Pragmatic Works
Pragmatic Works is a Microsoft-focused training and consulting firm offering on-demand courses, bootcamps, private training, and consulting across Power Platform, Azure, SQL Server, Fabric, and Copilot Studio, serving enterprise customers like Cisco, Pfizer, and Tyson alongside individual learners.
- Company typePrivate
- Founded2008
- HeadquartersMiddleburg, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pragmatic Works does
Pragmatic Works is a private, founder-owned Microsoft technology training and consulting firm headquartered in Green Cove Springs, Florida, with a training academy in Jacksonville, FL. Founded in 2008 by Brian Knight, the firm specializes 100% in Microsoft technologies including Power BI, Power Apps, Power Automate, Copilot Studio, Azure, SQL Server, Microsoft Fabric, and Dynamics 365, with instructors composed of Microsoft MVPs, authors, and conference speakers. The firm holds eight Microsoft Qualified Delivery Partner certifications authorizing delivery of official Microsoft workshop content, and claims that 97% of Fortune 100 companies have used its services.
The company operates a multi-format learning portfolio: an on-demand subscription platform hosting hundreds of courses, a free community plan with 50+ courses, multi-day bootcamps, customized private training, hackathons using customer data, and one-on-one virtual mentoring. The CertXP tool provides interactive Microsoft certification preparation, and Stream Pro Plus bundles on-demand learning with personalized mentoring hours. Consulting services span Power Platform, Azure, AI agent implementation, and fractional consulting engagements. A wholly-owned non-profit subsidiary, the Pragmatic Works Foundation, delivers free technology training to veterans and unemployed individuals.
The business model combines recurring subscription revenue (monthly/annual on-demand plans, Season Learning Passes, Stream Pro Plus), one-time training sales (bootcamps, private training, hackathons), professional services (consulting, fractional consulting, virtual mentoring), and reseller channel referral revenue from Microsoft partners. Go-to-market is hybrid: product-led growth through the self-serve learning platform and free community plan, enterprise field sales for large training and consulting contracts, channel partnerships with six named Microsoft resellers, and event-driven demand generation through the free 'Learn With The Nerds' virtual series. Customers include Hess, Cisco, Tyson, Rooms To Go, Pfizer, and Bowling Green State University, alongside a long tail of individual learners.
Pragmatic Works firmographics
Firmographics- Name
- Pragmatic Works
- Legal name
- Pragmatic Works Inc
- Website
- https://pragmaticworks.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pragmatic Works is a Microsoft-focused training and consulting firm offering on-demand courses, bootcamps, private training, and consulting across Power Platform, Azure, SQL Server, Fabric, and Copilot Studio, serving enterprise customers like Cisco, Pfizer, and Tyson alongside individual learners.
- Ownership category
- akta.pro rank
Pragmatic Works industry classification
Industry- Product category
- IT Training and Consulting Services
- NAICS
- Computer Training (611420), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Technical & Digital Skills Training (BPACANAB)
- akta.pro secondary industries
- Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
Keywords
Where Pragmatic Works is headquartered
LocationHeadquarters
- HQ city
- Middleburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pragmatic Works business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- On-Demand Learning Subscriptions: Monthly and annual subscription plans providing access to hundreds of courses on Power BI, Azure, Power Apps, SQL Server, and more. Subscribers receive immediate access, downloadable course files, shareable certificates, and Ask the Instructor feature.
- Bootcamps: Live in-person training events lasting 3-5 days covering topics from Power BI to Azure. Includes .zip files with supporting materials and certificates of completion.
- Private Training: Customized on-site or virtual training delivered at customer facility, Pragmatic Works' Jacksonville FL location, or virtually. Training duration typically 1-4 days with optional labs.
- Hackathons: Day-long events where mentors train followed by coding sessions where students build prototypes using their own data.
- Virtual Mentoring: One-on-one training sessions with personal trainers in 30-minute to multi-hour blocks. Purchased as bank of hours valid for up to one year.
- Season Learning Pass: 12-month access pass to Pragmatic Works' best training offerings for successful up-skilling, sold on individual basis.
- Consulting Projects: Expert consulting services for Power BI, Power Platform, Azure, and AI agents to help organizations modernize systems and streamline processes.
- Reseller Partnerships: Partner program allowing Microsoft resellers to resell Pragmatic Works training with aggressive margins, generating revenue through discounted pricing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Community Plan - Lifetime access to 50+ courses |
| Subscription | Monthly | Monthly Subscription - Unlimited access to all courses |
| Subscription | Annual | Annual Subscription - Unlimited access with discount |
| Subscription | Multi-year contract | Season Learning Pass - 12-month premium access |
| Hybrid | Annual | Stream Pro Plus - On-Demand + Virtual Mentoring |
| Subscription | Multi-year contract | Enterprise Training Plan - Customized organization training |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
Pragmatic Works product offering
Product offeringCore offering
Pragmatic Works sells Microsoft-focused IT training and consulting services through an On-Demand Learning subscription platform with hundreds of self-paced courses on Power BI, Power Apps, Power Automate, Copilot Studio, Azure, SQL Server, and Microsoft Fabric, taught by Microsoft MVPs. Revenue also flows from instructor-led Bootcamps (3-5 days), customized Private Training (1-4 days on-site or virtual), Hackathons, one-on-one Virtual Mentoring hour banks, Consulting Projects, and Fractional Consulting engagements, plus a free community plan and a non-profit Foundation program.
