Coir Products
CoirProducts is a UK-based direct-to-consumer e-commerce retailer founded in 2020 that sells 72+ biodegradable, peat-free coconut coir gardening products — including composts, propagation tools, grow bags, mulch mats and erosion control items — to UK home gardeners, trade growers, and eco-conscious consumers.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coir Products does
CoirProducts (CoirProducts.co.uk) is a UK-based, privately held direct-to-consumer e-commerce retailer founded in 2020 (Company Number 09536057, registered at 71-75 Shelton Street, London) that sells biodegradable, peat-free coconut coir gardening and horticulture products to the UK market. Its catalogue spans 72+ SKUs across propagation (CoirCoins, grow cubes, coir pots, trays, microgreen sheets), growing media (Coir Vital Grow, CoirPlus, CoirPlus Advance, CoirNutri, CharoGaia, Coir & Perlite), soil amendments (Coir-Ditioner chips), containers (growbags, hanging baskets and liners), grow poles, mulch mats, erosion control products, children's gardening kits, animal bedding, and discounted bundles.
The company's core technology is coconut coir — a renewable by-product of coconut husk processing — used as a peat-free growing medium and processed into compressed bricks, bags, discs, pellets and finished containers. Differentiated formulations include the UK's first microbially active coir compost (CoirNutri), a slow-release 6-month NPK coir blend (CoirPlus Advance), and a coir+biochar luxury line (CharoGaia). Products are manufactured in Sri Lanka through a strategic partnership with Salike, which acts as the parent supplier brand, and then distributed domestically via the company's own storefront.
CoirProducts generates revenue almost exclusively through its own UK website with free mainland UK delivery, a 30-day returns policy, a loyalty points programme, and monthly subscription options for select products. Pricing spans roughly £5.49 to over £1,999, with bulk discounts (5% for 2–4 units, 7.5% for 5+ units), and a dedicated Trade section supports pallet orders for professional growers. Customer segments include UK home gardeners, trade/professional growers, eco-conscious consumers, and kids/families. The company is bootstrapped with no disclosed external funding, no public listing, and operates exclusively within the UK market.
Coir Products firmographics
Firmographics- Name
- Coir Products
- Legal name
- CoirProducts.co.uk
- Website
- https://coirproducts.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CoirProducts is a UK-based direct-to-consumer e-commerce retailer founded in 2020 that sells 72+ biodegradable, peat-free coconut coir gardening products — including composts, propagation tools, grow bags, mulch mats and erosion control items — to UK home gardeners, trade growers, and eco-conscious consumers.
- Ownership category
- akta.pro rank
Coir Products industry classification
Industry- Product category
- Horticultural Growing Media
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442), Compost Manufacturing (325315)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Substrates & Growing Media (Coco, Rockwool, Peat Alternatives) (AFAAAHAF)
- akta.pro secondary industries
- Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI), Compostable Materials & Certified Compostables (IMAEAOAC)
Keywords
Where Coir Products is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Coir Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- E-commerce retail sales of coir growing products: The company generates revenue through direct-to-consumer online sales of its coir-based product range including potting mixes, grow cubes, coir pots, grow bags, mulch mats, grow poles, and erosion control products. Products are sold as one-time purchases with volume discounts (5% off for 2-4 units, 7.5% off for 5+ units). Monthly subscription options are available for recurring orders. Revenue is one-time transaction-based with no recurring subscription element for the core product line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard e-commerce per-unit pricing across 72+ products |
| Subscription | Monthly | Monthly subscription options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Coir Products product offering
Product offeringCore offering
Coir Products UK sells a portfolio of biodegradable, peat-free coconut-coir-based gardening and horticulture products — including potting mixes, composts, propagation discs and cubes, coir pots and trays, grow bags, mulch mats, grow poles, hanging baskets, and erosion control materials — sourced and crafted in Sri Lanka and distributed directly to UK home gardeners, trade growers, and eco-conscious consumers via the company's own e-commerce storefront.
Product overview
CoirProducts is a UK-based specialist retailer offering a comprehensive portfolio of peat-free, sustainable gardening products built around coconut coir as the core raw material. The product line spans multiple categories: propagation tools (CoirCoins, Coir Discs, Coir Grow Cubes, Coir Pots, Coir Trays, Microgreen Sheets), growing media and composts (Coir Vital Grow, CoirPlus, CoirPlus Advance, CoirNutri, CharoGaia, Coir & Perlite), soil amendments (Coir-Ditioner Coir Chips), container solutions (Coir Growbags, Hanging Baskets, Hanging Basket Liners), plant support (Coir Grow Poles), weed control (Coir Mulch Mats), animal bedding, and bundled value packs (Ultimate Coir Trio, Peat-Free Grower, No Peat Only Coir). Products are primarily sourced and manufactured in Sri Lanka and distributed direct-to-consumer in the UK via an e-commerce platform. The portfolio includes both budget-friendly commodity coir products and premium sub-brands such as CharoGaia for luxury biochar-blend compost.
