What Pacific Rim Capital does

Pacific Rim Capital, Inc. (PRC) is an Irvine, California-based independent equipment lessor founded in 1990 by David Mirsky, operating as a principal (owning leased assets on its own balance sheet) rather than a broker or bank affiliate. The company finances material handling equipment (forklifts, powered industrial vehicles, warehouse equipment) and other capital assets across categories including agriculture, construction, fleet, IT infrastructure, large capital equipment, and renewable energy, primarily for Fortune 500 and multinational enterprises in aerospace, consumer products, automotive, and packaged goods. PRC reports approximately $2 billion in assets under management and serves customers across the USA, Mexico, and Canada.

The company's core technology stack centers on the proprietary STREAM Customer Advantage Portal, which provides lessees with real-time asset tracking, lease administration, invoice access, and end-of-lease notifications. This is complemented by two domain-specialized analytics products: the Price Protection Analysis, built on more than 30 years of proprietary equipment pricing data, and the Utilization Study, which benchmarks fleet economics. PRC also developed a digital contract-signature workflow tailored to Honda to compress lease contract processing time.

PRC monetizes through three revenue streams: recurring operating lease payments (treated as tax-deductible overhead for lessees), managed fleet optimization and asset management services throughout the lease term, and professional services (Price Protection Analysis, Utilization Studies, lease-vs-buy advisory). GTM is exclusively direct enterprise field sales with dedicated account teams and a single point of contact across the lease lifecycle. The company is NMSDC Certified Minority Business Enterprise since 1991 (Corporate Plus since 1994) and in January 2019 sold a 49% stake to Japan's Fuyo General Lease for approximately $49 million, while preserving its minority-controlled status.

Name

Pacific Rim Capital

Legal name

Pacific Rim Capital, Inc.

Website

https://pacificrimcapital.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Pacific Rim Capital is an independent, principal equipment lessor founded in 1990 that finances material handling and capital equipment for Fortune 500 enterprises across the USA, Mexico, and Canada, managing approximately $2 billion in assets through direct enterprise sales and a proprietary STREAM asset-tracking portal.

Ownership category

akta.pro rank

Product category

Equipment Leasing

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Finance Lessors (6172)

akta.pro primary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

akta.pro secondary industries

Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD), SME Equipment & Asset Finance (Leasing, Fleet, Capex) (FSABABAH)

Keywords

• Equipment leasing solutions
• Material handling equipment
• Operating lease financing
• Fleet management services
• Asset management services

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Equipment Operating Leases: PRC generates revenue primarily through operating leases of material handling equipment. As a principal (not a broker), they invest their own capital in transactions, own the equipment, and manage the lease throughout its lifecycle. Lease payments are treated as tax-deductible overhead expenses for lessees. End-of-lease options include equipment return, purchase, or renewal.
2. Fleet Optimization and Asset Management Services: PRC provides consultative asset management services throughout the lease term including account management, asset tracking, and end-of-lease planning. They benchmark customer equipment against 30 years of proprietary data to recommend cost-saving solutions.
3. Professional Services: Additional services including Price Protection Analysis (benchmarking equipment prices), Utilization Studies (fleet optimization), and advisory services for lease vs. buy decisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Pacific Rim Capital provides operating leases for material handling equipment (MHE) and other capital assets to enterprise customers across North America. As an independent principal lessor with $2 billion in assets under management, PRC invests its own capital, owns the leased equipment, and manages the asset throughout the lease lifecycle. Leasing solutions span equipment categories including agriculture, construction, fleet, IT infrastructure, large capital equipment, renewable energy, and warehouse operations.

Product overview

Pacific Rim Capital is an independent equipment lessor offering operating leases for material handling equipment (MHE) and other capital assets. The company's core offering is its Equipment Leasing Solutions portfolio, which covers asset categories including agriculture, construction, fleet, IT infrastructure, large capital equipment, renewable energy, and warehouse operations. These leasing solutions are supported by add-on services including the STREAM Customer Advantage Portal (a proprietary customer portal for asset tracking and lease management), Price Protection Analysis (equipment pricing benchmarking), Utilization Study (fleet optimization analysis), and comprehensive Fleet Optimization Services. Pacific Rim Capital positions itself as a principal lessor rather than a broker, maintaining direct ownership of leased assets and providing hands-on asset management throughout the lease lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Leasing Solutions Operating lease financing for material handling equipment (forklifts, powered industrial vehicles, warehouse equipment) and other capital assets across agriculture, construction, fleet, IT infrastructure, large capital equipment, renewable energy, and warehouse categories. PRC invests its own capital, owns the equipment, and manages the asset throughout the lease lifecycle for Fortune 500 and multinational enterprise customers in manufacturing, distribution, warehousing, and logistics.
• STREAM Customer Advantage Portal

Quantifiable outcome

• Cost savings of 15-20% through fleet optimization and equipment recommendations
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• GreatAmerica Financial Services: US-based independent equipment lessor providing operating leases and vendor financing across multiple equipment verticals for middle-market and enterprise customers. Closely comparable to PRC in model (principal lessor, direct sales), equipment breadth, and customer type, though more skewed toward vendor-finance programs.
• DLL Financial Solutions: Rabobank subsidiary and one of the largest global vendor finance and equipment leasing platforms, active in agricultural, construction, transportation, and industrial equipment. Comparable to PRC in independent-lessor positioning, multi-asset focus, and enterprise customer base, though significantly larger and geographically broader.
• CSI Leasing: Privately held independent equipment lessor that, like PRC, originated in IT equipment leasing and expanded into industrial and other asset categories. Direct comparable on customer segment (enterprise), model (operating lessor/principal), and product breadth across IT infrastructure and industrial equipment.
• North Star Leasing: Independent equipment lessor serving small and mid-sized businesses across diverse asset categories. Comparable to PRC in independent-lessor positioning and multi-category coverage, though smaller in scale and more skewed to mid-market vs. PRC's Fortune 500 focus.
• Direct Capital: Independent equipment finance company providing leases and loans to small and mid-sized businesses across construction, industrial, and commercial equipment. Compares to PRC in independent positioning and equipment finance focus, though more SMB-segment than PRC's enterprise skew.
• Taycor Financial: Independent equipment lessor focused on small and mid-ticket commercial equipment financing. Comparable to PRC in independent operating-lease model and direct customer relationships, though smaller in AUM and enterprise-customer scale.
• Balboa Capital: US-based independent equipment finance company providing leases and loans to small and mid-sized businesses across commercial and industrial equipment categories. Comparable to PRC in operating-lease model and customer-relationship emphasis, though PRC skews more enterprise.

Broad incumbents

• CIT Group (First Citizens BancShares): Large diversified commercial lender offering equipment financing and leasing across numerous asset classes and geographies. Overlaps with PRC in industrial/commercial equipment finance but offers far broader financing capabilities and balance sheet beyond equipment leasing alone.
• Cat Financial: Caterpillar's captive finance arm providing leases and loans for Caterpillar and complementary construction and industrial equipment. Adjacent to PRC through material handling and industrial equipment customers but distinguished by OEM affiliation, whereas PRC's differentiation is independence from OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Rim Capital