Touring

What Touring does

Touring SA is a Belgian mobility and travel services company headquartered in Brussels, operating since 1895 and structured as a tied (bound) insurance agent for AG Insurance SA, which holds a participation exceeding 10% in Touring. The company distributes a family of breakdown assistance and travel insurance products under the Move On brand — Move On Belgique for breakdowns in Belgium and up to 100 km beyond the border, Move On Étranger for cross-border breakdown across Europe with repatriation and replacement vehicle coverage, Assurance Voyage for unlimited medical expense reimbursement abroad, and Assurance Annulation et Bagage for trip cancellation and baggage protection. These products are complemented by an extensive member benefits ecosystem including Assistance Vélo (bicycle breakdown), Doctor Line (video-call medical consultations), airport lounge access at Brussels and Charleroi airports, Joker Taxi, free annual car check-ups, free tourist visa processing via VisumCentrale, ski insurance, Fulli toll badges, German eco-vignettes, CarSelect used-vehicle marketplace, fuel cards, parking discounts, and the Touring Magazine content platform.

Underlying technology consists of a bilingual (French/Dutch) digital platform at touring.be integrating self-service insurance configuration, the Touring Mobilis route planner and real-time traffic service, the MyTouring customer portal, and content publishing for European mobility guidance. Cross-border dispatch is enabled via membership in the ARC Europe network and affiliation with the FIA. Customer support runs through phone lines (02 286 34 45 for product info, 02 233 24 24 for roadside assistance, dedicated tourist/legal/medical info lines) and a complaints department.

The business model is primarily commission-based insurance intermediation — Touring earns commission on AG Insurance policies sold — layered with subscription recurring revenue from annual Move On memberships and transaction fees on vignettes and toll badges. Customers purchasing any Touring product automatically become members of the separate non-profit ASBL Touring Club Royal de Belgique. Distribution combines direct-to-consumer digital and phone sales with bank-intermediary sales through BNP Paribas Fortis and partnership channels (Rent A Car, VisumCentrale, Fulli, Vignetics, airport lounges). Pricing tiers range from €207/year (individual) to €315/year (family) for Move On Belgique, with Move On Étranger add-on at €145 and travel insurance add-on at €48. Customer concentration is on individual Belgian motorists as the primary segment, with a secondary business-solutions segment for fleet and corporate travel clients.

Name

Touring

Legal name

Touring SA

Website

https://touring.be

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Touring is a Belgian mobility and travel services company operating since 1895 as a tied insurance agent for AG Insurance, distributing the Move On family of breakdown assistance and travel insurance products to Belgian motorists and bundling them with an extensive member benefits ecosystem.

Ownership category

akta.pro rank

Product category

Roadside Assistance and Travel Insurance

akta.pro primary industry

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

akta.pro secondary industries

Travel Subscription, Membership & Deal Clubs (THAKAAAL), Baggage & Personal Effects Insurance (FSAJAJAE)

Keywords

• Roadside assistance services
• Travel insurance products
• Vehicle breakdown coverage
• Mobility club membership
• European travel assistance

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commission (Agent for AG Insurance): Touring SA acts as a tied insurance agent (agent lié) for AG Insurance SA, earning commission on insurance policies sold. AG Insurance holds a participation greater than 10% in Touring SA. Products include roadside assistance (Move On Belgium, Move On Étranger) and travel insurance.
2. Touring Club Membership: Customers who purchase a Touring product automatically become members of ASBL Touring Club Royal de Belgique (TCRB). Membership provides access to member benefits and advantages, with the club governed by its own statutes.
3. Vignette and Toll Services: Touring acts as an intermediary for vignette sales (e.g., German eco-vignette at €16.95 per unit) and toll badges (Fulli telepeage badge), earning a margin on transactions processed through its platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Touring sells roadside assistance and travel insurance products as a tied insurance agent (agent lié) for AG Insurance SA, with its principal line being the Move On family covering breakdown assistance in Belgium (Move On Belgique) and across Europe (Move On Étranger), supplemented by Assurance Voyage (medical and repatriation cover abroad), Assurance Annulation et Bagage (cancellation/baggage), Assistance Vélo (bicycle) and Assistance Ski. Customers purchasing Touring products automatically become members of the non-profit ASBL Touring Club Royal de Belgique (TCRB) and gain access to bundled benefits (free airport lounge vouchers, free visa service, Joker Taxi, Doctor Line video medical consults, free annual car check-up, and discounts on fuel, parking, energy, and vacations), distributed via touring.be, phone, BNP Paribas Fortis, and partner networks.

