Stash Tea
Stash Tea is a 50+ year-old Portland, Oregon tea company that blends and sells 40+ flavors of bagged, loose leaf, and tea latte products through DTC e-commerce, major U.S. and Canadian grocery retailers, and food service channels, as a subsidiary of Japan's Yamamotoyama.
- Company typePrivate
- Founded1972
- HeadquartersTigard, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stash Tea does
Stash Tea is a Portland, Oregon-based tea company founded in 1972 that develops, blends, and distributes bagged, loose leaf, and ready-to-mix tea products. The company offers 40+ flavors spanning black, green, herbal, white, chai, and specialty categories, with signature products including Double Bergamot Earl Grey, Double Spice Chai, and Lemon Ginger — the latter reportedly the #1 flavored herbal tea in the U.S. All tea bags are plastic-free and compostable, and the full line is Non-GMO Project verified and Kosher certified. The underlying technology is craft-based: in-house Tea Masters layer botanicals using blending expertise accumulated over 50+ years, supported by global sourcing capabilities inherited from parent Yamamotoyama (Japan, est. 1690), which acquired Stash in 1991.
The business operates through two primary revenue streams: direct-to-consumer e-commerce via stashtea.com (with a Subscribe & Save subscription program offering 10% off and flexible 1–8 week delivery cadences) and wholesale distribution through major U.S. and Canadian grocery and pharmacy chains including Walmart, Kroger, Safeway, CVS, Albertsons, and Meijer, plus Amazon marketplace and food service operators. Pricing spans roughly $4.29 for an 18–20 count tea bag box, $8.95–$14.95 for loose leaf, and $5.99 for tea latte concentrates launched in 2024. Customer segments are individual tea consumers and food service/hospitality buyers, served through both D2C and retail shelf placement. Recent strategic activity has focused on product line extension (tea latte concentrates, new flavor SKUs) and a 2025 packaging rebrand under CEO Nami Yamamoto, who joined in 2016.
Stash Tea firmographics
Firmographics- Name
- Stash Tea
- Legal name
- Stash Tea
- Website
- https://stashtea.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stash Tea is a 50+ year-old Portland, Oregon tea company that blends and sells 40+ flavors of bagged, loose leaf, and tea latte products through DTC e-commerce, major U.S. and Canadian grocery retailers, and food service channels, as a subsidiary of Japan's Yamamotoyama.
- Ownership category
- akta.pro rank
Stash Tea industry classification
Industry- Product category
- Specialty Tea and Beverages
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industries
- Tea Blending & Flavoring (AFAFADAG), Ready-to-Drink (RTD) Tea Manufacturing (AFAFADAI)
Keywords
Where Stash Tea is headquartered
LocationHeadquarters
- HQ city
- Tigard
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stash Tea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct product sales: Sale of tea bags, loose leaf teas, and tea latte concentrates directly to consumers through e-commerce website stashtea.com and through retail distribution channels.
- Subscription model: Subscribe & Save program offering 10% discount on first order with recurring delivery options (weekly, bi-weekly, monthly, etc.) for regular tea purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single box of tea bags |
| Unit Pricing | Pay-as-you-go | Loose leaf tea |
| Subscription | Monthly | Subscribe & Save subscription |
| Unit Pricing | Pay-as-you-go | Tea latte concentrates |
| Unit Pricing | Pay-as-you-go | Sampler packs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Stash Tea product offering
Product offeringCore offering
Stash Tea is a 50+-year-old specialty tea company that develops, blends, and sells over 40 varieties of tea in plastic-free compostable tea bags, loose leaf formats, and tea latte concentrates. The company sells direct-to-consumer via its own e-commerce store with a Subscribe & Save subscription, and distributes through major grocery, specialty, and food-service channels across the U.S. and Canada.
Product overview
Stash Tea is a tea company offering a diverse portfolio of over 40 tea flavors and styles, primarily sold in tea bags and loose leaf formats. The core product lines include Black Teas (such as Earl Grey, English Breakfast, and Chai varieties), Green Teas (including Premium Green and Moroccan Mint), Herbal Teas (Chamomile, Peppermint, and fruit blends), White Teas, and Decaf options. The company expanded into Tea Latte Concentrates in 2024. Products are sold as individual items (tea bags/loose leaf), bundled in sampler packs, or as gift sets. All tea bags are plastic-free and compostable. The company emphasizes ingredient quality with Non-GMO Project certification and Kosher compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Double Bergamot Earl Grey Black tea infused with double bergamot for intensely aromatic, bold, citrusy flavor; sold as 18 ct tea bags for individual consumers and households.
- English Breakfast Hearty black tea with malty, brisk, full-bodied flavor for morning awakening, sold as bagged tea in 6 x 20 ct multi-pack format.
- Double Spice Chai Full-bodied black tea blended with cinnamon, clove, and ginger root for a swirling spice infusion.
- Chai Spice Aromatic black tea blending cinnamon, clove, and ginger root for a comforting, warming infusion as a bagged tea.
- Premium Green Japanese-style green tea with smooth, mellow infusion and delicate herbaceous notes, sold in bagged format.
- Moroccan Mint Green tea combined with Pacific Northwest mint for a bright, crisp, refreshing taste.
- Chamomile Herbal tea made from chamomile flowers sourced from Egypt's El Fayoum region, sold in bagged format.
- Double Spice Chai Latte Ready-to-mix tea latte concentrate in the New Brews collection, sold in single-serve bottles for at-home preparation of chai lattes.
- Earl's Delight Latte Ready-to-mix tea latte concentrate in the New Brews collection, sold in single-serve bottles for at-home preparation.