Product overview
Pragmatic Works is a Microsoft-focused training and consulting company offering a comprehensive portfolio of educational products and professional services. The core offering is the On-Demand Learning platform providing hundreds of courses on Microsoft technologies (Power BI, Power Apps, Power Automate, Copilot Studio, Azure, SQL Server, Microsoft Fabric, and Dynamics 365), complemented by instructor-led Bootcamps, Private Training, Hackathons, and Virtual Mentoring services. CertXP provides certification preparation tools for Microsoft exams, while Stream Pro Plus combines on-demand learning with personalized mentoring. The consulting arm delivers projects in Power Platform, AI agents, Power BI, and Azure. The company also operates Pragmatic Works Foundation, a non-profit program providing free technology training to veterans and unemployed individuals. The products are organized around Microsoft technology categories, with course libraries, learning paths, and delivery formats (self-paced, live virtual, in-person) designed to serve both technical and non-technical learners from beginner to advanced levels.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Demand Learning Subscription platform providing unlimited access to hundreds of self-paced courses on Microsoft Power BI, Power Apps, Power Automate, Copilot Studio, Azure, SQL Server, and Fabric, taught by Microsoft MVPs with downloadable course files, quizzes, exercises, shareable certificates, and Ask the Instructor support.
- CertXP Interactive certification preparation tool providing study modules and practice exams for Microsoft certifications including PL-900, PL-300, AZ-900, DP-900, and others.
- Stream Pro Plus Premium annual training package that combines On-Demand Learning subscription access with 3+ hours of face-to-face Virtual Mentoring sessions for personalized 1-on-1 expert guidance.
- Season Learning Pass 12-month access pass to Pragmatic Works' training offerings providing comprehensive library access for individual professional up-skilling, sold on a per-individual basis and expiring 12 months from issuance.
- Private Training Customized instructor-led training on Microsoft Power Platform, Azure, and AI technologies delivered at customer facilities, Pragmatic Works' Jacksonville FL location, or virtually, typically 1-4 days in duration with optional hands-on labs.
- Bootcamps Intensive 3-5 day live training sessions covering Power BI, Azure, and other Microsoft technologies, delivered virtually via Microsoft Teams or in-person, with .zip supporting materials and certificates of completion.
- Hackathons Event-based team training where an instructor teaches initial concepts before participants build prototypes using their own organizational data during hands-on coding sessions.
- Virtual Mentoring One-on-one training sessions with personal trainers in 30-minute to multi-hour blocks, purchased as a bank of hours valid for up to a year, providing project assistance and tailored learning.
- Consulting Projects Expert consulting engagements for Power BI, Power Platform, Azure, and AI agents, helping organizations modernize systems and streamline processes.
- Fractional Consulting Part-time expert consultants providing fractional leadership and task-oriented Microsoft technology expertise across client initiatives.
Quantifiable outcome
- 97% of Fortune 100 companies trust Pragmatic Works
- +2 more outcomes
Companies that use Pragmatic Works
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Pragmatic Works technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
Pragmatic Works partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MicrosoftcorePragmatic Works is a Microsoft Partner with 8 Qualified Delivery Partner certifications including Fabric Analyst in a Day, Power Pages in a Day, Agent in a Day, Dashboard in a Day, App in a Day, Automation in a Day, Real Time Intelligence in a Day, and Chat with your Data in a Day. Pragmatic Works develops and delivers training content for Microsoft's official workshop programs and trains Microsoft's own customers and employees.
- Northern DataminorCurrent reseller partner promoting Pragmatic Works training to their customer base as part of Microsoft data/AI and Power Platform solution delivery.
- BeaconminorCurrent reseller partner promoting Pragmatic Works training to their customer base.
- GreymatterminorCurrent reseller partner promoting Pragmatic Works training to their customer base.
- LMS 360minorCurrent reseller partner promoting Pragmatic Works training to their customer base.
- EPM StrategyminorCurrent reseller partner promoting Pragmatic Works training to their customer base.
- EnSightminorCurrent reseller partner promoting Pragmatic Works training to their customer base.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Pragmatic Works competitors and assessment
Company assessmentDirect peers
- Pluralsight: Pluralsight is a leading technology learning platform covering cloud, data, security, and software development. Directly comparable as a subscription-based video training library for IT professionals and enterprises, competing for the same skill-development budgets that Pragmatic Works addresses.
