Lumify
Lumify is an Australasian IT training provider offering 700+ vendor-certified courses across 13 categories, serving enterprise IT teams, government agencies, and cybersecurity professionals across Australia, New Zealand, and the Philippines through instructor-led, virtual, and self-paced learning.
- Company typePrivate
- Founded1994
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Lumify does
Lumify (legal entity DDLS Australia Pty Ltd) is the leading corporate IT training provider in Australasia, operating 700+ vendor-certified courses across 13 categories including cloud computing, cybersecurity, AI/ML, IT service management, data analytics, and professional development. It holds exclusive or largest authorized partner status with tier-1 technology vendors including Microsoft (Australia's first and largest Microsoft Training Services Partner), AWS, Cisco (largest authorized Cisco Learning Partner), VMware, ISC2, ISACA, ServiceNow, CompTIA, Red Hat, EC-Council, and Veeam. The company is headquartered in Sydney and operates physical classrooms across Australia (Sydney, Melbourne, Brisbane, Perth, Canberra, Adelaide), New Zealand (Auckland, Wellington, Christchurch), and the Philippines (Manila), supplemented by the Lumify Anywhere virtual classroom platform and self-paced digital learning subscriptions.
The company operates a multi-brand portfolio under parent EdventureCo: Lumify Work (enterprise IT training), Lumify Learn (entry-level tech career pathways with Lumify Edge job placement), Lumify People (professional development and soft skills), and acquired brands Nexacu, City Desktop Training, and Wizard Corporate Training. Revenue is generated through instructor-led training services (classroom and virtual), certification exam facilitation, custom corporate training programs with white-label LMS deployment, and annual corporate subscriptions and bulk licenses. Pricing is quote-based and not publicly disclosed. The go-to-market combines direct enterprise field sales, a Channel Partner Program for resellers, content marketing, and vendor co-marketing. Go-to-market is sales-led with relationship-based consultative selling leveraging the 30+ year DDLS heritage.
Customer concentration is broad across telecommunications, government, healthcare, education, manufacturing, and technology verticals, with named logos including Telstra, Optus, Microsoft, BMW Group Australia, the Australian Bureau of Statistics, Queensland Police Service, University of Otago, HCF Australia, and The Smith Family. Lumify holds ISO 27001, ISO 27701, and B Corp certifications, and has been recognized with industry awards including the 2025 Australian Cyber Awards Cyber Security Training Business of the Year and the 2023 AFR BOSS Best Places to Work designation.
Lumify firmographics
Firmographics- Name
- Lumify
- Legal name
- DDLS Australia Pty Ltd
- Website
- https://lumifywork.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lumify is an Australasian IT training provider offering 700+ vendor-certified courses across 13 categories, serving enterprise IT teams, government agencies, and cybersecurity professionals across Australia, New Zealand, and the Philippines through instructor-led, virtual, and self-paced learning.
- Ownership category
- akta.pro rank
Lumify industry classification
Industry- Product category
- IT and Professional Development Training Services
- NAICS
- Computer Training (611420), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)
- akta.pro secondary industries
- IT Architecture & Solutions Design (Enterprise/Cloud Architecture, Integration) (EDABAFAK), Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM) (EDABAFAH), Infrastructure, Networking & Systems Administration Training (BPAEANAJ), IT Support & End-User Computing (Helpdesk, Desktop, M365/Google Workspace) (EDABAFAN), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
Where Lumify is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices10 records
Markets served
Lumify business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Instructor-Led Training Services: Revenue generated from delivering instructor-led IT and professional development training courses, both in-person and virtually. Courses span 700+ offerings across 13 categories including Microsoft, AWS, Cisco, VMware, and professional certifications.
- Certification and Exam Fees: Revenue from facilitating vendor certification exams and certification preparation courses for technologies including Microsoft, AWS, Cisco, ISC2, ISACA, CompTIA, and other industry certifications.
- Custom Training Solutions: Bespoke corporate training programs tailored to organizational needs, including blended learning programs, custom eLearning development, and white-label LMS solutions.
- Corporate Subscriptions and Bulk Licenses: Enterprise agreements for organizations requiring multiple employees to access training, including online learning subscriptions and bulk purchase options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual Course Enrollment |
| Subscription | Annual | Corporate/Bulk Training |
| Subscription | Monthly | Self-Paced Online Courses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Lumify product offering
Product offeringCore offering
Lumify Work is the corporate IT training division of Lumify Group, providing vendor-certified IT and professional development training across Australasia. The company delivers 700+ courses across 13 categories (including Microsoft, AWS, Cisco, VMware, ISC2, ISACA, CompTIA, and ServiceNow certifications) in classroom, virtual, and self-paced formats, supplemented by custom training solutions, a white-label LMS, AI Strategy & Advisory services, and cybersecurity solutions.
