EHM Senior Solutions

What EHM Senior Solutions does

EHM Senior Solutions is a 145-year-old faith-based non-profit senior care provider headquartered in Saline, Michigan, operating a full continuum of care across residential, outpatient, and home-based services in southeast Michigan. The organization's owned-and-operated footprint includes skilled nursing facilities (Evangelical Home – Saline and Sterling Heights), the Brecon Village senior living campus with independent living, assisted living (Primrose), and the Memory Support Center; the Redies Center for inpatient rehabilitation and the Redies Outpatient Center (AAAASF-accredited with a 2022 perfect recertification); two home-based service lines (Medicare-certified Shared Services Home Health Care serving five counties and Shared Care Services for private duty care); a registered LifeChoices® continuing-care-at-home membership program (the first of its kind in Michigan, with escrowed $25K–$50K enrollment fees and $250–$500 monthly dues); LifeChoice Solutions® home safety/modifications; the Best Friends™ Approach-licensed Dottie Crim Adult Day and Education Center; and three HUD Section 8/202 income-based housing properties (Eden Manor, Evangelical Manor, Mill Pond Manor) managed by third-party non-profits.

Revenue mechanics rely on a hybrid of private pay resident fees, Medicare/Medicaid/insurance reimbursements across skilled nursing, home health, and outpatient therapy, recurring LifeChoices® subscription and enrollment fees, ancillary usage-based fees (adult day services, handyman, home modifications), and philanthropic support channeled through the Evangelical Homes of Michigan Foundation. The organization serves more than 3,000 seniors annually across Washtenaw County and surrounding areas, marketed primarily through community/faith-based channels such as the Church Ambassador Program, LifeChoices Discovery brunch events, senior expos, and healthcare provider referrals rather than performance-led digital acquisition.

EHM's go-to-market received a strategic overhaul in February 2026 via a sales and marketing partnership with United Church Homes Management (a United Church Homes subsidiary), under new CEO Kari Rennie (appointed March 2025) — a signal that the organization is professionalizing lead conversion, digital marketing, and analytics across all service lines.

Name

EHM Senior Solutions

Legal name

EHM Senior Solutions

Website

https://ehmss.org

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

11–50 employees

Short description

EHM Senior Solutions is a Saline, Michigan-based non-profit operating a full continuum of senior care, including skilled nursing, assisted and independent living, memory support, home health, rehabilitation, and the LifeChoices® aging-in-place membership program, serving 3,000+ seniors annually across southeast Michigan.

Ownership category

akta.pro rank

Product category

Senior Living and Healthcare Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Skilled nursing care
• Home health care
• Memory care services
• Aging in place programs

Headquarters

HQ city

Saline

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. LifeChoices Membership Fees: Enrollment fees ranging from $25,000 to $50,000 depending on member's age when enrolling, plus monthly membership fees ranging from about $250 to $500 per month. Enrollment fee is escrowed, refundable and amortizes over time. Discount available for couples.
2. Senior Living and Healthcare Services: Fees for independent living, assisted living, memory care, skilled nursing, home health care, and outpatient rehabilitation services. Revenue generated from private pay, insurance, Medicare/Medicaid, and other third-party payers.
3. Income-Based Housing: Subsidized rent for low-income seniors at Eden Manor, Evangelical Manor, and Mill Pond Manor. Rent calculated based on percentage of resident's income under HUD Section 8 and 202 programs.
4. Home Health Care Services: Medicare-certified home health care services including skilled nursing, therapy services. Services typically covered by most insurance providers. CHAP accredited.
5. Philanthropic Support: Evangelical Homes of Michigan Foundation provides funding for charitable care, employee support, capital improvements, and community education through donor gifts, grants, and fundraising events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

EHM Senior Solutions is a faith-based nonprofit that delivers a full continuum of senior living, healthcare, and home- and community-based services. Its portfolio includes independent and assisted living, memory support, skilled nursing and post-acute rehabilitation, home health care, private-duty personal care, outpatient rehabilitation, adult day services, and the LifeChoices® aging-in-place membership program for residents across Southeast Michigan.

