Teavana
Teavana is a US-based, Atlanta-headquartered retailer of premium loose-leaf tea and tea accessories, founded in 1997 by Andrew T. Mack, serving individual consumers through specialty retail and digital channels now routed via Starbucks' infrastructure.
- Company typePrivate
- Founded1997
- HeadquartersAtlanta, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Teavana does
Teavana is a for-profit retailer of premium loose-leaf tea and tea accessories, founded in 1997 by Andrew T. Mack and headquartered in Atlanta, United States. The company operates with a headcount band of 1,001–5,000 employees, indicating a mid-sized specialty retail footprint at the time the underlying data was captured. Its product surface, as described in firmographic data, centers on premium loose-leaf tea and complementary tea accessories, served through consumer retail channels with the company operating its own web property at teavana.com.
The input data does not contain specific information on Teavana's underlying technology stack, proprietary product technology, e-commerce platform architecture, pricing models, distribution channels, or customer segments. Core-technology fields, proprietary features, GTM motion descriptors, marketing channels, and partnership inventories are all empty in the provided source material. The ownership commentary explicitly notes that no corporate structure, parent-company affiliation, or ownership detail is disclosed in the available sources.
A notable observable signal in the data is that the teavana.com web property currently redirects to a Starbucks customer service contact page (customerservice.starbucks.com), indicating that Teavana's digital front door has been redirected into Starbucks' owned infrastructure. This is consistent with Teavana having been acquired by Starbucks and subsequently having its standalone retail or digital operations wound down or folded into Starbucks' packaged-goods and retail ecosystem, though no explicit ownership, acquisition date, or operating-status confirmation is contained in the input source blocks. No management team beyond the founder is documented, and no awards, patents, certifications, or compliance items are recorded.
Teavana firmographics
Firmographics- Name
- Teavana
- Website
- https://teavana.com
- Company type
- Private
- Founded year
- 1997
- Headcount range
- 1,001–5,000 employees
- Short description
- Teavana is a US-based, Atlanta-headquartered retailer of premium loose-leaf tea and tea accessories, founded in 1997 by Andrew T. Mack, serving individual consumers through specialty retail and digital channels now routed via Starbucks' infrastructure.
- Ownership category
- akta.pro rank
Teavana industry classification
Industry- Product category
- Specialty Tea Retail
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industries
- Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD), Tea Blending & Flavoring (AFAFADAG), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
Keywords
Where Teavana is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Teavana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Teavana product offering
Product offeringCore offering
Teavana is a specialty retailer of premium loose-leaf teas, tea blends, and complementary tea accessories such as teapots, infusers, mugs, and gift sets. The company sells these products through its own branded retail stores and an e-commerce channel, with an emphasis on in-store sensory experiences and curated seasonal blends.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Loose-Leaf Tea
Companies that use Teavana
Customer profileIdeal customer profiles1 record
Teavana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Teavana partnerships and signals
Strategic signalRecent moves1 record
Teavana competitors and assessment
Company assessmentEmerging players
- Adagio Teas: Adagio Teas is an online-first specialty tea retailer offering customizable loose-leaf blends and accessories, replicating Teavana's assortment without the physical-store cost structure.
- Yumchaa: Yumchaa is an independent loose-leaf tea retailer and tea bar operator in the UK/U.S. with a curated premium assortment and tea accessories, an emerging-scale analog to the original Teavana tea-bar concept.
Broad incumbents
- Celestial Seasonings (Hain Celestial): Celestial Seasonings is a mass-market herbal and specialty tea brand under Hain Celestial; it occupies the same premium-tea positioning umbrella as Teavana but at much larger grocery scale.
- Ito En (North America): Ito En is the largest RTD tea producer in Japan with growing U.S. distribution in specialty and grocery; it represents the bottled/RTD adjacency Teavana would need to enter to scale further.
- Bigelow Tea: Bigelow is a U.S. family-owned tea manufacturer with growing specialty and wellness lines sold in grocery—broad-incumbent competition for Teavana's premium shelf space.
- Twinings: Twinings is a global legacy tea brand spanning bagged, loose-leaf, and specialty formats sold in grocery and foodservice; overlap with Teavana exists in loose-leaf and premium SKUs.
Direct peers
- T2 Tea: T2 Tea is a global premium loose-leaf tea retailer with experiential flagship stores, teaware ranges, and gift collections, directly comparable to Teavana's original retail-and-accessory model.
- The Republic of Tea: The Republic of Tea is a direct-to-consumer premium loose-leaf tea and herbal blend brand selling through its own catalog, website, and food/gift channels, mirroring Teavana's premium positioning and accessory bundling.
- DAVIDsTEA: DAVIDsTEA is a North American specialty tea retailer selling premium loose-leaf tea, tea accessories, and ready-to-drink beverages through company-owned stores and e-commerce—directly competing with Teavana's original concept.
- Harney & Sons: Harney & Sons is a U.S. premium tea company selling loose-leaf blends, sachets, and teaware wholesale and direct-to-consumer, competing head-to-head with Teavana in the premium specialty channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Teavana social profiles
Digital presenceTeavana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teavana leadership team
Management profileNumber of profiles
Teavana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teavana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teavana
What does Teavana do?
Teavana is a specialty retailer of premium loose-leaf teas, tea blends, and complementary tea accessories such as teapots, infusers, mugs, and gift sets. The company sells these products through its own branded retail stores and an e-commerce channel, with an emphasis on in-store sensory experiences and curated seasonal blends.
When was Teavana founded?
Teavana was founded in 1997. It employs 1,001 to 5,000 people.
Where is Teavana based?
Teavana is headquartered in Atlanta, United States, in the North America region.
Who are Teavana's main competitors?
Emerging players on record are Adagio Teas and Yumchaa. Broad incumbents are Celestial Seasonings (Hain Celestial), Ito En (North America), Bigelow Tea and Twinings. Direct peers are T2 Tea, The Republic of Tea, DAVIDsTEA and Harney & Sons.
Does Teavana have an API?
No public API is recorded for Teavana.
What industry is Teavana in?
Teavana's product category is Specialty Tea Retail. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of THAFAKAD, Specialty Tea Shops (Loose-Leaf, Tea Bars). Its NAICS code is 31192 and its SIC code is 2080.