Invest in Bogota

What Invest in Bogota does

Invest in Bogotá is the official investment promotion agency for Bogotá and the surrounding department of Cundinamarca, Colombia. Founded in 2006 and structured as a non-profit public-private partnership with 11–50 employees, the organization facilitates foreign direct investment (FDI) into the city by helping multinational corporations identify, structure, and execute market entry and expansion projects across technology, healthcare, manufacturing, corporate services, fintech, and infrastructure. Its core service portfolio spans strategic investment facilitation, FDI attraction, talent ecosystem development, infrastructure investment promotion (including the Bogotá Metro, Science and Technology Campus, and Bogotá Airport City), convention bureau services, and an awards/recognition program highlighting workplace best practices among investors.

The organization does not sell commercial products or services and does not disclose its own revenue; it operates as an economic development intermediary whose funding flows from its public-private partnership structure, with success measured by capital inflows and jobs attracted rather than ARR. Between 2021 and 2025, US companies alone committed US$3.179 billion across 158 projects in Bogotá (56.2% of all US FDI projects in Colombia), generating 27,889 jobs. In 2024, the agency reported US$2.4 billion in capital inflows from 105 new and expansion projects and 12,000+ jobs created, while in Q1 2026 it facilitated four strategic projects totaling US$97 million and 705 direct jobs. Its Convention Bureau managed nine international events in Q1 2026 with 8,800+ attendees and an estimated US$3 million in economic impact.

Invest in Bogotá distributes its services through direct enterprise engagement, partnerships with financial institutions (Banco de Occidente) and national entities (ProColombia, Colombia's Ministry of Foreign Affairs), industry associations (BPrO/Asociación Colombiana de BPO), and co-hosting of summits such as CX Summit 2026. Named investees span Amazon, Medtronic, Novo Nordisk, DaVita, Organon, Ashley Furniture, Wizeline, Odata, Amadeus, Omega Healthcare, Nu Colombia, Simetrik, and MicroSourcing, with Bogotá ranked the third most attractive city in Latin America for FDI in 2024 and capturing 97% of Colombia's startup funding in H1 2024.

Name

Invest in Bogota

Legal name

Invest in Bogota

Website

https://es.investinbogota.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Invest in Bogotá is the official non-profit investment promotion agency for Bogotá and Cundinamarca, Colombia, facilitating foreign direct investment across technology, healthcare, manufacturing, global services, fintech, and infrastructure for multinational corporations and venture-backed startups.

Ownership category

akta.pro rank

Product category

Investment Promotion Services

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Miscellaneous Intermediation (52391)

SIC

International Affairs (9721), Foreign Governments (8888)

akta.pro primary industry

Investment Promotion & FDI Facilitation (BPADAMAD)

akta.pro secondary industries

Development Cooperation & Foreign Aid Administration (BPAIAIAG), Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)

Keywords

• Investment promotion agency
• Foreign direct investment
• Economic development services
• Business facilitation services
• FDI attraction services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Investment Promotion Services: Invest in Bogotá operates as a non-profit investment promotion agency. The organization does not generate revenue through product or service sales but rather facilitates investment attraction to drive economic growth, job creation, and capital inflows into Bogotá. Revenue model is not applicable as this is a public-private partnership entity focused on economic development rather than commercial revenue generation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Invest in Bogota is the official investment promotion agency for Bogota and the surrounding department of Cundinamarca. The organization facilitates foreign direct investment by connecting multinational corporations with investment opportunities, coordinating strategic projects, supporting site selection and stakeholder engagement, and managing infrastructure promotion initiatives such as the Bogota Metro, Science and Technology Campus, and Bogota Airport City. It also develops the city's talent ecosystem and operates a Convention Bureau to attract international events.

Product overview

Invest in Bogotá is the official foreign direct investment (FDI) attraction and promotion agency for Bogotá, Colombia. The organization operates as a unified investment facilitation service rather than a modular platform, offering a comprehensive suite of services that include investment project facilitation, business matchmaking, talent ecosystem development, and international event management. Their core offering centers on connecting multinational corporations with investment opportunities in Bogotá, facilitating strategic projects across sectors including technology, healthcare, manufacturing, and business services. The agency's services encompass project pipeline management, site selection support, workforce development coordination, and infrastructure promotion, with programs like the Science and Technology Campus and Bogotá Airport City initiatives under their portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Investment Facilitation
• FDI Attraction Services
• Talent Ecosystem Development
• Infrastructure Investment Promotion
• Convention Bureau Services

