What Jasmine Bridal does

Jasmine Bridal, Inc. is a US-based bridal design house headquartered in Lombard, Illinois, operating in the bridal and special occasion apparel market for over 35 years. The company designs, manufactures, and distributes made-to-measure wedding gowns and bridal party attire under nine distinct labels: Jasmine Couture, Jasmine Collection, Jasmine Privé, Jasmine Curve (plus size), Belsoie, B2, Jasmine Bridesmaids, Jade Couture, Jade, and Jasmine Black Label. Its portfolio covers the full bridal party — bride, bridesmaids, mother of the bride/groom, junior bridesmaids, flower girls — plus accessories (veils, jackets, shawls, belts) and a Little White Dress line for non-traditional brides. Core technical capabilities center on made-to-measure manufacturing and bespoke customization services, supported by a large seasonal SKU catalog spanning fit-and-flare, A-line, mermaid, and ball gown silhouettes in fabrics including Couture Satin, Chiffon, Lace, Mikado, and Stretch Soft Crepe.

The company operates a wholesale-only B2B2C go-to-market model, selling exclusively through a global network of authorized bridal boutiques and temporary trunk shows; brides must visit a physical retailer or trunk show to purchase. A dedicated Privé storefront supplements this wholesale channel for the premium line. Revenue is generated through one-time purchases of gowns, bridesmaid and mother-of-the-bride dresses, accessories, and professional customization services — pricing is not publicly disclosed and varies by collection, fabric, customization, and retailer markup. Marketing is conducted through owned digital channels (Facebook, Instagram, Pinterest, Twitter, YouTube, blog, email newsletter, digital lookbooks), targeting brides at the top of the consideration funnel. The company employs 501-1000 people, has no disclosed funding history, is privately held, and has no parent company, subsidiaries, or M&A activity recorded in the available data.

Name

Jasmine Bridal

Legal name

Jasmine Bridal, Inc.

Website

https://jasminebridal.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jasmine Bridal is a US-based bridal design house operating nine wedding labels (Couture, Collection, Privé, Curve, Belsoie, B2, Jasmine Bridesmaids, Jade, Jade Couture, Black Label), selling made-to-measure gowns and full bridal party attire through authorized boutiques, trunk shows, and a dedicated Privé store worldwide.

Ownership category

akta.pro rank

Product category

Bridal Wear and Wedding Dresses

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (4581)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

Keywords

• Wedding dresses
• Bridal gowns
• Bridesmaid dresses
• Mother of bride dresses
• Bridal accessories

Headquarters

HQ city

Lombard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wedding Gown Sales: One-time purchase of made-to-measure bridal gowns sold through authorized retail partners. Prices vary by collection and customization requirements.
2. Custom Design Services: Customization services for gowns including measurements, train length adjustments, and bespoke design modifications to suit individual bride needs.
3. Bridal Party Dresses: Sales of bridesmaids, mother of the bride, junior bridesmaid, and flower girl dresses along with accessories including veils, jackets, and shawls.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Jasmine Bridal is a wholesale design house that designs, manufactures, and sells made-to-measure wedding gowns and bridal party attire through authorized bridal retailers worldwide. The company offers nine distinct labels covering bridal gowns (Couture, Collection, Privé), plus-size (Jasmine Curve), bridesmaids (Belsoie, B2, Jasmine Bridesmaids), mother of the bride (Jade Couture, Jade, Black Label), junior bridesmaids, flower girls, and bridal accessories (veils, jackets, shawls, belts), along with custom design and alteration services.

Product overview

Jasmine Bridal is a design house with nine separate wedding labels, including three of their own wedding gown lines (Couture, Collection, and Privé). Their portfolio includes bridal gowns, the renowned Belsoie bridesmaid line, and Mother of the Bride collections (Jade Couture, Jade, and Jasmine Black Label). The company also offers Jasmine Curve for plus size brides, Little White Dress for non-traditional brides, as well as junior bridesmaid and flower girl dresses. Jasmine designs dresses for the entire bridal party and carries accessories including veils, jackets, and shawls. They offer made-to-measure wedding gowns and customization services, with over 35 years of industry experience and four delivery options.