Product overview
Lumify Group operates as a training and education company comprising multiple brands under the Lumify umbrella. The portfolio includes Lumify Work (corporate IT training with 700+ courses across 13 categories including Microsoft, AWS, Cisco, VMware, ServiceNow, and ISACA certifications), Lumify Learn (entry-level tech career pathways with Pro Packs and Lumify Edge Job Placement Program), and subsidiary Nexacu (professional development). The company also offers an AI Strategy & Advisory service, white-label Learning Management System, and cyber security solutions. Delivery options include instructor-led classroom training, virtual classrooms, self-paced learning, and Lumify Anywhere flexible training. The company has expanded through acquisitions including City Desktop Training (Adobe training) and Wizard Corporate Training (professional development serving 7,000+ organizations). Parent company EdventureCo holds ISO 27001 and ISO 27701 certifications for information security and privacy management.
Differentiator
Problem solved
Functional benefit
Brands
- Lumify Edge: Job Placement Program connecting certified IT professionals with organizations
- Lumify Anywhere
- Pro Packs
- Lumify Learn
Products and services
- Lumify Work Corporate IT Training Vendor-certified IT and professional development training delivered to enterprise customers across Australasia in classroom, virtual, and self-paced formats.
- Lumify Learn Tech Career Pathways
Quantifiable outcome
- Lumify Edge Job Placement Program combines certifications with workplace experience to address research showing only 1% of Australian employers believe university IT graduates are job-ready
- +1 more outcomes
Companies that use Lumify
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Lumify technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature4 records
Lumify partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and strategic.
- Wizard Corporate TrainingcoreAcquired Wizard Corporate Training to expand professional development course portfolio. Added 25 new courses and broadened customer base across Australia. Integrated into Lumify's Nexacu brand.
- City Desktop TrainingcoreEdventureCo (parent company) acquired City Desktop Training, expanding Adobe end user training offerings. Provider served over 3,000 clients across Australia for 30+ years.
- AI CERTscoreLumify Work became Australia's first Platinum Authorized Training Partner for AI CERTs, part of an extensive AI training portfolio. Partnership brings cutting-edge AI certifications to ANZ and Philippines markets.
- MicrosoftflagshipAustralia's first and largest Microsoft Training Services Partner for classroom and virtual training. Provides comprehensive Microsoft certification pathways including Azure, Microsoft 365, Power Platform, and security certifications.
- AWSflagshipAustralia's premium AWS Partner providing cloud computing training and certification preparation. Offers AWS Skill Builder, CloudUp, and comprehensive certification pathways.
- CiscoflagshipAustralia's largest and number one authorised Cisco Learning Partner delivering CCNA, CCNP, and other Cisco certification training.
- VMwarecoreAustralia and New Zealand's largest VCF Education Delivery Partner for VMware Cloud Foundation training and certification.
- ISC2coreAustralasia's number one cyber security training provider for ISC2 certifications including CISSP, CCSP, SSCP, CSSLP, CGRC, and CC.
- ISACAcoreANZ's largest ISACA Accredited Elite Training Partner delivering CISM, CRISC, CISA, CGEIT, CDPSE, and CCOA certifications.
- ServiceNowcoreAustralia's largest training partner for ServiceNow's suite of service management courses and certifications.
- CompTIAcoreAustralasia's leading provider of CompTIA certifications including Security+, CySA+, PenTest+, A+, Network+, and Linux+.
- Red HatcoreAustralia's largest authorised Red Hat delivery partner for RHCE, RHCSA, and other Red Hat certifications.
- EC-CouncilcoreAustralasia's number one cyber security training provider for EC-Council certifications including Certified Ethical Hacker, Certified Incident Handler, and CISO.
- VeeamcoreANZ's exclusive Veeam Authorized Education Center since 2019 for backup and recovery certification training.
- Australian Computer Society (ACS)strategicPartnership with ACS to supercharge IT careers in Australia through combined training and professional recognition programs.
- NexacucoreSubsidiary brand for professional development and soft skills training including leadership, communication, and management courses.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Lumify competitors and assessment
Company assessmentDirect peers
- Global Knowledge: Global IT and professional skills training provider with extensive vendor-authorized courses (Microsoft, AWS, Cisco, VMware) delivered in classroom and virtual formats. Directly comparable to Lumify in both content stack (700+ courses) and target enterprise IT audience.
