Name

Zeotap-Data

Legal name

Zeotap-Data

Website

https://zeotap.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

101–250 employees

Short description

Zeotap-Data provided third-party audience datasets and identity resolution technology to ad tech and digital advertising companies, anchored on integrations with major ad platforms such as Amazon DSP in Europe. Acquired by Roqad in September 2025.

Ownership category

akta.pro rank

Product category

Ad Tech Identity Resolution

NAICS

Information (51), Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industries

Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

Keywords

• Identity resolution
• Third-party data
• Data onboarding
• Audience targeting
• Ad tech data

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Core offering

Zeotap-Data provided third-party audience data and identity resolution services to ad tech and digital advertising companies in Europe. Its offering enabled clients to onboard, match, and activate scaled third-party audiences through direct integrations with major ad platforms, most notably Amazon DSP.

Differentiator

Problem solved

Functional benefit

Products and services

• Zeotap-Data

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• RoqadcoreStrategic or Co-development Partner · 2 September 2025Roqad acquired Zeotap-Data, the third-party data division of Zeotap, in September 2025. The acquisition was intended to expand Roqad's identity resolution business and strengthen its position in the ad tech industry, particularly within Amazon DSP in Europe. The deal provided Roqad access to Zeotap-Data's scaled third-party audiences and integrations with major ad platforms. The companies planned to expand into APAC and the US markets following the merger.

Scale indicators1 record

Direct peers

• Zeotap (CDP): Zeotap is the former parent of Zeotap-Data and continues to operate its Customer Data Platform. While it now focuses on first-party CDP rather than third-party data, it remains a closely related platform with overlapping customer segments in enterprise marketing.
• Eyeota: Eyeota (now part of Dun & Bradstreet) is a global third-party audience data provider and onboarding specialist integrated with major DSPs including Amazon DSP. It is a direct competitor to Zeotap-Data in scaled third-party audience data for programmatic advertising.
• Roqad: Roqad is the acquirer of Zeotap-Data and operates an identity graph for the ad tech ecosystem. Prior to the September 2025 deal, Roqad and Zeotap-Data were direct competitors in identity resolution; now combined, they are the most direct comparable in terms of offering and customer base.
• LiveRamp: LiveRamp is the leading independent identity resolution and data collaboration platform, offering RampID and a people-based data network. It directly competes with Zeotap-Data in third-party audience onboarding and identity graph services for advertisers and DSPs.
• Lotame: Lotame operates a global data exchange and offers identity, onboarding, and audience data solutions for publishers, agencies, and platforms. It is a direct competitor in third-party audience data and identity resolution for ad tech.

Emerging players

• InfoSum: InfoSum provides a federated identity resolution and data collaboration platform focused on privacy-enhancing technologies. It overlaps with Zeotap-Data's identity graph capabilities while taking a differentiated, privacy-first approach relevant to post-cookie advertisers.
• Permutive: Permutive is a customer data platform focused on publisher-side data activation and audience monetization. It overlaps with the broader Zeotap-Data / identity space, particularly for publishers and supply-side platforms, though its primary focus is on first-party publisher data.

Broad incumbents

• Oracle Advertising (Oracle Data Cloud): Oracle's advertising business includes a major third-party data marketplace (formerly Grapeshot/Datalogix) and identity capabilities tied to its enterprise data and cloud stack. It competes broadly with Zeotap-Data in audience data and identity, but as part of Oracle's much wider CX portfolio.
• The Trade Desk (UID2): The Trade Desk operates one of the largest independent DSPs and is building its own UID2 identity framework as a cookie alternative. While not a direct third-party data seller, it competes for the same identity infrastructure budget and is a key channel for audience activation.
• Experian (Audience Solutions): Experian offers identity, audience, and third-party data products through its marketing services division. It competes with Zeotap-Data in identity-linked audience data, particularly in EMEA, but as part of a much larger credit bureau and data services portfolio.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeotap-Data