Zodax

What Zodax does

Zodax is a privately held U.S. wholesale designer, developer, and distributor of home fragrance and decorative accessories, founded in 1988 and headquartered at 14040 Arminta Street in Panorama City, California. The company operates a single integrated product portfolio spanning nine categories: Candles & Home Fragrance, Tabletop & Barware, Decorative Accessories, Frames & Wall Decor, Accent Furniture, Bath, Textiles, Seasonal, and Lighting, supported by in-house candle production and private label manufacturing capabilities. Its design philosophy emphasizes fashion-forward, value-driven, easily merchandised collections for retail floors, and it maintains proprietary sub-brands including the Estate and Opal fragrance collections, the Cordless LED Lamps line, and the newer Games Collection.

The business model is B2B wholesale: Zodax sells to retail stores and giftware buyers, not directly to end consumers. Distribution is executed through a combination of showrooms and sales agencies at the four major U.S. gift/home trade markets (Atlanta, Dallas, Las Vegas, High Point), a dedicated trade e-commerce platform at zodaxonline.com, and customer services including online claim forms, credit applications, and California resale certificate processing. Pricing is not publicly disclosed, consistent with a trade-only model. The company maintains a continuous product launch cadence, releasing design and holiday collections each year (e.g., 2025 and 2026 Design and Holiday Collections), and supplemented its seasonal giftware capability in March 2025 by acquiring the assets of One Hundred 80 Degrees. Geographic operations are primarily domestic, though the acquisition rationale referenced international market strengthening, and the company has no disclosed venture funding, parent company, or public ownership structure.

Name

Zodax

Legal name

Zodax

Website

https://zodax.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Zodax is a U.S. wholesale designer and distributor of home fragrance, decorative accessories, tabletop, textiles, seasonal, and lighting products, selling through showrooms, trade shows, and online ordering to retail stores and giftware buyers since 1988.

Ownership category

akta.pro rank

Product category

Home Decor and Fragrance Wholesale

NAICS

Home Furnishings Retailers (44912)

SIC

Wholesale-Furniture & Home Furnishings (5020), Perfumes, Cosmetics & Other Toilet Preparations (2844), Pottery & Related Products (3260)

akta.pro primary industry

Home Décor, Housewares & Gifts Distribution (CRAOAFAB)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Niche & Artisan Fragrance (CRABADAH)

Keywords

• Home fragrance wholesale
• Decorative accessories distribution
• Candle manufacturing services
• Tabletop and barware products
• Seasonal giftware merchandise

Headquarters

HQ city

Panorama City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wholesale home decor and fragrance products: Zodax generates revenue through wholesale distribution of home fragrance products, decorative accessories, tabletop items, textiles, and seasonal products to retail stores and giftware buyers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Zodax designs, develops, and wholesale-distributes home fragrance products (scented candles, diffusers), decorative accessories, tabletop and barware, frames and wall décor, accent furniture, bath accessories, textiles, and seasonal giftware to retail stores and giftware buyers. The company also operates in-house candle production and private label manufacturing services for custom wholesale orders, and sells through showrooms, sales agencies at major trade markets, and an online ordering platform (zodaxonline.com).