Differentiator

Problem solved

Functional benefit

Brands

• Jasmine Couture: High-end bridal couture collection featuring fresh new designs with youthful and romantic silhouettes, hand-sewn detailing, and the finest quality fabrics.
• Jasmine Collection
• Jasmine Privé
• Belsoie
• B2
• Jasmine Bridesmaids
• Jade Couture
• Jade
• Jasmine Black Label
• Jasmine Curve

Products and services

• Jasmine Couture Bridal Gowns

Quantifiable outcome

• Multiple delivery options to ensure worry-free dress shopping for any wedding date

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor.

• Brides Against Breast CancerminorOthersCharitable gown donations to support breast cancer awareness and Brides Against Breast Cancer programs.
• Wishes & Dreams FoundationminorOthersCharitable donations of gowns to fulfill wishes for special occasions.
• American Cancer Society - Relay for LifeminorOthersGown donations supporting cancer research and patient programs.
• UNICEFminorOthersInternational charitable partnership supporting children's welfare programs.
• United Cerebral Palsy of Greater ChicagominorOthersLocal community charitable support through gown donations.
• Military Brides GiveawayminorOthersSpecial program providing wedding gowns to military personnel and families.
• Avon Breast CancerminorOthersBreast cancer awareness and support through charitable gown donations.
• Ovations for the Cure of Ovarian CancerminorOthersSupport for ovarian cancer awareness through charitable donations.
• Marklund HomeminorOthersLocal charitable organization receiving gown donations.
• Immanuel Evangelical Lutheran ChurchminorOthersCommunity church receiving charitable gown donations.
• Laurel Hill Elementary SchoolminorOthersLocal school receiving charitable support.
• Bartlett High School Girls Track TeamminorOthersLocal athletic program receiving charitable support.
• Rising Stars of Equestrian TherapyminorOthersTherapeutic riding program receiving charitable donations.
• South Bay Blue Star Mom's Chapter 4minorOthersSupport for military families through Blue Star Mothers organization.
• PACT Humane SocietyminorOthersHumane society auction donations.
• Becca's Closet - Tracy ChapterminorOthersDress donation program for students in need.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mori Lee / Madeline Gardner Bridals: Designer of bridal gowns, bridesmaids, mother-of-the-bride, and special occasion dresses sold through authorized dealers; directly comparable in product breadth and wholesale model to Jasmine's nine-label portfolio.
• Watters: Bridal and bridesmaid designer offering couture, destination, and bridesmaid collections through authorized retailers; comparable to Jasmine's bridal gown and bridesmaid lines.
• Justin Alexander: Global bridal designer with couture and bridesmaid lines sold through authorized boutiques; comparable to Jasmine across multiple labels and wholesale distribution.
• Casablanca Bridal: Bridal gown designer selling couture and collection lines through authorized retailers; comparable to Jasmine Couture/Collection with similar made-to-order wholesale mechanics.
• Jenny Yoo Collection: Designer bridesmaid and bridal gown brand sold through authorized retailers; comparable to Jasmine's bridesmaid labels with similar wholesale-to-boutique distribution.
• Allure Bridals: Bridal gown designer and manufacturer selling through authorized retailers and trunk shows, with multiple sub-labels spanning couture and bridesmaids; directly comparable to Jasmine's multi-label wholesale model.
• Maggie Sottero Designs: Designer of wedding gowns and bridesmaid dresses distributed globally through authorized retailers; closely comparable to Jasmine Couture/Collection and Belsoie in product mix and B2B wholesale channel.

Emerging players

• Azazie: DTC bridesmaid and special occasion dress brand offering made-to-order gowns online at lower price points; an emerging disruptor to Jasmine's Belsoie/B2/Jasmine Bridesmaids wholesale model.

Broad incumbents

• BHLDN (Anthropologie): Bridal and bridesmaid retailer under the Anthropologie umbrella carrying its own designer assortment; overlaps with Jasmine's bridal party dress lines but operates a vertically integrated retail brand rather than wholesale.
• David's Bridal: Largest U.S. bridal retailer carrying multiple designer labels and its own private-label gowns; overlaps with Jasmine through bridal gown and bridesmaid assortment sold in physical stores, though David's operates retail rather than wholesale-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Jasmine_Bridal
• YouTubeyoutube.com/user/dreamjasmine1
• Facebookfacebook.com/JasmineBridal
• Instagraminstagram.com/jasmine_bridal
• Pinterestpinterest.com/jasminebridal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jasmine Bridal