HanseYachts
HanseYachts AG is a German yacht manufacturer headquartered in Greifswald that produces 40+ sailing and motor yacht models across six brands for private owners globally, distributed through 200+ dealers with over 80% of production exported.
- Company typePublic
- Founded1990
- HeadquartersGreifswald, Germany
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What HanseYachts does
HanseYachts AG is a German serial-production yacht manufacturer headquartered in Greifswald on the Baltic coast, with a second production facility in Łozienica/Goleniów, Poland, operated through HanseYachts Sp. z o.o. It designs, engineers, and assembles sailing and motor yachts in-house, covering GRP hull fabrication, CNC wood crafting, and final assembly, and tests vessels in adjacent Baltic waters. Across 40+ active models spanning 31-56 foot sailing yachts and 33-52 foot motor yachts, the company sells under six wholly-owned brands — Hanse, Dehler, Moody, Fjord, Sealine, and Ryck — and one acquired catamaran brand, Privilège. Notable proprietary technology includes the E-Motion Rudder Drive (the first electric drive for series-produced sailing yachts, 2016), Hanse's standard self-tacking jib system, and integration of Volvo Penta IPS propulsion in Fjord and Sealine motor yachts; longer-term work covers the CAMPFIRE ammonia-propulsion research project.
The company sells almost exclusively to private consumers through a multi-brand dealer network of 200+ authorized partners and direct presence at major international boat shows (Cannes, Düsseldorf, Southampton, Newport, Annapolis), supplemented by showrooms in Greifswald and Bernau am Chiemsee and an online configurator. Over 80% of production is exported; cumulative deliveries exceed 14,000 yachts. Pricing is quote-based, set per configured hull through dealers, with no publicly posted price list; the customer base is fragmented across luxury cruising buyers, family cruisers, performance and regatta sailors (Dehler), and motor-yacht buyers across dayboat, flybridge, and outboard segments. Secondary revenue streams include dealer aftersales (winter storage, maintenance) and spare-parts sales, but the core revenue mechanic remains new-yacht sales.
Ownership has undergone a transition: after a 2007 Frankfurt Stock Exchange IPO (DE000A0KF6M8), Aurelius AG took a majority stake in 2011; in 2025 Müller Verwaltung GmbH became the new major shareholder and HY Beteiligungs GmbH launched a public delisting tender offer, with expected annual savings above EUR 500,000 from discontinued capital-market obligations. Management comprises Managing Director Holger Passauer and a Supervisory Board chaired by Dr. Hans Reichhart. The group operates through roughly 1,000-1,500 employees drawn from 20 nationalities across Germany and Poland.
HanseYachts firmographics
Firmographics- Name
- HanseYachts
- Legal name
- HanseYachts AG
- Website
- https://hanseyachtsag.com
- Company type
- Public
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- HanseYachts AG is a German yacht manufacturer headquartered in Greifswald that produces 40+ sailing and motor yacht models across six brands for private owners globally, distributed through 200+ dealers with over 80% of production exported.
- Ownership category
- akta.pro rank
HanseYachts industry classification
Industry- Product category
- Yacht Manufacturing
- NAICS
- Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)
- akta.pro secondary industries
- Sailing Yacht Manufacturing (IMAJAEAA), Motor Yacht Manufacturing (IMAJAEAB), Luxury Sailing Yacht Manufacturing (IMAJAMAC), Luxury Motor Yacht Manufacturing (IMAJAMAD)
Keywords
Where HanseYachts is headquartered
LocationHeadquarters
- HQ city
- Greifswald
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
HanseYachts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- New Yacht Sales: Primary revenue from manufacturing and selling new sailing and motor yachts across six brands. Yachts are configured to customer specifications and sold through dealer network and direct sales. Revenue from initial yacht purchase represents the main revenue stream.
- Aftermarket Services: Dealer services including winter storage, maintenance, and other ongoing services for yacht owners
- Parts and Accessories: Sale of spare parts and equipment for yachts through dealer network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Yacht configuration and pricing is handled through dealer network consultation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
HanseYachts product offering
Product offeringCore offering
HanseYachts AG designs, manufactures, and sells series-produced sailing and motor yachts under six brands (Hanse, Dehler, Moody, Fjord, Sealine, Ryck) at facilities in Greifswald, Germany and Łozienica/Goleniów, Poland. The portfolio spans 40+ models from approximately 28 to 59 feet, configured to customer specifications and delivered through a global dealer network with 80%+ of production exported.
Product overview
HanseYachts AG is a German yacht manufacturer operating under six distinct brands across two segments: sailing yachts (Hanse, Dehler, Moody) and motor yachts (FJORD, SEALINE, RYCK). The portfolio spans over 40 models from 28 to 59 feet. All yachts are designed, manufactured, and tested in-house at the Greifswald facility on the German Baltic coast. Hanse offers comfort-focused cruisers (31-56ft) with self-tacking jib technology; Dehler provides performance cruisers/racers with judel/vrolijk & co hull designs; Moody delivers luxury deck saloon yachts with 150 years of heritage. Motor brands include FJORD (scandinavian-design open sport boats 36-52ft with IPS technology), SEALINE (mid-size cruisers 33-43ft with flybridge options), and RYCK (outboard-powered customizable yachts launched 2021). The company exports over 80% of production globally through 200+ dealers.
