Jeanneau
- Company typePrivate
- Founded1964
- HeadquartersLes Herbiers, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Jeanneau firmographics
Firmographics- Name
- Jeanneau
- Legal name
- SPBI SAS
- Website
- https://jeanneau.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Jeanneau industry classification
Industry- Product category
- Recreational Boats
- NAICS
- Boat Building (336612), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)
- akta.pro secondary industries
- Sailing Yacht Manufacturing (IMAJAEAA), Houseboat & Leisure Barge Manufacturing (IMAJAEAJ), Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI), Cabin Charters & Shared Yacht Trips (THAEADAH)
Keywords
Where Jeanneau is headquartered
LocationHeadquarters
- HQ city
- Les Herbiers
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Jeanneau business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- New Boat Sales: Jeanneau generates primary revenue through the manufacture and sale of new powerboats and sailboats under multiple brand lines including Sun Odyssey, Merry Fisher, Cap Camarat, DB Yachts, TH, Sea Loft, and Sun Fast.
- Used Boat Marketplace: Through Band of Boats partners, Jeanneau facilitates the sale of pre-owned Jeanneau boats, connecting buyers and sellers through their platform.
- Charter and Rental Services: Jeanneau offers sailing boat and motorboat rental services through their website, available in locations around the globe.
- Premium Service: After-sales premium service offerings for Jeanneau boat owners.
- Hospitality - Sea Loft: Jeanneau is entering the hospitality industry with the Sea Loft 480 floating villa concept for hotels and resorts, presenting at ITB Berlin 2026.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Jeanneau product offering
Product offeringCore offering
Jeanneau designs and manufactures premium recreational powerboats and sailboats sold under distinct sub-brand lines (Sun Odyssey, Jeanneau Yachts, Sun Fast, Merry Fisher, Cap Camarat, TH, DB Yachts) and is expanding into the hospitality market with the Sea Loft floating villa concept. Boats are sold globally through a trained independent dealer network and complemented by used boat, charter/rental, and premium after-sales services.
Product overview
Jeanneau is a premium French boat builder with over 60 years of experience, now part of the Bénéteau Group since 1995. The company offers two main categories of products: sailboats and powerboats, organized under distinct sub-brands. Sailboat portfolio includes Sun Odyssey (family cruising), Jeanneau Yachts (premium cruising), and Sun Fast (performance/technology). Powerboat portfolio includes Merry Fisher (family coastal), Merry Fisher Sport (sport), Cap Camarat Center Console and Walk Around (versatile recreational), TH (power catamarans), DB Yachts (premium day boats), and Sea Loft (innovative hospitality vessels). The company provides complementary services including used boat sales through Band of Boats, global charter/rental services, premium after-sales support, online configurator, and model comparison tools. With over 250,000 boats cruising worldwide, Jeanneau serves customers through an international dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- Sun Odyssey: A sailboat line offering comfort, timeless design, performance, and safety at sea, ideal for family cruises.
- Jeanneau Yachts
- Sun Fast
- Merry Fisher
- Cap Camarat
- TH
- DB Yachts
- Sea Loft
Products and services
- Sun Odyssey sailboats Family-oriented sailboat line from Jeanneau designed for cruising with a focus on comfort, timeless design, performance without effort, and safety at sea.
- Jeanneau Yachts sailing yachts Premium cruising sailing yachts offering a refined world of cruising and enhanced horizons for affluent owners.
- Sun Fast performance sailboats Performance and technology-focused sailboats built for speed and exhilarating sensations while preserving dependability, ease of handling, and seaworthy qualities.
- Merry Fisher powerboats Family-oriented powerboat line renowned for design, performance, and on-board comfort for coastal cruises.
- Merry Fisher Sport powerboats Sport-oriented version of the Merry Fisher family powerboats for performance-minded coastal use.
- Cap Camarat Center Console powerboats Center console powerboats designed for total relaxation, sensations of speed, marine activities, and shared moments on board.
- Cap Camarat Walk Around powerboats Walk-around powerboats offering pleasure and thrills on the water for a variety of marine activities.
- TH power catamarans Power catamarans offering a new vision of space and comfort, designed for ease of movement, relaxation, and sharing on the water with family and friends.
- DB Yachts premium day boats Premium day boats that reimagine the day boating experience to meet the expectations of modern boaters.
- Sea Loft floating villas Innovative line of floating villas designed for the hospitality industry, enabling hotels and resorts to offer day, evening, or overnight water-based guest experiences without the operational complexity of yachting.
- Used Jeanneau boat marketplace Marketplace service for pre-owned Jeanneau powerboats and sailboats, offered through Band of Boats partners.
- Charter and rental services Sailing boat and motorboat charter and rental services available through Jeanneau in locations around the globe.
- Premium after-sales service Premium customer service offering for Jeanneau boat owners including warranty, support, and spare parts.
Quantifiable outcome
- Over 250,000 boats cruising on waters around the world
- +1 more outcomes
Companies that use Jeanneau
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Jeanneau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Jeanneau partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bénéateau GroupcoreSince 1995, the Jeanneau shipyard has belonged to the Bénéateau Group, specialized in the construction of motorboats and sailboats, as well as prefabricated homes. The Group owns several brands including Bénéateau, Jeanneau, Lagoon, Prestige, Excess, and others.