Product overview

Touring is a Belgian mobility and assistance club (Royal Belgian Touring Club / Touring SA) operating primarily as an insurance agent for AG Insurance products, alongside its own membership services. The core product portfolio centers on the Move On family of breakdown assistance and travel insurance products — Move On Belgique (breakdown assistance in Belgium and up to 100 km beyond borders), Move On Étranger (breakdown assistance across Europe with repatriation), and Assurance Voyage (comprehensive travel medical insurance) — all underwritten by AG Insurance. These are supplemented by an extensive ecosystem of member-exclusive add-on modules including: Assistance Vélo (bicycle breakdown), Doctor Line (video-call medical consultations abroad), Airport Lounge Access (free lounge vouchers at Brussels and Charleroi airports), Joker Taxi (annual taxi home benefit), Car Check-up (free annual vehicle safety inspection), Visa Service (free tourist visa processing via VisumCentrale), Ski Insurance, and the Fulli electronic toll badge. Touring also offers non-insurance member advantages such as fuel cards, discounted parking, June Energy savings, MMV vacation discounts, CarSelect used car marketplace, Touring Magazine, and Ligne Info hotlines. The company distributes its products in both French and Dutch across Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• Move On: A flagship product brand covering breakdown assistance and travel insurance packages, offered in variants for Belgium and abroad (Move On Belgique, Move On Étranger), with optional travel insurance add-ons.
• Touring Go
• Move On Exclusives / Services Move On
• CarSelect
• Touring Magazine
• Doctor Line
• Touring Mobility Corner

Products and services

• Move On Belgique 24/7 breakdown and towing assistance insurance covering cars, motorcycles, and bicycles in Belgium and up to 100 km beyond the border, available in individual (€207/year) and family (€315/year) plans with replacement-vehicle coverage up to 5 days (individual) or 8 days (family) per year. Sold by Touring as a tied agent for AG Insurance.
• Move On Étranger Breakdown assistance and towing insurance for vehicles traveling in European countries, including vehicle repatriation to Belgium and replacement-car coverage up to 15 days per year, available as a Move On Belgique add-on (€145/year promotional, €116/year discounted first-year offer). Sold by Touring as a tied agent for AG Insurance.
• Assurance Voyage (Travel Insurance) Comprehensive travel medical insurance with unlimited medical expense reimbursement and repatriation coverage for trips abroad, available as an add-on to Move On Étranger (combined promotional pack €131.20/year for the full Move On Étranger + Travel Insurance bundle). Sold by Touring as a tied agent for AG Insurance.
• Assurance Annulation et Bagage Travel cancellation and baggage insurance providing financial compensation in case of trip cancellation or baggage loss for Touring members.
• Assistance Vélo Breakdown assistance service for bicycles and e-bikes available throughout Belgium, at home, and up to 100 km beyond Belgium's borders.
• Assistance Ski Winter sports assistance and insurance covering ski-related incidents and medical/practical emergencies during travel.
• CarSelect Used vehicle marketplace platform operated by Touring, enabling members to buy and sell second-hand cars with accompanying buying guides, vehicle tests, and editorial support services.
• Badge de télépéage Fulli Electronic toll badge (télépéage) offered free to Touring customers, enabling automatic toll payment on French free-flow toll roads (A13, A14, A79, A4) and other European toll networks via the Fulli system.
• Eco-Vignette allemande (German Umweltplakette) Ordering service for the German environmental vignette (Umweltplakette) required to drive in German environmental zones, sold at €16.95 per unit including delivery within 3-5 days, fulfilled via partner Vignetics (vignettes.be).
• Doctor Line Medical consultation service for Touring customers abroad, providing medical advice, diagnostic explanations, and referrals to appropriate care via video call with a doctor in the customer's own language.
• Service Visa (Visa Service) Free tourist visa processing service for Move On Étranger customers with the Travel Insurance option, handled by partner VisumCentrale, covering standard processing fees and courier service; Touring reimburses handling fees within 15 days.
• Airport Lounge Access Free airport lounge access at Brussels Airport and Charleroi Airport for Move On Étranger customers with the Travel Insurance option, with 1 voucher per year for individual plans and up to 6 for family plans (vouchers requested on demand, valid for 30 days, available up to 30 days before departure).
• Joker Taxi Annual taxi benefit for Move On Belgique customers who cannot safely drive, organizing and covering taxi rides home up to €50 via partner taxi companies.
• Car Check-up Annual complimentary car safety check-up for Move On Belgique customers covering tire, brake, oil level, and battery inspection (value €75), available by appointment.
• Touring Magazine Digital and print magazine publishing driving tips, travel guides, car and motorcycle tests, and mobility advice, available to Touring members.
• Ligne Info (Info Lines) Information hotlines for Touring members covering tourist, legal, and medical advice topics, staffed by Touring expert teams.

Quantifiable outcome

• 9 out of 10 customers are satisfied to very satisfied with Touring's assistance services (B2C satisfaction survey after intervention, 2024).
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor.

