Botanicoir
Botanicoir is a family-run UK-headquartered manufacturer of coir (coconut fiber) substrate products — grow bags, slabs, blocks, and specialized mixes — sold direct to commercial horticulture growers in over 70 countries, with production in Sri Lanka and India.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Botanicoir does
Botanicoir Ltd is a UK-registered, family-run manufacturer of coir (coconut fiber) substrate products serving the global commercial horticulture industry. Founded in 2005 and headquartered in London, the company operates production facilities in Sri Lanka (sourcing from the coconut triangle region) and India, supplying grow bags, naked slabs, open-top containers, coir blocks, grow cubes, and bulk coir in washed, buffered, super-washed, and unwashed variants. The product matrix is engineered around crop-specific formulations for soft fruit (strawberries, raspberries, blueberries, blackberries) and salad/vegetable segments (tomatoes, peppers, cucumbers, aubergines), with the proprietary Precision Plus graded-mix product line as the flagship, developed through multi-year grower trials to deliver 3-4 year bag structural integrity and specific water-holding and air-filled porosity characteristics.
The core technology is materials science applied to coir: specific particle-size grading, chemical buffering with calcium nitrate, and tight tolerances on EC, pH, calcium content, and water-retention/porosity ratios. The company holds ISO 9001:2015, ISO 14001:2015, OMRI Listing, Soil Association Approved, Sedex membership, and LEAF-supporter certifications, qualifying products for organic and premium retail supply chains. Botanicoir is a sales-led, direct-to-grower business with quote-based pricing, multi-year contracts, and 20 business day payment terms; it also distributes in the UK through a co-development partnership with agricultural technology firm Agrovista. The company serves commercial growers in over 70 countries, with named enterprise customers including Wight Salads (UK), New Farm Produce, New Forest Fruit (UK), and Agronom Berries (Poland).
Botanicoir firmographics
Firmographics- Name
- Botanicoir
- Legal name
- Botanicoir Ltd
- Website
- https://botanicoir.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Botanicoir is a family-run UK-headquartered manufacturer of coir (coconut fiber) substrate products — grow bags, slabs, blocks, and specialized mixes — sold direct to commercial horticulture growers in over 70 countries, with production in Sri Lanka and India.
- Ownership category
- akta.pro rank
Botanicoir industry classification
Industry- Product category
- Horticulture Growing Media
- akta.pro primary industry
- Substrates & Growing Media (Coco, Rockwool, Peat Alternatives) (AFAAAHAF)
Keywords
Where Botanicoir is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Botanicoir business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Coir Products Sales: Botanicoir generates revenue through the manufacture and sale of coir-based growing media products including grow bags, slabs, containers, blocks, grow cubes, and bulk coir. Products are sold directly to commercial horticulture growers globally. Pricing follows a per-unit model based on product format, treatment type, and volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing tailored to customer requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Botanicoir product offering
Product offeringCore offering
Botanicoir manufactures and sells coir (coconut fiber) substrate products for the commercial horticulture industry. Their product portfolio includes grow bags, naked slabs, open top containers, coco coir blocks, grow cubes, and bulk coir supplied in various treatments (buffered, super washed, washed, unwashed). They also offer crop-specific formulations such as the Precision Plus graded mix optimized for strawberry production.
Product overview
Botanicoir is a family-run company with 20 years' experience manufacturing quality coir (coconut fiber) products for the commercial horticulture industry. The product portfolio consists of multiple product formats (Grow Bags, Naked Slabs, Open Top Containers, Blocks, Grow Cubes, and Bulk Coir) that can be ordered with different treatments (Buffered, Super Washed, Washed, Unwashed) and are designed for specific applications (Hydroponics, Microgreens, Vertical Farming, Propagation). Their flagship product line is Precision Plus, a premium graded coir mix developed specifically for strawberry production with enhanced longevity and performance. Products serve crop categories including tomatoes, peppers, cucumbers, aubergines, strawberries, raspberries, blueberries, and blackberries. The company operates production facilities in Sri Lanka and India, serving commercial growers in over 70 countries worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Precision Plus Coir Grow Bags Premium coir grow bag with specifically engineered particle sizes for strawberry crop production, featuring industry-leading water and nutrient holding capacity, excellent structural integrity, and longevity of up to 3-4 years. Sold to commercial strawberry growers globally.
