MagnetStreet
MagnetStreet is a Wheaton, Illinois-based online retailer founded in 1991 that sells personalized magnets, cards, and other printed stationery products directly to consumers and small businesses through its e-commerce storefront.
- Company typePrivate
- Founded1991
- HeadquartersWheaton, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What MagnetStreet does
MagnetStreet is a Wheaton, Illinois-based online retailer founded in 1991 that operates a full-service e-commerce stationery storefront at magnetstreetexpress.com. The company sells personalized magnets, cards, and other printed stationery products, serving consumer and small-business customers who want customized printed goods. David Baird serves as President and Founder, and the company employs between 51 and 100 people, indicating a small-to-mid-sized privately held operation with a long operating history.
The company's core business is customization-driven direct-to-consumer e-commerce: customers can personalize magnets, cards, and printed stationery items through an online ordering flow. Revenue mechanics are not disclosed in the source data, but the model appears to be transactional retail with per-order pricing on customized printed goods. The company has maintained operations for over three decades, suggesting an established niche position in personalized stationery, though no growth, pricing, customer-segment, or technology details are available in the provided source material.
Notably, the available source data is sparse: no revenue figures, funding history, named customers, partnerships, technology stack, certifications, or marketing channels are documented. The company profile on third-party data sources displayed loading/verification messages rather than substantive content, indicating either limited public disclosure or scraping limitations. As a result, deeper inferences about unit economics, competitive positioning, and strategic direction cannot be reliably made.
MagnetStreet firmographics
Firmographics- Name
- MagnetStreet
- Website
- https://magnetstreetexpress.com
- Company type
- Private
- Founded year
- 1991
- Headcount range
- 51–100 employees
- Short description
- MagnetStreet is a Wheaton, Illinois-based online retailer founded in 1991 that sells personalized magnets, cards, and other printed stationery products directly to consumers and small businesses through its e-commerce storefront.
- Ownership category
- akta.pro rank
MagnetStreet industry classification
Industry- Product category
- Personalized Stationery and Custom Printing
- NAICS
- Office Supplies and Stationery Retailers (459410), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Variety Stores (5331)
- akta.pro primary industry
- Stationery, Gifts & Greeting Value Stores (CRAEAGAI)
Keywords
Where MagnetStreet is headquartered
LocationHeadquarters
- HQ city
- Wheaton
- HQ country
- United States
- HQ region
- North America
Markets served
MagnetStreet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
MagnetStreet product offering
Product offeringCore offering
MagnetStreet operates an online, full-service stationery store where customers can design and order personalized magnets, greeting cards, and other printed stationery products. Orders are fulfilled as custom-printed physical goods and shipped directly to individual consumers. The company has been operating this direct-to-consumer custom stationery model since 1991.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized magnets Custom-designed magnets printed with personalized names, photos, dates, or messages, produced and shipped directly to individual consumers through the MagnetStreet online store.
- Custom printed cards Personalized greeting cards and other printed cards designed online by the customer and produced as finished printed stationery for personal use, gifting, or events.
- Personalized printed stationery Other custom printed stationery offerings beyond magnets and cards, ordered through the same MagnetStreet online store for personal, event, and gifting use.
Companies that use MagnetStreet
Customer profileIdeal customer profiles1 record
MagnetStreet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MagnetStreet partnerships and signals
Strategic signalRecent moves2 records
MagnetStreet competitors and assessment
Company assessmentDirect peers
- Shutterfly: Online personalized photo products, cards, and stationery retailer with deep customization tooling—direct overlap with MagnetStreet's personalized cards and print offering.
- MOO: Premium custom stationery, business cards, and print products retailer; comparable premium-anchored personalization position to MagnetStreet.
- Paper Source: Specialty stationery retailer offering invitation, card, and personalized paper products—overlaps with MagnetStreet's stationery-focused assortment.
- Vistaprint: Mass-customization print platform serving small businesses and consumers with cards, stationery, and marketing materials—competes head-on with MagnetStreet's custom-print model.
- CafePress: Custom-print retailer offering personalized stationery, magnets, and gifts—comparable online customization model and product set.
- Tiny Prints: Specialist in personalized stationery for weddings, baby, and holidays—overlaps directly with MagnetStreet's custom cards and invitations.
- Zazzle: Marketplace for customized stationery, magnets, cards, and gifts—competes in the same personalized-product niche as MagnetStreet.
Broad incumbents
- Etsy: Marketplace hosting thousands of small stationery and personalized-print sellers—indirect competitor and distribution alternative for MagnetStreet's category.
- Hallmark Business: Established greeting-card and stationery incumbent with broad B2B and consumer offerings—an incumbent adjacent to MagnetStreet's personalized card business.
Emerging players
- Canva: Design-plus-print platform with growing stationery and invitation templates; an emerging threat that bundles design, customization, and print fulfillment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
MagnetStreet social profiles
Digital presenceMagnetStreet financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagnetStreet leadership team
Management profileNumber of profiles
Profiles1 record
MagnetStreet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagnetStreet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagnetStreet
What does MagnetStreet do?
MagnetStreet operates an online, full-service stationery store where customers can design and order personalized magnets, greeting cards, and other printed stationery products. Orders are fulfilled as custom-printed physical goods and shipped directly to individual consumers. The company has been operating this direct-to-consumer custom stationery model since 1991.
When was MagnetStreet founded?
MagnetStreet was founded in 1991. It employs 51 to 100 people.
Where is MagnetStreet based?
MagnetStreet is headquartered in Wheaton, United States, in the North America region.
Who are MagnetStreet's main competitors?
Direct peers on record are Shutterfly, MOO, Paper Source, Vistaprint, CafePress, Tiny Prints and Zazzle. Broad incumbents are Etsy and Hallmark Business. Canva is listed as an emerging player.
Does MagnetStreet have an API?
No public API is recorded for MagnetStreet.
What industry is MagnetStreet in?
MagnetStreet's product category is Personalized Stationery and Custom Printing. Its primary akta.pro industry code is CRAEAGAI, Stationery, Gifts & Greeting Value Stores. Its NAICS code is 459410 and its SIC code is 5961.