- New Horizons Worldwide: One of the world's largest independent IT training companies, offering vendor-certified courses (Microsoft, Cisco, CompTIA) through classroom, online, and on-site delivery to enterprise IT teams. Comparable business model and vendor authorization footprint to Lumify.
- Learning Tree International: Global IT and management training provider for enterprise and government clients, offering instructor-led courses spanning cybersecurity, cloud, DevOps, and project management. Closely mirrors Lumify's mix of IT certifications and professional development delivered to enterprise buyers.
Broad incumbents
- Pluralsight: Large-scale technology skills platform offering video-based and live training across cloud, security, AI/ML, and software development. While primarily digital/self-paced, Pluralsight competes for the same enterprise training budget as Lumify, especially in self-paced pathways.
- Skillsoft: Enterprise learning platform offering IT certification prep, leadership development, and compliance training via digital and instructor-led channels. Competes with Lumify on certification content (e.g., AWS, Microsoft) and serves overlapping enterprise IT buyers.
- Coursera for Business: Enterprise-facing arm of Coursera offering IT certifications (AWS, Microsoft, Google) and professional development courses to corporate buyers. Represents the digital-first, scalable alternative competing with Lumify's instructor-led model for the same enterprise training dollar.
Regional players
- Firebrand Training: Accelerated IT certification training provider based in EMEA with global delivery, offering immersive bootcamps across Microsoft, AWS, Cisco, and security tracks. Comparable instructor-led, certification-focused training model, though geographically skewed toward Europe.
- Koenig Solutions: India-headquartered IT training company delivering 400+ vendor-certified courses to global enterprise and individual learners, including Australia-bound online delivery. Comparable course breadth, vendor authorization model, and instructor-led virtual delivery to Lumify.
Emerging players
- IT Masters (TAFE Queensland partnership): Australian-focused IT certification provider offering short courses aligned to industry-recognized credentials, including cybersecurity and cloud tracks. Overlaps with Lumify Learn on the individual-learner/job-changer segment in the same ANZ geography.
Others
- Auldhouse (now part of Lumify Group): New Zealand-headquartered IT training company acquired by Lumify's parent in 2021, now part of the Lumify Group umbrella. Listed because it is a directly comparable regional IT training business, even though it now sits inside the same corporate structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lumify social profiles
Digital presenceLumify compliance and trust
Trust signalCompliance2 records
Lumify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lumify leadership team
Management profileNumber of profiles
Profiles1 record
Lumify subsidiaries and ownership
Company hierarchySubsidiaries5 records
Lumify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lumify M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lumify
What does Lumify do?
Lumify Work is the corporate IT training division of Lumify Group, providing vendor-certified IT and professional development training across Australasia. The company delivers 700+ courses across 13 categories (including Microsoft, AWS, Cisco, VMware, ISC2, ISACA, CompTIA, and ServiceNow certifications) in classroom, virtual, and self-paced formats, supplemented by custom training solutions, a white-label LMS, AI Strategy & Advisory services, and cybersecurity solutions.
Is Lumify a public or private company?
Lumify is a private company. It is classified as corporate owned and is currently operating.
When was Lumify founded?
Lumify was founded in 1994. It employs 51 to 100 people.
Where is Lumify based?
Lumify is headquartered in Sydney, Australia, in the Oceania region.
How does Lumify make money?
Four revenue lines are on record. Instructor-Led Training Services are the primary driver. The others are certification and Exam Fees, custom Training Solutions and corporate Subscriptions and Bulk Licenses.
Who are Lumify's main competitors?
Direct peers on record are Global Knowledge, New Horizons Worldwide and Learning Tree International. Broad incumbents are Pluralsight, Skillsoft and Coursera for Business. Regional players are Firebrand Training and Koenig Solutions. IT Masters (TAFE Queensland partnership) is listed as an emerging player. Auldhouse (now part of Lumify Group) is listed as an others.
Does Lumify have an API?
No public API is recorded for Lumify.
What industry is Lumify in?
Lumify's product category is IT and Professional Development Training Services. Its primary akta.pro industry code is BPAEANAA, Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.), with a secondary code of EDABAFAK, IT Architecture & Solutions Design (Enterprise/Cloud Architecture, Integration). Its NAICS code is 611420 and its SIC code is 8200.