- https://finnovating.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Finnovating is a Madrid-based AI-powered B2B open innovation platform connecting 25,000+ technology companies with banks, insurers, corporations, and governments across FinTech, InsurTech, and adjacent X-Tech verticals in Spain and Latin America through proprietary matching algorithms and 50+ annual events.
- Ownership category
- akta.pro rank
Finnovating industry classification
Industry- Product category
- Open Innovation Platform
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
- akta.pro secondary industries
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Model Risk Management & AI Governance (validation, monitoring, explainability) (FSAGAFAL)
Keywords
Where Finnovating is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Finnovating business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Services: AI-powered matching platform connecting tech companies with corporations. The platform generates connections and business opportunities, charging for access to premium features, verified contacts, and enhanced visibility.
- Event Organization: International unconferences and events focused on FinTech, GenAI, and innovation. Revenue from sponsorship, participation fees, and networking events.
- WelcomePack: WelcomePack service providing access to 5 verified contacts that need services similar to what the provider offers.
- Partner Network: Premium access to platform for associations, FinTech hubs, incubators, accelerators, and business schools. Generates additional revenues and worldwide visibility for partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic Platform Access |
| Subscription | One time/ perpetual license | WelcomePack |
| Subscription | Annual | Partner Network Premium |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Finnovating product offering
Product offeringCore offering
Finnovating operates an AI-powered matching platform that connects technology startups (FinTech, InsurTech, WealthTech, PropTech, LegalTech, RegTech, Cibersecurity) with banks, insurers, corporations, and governments in Spain and LATAM. Its proprietary AI matching algorithms accelerate connections in seconds and are claimed to reduce customer acquisition costs by up to 80%. The platform is complemented by international Unconference events, curated FinTech Maps, research reports, a Partners Network for ecosystem associations, and a forthcoming AI Marketplace.
Product overview
Finnovating is a B2B AI Matching as a Service platform that connects tech companies, startups, corporations, banks, insurers, and investors across the X-Tech ecosystem (FinTech, InsurTech, WealthTech, PropTech, LegalTech, RegTech & Cibersecurity). The core product is the Finnovating Platform, which uses AI matching algorithms to connect users in seconds with reduced CAC up to 80%. The platform is complemented by regional FinTech Maps covering LATAM and Spain, Finnovating Reports on industry trends, a Partners Network for associations and institutions, an AI Marketplace (launching 2025), international Unconference events with iAwards, and a WelcomePack for provider lead generation.
Differentiator
Problem solved
Functional benefit
Products and services
- Finnovating Platform Core AI-powered matching platform connecting FinTech, InsurTech, WealthTech, PropTech, LegalTech, RegTech, and Cibersecurity startups with banks, insurers, corporations, and governments. Uses proprietary AI matching algorithms to surface qualified connections in seconds and supports 25,000+ companies across 120+ countries with a database of 20,000+ companies and 5,000+ AI solutions.
- WelcomePack Paid service for providers (typically X-Tech startups) that delivers 5 verified contacts needing services similar to those offered by the provider, enabling B2B lead generation via the Finnovating network.
- Partner Network Premium annual subscription offering for FinTech associations, institutions, hubs, incubators, accelerators, and business schools. Provides exclusive platform benefits, worldwide visibility, premium marketplace placement, and revenue-generation opportunities for associates and member startups.
- AI Marketplace AI-focused marketplace that serves as a meeting point for Public Administrations, startups, corporations, and experts in technological innovation to leverage Generative AI opportunities across Spain and LATAM.
- FinTech & GenAI Unconferences International event series (50+ events annually) including the FinTech & GenAI Unconference format featuring international keynotes, real use cases, strategic panels with decision makers, and the iAwards innovation competition. Events generate sponsorship revenue and serve as primary enterprise touchpoints across Europe and LATAM.
Quantifiable outcome
- Reduced CAC up to 80%
- +2 more outcomes
Companies that use Finnovating
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Finnovating technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
Finnovating partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BBVA SparkcoreBBVA Spark served as partner and host for the FinTech & GenAI Unconference México 2025. The event gathered 180+ executives from banks, insurers, corporations, BigTechs, fintechs, and government entities. BBVA Spark's involvement demonstrates strategic alignment between major financial institutions and Finnovating's ecosystem.
- Vodanovic LegalminorAlliance with Vodanovic Legal in Peru for regional expansion and legal support in LATAM markets.
- Invest in BogotáminorAlliance with Government of Colombia/Invest in Bogotá for fintech ecosystem development and investment facilitation in Colombia.