Product overview

Zodax is a recognized leader in the development, design, and distribution of home fragrance and decorative accessories based in Los Angeles, California. The company operates as a single unified product portfolio spanning multiple interconnected product categories including Candles & Home Fragrance, Tabletop/Barware & Entertainment, Decorative Accessories, Frames & Wall Decor, Accent Furniture, Bath, Textiles, Seasonal, and Lighting. The core offering centers on decorative home products with home fragrance as a key differentiator, complemented by seasonal and giftware lines expanded through the acquisition of One Hundred 180 Degrees assets. Zodax sells primarily through trade channels, offering an online ordering platform (zodaxonline.com) alongside showrooms and trade shows, with private label and candle production services available to wholesale partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Candles & Home Fragrance Wholesale scented candles, diffusers, and home fragrance products including the premium Estate Collection (candles and diffusers in European glass with scents Aqua, Palm, and Thistle) and the Opal Collection, designed for retail stores and giftware buyers.
• Tabletop, Barware & Entertainment Wholesale tabletop accessories, barware, and entertaining essentials for tablescaping and hospitality settings, offered to retail and giftware buyers.
• Decorative Accessories Wholesale decorative accessories for home d\u00e9cor styling across multiple collections including Golden Shore, Marea Luxe, Turquoise Coast, Vanguard, and Veranda, sold to retail stores and giftware buyers.
• Frames & Wall Decor Wholesale picture frames and wall d\u00e9cor items for residential and commercial interiors, distributed to retail buyers.
• Accent Furniture Wholesale statement accent furniture pieces designed to complement decorative accessories and home interiors, sold to retail stores.
• Bath Wholesale bath accessories and d\u00e9cor items for bathroom styling, offered to retail and giftware buyers.
• Textiles Wholesale textile products including throws, pillows, and fabric-based home d\u00e9cor accessories, distributed to retail buyers.
• Seasonal Wholesale seasonal d\u00e9cor and giftware products including holiday collections (Apr\u00e8s-Ski Lodge, Lumi\u00e8re Twist Candles, The Chalet Affair, The Grand No\u00ebl, Twinkle & Treats) and seasonal accessories, expanded through the 2025 acquisition of One Hundred 80 Degrees assets.
• Lighting Wholesale lighting products including cordless LED lamps with multiple designs and colorways, sold to retail stores and giftware buyers.
• Games Collection Wholesale luxury board games including Backgammon, Chess, and Checkers reimagined in luxurious finishes that elevate play and presentation, for retail stores and giftware buyers.
• Zodax Online Ordering Platform (zodaxonline.com) Wholesale online ordering system for trade customers to browse and order Zodax products for retail resale.
• Private Label Manufacturing Custom private label manufacturing services, particularly for candles, offered to wholesale partners for branded retail programs.
• Candle Production Services In-house candle production capabilities for custom and private label orders, supporting wholesale partners with bespoke fragrance and candle manufacturing.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• One Hundred 180 Degreesstrategic acquisitionStrategic or Co-development Partner · 11 March 2025Zodax acquired assets from One Hundred 180 Degrees to expand its seasonal giftware categories. The acquisition enhances Zodax's market presence and ability to offer diverse, high-quality seasonal products in both domestic and international markets.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Midwest-CBK: Wholesale home decor, fragrance, and giftware supplier serving independent retailers and the gift trade, directly overlapping Zodax's trade-show-driven distribution model.
• Slatkin & Co. Home fragrance brand historically distributed through specialty retail and department stores, directly competing with Zodax in the candle and home fragrance wholesale channel.
• Voluspa: Premium home fragrance and candle brand sold through wholesale and retail channels with a similar fashion-forward, design-led assortment philosophy that competes with Zodax's Estate and Opal collections.
• Paddywax: Designer candle and home fragrance brand with broad wholesale distribution and private label services, overlapping directly with Zodax's candle production and home fragrance categories.
• Christopher Radko: Premium holiday ornaments and seasonal decor wholesaler, comparable to Zodax's seasonal giftware line and fashion-forward holiday collections.
• Two's Company: Wholesale distributor of fashion-forward home decor, tabletop, and gift accessories to retailers and gift shops, mirroring Zodax's value-driven, easily merchandised assortment strategy.
• Illume: Home fragrance and candle wholesaler supplying gift and specialty retailers, comparable to Zodax in channel (wholesale gift/home) and category (candles and diffusers).
• Kurt Adler: Wholesale seasonal and holiday decor supplier, closely comparable to the seasonal giftware categories Zodax expanded through its One Hundred 180 Degrees acquisition.
• NEST Fragrances: Premium candle and home fragrance company distributed through specialty and department store wholesale channels, directly comparable to Zodax's high-end home fragrance sub-brands.

Broad incumbents

• Yankee Candle: Mass-market candle and home fragrance brand owned by Newell Brands with broad retail distribution; overlaps with Zodax in home fragrance but competes at a different price tier and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Zodax-148014067140
• Instagraminstagram.com/zodax_decor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zodax