- Band of BoatsminorPartnership for used Jeanneau boat sales through Band of Boats marketplace platform.
- Worldwide Dealer NetworkcorePRESTIGE is represented on four continents by a highly specialized dealer network, trained by the Jeanneau shipyard. Dealers provide local sales, service, and support.
- Design PartnerscoreCollaboration with external designers including Daniel Andrieu, Jacek Centkowski/Pawel Denert/Piotr Centkowski, Camillo Garroni, Marc Lombard Yacht Design Group, Philippe Briand, Patrice Sarrazin, Jean-Marc Piaton (Piaton Yacht Design), and Andrew Winch (Winch Design).
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Jeanneau competitors and assessment
Company assessmentDirect peers
- Bénéteau: Sister brand under the same Bénéteau Group (SPBI SAS). Competes in the same production cruising sailboat and motorboat segments (Oceanis, Antares, Flyer lines), serving the same recreational boating customers through overlapping dealer networks in EMEA and North America.
- Lagoon: Sister brand under Bénéteau Group, world's largest catamaran builder. Directly comparable to Jeanneau's TH powercat range and competes in the same multihull cruising and charter segments. TH33's Multihull of the Year nomination places it in direct competition with Lagoon's new models.
- Bavaria Yachts: German volume sailboat and motorboat builder in the same €200K-€700K price band as Jeanneau's Sun Odyssey and Merry Fisher lines. Series-production model and global dealer-led distribution are closely aligned with Jeanneau's go-to-market.
- HanseYachts: German production sailboat builder (Hanse, Dehler, Moody, Fjord, Privilège) competing head-to-head with Sun Odyssey and Jeanneau Yachts. Similar series-production efficiency, similar cruiser-racer buyer profile, and overlapping European dealer footprint.
- Dufour Yachts: French production sailboat builder (Grand Large, Performance, Exclusive ranges) directly comparable to Jeanneau's Sun Odyssey line. Targets the same coastal cruising and family sailing buyer in the 30-50 ft segment across European and international markets.
- Fountaine Pajot: French catamaran specialist (sailing and power) competing directly with Jeanneau's TH powercat and Lagoon at the group level. Comparable charter and private-owner dual-channel model.
- Princess Yachts: British luxury motor yacht builder overlapping with Jeanneau Yachts and DB Yachts at the premium end of the European motor yacht segment. Comparable high-ASP discretionary buyer and dealer-supported sales model.
- Sunseeker: British premium motor yacht builder competing in the 50-ft-plus luxury segment that overlaps with Jeanneau Yachts 55/60/65 and DB Yachts 43. Similar global dealer distribution and high-net-worth customer profile.
- Catalina Yachts: American production sailboat builder comparable to Jeanneau's Sun Odyssey and Sun Fast ranges. Competes in the same family-cruising and performance day-sailing segments primarily across North American dealer networks.
Broad incumbents
- Ferretti Group: Italian luxury yacht conglomerate (Ferretti, Riva, Pershing, CRN, Custom Line, Itama) competing in the upper end of Jeanneau Yachts' range. Wider portfolio and Mediterranean-centric distribution, but overlapping premium buyer pool.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Jeanneau social profiles
Digital presenceJeanneau compliance and trust
Trust signalCompliance1 record
Jeanneau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jeanneau leadership team
Management profileNumber of profiles
Profiles2 records
Jeanneau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jeanneau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jeanneau
What does Jeanneau do?
Jeanneau designs and manufactures premium recreational powerboats and sailboats sold under distinct sub-brand lines (Sun Odyssey, Jeanneau Yachts, Sun Fast, Merry Fisher, Cap Camarat, TH, DB Yachts) and is expanding into the hospitality market with the Sea Loft floating villa concept. Boats are sold globally through a trained independent dealer network and complemented by used boat, charter/rental, and premium after-sales services.
Is Jeanneau a public or private company?
Jeanneau is a private company. It is classified as corporate owned and is currently operating.
When was Jeanneau founded?
Jeanneau was founded in 1964. It employs 1,001 to 5,000 people.
Where is Jeanneau based?
Jeanneau is headquartered in Les Herbiers, France, in the Europe region.
How does Jeanneau make money?
Five revenue lines are on record. New Boat Sales are the primary driver. The others are used Boat Marketplace, charter and Rental Services, premium Service and hospitality - Sea Loft.
Who are Jeanneau's main competitors?
Direct peers on record are Bénéteau, Lagoon, Bavaria Yachts, HanseYachts, Dufour Yachts, Fountaine Pajot, Princess Yachts, Sunseeker and Catalina Yachts. Ferretti Group is listed as a broad incumbent.
Does Jeanneau have an API?
No public API is recorded for Jeanneau.
What industry is Jeanneau in?
Jeanneau's product category is Recreational Boats. Its primary akta.pro industry code is IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing, with a secondary code of IMAJAEAA, Sailing Yacht Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.