- Matteo RizziminorEuropean expansion collaboration with FinTech influencer Matteo Rizzi for market development across Europe.
- FinTech Associations and InstitutionscorePremium partner network category offering exclusive benefits for associates and startups. Partners receive premium platform access, generate additional revenues, gain worldwide visibility, and receive premium placement in marketplace.
- FinTech Hubs, Incubators, AcceleratorscorePartner network category providing premium access and exclusive benefits for member startups. Includes visibility and revenue generation opportunities.
- FinTech Business SchoolsminorEducational institution partners with access to platform for student and faculty engagement with fintech ecosystem.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Finnovating competitors and assessment
Company assessmentDirect peers
- Finnovista: Madrid-based FinTech ecosystem builder that runs the Fintech Radar reports across LATAM and operates accelerators and corporate open-innovation programs. Directly comparable in geography, vertical focus (FinTech/LATAM), and marketplace-plus-events business model.
- F6S: Global startup network that connects founders with corporates, investors, accelerators, and government programs through a matching platform. Comparable as a two-sided startup-corporate matching platform serving the same broad X-Tech community.
- Plug and Play Tech Center: Global innovation platform and accelerator running vertical programs (including FinTech) that connect enterprise partners with startups via events, deal-flow, and platform tooling. Directly comparable as a corporate-startup matching ecosystem.
- Startupbootcamp: Global accelerator operating multiple FinTech and InsurTech programs with corporate partners. Comparable in its FinTech/InsurTech focus, corporate-sponsorship model, and accelerator-as-platform offering.
- Rainmaking: Global innovation firm running corporate-startup programs, accelerators, and venture-building with strong presence in FinTech and insurance. Comparable as a FinTech-focused corporate-startup matchmaker with event-led GTM.
- Anthemis: FinTech-focused venture builder and investor that supports financial-services startups and runs ecosystem events. Comparable as a FinTech ecosystem orchestrator targeting banks and insurers.
Broad incumbents
- Visa Everywhere Initiative: Visa's open-innovation program that engages FinTech startups through competitions and partnerships. Comparable as an enterprise-led startup matching and engagement channel in financial services, though embedded inside a much larger payment network.
- Mastercard Start Path: Mastercard's startup engagement program that helps late-stage FinTech and commerce startups scale via commercial agreements and API access. Comparable as a corporate-led FinTech startup engagement channel competing for the same enterprise buyer mindshare.
- Techstars: Global accelerator network operating vertical programs including FinTech. Comparable as an accelerator-as-platform that connects startups to corporate partners, though broader in vertical scope and not Spain/LATAM-focused.
- 500 Global: Global accelerator and venture investor with significant emerging-markets presence including LATAM. Comparable as a startup-investor-corporate ecosystem player reaching the same X-Tech startup pool in overlapping geographies.
Market position
Strengths5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Finnovating social profiles
Digital presenceFinnovating financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finnovating leadership team
Management profileNumber of profiles
Profiles7 records
Finnovating funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finnovating M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finnovating
What does Finnovating do?
Finnovating operates an AI-powered matching platform that connects technology startups (FinTech, InsurTech, WealthTech, PropTech, LegalTech, RegTech, Cibersecurity) with banks, insurers, corporations, and governments in Spain and LATAM. Its proprietary AI matching algorithms accelerate connections in seconds and are claimed to reduce customer acquisition costs by up to 80%. The platform is complemented by international Unconference events, curated FinTech Maps, research reports, a Partners Network for ecosystem associations, and a forthcoming AI Marketplace.
Is Finnovating a public or private company?
Finnovating is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Finnovating founded?
Finnovating was founded in 2016. It employs 11 to 50 people.
Where is Finnovating based?
Finnovating is headquartered in Madrid, Spain, in the Europe region.
How does Finnovating make money?
Four revenue lines are on record. Platform Services are the primary driver. The others are event Organization, welcomePack and partner Network.
Who are Finnovating's main competitors?
Direct peers on record are Finnovista, F6S, Plug and Play Tech Center, Startupbootcamp, Rainmaking and Anthemis. Broad incumbents are Visa Everywhere Initiative, Mastercard Start Path, Techstars and 500 Global.
Does Finnovating have an API?
No public API is recorded for Finnovating.
What industry is Finnovating in?
Finnovating's product category is Open Innovation Platform. Its primary akta.pro industry code is HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety), with a secondary code of HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies). Its NAICS code is 5415 and its SIC code is 7371.