United Church Homes, Inc. (UCH)

What United Church Homes, Inc. (UCH) does

United Church Homes, Inc. (UCH) is a 109-year-old Ohio-registered nonprofit provider of senior living, healthcare, and affordable housing services, founded in 1916 and headquartered in Marion, Ohio. UCH owns or manages more than 90 communities across 15 states and two tribal nations, serving over 7,000 older adults daily with a full continuum of care that includes independent living, assisted living, memory care, skilled nursing, rehabilitation, affordable housing, home care, home health, hospice, and NaviGuide service coordination. The organization is faith-inspired, with historical ties to the United Church of Christ through the Council for Health and Human Service Ministries, and pursues inclusive programming evidenced by SAGECare Platinum LGBT cultural competency certification and CMS Five-Star Ratings across skilled nursing communities.

UCH's business model is built on recurring monthly residential and service fees across the care continuum, supplemented by a B2B management services arm — United Church Homes Management (UCHM, incorporated 1991) — that provides operations, finance, revenue cycle management, human resources, marketing, and compliance support to third-party senior living operators. Distribution is direct-to-consumer through a toll-free intake line, a ZIP-code-based website community finder, and community advisors, with a parallel B2B sales channel for management services. The company operates subsidiaries including UCH Cares (home care, 2020), The Center for Abundant Aging (education and advocacy, 2017), and the NaviGuide subscription service ($99/month). UCH does not operate proprietary technology platforms; services are care- and housing-led. The organization is governed by a volunteer Board of Directors chaired by Karl Ulrich, led by President and CEO Ken Young following the 2025 transition, and has executed a sustained acquisition program adding nine new communities in 2022–2023 alongside record fundraising of $47.4 million through the Comprehensive Campaign for Abundant Life.

Name

United Church Homes, Inc. (UCH)

Legal name

United Church Homes, Inc.

Website

https://unitedchurchhomes.org

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

United Church Homes, Inc. is a 109-year-old nonprofit provider of senior living, healthcare, and affordable housing across 90+ communities in 15 states and two tribal nations, serving over 7,000 older adults daily with a full continuum of care.

Ownership category

akta.pro rank

Product category

Senior Living and Healthcare Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Assisted living care
• Affordable senior housing
• Skilled nursing care
• Memory care services

Headquarters

HQ city

Marion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Senior Living Residential Fees: UCH generates revenue through monthly residential fees charged to residents in independent living, assisted living, memory care, and skilled nursing communities. These fees vary by care level and accommodation type.
2. Management Services: UCH Management provides professional management services to third-party senior living communities for a fee, including operations, finance, human resources, marketing, and compliance support.
3. NaviGuide Subscription: NaviGuide service coordination offered as a monthly subscription at $99/month, providing dedicated service coordinator support, personalized solutions, and 24/7 access for aging adults and their families.
4. UCH Cares Home Care Services: Non-medical in-home care services including errand running, light housework, meal preparation, transportation, and companionship provided on a service basis.
5. Home Health Care Services: Medical home health care services including wound care, therapy services, medication management, and chronic illness support provided in patients' homes.
6. Affordable Housing Operations: Income-based housing for older adults meeting federal income qualifications, operating across 15 states and two tribal nations with more than 60 communities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

United Church Homes operates a continuum of senior living, healthcare, and affordable housing services across more than 90 communities in 15 states and two tribal nations, serving over 7,000 older adults daily. Offerings include independent living, assisted living, memory care, skilled nursing, rehabilitation, affordable housing, home care, home health, hospice, and NaviGuide service coordination. Its UCH Management subsidiary provides professional management services to third-party senior living communities.