Product overview

EHM Senior Solutions operates as a comprehensive senior living and healthcare platform offering a continuum of care across multiple service lines. The portfolio includes residential options (independent living at Brecon Village, assisted living at Primrose, skilled nursing at Evangelical Home – Saline, and income-based housing), home-based services (Shared Services Home Health Care, Shared Care Services, LifeChoices® membership program, and LifeChoice Solutions®), memory care (Memory Support Center and Dottie Crim Adult Day Center), rehabilitation services (The Redies Center and Outpatient Center), wellness programs, and community engagement initiatives. The organization serves primarily Washtenaw County, Michigan, supporting over 3,000 seniors annually since 1879.

Differentiator

Problem solved

Functional benefit

Brands

• LifeChoices: Membership program for adults 50+ providing integrated care coordination and wellness services to help members age in place independently.
• LifeChoice Solutions
• Shared Services Home Health Care
• Shared Care Services
• The Redies Center for Rehabilitation and Healthy Living
• The Redies Outpatient Center
• Brecon Village
• Memory Support Center at Brecon Village
• Dottie Crim Adult Day and Education Center

Products and services

• Brecon Village – Independent Living Independent living apartments on a 32-acre campus offering maintenance-free living with full kitchens, bathroom safety features, dining options, and access to wellness and social activities.
• Brecon Village – Primrose Assisted Living Assisted living at Brecon Village offering studio and one-bedroom apartments with kitchenettes, personal care assistance, medication management, 24-hour staffing, and wellness services.
• Evangelical Home – Saline Skilled Nursing Licensed skilled nursing facility offering 24-hour nursing care, post-acute rehabilitation, long-term care, memory support neighborhood, and comprehensive resident services.
• Income-Based Housing (Eden Manor, Evangelical Manor, Mill Pond Manor) HUD-regulated affordable independent living apartments for seniors 62+ or mobility-impaired persons, with income-based rent calculations, safety features, and community amenities; managed by National Church Residences and Retirement Housing Foundation.
• Shared Services Home Health Care Medicare-certified home health care agency providing skilled nursing, physical therapy, occupational therapy, and medical social work services to help seniors regain independence; CHAP accredited.
• Shared Care Services Private duty personal care, companion care, and support services for seniors wishing to remain independent in their own homes, managed by a Licensed Nurse Program Director.
• The Redies Center for Rehabilitation and Healthy Living Post-acute care and rehabilitation facility designed for seniors recovering from illness or injury, located at Evangelical Home – Saline.
• The Redies Outpatient Center Outpatient center providing physical rehabilitation therapies to residents and the greater community; AAAASF-accredited with a 2022 perfect-score recertification.
• LifeChoices® Continuing Care at Home Membership Membership program for adults 50+ providing integrated care coordination, wellness services, home maintenance, housekeeping, personal training, massage therapy, and coverage for assisted living or skilled nursing care when needed; enrollment fee $25,000–$50,000 plus $250–$500 monthly.
• LifeChoice Solutions® Safe-at-Home Services Safe-at-home services including home safety evaluations, modifications (grab bars, railings, ramps), assistive technologies, housekeeping, and handyman services to support safe aging in place.
• Dottie Crim Adult Day and Education Center Adult day center providing daily recreation, social support, meals, and activities for persons with memory loss or dementia in a safe setting based on the Best Friends™ model; available Monday through Friday with hourly rates.
• Memory Support Center at Brecon Village Specialized memory support residence offering innovative programming rooted in the Best Friends™ philosophy for residents and families navigating stages of memory loss.

