Football Benchmark
Football Benchmark is a Budapest-based football business intelligence and advisory firm offering proprietary data analytics, club valuations, and consulting services to football clubs, investors, governing bodies, leagues, and global media.
- Company typePrivate
- Founded2015
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Football Benchmark does
Football Benchmark is a Budapest-based football business intelligence and advisory firm founded in 2015 and operated under the Hungarian parent Ace Advisory Zrt. The company provides proprietary data analytics, club valuations, and consulting services to football clubs, investors, governing bodies, leagues, and media. Its coverage spans approximately 400 football clubs in Europe and South America, more than 10,000 player valuations across UEFA, CONMEBOL, CONCACAF, and AFC regions, youth football analytics across 65 leagues, and social media performance data for over 2,000 accounts sourced via KORE (formerly Hookit).
The company operates two core offerings: FB Intelligence, a subscription-based interactive data-visualization platform organized into four modules (Club Finance & Operations, Player Valuation, Social Media Analytics, and Youth Football), and FB Advisory, a professional services arm delivering strategy, feasibility, valuation, and benchmarking engagements. Core technology includes proprietary player valuation algorithms using generalized linear regression on thousands of historical transfers, and the jointly-operated FIFPRO Player Workload Monitoring platform tracking workload metrics for 1,500 men's and 300 women's professional footballers. Sports performance data is sourced from Hudl/Wyscout, and social media data is integrated from KORE across Facebook, Twitter/X, Instagram, Weibo, TikTok, and YouTube. No public API or SDK is offered; access is gated through the web platform.
Football Benchmark monetizes through a combination of freemium and enterprise subscription tiers for FB Intelligence and project-based advisory fees for FB Advisory, distributed via direct enterprise field sales with a 'Book a demo' motion. The firm is led by founder and CEO Andrea Sartori with a small leadership team, is headquartered at Haris kőz 4, Budapest, and is GDPR-compliant under EU regulation. It maintains flagship annual content properties including the European Elite club valuation report (11th edition in 2026), FIFPRO workload reports, and the Golden Boy Football Benchmark Index with Tuttosport, and serves as a cited source for major outlets including BBC, Financial Times, Sky Sports, and The Athletic.
Football Benchmark firmographics
Firmographics- Name
- Football Benchmark
- Legal name
- Ace Advisory Zrt.
- Website
- https://footballbenchmark.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Football Benchmark is a Budapest-based football business intelligence and advisory firm offering proprietary data analytics, club valuations, and consulting services to football clubs, investors, governing bodies, leagues, and global media.
- Ownership category
- akta.pro rank
Football Benchmark industry classification
Industry- Product category
- Sports Business Intelligence and Advisory
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
- akta.pro secondary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
Keywords
Where Football Benchmark is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Football Benchmark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Data Platform Subscription: Subscription-based access to the interactive data-visualization platform on footballbenchmark.com, providing access to club finance, player valuation, youth football, and social media analytics.
- Advisory Services: Business advisory services including market research, feasibility studies, strategy framing, business and investment plans, valuations, and economic impact assessments provided to football clubs, investors, governing bodies, and sports federations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free registration tier |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Football Benchmark product offering
Product offeringCore offering
Football Benchmark delivers a subscription-based interactive data-visualization platform (FB Intelligence) covering club finance, player valuation, social media analytics, and youth football for 400 clubs across Europe and South America, alongside bespoke business advisory services (FB Advisory) to investors, governing bodies, clubs, and leagues. It also jointly operates the FIFPRO Player Workload Monitoring platform and the Golden Boy Football Benchmark Index with Tuttosport, addressing investment strategy, valuation, regulatory reform, operational support, and youth academy auditing.
Product overview
Football Benchmark operates two core offerings: FB Intelligence (a subscription-based data and analytics platform) and FB Advisory (consulting services). FB Intelligence is organized into four interconnected modules—Club Finance & Operations, Player Valuation, Social Media Analytics, and Youth Football—providing comprehensive business intelligence across 400 clubs in Europe and South America. The platform also hosts the jointly-operated FIFPRO Player Workload Monitoring platform and the Golden Boy Football Benchmark Index in partnership with Tuttosport. Users access an interactive data-visualization dashboard after registration, while advisory services deliver personalized consulting engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- FB Intelligence The primary subscription-based data and analytics platform of Football Benchmark, providing business intelligence across 400 football clubs in Europe and South America through four interconnected modules covering club finance, player valuation, social media analytics, and youth football. Accessed via an interactive data-visualization dashboard.