Differentiator
Problem solved
Functional benefit
Brands
- CoirPlus: Premium coir compost brand offering all-purpose compost with NPK fertiliser and slow-release variants.
- Coir Vital Grow
- CoirNutri
- CharoGaia
- DomusCoir
- EcoCharisma
- Coir-Ditioner
- CoirCoins
Products and services
- Coir Vital Grow Potting Mix Premium peat-free coir substrate made from sustainably harvested coconut husk fibre, crafted in Sri Lanka. Provides an ideal balance of moisture retention and aeration for strong root development, with stable pH 5.7-6.5 and pathogen- and weed-free composition. For UK home gardeners, houseplant growers, and professional horticulture.
- CoirPlus All-Purpose Compost Premium peat-free coir compost blended with NPK nutrients for fast-release plant feeding. Suitable for container gardening and outdoor beds. For UK home gardeners and hobbyists.
- CoirPlus Advance All-Purpose Compost Premium peat-free coir compost blended with a refined slow-release fertiliser that nourishes plants for up to six months. Designed for houseplants, containers, hanging baskets, vegetables, herbs, and ornamental plants. Reduces the need for re-feeding.
- CoirNutri 50L UK's first fully microbially active, peat-free coir compost. Made from sustainably sourced coconut coir that has undergone complete microbial decomposition and enriched with balanced NPK nutrients, combining the natural boost of composted soil with coir sustainability benefits.
- Coir & Perlite Potting Mix Premium peat-free growing mix blending coir potting mix with perlite for excellent moisture retention, aeration, and drainage. Lightweight and easy to handle. For UK gardeners needing improved drainage in containers and beds.
- CharoGaia Coir & Biochar All-Purpose Compost Luxury coir and biochar all-purpose compost combining sustainably sourced coir with nutrient-rich biochar for superior soil structure, moisture balance, and long-term soil health. 20L format. For discerning UK home gardeners seeking premium growing media.
- CoirCoins Seed Starter Discs Premium 100% biodegradable coir pellet grow discs for seed starting and propagation. Each coin expands into a light, airy growing medium when water is added. For home gardeners and beginner propagators.
- Coir Discs Premium peat-free seed starter discs made from sustainably sourced coconut coir, creating an ideal germination environment with excellent moisture retention and root aeration.
- Coir Grow Cubes Premium biodegradable coir rooting and propagation cubes made from sustainably sourced coconut coir. Available in 7.5x7.5cm or 10x10cm sizes in packs of 30 or 50. For hobbyist and commercial propagators.
- Coir Pots Biodegradable coir plant pots for seedlings and transplants, made from 100% natural coconut husk fibres and crafted in Sri Lanka. For home gardeners seeking plastic-free seed-starting solutions.
- Coir Trays Premium biodegradable coir seedling and propagation trays made from high-quality coconut coir fibre naturally bound with latex. For home gardeners and propagators.
- Coir Microgreen Sheets Clean, soil-free growing medium made from 100% natural coconut coir, designed specifically for microgreens, herbs, and sprouts. Available in 14.5x7.5cm and 17x10cm sizes.
- Coir Growbags Premium peat-free growing bags made from 100% natural coconut coir, blending Coir Vital Grow potting mix with Coir-Ditioner chips for optimal plant performance. For greenhouse and outdoor vegetable growing.
- Coir Mulch Mats Biodegradable coir fibre mats for moisture retention and weed control. Made from premium natural coconut husk coir fibres, crafted in Sri Lanka. For landscapers, allotment gardeners, and erosion control professionals.
- Coir-Ditioner Coir Chips Premium biodegradable coconut husk chips for improved drainage, aeration, and growing support. Functions as an all-purpose compost mulch and soil conditioner, crafted in Sri Lanka.
- Coir Grow Poles Natural plant support stakes (moss poles) for climbing plants, vegetables, cheese plants, flowers, and other climbers. Available in sizes from 50cm to 200cm. For indoor and outdoor gardeners.
- Coir Hanging Basket Liners Premium biodegradable coir fibre liners for flowers, herbs, and container plants. A natural latex layer holds the fibre together. Available in 25cm to 76cm sizes.
- Coir Hanging Baskets Premium biodegradable coconut fibre hanging baskets for flowers, herbs, and container plants. 100% natural, ethically produced, made from coir fibres held together with organic latex.
- Ultimate Coir Trio Bundle Bundle of over 240L of premium all-purpose compost combining Coir with Perlite (80L), Coir Plus with NPK (80L), and Coir Vital Grow Potting Mix (80L) at a discounted bundle price.
- Peat-Free Grower Pack Environmentally sustainable growing pack combining Coco Peat and Coco Chips for all varieties of plants and crops. 100% peat-free, plastic-free, and Vegan approved. Priced at £49.99.