- O'Reilly (O'Reilly Media): O'Reilly operates a subscription platform combining books, videos, live online courses, and certification prep focused on technology and IT skills. Competitively positioned against Pragmatic Works on the same technology training footprint (Azure, data platforms, software development) for both individual and enterprise learners.
- CBT Nuggets: CBT Nuggets provides IT training videos covering cloud, networking, cybersecurity, and Microsoft technologies with certification preparation. Directly comparable to Pragmatic Works' on-demand and certification prep model, serving similar IT professionals seeking Microsoft certification paths.
- INE (Internet & Networking Education): INE offers training for IT and networking professionals including e-learning paths, hands-on labs, and certification prep covering cloud, security, and Microsoft topics. Comparable as a direct subscription-based rival targeting IT certification candidates that Pragmatic Works' CertXP also addresses.
Broad incumbents
- Microsoft Learn: Microsoft Learn is Microsoft's own free training ecosystem with learning paths and documentation across Power Platform, Azure, Fabric, Copilot, and certifications. Comparable as the platform's incumbent alternative for Microsoft-focused training, on which Pragmatic Works ultimately depends for curriculum and certification alignment.
- Udemy Business: Udemy Business offers enterprise subscriptions across thousands of courses including extensive Power Platform, Azure, Power BI, and SQL Server content. Functions as a broader marketplace competitor for self-serve enterprise training budgets, even though its content is creator-led rather than Microsoft MVP-led.
- LinkedIn Learning: LinkedIn Learning bundles video courses including significant Microsoft technology coverage with LinkedIn platform benefits like skill assessments and recruiter reach. Competes for the same self-paced enterprise learning budgets as Pragmatic Works' On-Demand Learning subscription.
Emerging players
- DataCamp: DataCamp delivers interactive online learning focused on data, AI, and analytics including Power BI content. Comparable as a self-paced subscription with overlap in the analytics/data professional learner audience Pragmatic Works targets through its Power BI and Fabric tracks.
- Nucleant (Power Platform Now / Dynamics consulting): Nucleant Consulting specializes in Microsoft Power Platform, Dynamics 365, and Azure consulting plus training. Functions as a similar Microsoft-focused consulting-plus-training services rival within the same niche where Pragmatic Works sells its consulting and private training engagements.
Others
- Training Services (Tech Data / Ingram Micro): Large IT distribution and learning arms offer structured technical training curriculums including Microsoft technology programs through their enterprise reseller channels. Connected to Pragmatic Works as both potential partners (similar to its reseller program) and adjacent competitors in the broader IT training channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pragmatic Works social profiles
Digital presencePragmatic Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pragmatic Works leadership team
Management profileNumber of profiles
Profiles8 records
Pragmatic Works subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pragmatic Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pragmatic Works M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pragmatic Works
What does Pragmatic Works do?
Pragmatic Works sells Microsoft-focused IT training and consulting services through an On-Demand Learning subscription platform with hundreds of self-paced courses on Power BI, Power Apps, Power Automate, Copilot Studio, Azure, SQL Server, and Microsoft Fabric, taught by Microsoft MVPs. Revenue also flows from instructor-led Bootcamps (3-5 days), customized Private Training (1-4 days on-site or virtual), Hackathons, one-on-one Virtual Mentoring hour banks, Consulting Projects, and Fractional Consulting engagements, plus a free community plan and a non-profit Foundation program.
Is Pragmatic Works a public or private company?
Pragmatic Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pragmatic Works founded?
Pragmatic Works was founded in 2008. It employs 51 to 100 people.
Where is Pragmatic Works based?
Pragmatic Works is headquartered in Middleburg, United States, in the North America region.
How does Pragmatic Works make money?
Eight revenue lines are on record. On-Demand Learning Subscriptions are the primary driver. The others are bootcamps, private Training, hackathons, virtual Mentoring, season Learning Pass, consulting Projects and reseller Partnerships.
Who are Pragmatic Works's main competitors?
Direct peers on record are Pluralsight, O'Reilly (O'Reilly Media), CBT Nuggets and INE (Internet & Networking Education). Broad incumbents are Microsoft Learn, Udemy Business and LinkedIn Learning. Emerging players are DataCamp and Nucleant (Power Platform Now / Dynamics consulting). Training Services (Tech Data / Ingram Micro) is listed as an others.
Does Pragmatic Works have an API?
No public API is recorded for Pragmatic Works.
What industry is Pragmatic Works in?
Pragmatic Works's product category is IT Training and Consulting Services. Its primary akta.pro industry code is BPACANAB, Technical & Digital Skills Training, with a secondary code of BPAEANAA, Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.). Its NAICS code is 611420 and its SIC code is 8200.