• VisumCentraleminorImplementation/ SI/ Consulting PartnerVisumCentrale handles visa processing for Touring Move On customers with the Travel Insurance option. Touring covers standard processing fees and courier costs; customers pay embassy fees and any urgent processing fees. Touring reimburses handling fees within 15 days.
• Brussels AirportminorStrategic or Co-development PartnerMove On Etranger customers with Travel Insurance option receive free airport lounge access at Brussels Airport. Lounge open daily 4:30am-9pm (Gates A) and 5am-10pm (Gates B). Vouchers valid for 30 days, requestable up to 30 days before departure.
• Charleroi Airport (BSCA)minorStrategic or Co-development PartnerMove On Etranger customers with Travel Insurance option receive free Fast Track and lounge access at Charleroi Airport. Vouchers can be requested anytime during the year and are sent by post (minimum 10 business days before departure).
• TCS (Touring Club Suisse)minorStrategic or Co-development PartnerTouring Club Suisse is referenced as a sister club providing traffic and road information. Touring directs customers to TCS's official tunnel closure schedules and traffic information for Switzerland.
• ARC EuropeminorStrategic or Co-development PartnerARC Europe is a pan-European roadside assistance network of which Touring is a member. The partnership enables Touring to provide cross-border breakdown assistance throughout Europe through a network of local patrollers.
• FIA (Fédération Internationale de l'Automobile)minorStrategic or Co-development PartnerTouring Club Royal de Belgique is affiliated with the FIA, the global motoring organization. This affiliation provides international recognition and network connectivity for Touring's assistance services.
• Rent A CarminorGTM or Marketing PartnerTouring customers receive 20% discount on all published daily and weekly car rental rates at Rent A Car across 40 locations in Belgium. The discount also applies to replacement vehicle extensions in case of breakdown. Weekend rate from €172 (20% already included).
• FulliminorChannel Partner/ Reseller/ DistributorFulli toll badge offered free to Touring customers. The badge enables electronic toll payment on French toll roads (free-flow toll system on A13, A14, A79, A4). Touring acts as a distributor for Fulli's telepeage badge.
• BNP Paribas FortisminorChannel Partner/ Reseller/ DistributorBNP Paribas Fortis distributes Touring/AG Insurance products to its banking customers. Touring collects and processes data as a subcontractor for AG Insurance, with BNP Paribas Fortis acting as sub-contractor in this arrangement.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RACC: Reial Automòbil Club de Catalunya, a Spanish motoring club providing roadside assistance, travel insurance, and member services. ARC Europe and FIA counterpart offering a comparable product mix in another European market.
• VAB: Belgian roadside assistance and mobility services provider (formerly Vlaamse Automobilistenbond). Head-to-head domestic competitor offering breakdown assistance and travel services to Belgian motorists, the most proximate competitive threat in Touring's home market.
• ADAC: Germany's largest motoring club (Allgemeiner Deutscher Automobil-Club), offering roadside assistance, travel insurance, magazine content, and member benefits. ARC Europe and FIA co-member with Touring, and the dominant scale benchmark for the category in Europe.
• Touring Club Suisse (TCS): Swiss motoring club and explicit "sister club" of Touring per the source data. Provides roadside assistance, travel services, and member benefits in Switzerland — a direct functional mirror and referral partner.
• ANWB: Dutch mobility and roadside assistance club offering breakdown cover, travel insurance, and a magazine/content portfolio. Most direct peer: same motoring-club model, comparable member-benefit ecosystem, and immediate Benelux neighbour sharing the ARC Europe network with Touring.
• RAC (UK): British roadside assistance and motoring services company, providing breakdown cover, insurance, and member benefits. Closest Anglophone analogue in product scope and ARC Europe network participation.

Broad incumbents

• AXA Assistance: Assistance arm of AXA providing travel, roadside, and home assistance globally. Adjacent incumbent with similar product lines but distributed primarily through AXA insurance channels rather than consumer motoring-club membership.
• Allianz Assistance: Global assistance provider (part of Allianz Partners) delivering travel, roadside, and health assistance as part of the Allianz insurance ecosystem. Comparable travel-insurance and assistance products, sold mainly through Allianz insurance distribution.
• AAA (American Automobile Association): North American motoring club offering roadside assistance, travel, insurance, and member discounts. Functionally the most scaled analogue of the Touring model, though operating in a different regulatory and geographic market.
• Europ Assistance: Global travel and roadside assistance provider owned by Generali, offering corporate and consumer assistance products across multiple continents. Broader incumbent operating as a B2B/B2C assistance platform rather than a consumer motoring club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TouringTV
• Facebookfacebook.com/touring
• Xx.com/TouringTweetsNL

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touring