- FB Advisory FB Advisory provides bespoke business advisory services to football's key decision-makers including investors, governing bodies, clubs, and operators, covering investment strategy, transaction services, club and player valuation, stadium feasibility, benchmarking, regulatory reforms, competition reform, strategic reviews, operational support, and youth academy audits.
- FIFPRO Player Workload Monitoring (PWM) Platform jointly developed and operated with FIFPRO that tracks workload metrics including match load, distance travelled, and rest/recovery for 1,500 men's and 300 women's professional footballers worldwide, supporting player health, performance, and protection research.
- Golden Boy Football Benchmark Index Annual proprietary ranking of top 100 young-footballer candidates developed in collaboration with Tuttosport, identifying the most promising young talents based on Football Benchmark's valuation methodology to support the Golden Boy award.
Quantifiable outcome
- Real Madrid CF reached record €7.7 billion Enterprise Value in Football Benchmark's 2026 club valuation ranking
- +3 more outcomes
Companies that use Football Benchmark
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles5 records
Football Benchmark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Football Benchmark partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and key.
- FIFPROcoreJoint development and operation of the FIFPRO Player Workload Monitoring (PWM) platform tracking workload metrics for professional footballers. Since 2019, Football Benchmark has supported FIFPRO in developing workload-related thought leadership reports for both men's and women's football. The platform tracks match load, distance travelled, and rest/recovery data for 1,500 men's and 300 women's professional players worldwide.
- TuttosportflagshipCollaboration on the Golden Boy Football Benchmark (GBFB) Index, a proprietary algorithm selecting top 100 candidates for the Golden Boy award. This partnership combines Football Benchmark's valuation methodology with Tuttosport's Golden Boy award recognition.
- Ace Advisory Zrt.flagshipAce Advisory Zrt. is the parent company that manages the Football Benchmark initiative. The company provides business advisory services to international and national private and public sector clients in sports and leisure, including market research, strategy framing, valuations, and economic impact assessments.
- KORE (formerly Hookit)coreSocial media analytics data provider for Football Benchmark's Social Media Analytics section. KORE supplies publicly available social media data from Facebook, Twitter, Instagram, Weibo, TikTok, and YouTube, refreshed on a daily basis.
- Hudl/WyscoutcoreLeading sports data company providing sports performance data for Football Benchmark's Player Valuation tool, including match data required to compute players' market value estimates.
- Social Football SummitkeyStrategic partnership for hosting industry events. Football Benchmark and Social Football Summit co-organized 'The Business of European Football: Growth, Value, and Sustainability' in Budapest on 29 May 2026, bringing together senior stakeholders from across the football industry.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Football Benchmark competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Football Benchmark social profiles
Digital presenceFootball Benchmark compliance and trust
Trust signalCompliance1 record
Football Benchmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Football Benchmark leadership team
Management profileNumber of profiles
Profiles5 records
Football Benchmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Football Benchmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Football Benchmark
What does Football Benchmark do?
Football Benchmark delivers a subscription-based interactive data-visualization platform (FB Intelligence) covering club finance, player valuation, social media analytics, and youth football for 400 clubs across Europe and South America, alongside bespoke business advisory services (FB Advisory) to investors, governing bodies, clubs, and leagues. It also jointly operates the FIFPRO Player Workload Monitoring platform and the Golden Boy Football Benchmark Index with Tuttosport, addressing investment strategy, valuation, regulatory reform, operational support, and youth academy auditing.
Is Football Benchmark a public or private company?
Football Benchmark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Football Benchmark founded?
Football Benchmark was founded in 2015. It employs 11 to 50 people.
Where is Football Benchmark based?
Football Benchmark is headquartered in Budapest, Hungary, in the Europe region.
How does Football Benchmark make money?
Two revenue lines are on record. Data Platform Subscription is the primary driver. The others are advisory Services.
Does Football Benchmark have an API?
No public API is recorded for Football Benchmark.
What industry is Football Benchmark in?
Football Benchmark's product category is Sports Business Intelligence and Advisory. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development), with a secondary code of MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence). Its NAICS code is 523940 and its SIC code is 6282.