- No Peat, Only Coir Pack Four 5kg Coco Peat bricks for environmentally sustainable gardening, made from dust and fibres of coconut husk, pre-washed and compressed for easy storage.
- Coir Animal Bedding Natural, eco-friendly bedding solution crafted from renewable coconut coir, designed for animal comfort, hygiene, and environmental responsibility.
- CoirProducts App UK's first dedicated CoirProducts app for sustainable gardening, launched by Salike in partnership with CoirProducts, designed for digital engagement with peat-free horticulture customers.
Quantifiable outcome
- CoirPlus Advance feeds plants for up to 6 months with slow-release fertiliser, reducing the need for re-feeding
- +2 more outcomes
Companies that use Coir Products
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Coir Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Coir Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalikecoreSalike is the parent/supplier brand for CoirProducts. The company's coir products (CoirVitalGrow, CoirPlus, and related ranges) are sourced from and manufactured in partnership with Salike in Sri Lanka. Salike has launched initiatives including the UK's first dedicated CoirProducts app for sustainable gardening, positioning CoirProducts as a leader in peat-free horticulture innovation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Coir Products competitors and assessment
Company assessmentDirect peers
- CANNA: CANNA is a well-established coco coir growing media brand with deep penetration in UK horticulture and hydroponics. Directly comparable: sells coir bricks, slabs, and substrate blends to UK hobbyists and professional growers via D2C and retail channels.
- Melcourt Industries: UK-based manufacturer and supplier of peat-free growing media, bark, and soil amendments. Directly comparable as a UK peat-free specialist competing for the same professional grower, landscaper, and gardening customer base.
- Coco & Coir: UK-based D2C brand of coconut coir growing media, pots, and propagation products. Closest like-for-like peer: UK retail focus, peat-free positioning, and similar SKUs to CoirProducts across coir bricks, pots, and grow bags.
- Botanicoir: Sri Lanka-headquartered manufacturer of coco coir substrates serving global growers. Comparable on product category (coir slabs, grow bags, propagation blocks) and indicative of CoirProducts' upstream supplier Salike's broader competitive set.
- Plagron: European manufacturer of coco coir substrates, peat mixes, and fertilisers for hobbyist and professional growers. Directly comparable on core product category (coco substrates) and target customer segments.
Broad incumbents
- Westland Horticulture: One of the largest UK gardening products companies (compost, growing media, lawn care, pest control). Sells peat-free compost ranges that directly compete with CoirProducts but as part of a much broader portfolio at scale.
- Bord na Mona (Bord Bia horticulture): Ireland-based peat and horticulture business now pivoting into peat-free growing media and soil conditioners. Comparable as a major incumbent with broad retail distribution transitioning toward coir-based products.
- Scotts Miracle-Gro: Global leader in consumer lawn and gardening products with established UK and European distribution. Indirectly comparable: larger incumbent with peat-free compost and coir ranges that compete with CoirProducts on retailer shelves.
Regional players
- Suttons Seeds: Long-established UK D2C retailer of seeds, plants, and gardening supplies. Comparable on UK D2C gardening retail model and overlapping customer base (hobbyist gardeners buying growing media alongside seeds and plants).
- Thompson & Morgan: UK-based D2C gardening retailer offering seeds, plants, and growing supplies. Comparable business model (UK e-commerce gardening brand) and customer base, though broader horticultural catalogue rather than coir-specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coir Products social profiles
Digital presenceCoir Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coir Products leadership team
Management profileNumber of profiles
Coir Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coir Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coir Products
What does Coir Products do?
Coir Products UK sells a portfolio of biodegradable, peat-free coconut-coir-based gardening and horticulture products — including potting mixes, composts, propagation discs and cubes, coir pots and trays, grow bags, mulch mats, grow poles, hanging baskets, and erosion control materials — sourced and crafted in Sri Lanka and distributed directly to UK home gardeners, trade growers, and eco-conscious consumers via the company's own e-commerce storefront.
Is Coir Products a public or private company?
Coir Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coir Products founded?
Coir Products was founded in 2020. It employs 1 to 10 people.
Where is Coir Products based?
Coir Products is headquartered in London, United Kingdom, in the Europe region.
How does Coir Products make money?
One revenue line is on record: E-commerce retail sales of coir growing products.
Who are Coir Products's main competitors?
Direct peers on record are CANNA, Melcourt Industries, Coco & Coir, Botanicoir and Plagron. Broad incumbents are Westland Horticulture, Bord na Mona (Bord Bia horticulture) and Scotts Miracle-Gro. Regional players are Suttons Seeds and Thompson & Morgan.
Does Coir Products have an API?
No public API is recorded for Coir Products.
What industry is Coir Products in?
Coir Products's product category is Horticultural Growing Media. Its primary akta.pro industry code is AFAAAHAF, Substrates & Growing Media (Coco, Rockwool, Peat Alternatives), with a secondary code of BPALAEAI, Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged). Its NAICS code is 44424 and its SIC code is 5200.