VOG Products

Name

VOG Products

Legal name

VOG PRODUCTS Soc. agricola coop.

Website

https://vog-products.it

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Fruit Ingredient Manufacturing

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fruit and Vegetable Canning, Pickling, and Drying (31142), Flavoring Syrup and Concentrate Manufacturing (31193), Beverage Manufacturing (3121)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC)

akta.pro secondary industries

Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum) (AFAKAFAD), Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Juice Concentrates & Fruit Bases (AFAFAGAB), Flavor Bases & Emulsions (Citrus oils, beverage emulsions, clouding agents) (AFAFAGAE)

Keywords

• Fruit juice concentrates
• Fruit puree processing
• NFC fruit juices
• Food ingredients supply
• Fermented fruit bases

Headquarters

HQ city

Laives

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Semi-finished Products for Food & Beverage Industry: Primary revenue stream from processing apples into semi-finished goods including juice concentrates, NFC juices, fruit purees, fermented bases, natural aromas, steamed fruits, IQF frozen fruits, dried apples, and fresh cut fruits for food and beverage manufacturers globally.
2. Consumer Branded Products: Sale of branded consumer products under Leni's, ALPL, Leni's Selection, Marlene, and Vinschgau brands to retail consumers.
3. Private Label Products: Custom private label products manufactured according to individual customer wishes and defined brand specifications, offering complete service from sourcing through development, production, and logistics.
4. Foodservice Products: Products for hotels, restaurants, bakeries, and wholesalers including baked goods, confectionery, and wholesale distribution through Fruiara brand.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

VOG Products is a specialized fruit processing company based in Laives, South Tyrol, Italy. It processes fruit — primarily apples from approximately 6,000 producer families — into semi-finished goods including juice concentrates, NFC juices, fruit purees, fermented bases, natural aromas, steamed fruits, IQF frozen fruits, dried apples, and fresh cut fruits. These ingredients are supplied to international food and beverage manufacturers, foodservice operators, and private label customers.

Product overview

VOG Products is a specialized fruit processing company offering a comprehensive portfolio of semi-finished fruit products and ingredients for the international food and beverage industry. The core product range includes Fruit Juice Concentrates, NFC (Not From Concentrate) Juices, Fruit Purees, Fermented Bases, Natural Aromas (FTNF), Steamed Fruits (Solid Pack), IQF Frozen Fruits, Dried Apples, and Fresh Cut Fruits. These are complemented by consumer-facing brands including Leni's, ALPL (sparkling cider/apero), Leni's Selection (premium gastronomy), Marlene (premium apple brand), and Vinschgau (regional apple brand), as well as Fruiara for foodservice applications. The company provides packaging solutions across industrial (tanker, drum, IBC, bins, bag in box, pouches) and retail formats, plus Private Label services for custom branding. Founded in South Tyrol with access to approximately 6,000 producer families, the company processes primarily apples along with pears, apricots, peaches, kiwis, plums, and cherries.

Differentiator

Problem solved

Functional benefit

Brands

• Leni's: Consumer brand for fruit-based products
• ALPL
• Leni's Selection
• Marlene
• Vinschgau
• Fruiara

Products and services

• Fruit Juice Concentrates

Quantifiable outcome

• Saves 700,000 cubic meters of water annually through double usage system
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Eurac ResearchminorStrategic or Co-development Partner · 1 January 2019Research center partnered in the 'Schneewinkel' biodiversity project monitoring birds, bats, butterflies, and flying insects across approximately 70 hectares of apple cultivation area.
• VIP (Vinschger Erzeugerorganisation)coreStrategic or Co-development PartnerProducer organization representing Vinschgau apple growers. Through the cooperative structure, approximately 6,000 small family farms supply VOG Products. Partnership includes joint sustainability initiatives such as the bee meadow project at Sonnenberg in Kortsch and the 'Schneewinkel' biodiversity monitoring project.
• AlpomacoreStrategic or Co-development PartnerNew association of producer organizations in South Tyrol, representing a strong alliance to strengthen the apple sector. VOG Products chairman Johannes Runggaldier involved in this initiative.
• Sustainapple NetworkminorStrategic or Co-development PartnerPartner network focused on biodiversity implementing targeted projects including a hedge program, extended use of nesting boxes, and promotion of beneficial insects.
• Laimburg Experimental CentreminorStrategic or Co-development PartnerAgricultural research institution partnered in biodiversity monitoring and sustainable agriculture initiatives.
• Advisory Service for Fruit and Wine Growing South TyrolminorStrategic or Co-development PartnerProvides recommendations for bee protection and insect conservation through circulars and field inspections; partnered in biodiversity monitoring.
• Smart Land Project PartnersminorStrategic or Co-development PartnerCollaborative project developing tensiometers that connect soil moisture to valve control, resulting in significant water savings of 30-40% while maintaining fruit quality.
• South Tyrol Apple ConsortiumminorStrategic or Co-development PartnerCollaboration on supply chain sustainability, biodiversity projects, and regional value creation. Photos and content from the consortium support marketing communications.
• Ecocenter Bronzolo Wastewater TreatmentminorOthersWastewater treatment facility where industrial wastewater is processed, generating biogas used in cogeneration plant to produce electricity and heat.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Döhler: German-headquartered, family-owned producer of natural ingredients for the food and beverage industry, offering fruit juice concentrates, purees, NFC juices, FTNF aromas, and bases across multiple applications. Closest functional peer to VOG, with a significantly larger global footprint and similar B2B ingredient focus.
• AGRANA: Austrian fruit, starch, and sugar group with a dedicated Fruit segment producing fruit juice concentrates, NFC juices, fruit preparations, and purees globally. Highly comparable European fruit-ingredient processor; also a cooperative-influenced company with similar grower-base structure.
• SunOpta: North American plant-based and fruit-based ingredient company producing fruit purees, juices, IQF fruits and specialty ingredients for food, beverage, and foodservice customers. Closely comparable portfolio (purees, concentrates, frozen fruit) and similar focus on organic and clean-label positioning.

Broad incumbents

• Südzucker: Large European sugar/food group with a Fruit segment (formerly Südzucker Fruit) producing juice concentrates and fruit preparations for B2B customers. Wider portfolio than VOG but directly comparable on the fruit-ingredient product set.
• Refresco: Largest independent global bottler of juices and beverages, with private-label and contract-manufacturing operations. Downstream-adjacent peer: shares customer base (B2B beverage customers) and overlap on NFC juice, though focused on bottling rather than upstream fruit processing.
• Citrosuco: Brazilian-headquartered, world's largest orange juice processor producing concentrates, NFC juices, and essential oils. Comparable large-scale citrus fruit ingredient processor with similar B2B value proposition, although concentrated on citrus rather than apple.
• Ingredion: US-listed global ingredient solutions provider serving food, beverage, and industrial customers across sweeteners, starches, and fruit/plant-based specialties. Comparable B2B ingredient business model with broader portfolio and global scale.
• Tate & Lyle: Global specialty ingredient and food solutions provider with operations in sweeteners, fibers, and food texturizers, increasingly focused on clean-label B2B applications. Comparable B2B ingredient platform competing for similar formulation customers.

Others

• Cargill Food Ingredients: Diversified global agricultural and food ingredients platform with a fruit ingredient and beverage platform competing for the same multinational beverage and food customers, including through private label and contract supply. Larger-scale and broader portfolio.
• ADM Food Ingredients: US-listed global food and ingredient platform with a presence in fruit products, natural flavors, and beverage ingredients. Comparable by B2B customer segment but operates as a diversified commodity and ingredient conglomerate rather than a specialized fruit ingredient supplier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOG Products