- Coir Grow Bags
Quantifiable outcome
- 4% yield increase
- +3 more outcomes
Companies that use Botanicoir
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Botanicoir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Botanicoir partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AgrovistacoreAgrovista, a UK agricultural technology company, partnered with Botanicoir to develop and market Precision Plus coir products. The partnership combines Agrovista's farm monitoring and prediction technology with Botanicoir's growing media expertise. They co-exhibit at industry events including Fruit Focus, with shared stand presence at the show.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Botanicoir competitors and assessment
Company assessmentDirect peers
- Pelemix: Israel-based global manufacturer of coir substrates and growing media for greenhouse horticulture. Direct competitor to Botanicoir across grow bags, slabs, and buffered coir, with overlapping crop focus (strawberry, tomato, pepper) and similar sales-led model.
- Van der Knaap Group: Dutch family-run producer of coco substrate and sustainable growing media solutions for professional horticulture. Comparable in size, family ownership profile, and product breadth to Botanicoir, with strong European greenhouse customer base.
- Riococo: Sri Lanka-based manufacturer of coir substrate products including grow bags, open-top bags, and slabs for protected agriculture. Operates in the same supply cluster as Botanicoir and competes head-to-head for global horticulture customers.
- Jiffy Group: Global substrate and growing media producer offering coir, peat, and propagation products to professional horticulture. Overlaps directly with Botanicoir in grow bags, blocks, and propagation cubes for greenhouse and soft fruit growers.
- Galuku Group: Australia-headquartered coir substrate producer with Sri Lankan manufacturing roots, supplying hydroponic and horticultural grow media worldwide. Direct peer competing in coco peat grow bags and slabs for the same commercial grower base as Botanicoir.
Emerging players
- Pelagic Trading (Fibre Dust): Coir and organic substrate supplier serving greenhouse, nursery, and hydroponic markets with compressed grow media products. Smaller, emerging peer with overlapping product formats (blocks, bags) but narrower distribution than Botanicoir.
- Urban Farm Group / BVB Substrates: Specialty substrate producer focused on coco-based and blended growing media for horticulture. An emerging direct competitor with growing presence in European protected agriculture markets where Botanicoir also operates.
Broad incumbents
- Klasmann-Deilmann: Large European substrate manufacturer with a broad portfolio spanning peat, coir, wood fiber, and growing media mixes. Broader incumbent competing with Botanicoir in substrate supply to commercial horticulture, but with a much wider product and geographic footprint.
- Grodan (Rockwool BV): Market-leading stone wool (rockwool) substrate producer for high-tech greenhouse horticulture. Not a direct coir peer, but the dominant incumbent substrate that Botanicoir displaces as growers convert from rockwool to coir.
Others
- Agrovista: UK agricultural technology distributor and Botanicoir's strategic co-development partner for the Precision Plus product line. Adjacent ecosystem participant — not a substrate manufacturer — but materially connected through joint go-to-market and product development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Botanicoir social profiles
Digital presenceBotanicoir compliance and trust
Trust signalCompliance7 records
Botanicoir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Botanicoir leadership team
Management profileNumber of profiles
Profiles1 record
Botanicoir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Botanicoir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Botanicoir
What does Botanicoir do?
Botanicoir manufactures and sells coir (coconut fiber) substrate products for the commercial horticulture industry. Their product portfolio includes grow bags, naked slabs, open top containers, coco coir blocks, grow cubes, and bulk coir supplied in various treatments (buffered, super washed, washed, unwashed). They also offer crop-specific formulations such as the Precision Plus graded mix optimized for strawberry production.
Is Botanicoir a public or private company?
Botanicoir is a private company. It is classified as family owned and is currently operating.
When was Botanicoir founded?
Botanicoir was founded in 2005. It employs 251 to 500 people.
Where is Botanicoir based?
Botanicoir is headquartered in London, United Kingdom, in the Europe region.
How does Botanicoir make money?
One revenue line is on record: coir Products Sales.
Who are Botanicoir's main competitors?
Direct peers on record are Pelemix, Van der Knaap Group, Riococo, Jiffy Group and Galuku Group. Emerging players are Pelagic Trading (Fibre Dust) and Urban Farm Group / BVB Substrates. Broad incumbents are Klasmann-Deilmann and Grodan (Rockwool BV). Agrovista is listed as an others.
Does Botanicoir have an API?
No public API is recorded for Botanicoir.
What industry is Botanicoir in?
Botanicoir's product category is Horticulture Growing Media. Its primary akta.pro industry code is AFAAAHAF, Substrates & Growing Media (Coco, Rockwool, Peat Alternatives).