Quantifiable outcome

• Over 3,000 seniors served annually
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• United Church Homes Management (UCHM)coreGTM or Marketing Partner · 1 February 2026Partnership with United Church Homes Management to provide comprehensive sales and marketing services to support EHM's continued growth and long-term sustainability across all service lines. The collaboration includes direct support in managing sales teams, implementing digital marketing strategies, and delivering monthly performance analytics. Partnership officially began February 1, 2026.
• National Church ResidencescoreChannel Partner/ Reseller/ DistributorNational Church Residences manages Eden Manor and Evangelical Manor income-based housing properties sponsored by EHM Senior Solutions. Provides affordable independent living options for adults aged 62 and older with holistic approach focusing on helping people live healthier lives while creating sense of family and community.
• Retirement Housing FoundationcoreChannel Partner/ Reseller/ DistributorRetirement Housing Foundation manages Mill Pond Manor co-sponsored by EHM Senior Solutions. Provides affordable housing for older adults aged 62 and older located in Saline, Michigan.
• Dementia Friendly SalinesupportingStrategic or Co-development PartnerEHM Senior Solutions partners with Dementia Friendly Saline initiative to create a caring community for families and improve business practices through education and awareness training for local businesses. Jim Mangi serves as Chair of Dementia Friendly Saline.
• Saline Area Senior CentersupportingStrategic or Co-development PartnerPartnership to provide Meals on Wheels to homebound older adults in the community. EHM Foundation partners with Saline Area Senior Center for community outreach and events.
• LeadingAge MichigansupportingStrategic or Co-development PartnerEHM Senior Solutions is a member of LeadingAge Michigan, an association representing mission-based providers who serve seniors through long-term and post-acute services. Participates in awards programs and educational events.
• Dementia Society of AmericasupportingStrategic or Co-development PartnerPartnership with Dementia Society of America for dementia awareness, education, and support services at EHM Senior Solutions communities.
• Best Friends Dementia CaresupportingStrategic or Co-development PartnerLicensed provider of Best Friends™ Approach to Dementia Care training and education for employees. Provides specialized memory care programming rooted in the Best Friends philosophy.
• Arbor HospicesupportingStrategic or Co-development PartnerPartnership through Church Ambassador Program for educational presentations on hospice care, supporting both patients and families with comfort and dignity.
• CHAP (Community Health Accreditation Partner)supportingStrategic or Co-development PartnerShared Services Home Health Care is CHAP accredited, demonstrating commitment to quality standards for home health care services.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Friendship Village: Nonprofit, faith-affiliated CCRC operating multiple Michigan and Midwest campuses with independent living, assisted living, memory care, and skilled nursing — directly comparable service portfolio and faith-based positioning.
• National Church Residences: Faith-based, nonprofit provider of affordable senior housing and supportive services. Manages two of EHM's income-based housing properties (Eden Manor and Evangelical Manor) and operates a similar HUD-supported model across the Midwest and East Coast.
• Lifespace Communities: Nonprofit operator of 16+ CCRCs and senior living communities across the Midwest and Southeast. Closely comparable to EHM's Brecon Village model — faith-rooted mission, continuum of care from IL to skilled nursing, and similar scale per community.
• PACE Southeast Michigan: Michigan-based Program of All-Inclusive Care for the Elderly (PACE) provider serving frail seniors with a comprehensive medical/social/aging-in-place model — the most direct functional comparable to EHM's LifeChoices® continuing-care-at-home program.
• United Church Homes: Faith-based, nonprofit senior living and services organization affiliated with the United Church of Christ — the same denominational network as EHM. Operates CCRCs, senior housing, and community-based programs across multiple states; became EHM's GTM partner in February 2026.
• Burcham Hills Retirement Community: Continuing-care retirement community located in East Lansing, Michigan, offering independent living, assisted living, memory care, skilled nursing, and rehabilitation — directly comparable service mix and regional footprint. EHM's incoming CEO Kari Rennie previously served as its Executive Director for five years.

Broad incumbents

• Atria Senior Living: Major national senior living operator with 200+ communities across the U.S. and Canada, focused on independent living, assisted living, and memory care. Direct competitive overlap on assisted living in the broader Michigan market.
• Brookdale Senior Living: Largest U.S. operator of senior living communities — owns/operates ~650 communities across 41 states. Competes with EHM for private-pay residents in Michigan but operates at vastly greater scale and with national brand recognition.

Regional players

• Trinity Health Senior Communities: Catholic faith-based senior services arm of Trinity Health, operating CCRCs, assisted living, and skilled nursing across Michigan and other states. Comparable mission and continuum-of-care model, though much larger scale.

Others

• LeadingAge Michigan: Industry association representing mission-based senior services providers in Michigan — EHM is a member. Functions as peer ecosystem and advocacy channel rather than a direct operator competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ehomesofmi

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EHM Senior Solutions