Differentiator

Problem solved

Functional benefit

Brands

• I LIVE It: Hospitality philosophy and standards program embodying Listen, Inspire, Value, Empower - ensuring every staff member provides compassionate hospitality.
• NaviGuide

Products and services

• Independent Living
• Assisted Living
• Memory Care
• Skilled Nursing
• Rehabilitation (Fast Track Rehab)
• Affordable Housing
• UCH Cares Home Care
• Home Health
• Hospice
• NaviGuide Service Coordination
• UCH Management Services

Quantifiable outcome

• Serving more than 7,000 older adults daily across 90+ communities
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• EHM Senior SolutionscoreGTM or Marketing Partner · 1 February 2026United Church Homes Management partnered with EHM Senior Solutions to provide sales and marketing services for the senior living provider. The collaboration supports EHM's growth and long-term sustainability across service lines including independent living, assisted living, memory care, skilled nursing, and home health services operating primarily in Michigan's Washtenaw County. The partnership includes direct support in managing sales teams, implementing digital marketing strategies, and delivering monthly performance analytics.
• Ohio's HospicecoreStrategic or Co-development PartnerPartnership to offer hospice services to residents facing life-limiting illnesses in UCH communities. Ohio's Hospice provides a full spectrum of quality care services including board-certified hospice and palliative care physicians, hospice-certified nurses, state tested nursing assistants, social workers, chaplains and volunteers.
• Radiant AlliancecoreStrategic or Co-development PartnerStrategic partnership announced in Spirit magazine for transformational change in healthcare. The Radiant Alliance brings together organizations to reshape the healthcare landscape through collaborative initiatives.
• Plymouth PlaceminorStrategic or Co-development PartnerMemorandum of understanding signed to explore strategic collaboration between United Church Homes and Plymouth Place, investigating potential partnership opportunities.
• Cobb EMC FoundationminorOthersCobb EMC Foundation provided grant support to UCH's Laurel's Edge affordable housing community in Kennesaw for walking path expansion, demonstrating community foundation partnership for resident amenities.
• The McGregor FoundationminorOthersThe McGregor Foundation awarded $5,000 grant to United Church Homes to support educational programming for older adults at South Haven Woods affordable housing community.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• Trinity Health Senior Communities: Trinity Health Senior Communities is a Catholic-affiliated nonprofit operator of senior living and post-acute care communities. Comparable to UCH in faith-based nonprofit identity and continuum-of-care delivery, with overlapping mission and service lines.

Direct peers

• Christian Living Communities: Christian Living Communities is a faith-based nonprofit operating senior living communities primarily in Colorado, offering independent living, assisted living, memory care, and skilled nursing. Comparable to UCH in faith-inspired mission and full-service senior housing operations.
• Acts Retirement-Life Communities: Acts Retirement-Life Communities operates a network of continuing care retirement communities (CCRCs) on the East Coast, offering independent living, assisted living, skilled nursing, and memory care as a faith-inspired nonprofit. It mirrors UCH's CCRC-style full continuum approach and nonprofit governance model.
• Erickson Senior Living: Erickson Senior Living operates a network of large-scale CCRCs across the U.S., offering independent living, assisted living, memory care, and skilled nursing under a continuing-care contract model. Comparable to UCH in large multi-building campus operations and continuum-of-care delivery.
• Presbyterian Senior Living: Presbyterian Senior Living is a faith-affiliated nonprofit operating senior living communities across Pennsylvania, Maryland, and New York, providing independent living, personal care, skilled nursing, and affordable housing. Comparable to UCH in faith-based nonprofit identity and full continuum offerings.
• National Church Residences: National Church Residences is a faith-based nonprofit senior housing and services operator with a comparable full continuum of care (independent living, assisted living, skilled nursing, affordable housing) across 25+ states. It is the closest direct peer to UCH in mission, scale, and service mix.
• Life Care Services (LCS): LCS is one of the largest third-party managers of senior living communities in the U.S., providing operations, marketing, and consulting services to CCRCs and senior living operators. It is a direct peer to UCH Management's B2B management services arm and operates a comparable service model.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest U.S. operator of senior living communities, offering independent living, assisted living, memory care, and skilled nursing across 40+ states. It is a broad incumbent competitor to UCH across most service lines, though for-profit and broader market-rate oriented.
• Sunrise Senior Living: Sunrise Senior Living operates assisted living and memory care communities across the U.S. and internationally. It overlaps with UCH's assisted living and memory care service lines and is a broad incumbent competitor in the same care categories.
• Atria Senior Living: Atria Senior Living operates a national portfolio of assisted living and memory care communities, primarily in urban and suburban markets. Comparable to UCH in assisted living and memory care offerings, though Atria is a large for-profit incumbent focused on market-rate residents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Church Homes, Inc. (UCH)