- Apple Blossom Latte Ready-to-mix tea latte concentrate in the New Brews collection, sold in single-serve bottles for at-home preparation.
- Loose Leaf Tea Premium loose leaf teas that can be steeped multiple times, developing new flavors with each steep, sold in pouches.
- Tea Bundles Curated multi-flavor sets of teas including Bold Sips, Decaf Sips, Reset Sips, Citrus Sips, and Latte Sips bundles for sampling or gifting.
- Tea Samplers and Gift Sets Giftable tea sets including Day to Night Sampler Pack, Advent Calendar, and specialty gift collections for seasonal and occasion gifting.
- Subscribe & Save Recurring auto-replenishment subscription offering 10% off the first order and flexible delivery cadences (every 1, 2, 3, 4, 6, or 8 weeks) with ability to skip or cancel anytime.
Quantifiable outcome
- Lemon Ginger is the #1 flavored herbal tea in the U.S.
Companies that use Stash Tea
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Stash Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stash Tea partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Nami YamamotocoreNami Yamamoto joined as CEO in 2017 to lead the next era of growth for Stash Tea.
- Non-GMO ProjectminorStash Tea earned Non-GMO Project certification in 2016, affirming their commitment to mindful sourcing of natural ingredients.
- YamamotoyamacoreYamamotoyama, the oldest family-owned tea company in Japan with a legacy dating back to 1690, acquired Stash Tea in 1991. This partnership provided Stash with resources to grow and access to Yamamotoyama's global tea sourcing capabilities. Yamamotoyama's innovations included introducing Sencha to the masses and creating Gyokuro, revolutionizing green tea worldwide.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Stash Tea competitors and assessment
Company assessmentDirect peers
- Celestial Seasonings: Owned by Hain Celestial, Celestial Seasonings is a US specialty tea brand selling bagged and loose-leaf teas through grocery and natural-food channels. Highly comparable to Stash in format, retail distribution, and flavor-innovation positioning.
- Bigelow Tea: Family-owned US tea company producing bagged and loose-leaf teas sold across grocery and mass channels. Directly comparable in product format, channel mix, and mid-tier price points to Stash.
- Twinings: Owned by Associated British Foods, Twinings is a heritage tea brand with bagged, loose-leaf, and iced tea products distributed through US grocery and foodservice. Comparable in product breadth, retail presence, and blend-driven differentiation.
- Numi Organic Tea: Premium organic and Fair Trade Certified tea brand selling bagged, loose-leaf, and tea lattes through natural food, grocery, and DTC channels. Comparable premium positioning, sustainability messaging, and growing tea-latte line.
- Republic of Tea: Specialty tea brand offering bagged and loose-leaf teas, herbs, and accessories through natural food and DTC channels. Comparable focus on curated flavors, sustainable sourcing, and premium bagged format.
- Traditional Medicinals: Specialty herbal tea brand focused on functional and wellness teas sold through natural food, grocery, and foodservice. Comparable in Non-GMO/quality positioning, herbal-blend heritage, and grocery distribution depth.
- Teavana (Starbucks): Premium tea brand owned by Starbucks, sold through Starbucks stores, grocery, and online with bagged and RTD formats. Comparable in premium/specialty positioning and overlap with Stash's Tea Latte Concentrate expansion into cafe-style beverages.
- Tazo: Premium tea brand historically competing with Stash in bagged and bottled/RTD formats across grocery and foodservice, currently owned by Starbucks. Comparable heritage positioning and overlap in chai, herbal, and wellness blends.
Broad incumbents
- Lipton (Unilever): Mass-market tea brand from Unilever covering bagged black/green tea and iced/RTD teas across global grocery and foodservice. A larger incumbent competing for the same shelf space and consumers, but at significantly broader scale and price points.
- Tetley (Tata Consumer Products): Global tea brand owned by Tata Consumer Products, selling bagged black, green, and herbal teas primarily through grocery and mass channels. Comparable mainstream bagged format and US/Canada distribution, but at much larger global scale.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stash Tea social profiles
Digital presenceStash Tea compliance and trust
Trust signalCompliance3 records
Stash Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stash Tea leadership team
Management profileNumber of profiles
Profiles1 record
Stash Tea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stash Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stash Tea
What does Stash Tea do?
Stash Tea is a 50+-year-old specialty tea company that develops, blends, and sells over 40 varieties of tea in plastic-free compostable tea bags, loose leaf formats, and tea latte concentrates. The company sells direct-to-consumer via its own e-commerce store with a Subscribe & Save subscription, and distributes through major grocery, specialty, and food-service channels across the U.S. and Canada.
Is Stash Tea a public or private company?
Stash Tea is a private company. It is classified as corporate owned and is currently operating.
When was Stash Tea founded?
Stash Tea was founded in 1972. It employs 11 to 50 people.
Where is Stash Tea based?
Stash Tea is headquartered in Tigard, United States, in the North America region.
How does Stash Tea make money?
Two revenue lines are on record. Direct product sales are the primary driver. The others are subscription model.
Who are Stash Tea's main competitors?
Direct peers on record are Celestial Seasonings, Bigelow Tea, Twinings, Numi Organic Tea, Republic of Tea, Traditional Medicinals, Teavana (Starbucks) and Tazo. Broad incumbents are Lipton (Unilever) and Tetley (Tata Consumer Products).
Does Stash Tea have an API?
No public API is recorded for Stash Tea.
What industry is Stash Tea in?
Stash Tea's product category is Specialty Tea and Beverages. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2090.