INVIVO Communications Inc.

What INVIVO Communications Inc. does

Groupe InVivo, operating in the aggregated data as INVIVO Communications Inc., is a French agricultural cooperative group structured as a société à mission with 163 member cooperatives and approximately 15,000 employees across 38 countries. The group reported €11.4 billion in revenue for FY2024/2025 (figures as of 30 June 2025) and operates across four strategic verticals: Agriculture (InVivo Ag°, Soufflet Agriculture, Soufflet Vigne), International Trading (commodity grain and oilseed trading), Agri-food (Soufflet Malt, described as the world's largest maltster, plus Episens and Vinadeis in bakery and wine), and Retail. In 2021, InVivo acquired the Soufflet Group, which materially expanded its scale and downstream integration into malt, bakery, and wine.

The business model is B2B and transaction-driven, generating revenue through agricultural input sales, international commodity trading, food manufacturing sales to brewers/bakeries/wine distributors, and retail distribution in France. Pricing is not publicly disclosed and operates through cooperative membership relationships and commercial agreements. The group complements its core operations with Digital & Data Solutions and Innovation Laboratories focused on precision agriculture, sustainability tracking, and supply chain transparency.

InVivo's strategy is codified in the Horizon 2030 / 2030 by InVivo roadmap, which sets commitments around regenerative agriculture (Agriculture régénératrice), zero pesticide residue, biodiversity, carbon neutrality, and responsible value chains (Filières responsables). Go-to-market combines the 163 cooperative member network and field sales for domestic French agriculture, direct trading desks for global commodity buyers, dedicated B2B commercial teams for food manufacturers, and physical retail distribution for the consumer segment. Leadership is headed by Thierry Blandinières (Directeur général).

Name

INVIVO Communications Inc.

Legal name

Groupe InVivo

Website

https://invivo.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Groupe InVivo is a French agricultural cooperative group with €11.4 billion in FY2024/2025 revenue, 163 member cooperatives, and ~15,000 employees operating across Agriculture, International Trading, Agri-food, and Retail verticals in 38 countries.

Ownership category

akta.pro rank

Product category

Digital Health Marketing Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Health Services (8000)

akta.pro primary industry

Healthcare & Life Sciences PR (MPAAADAD)

akta.pro secondary industries

Healthcare & Life Sciences PR (BPAFADAJ), Patient Feedback, Surveys, Reputation & Experience Measurement (VoC) (HLACAEAH), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Digital health marketing
• Healthcare communications
• Pharmaceutical marketing
• Medical communications
• Health consulting services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Agricultural Inputs & Services: Revenue from agricultural input sales (seeds, fertilizers, crop protection), agronomic advisory services, and farming solutions through the Agriculture vertical, including InVivo Ag°, Soufflet Agriculture, and Soufflet Vigne brands. Operates via the cooperative member network.
2. International Trading (Négoce international): Revenue from global grain and commodity trading operations, buying and selling agricultural commodities on international markets.
3. Agri-food Manufacturing & Sales: Revenue from food processing and manufacturing, including Soufflet Malt (world's largest maltster), Episens (bakery ingredients), and Vinadeis (wine). Products sold to food industry customers and distributors.
4. Retail: Revenue from the Retail vertical, selling agricultural and food products through retail channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

INVIVO Communications Inc. provides digital health marketing and consulting services to clients in the healthcare and digital health sectors. Founded in 1998 in Toronto, Canada, the firm employs 101–250 staff and operates as a private, for-profit company. The firm combines marketing, communications, and strategic consulting capabilities to serve health-oriented clients.

Product overview

InVivo Group operates as a unified platform-plus-modules architecture across four strategic verticals: Agriculture (InVivo Ag°, Soufflet Agriculture, Soufflet Vigne), International Trading, Agri-food (Soufflet Malt, Episens with its GOURMANCE premium bakery brand, Vinadeis), and Retail. The group complements its core business operations with dedicated Digital & Data Solutions and Innovation Laboratories services that support digital transformation across all verticals. The portfolio includes both organic brands and acquired brands, notably the Soufflet group acquired in 2021, positioning InVivo as a major European agricultural cooperative.

Differentiator

Problem solved

Functional benefit

Brands

• InVivo Ag°: Agricultural operations division of InVivo
• Soufflet Agriculture
• Soufflet Vigne
• Soufflet Malt
• Episens
• Vinadeis
• 2030 by InVivo

Products and services

• Digital Health Marketing Services Marketing services tailored for digital health and healthcare clients, delivered from Toronto, Canada.
• Healthcare Consulting Services Consulting services supporting healthcare and digital health clients with strategic and communications needs.

Quantifiable outcome

• Zero pesticide residue in supported farming operations
• +3 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Publicis Health: Parent network for multiple health-focused agencies including Razorfish Health and Saatchi & Saatchi Wellness. Represents the consolidated competitive set INVIVO competes against for large pharma accounts.
• Fishawack Health: Global healthcare communications and consulting platform serving pharma clients with medical communications, consulting, and creative services. Comparable in healthcare vertical specialization and mid-market positioning, though broader geographic footprint.
• Ogilvy Health: Global health-focused creative and communications agency within WPP. Overlaps with INVIVO's healthcare marketing services but operates at much larger scale, with broader geographic reach and deeper integration with consumer health and pharma teams.
• EVERSANA: Large healthcare commercialization services provider covering marketing, market access, patient services, and data. Comparable healthcare vertical focus and increasingly digital/consulting-heavy services, though operating at significantly greater scale than INVIVO.

Direct peers

• Calcium + Company: Independent healthcare marketing and communications agency serving pharma, biotech, and consumer health. Comparable as an independent, mid-sized, healthcare-specialized competitor with similar service breadth (advertising, medical communications, digital).
• Saatchi & Saatchi Wellness: Healthcare creative and digital agency within the Publicis network. Comparable in target client base (pharma, OTC, consumer health) and in offering integrated marketing services with a health-vertical focus.
• Real Chemistry: Healthcare marketing and data analytics firm serving pharma, biotech, and consumer health clients. Directly comparable to INVIVO on the intersection of healthcare marketing, analytics, and digital transformation services.
• Klick Health: Largest independent Canadian digital health agency, headquartered in Toronto. Closely comparable to INVIVO: healthcare-specialized, full-service digital marketing, similar North American client base, and similar scale. Klick is the most direct competitor given overlapping geography and service offerings.
• Intouch Group: Healthcare-focused digital marketing agency serving pharma and biotech clients. Comparable to INVIVO in vertical specialization, digital-first service mix, and mid-market agency profile. PE-backed and known for pharma digital transformation work.
• Razorfish Health: Health-focused digital agency within the Publicis network. Comparable service offering (digital strategy, CRM, content, patient engagement) and target pharma/biotech client base, though with the resources of a global holding company behind it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/INVIVOcom
• YouTubeyoutube.com/c/GroupeInVivoOfficiel
• Facebookfacebook.com/10019878
• LinkedInlinkedin.com/company/invivo-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INVIVO Communications Inc.