Quantifiable outcome

• Third most attractive city in Latin America for FDI (2024)
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Colombia's Ministry of Foreign AffairscoreStrategic or Co-development Partner · 14 April 2026Colombia's Ministry of Foreign Affairs participated in the meeting with MicroSourcing alongside Invest in Bogotá, ProColombia, and BPrO to discuss workforce development and positioning Colombia as a digital services destination.
• BPrO (Asociación Colombiana de BPO)coreStrategic or Co-development PartnerBPrO is collaborating with Invest in Bogotá, Chazey Partners, and ProColombia to release an official 2026 industry study on shared service centers and GBS sectors in Colombia. Invest in Bogotá also participates in BPrO's CX Summit 2026, which gathered 1,300+ business executives and international specialists to discuss AI integration in customer experience.
• ProColombiacoreStrategic or Co-development PartnerOngoing strategic partnership for national-level investment promotion activities. ProColombia and Invest in Bogotá collaborate on workforce development initiatives and industry research, including the joint release of the 2026 industry study on shared services and GBS sectors.
• Chazey PartnersminorStrategic or Co-development PartnerChazey Partners collaborated with BPrO, ProColombia, and Invest in Bogotá to release an official 2026 industry study on shared service centers and GBS sectors in Colombia, contributing expertise in global business services consulting.
• Banco de OccidentecoreGTM or Marketing PartnerInvest in Bogotá and Banco de Occidente hosted a meeting in Cartagena to promote infrastructure investment opportunities in Bogotá, including the Bogotá Metro, Science and Technology Campus, and Bogotá Airport City projects. The collaboration focuses on attracting foreign investment and public-private partnerships for major infrastructure development.
• MicroSourcingminorStrategic or Co-development PartnerMicroSourcing executives met with officials from ProColombia, Invest in Bogotá, Asociación Colombiana de BPO, and Colombia's Ministry of Foreign Affairs to discuss a partnership supporting workforce development in Colombia's business process and digital services sector. The collaboration aims to position Colombia as a leading destination for digital services and professional outsourcing in Latin America, previewing MicroSourcing's new Bogotá site opening in November.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ProMéxico / Invest in Mexico (historical successor entities): Mexico's federal investment promotion apparatus (historically ProMéxico, with successor functions within the Ministry of Economy). Comparable as a national-scale IPA competing for the same North-to-LatAm FDI corridor.
• Singapore Economic Development Board (EDB): Singapore's national investment promotion authority. Larger, more established, with broader sector mandate and global brand; relevant as the upper-bound benchmark for what a mature IPA platform can deliver.

Others

• fDi Intelligence (Financial Times): Industry intelligence and benchmarking arm of the FT covering global FDI flows. Relevant not as a competitor but as the external benchmark Invest in Bogotá is measured against (e.g., third most attractive LatAm city ranking).

Direct peers

• Dubai FDI: Dubai's foreign direct investment office. Comparable city/state-level IPA with a similar remit of attracting multinational HQs and major infrastructure investment into a single market.
• Invest São Paulo (InvestSP): São Paulo's investment promotion agency. Direct competitor for LatAm FDI market share, with the same city-level focus on attracting multinationals into tech, services, and infrastructure.
• Invest in Spain (ICEX): Spain's investment promotion arm within ICEX. Comparable as a country/city-level IPA focused on attracting foreign multinationals into strategic sectors with the same non-revenue-generating model.
• London & Partners: London's business growth and destination agency. Operates a city-level FDI and trade promotion mandate structurally identical to Invest in Bogotá, including events, talent promotion, and enterprise aftercare.
• New York City Economic Development Corporation (NYCEDC): NYC's municipal economic development corporation. Comparable as a city-level public-affiliated entity driving investment attraction, sector development, and major infrastructure promotion within a single metropolitan geography.
• ProColombia: Colombia's national investment promotion agency. Directly comparable as a public-affiliated IPA targeting the same multinational investor base; Invest in Bogotá explicitly partners with it for joint pipeline and GBS industry studies.
• InvestChile: Chile's national investment promotion agency. Same mandate (FDI attraction), same non-profit/public-affiliated model, and competing for similar LatAm FDI flows against Bogotá.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/investinbogota
• Facebookfacebook.com/investinbogota
• LinkedInlinkedin.com/company/invest-in-bogota

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invest in Bogota