Differentiator
Problem solved
Functional benefit
Brands
- Hanse: High-comfort cruising sailing yachts - the founding brand of HanseYachts AG known for innovative design and easy handling.
- Dehler
- Moody
- FJORD
- SEALINE
- RYCK
Products and services
- Hanse Sailing Yachts High-comfort cruising sailing yachts ranging from 31 to 56 feet. Features modern asymmetric design, easy maneuverability, and self-tacking jib for single-handed sailing. Hulls and sail plans developed in cooperation with Berret-Racoupeau Yacht Design. For private yacht owners seeking customizable cruising yachts.
- Dehler Sailing Yachts Performance cruiser and racing sailing yachts, with global market leadership in the cruiser/racer segment. High-tech deck and hull designs by judel/vrolijk & co combined with elegant interiors. Targets performance sailors and racing enthusiasts.
- Moody Sailing Yachts Luxury deck saloon sailing yachts with 360-degree panoramic views and aft cockpit designs. Emphasizes luxury materials, craftsmanship, and blue-water capability. One of the oldest sailing yacht brands in the world. For luxury yacht buyers seeking premium blue-water vessels.
- FJORD Motor Yachts Open luxury motorboats combining Nordic design with Italian style and German craftsmanship. Boats range 36-52 feet with open layouts, walkaround decks, and speeds up to 40+ knots. Designed by Patrick Banfield with Volvo Penta IPS technology for maneuverability. For motor yacht enthusiasts seeking premium sport boats.
- SEALINE Motor Yachts Mid-size motor yachts of UK heritage available as Sport Coupé or Flybridge. Model range 33-43 feet with innovative IPS engines from Volvo Penta, panoramic floor-to-ceiling windows on 43ft+ models, and third-level flybridge with second helm. For buyers seeking sporty mid-size cruisers.
- RYCK Motor Yachts Compact motor yachts with outboard engines offering high degrees of individualization. The first model RYCK 280 is a 9-meter motor yacht with a powerful outboard engine suitable for beginners and experienced boaters. For motor yacht enthusiasts seeking customizable, easy-to-handle boats.
- Yacht Configurator Online tool that allows customers to customize and configure their chosen yacht model with various options, finishes, and features, enabling self-directed specification and pricing inquiry.
Quantifiable outcome
- Hanse 360 won European Yacht of the Year 2025 award
- +2 more outcomes
Companies that use HanseYachts
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
HanseYachts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
HanseYachts partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Sentinel Marine SolutionscoreConnected boat technology partner providing the Sentinel Marine Solutions App. Owners can download owner's manuals, technical documentation, cable plans, and drawings via app or web browser.
- Volvo PentacoreProvides IPS (Intelligent Propulsion System) technology for Fjord and Sealine motor yachts, ensuring extremely easy maneuvering and reliable propulsion.
- Berret-Racoupeau Yacht DesigncoreWorld-renowned yacht architects with regatta experience who collaborate with Hanse to develop comfortable and easy-to-sail yachts with impressive sailing performance.
- judel/vrolijk & cocoreRenowned yacht construction and design company responsible for Dehler deck and hull high-tech developments, leading to a long-standing partnership.
- Patrick BanfieldcoreRenowned yacht designer responsible for spectacular mega yacht designs for celebrity owners who designs Fjord motorboats.
- Bill DixoncoreRenowned yacht designer who developed the RYCK 280 motor yacht in cooperation with HanseYachts in Greifswald.
- CAMPFIRE ProjectminorFederal Ministry of Education and Research sponsored project developing ammonia-based emissions-free propulsion systems for maritime mobility.
Scale indicators12 records
Recent moves9 records
Expansion highlights5 records
HanseYachts competitors and assessment
Company assessmentDirect peers
- X-Yachts: Danish performance sailing yacht builder competing with Dehler in the cruiser/racer segment, with comparable size ranges and premium pricing.
- Nautor Swan: Finnish luxury sailing yacht builder (now owned by Sanlorenzo group). Competes with Hanse and Moody at the premium end of the sailing yacht market.
- Jeanneau: Brand under Groupe Beneteau producing sailing yachts and motor boats across similar size ranges (30-60 ft). Direct head-to-head competitor to Hanse, Dehler, FJORD and SEALINE in European and global dealer markets.
- Bavaria Yachts: German sailing and motor yacht manufacturer with comparable series-production approach and overlapping 30-55 ft size range. Closest geographic and product competitor to HanseYachts.
- Lagoon Catamarans: World leader in sailing and power catamarans, a Beneteau brand. Directly competes with HanseYachts's Privilège brand in the high-growth catamaran segment.
- Beneteau Group: Largest sailing yacht series producer in the world and a major motor yacht manufacturer (Jeannea, Lagoon catamarans). Most direct competitor in series-produced sailing yachts and overlaps in motor yachts across multiple price points.
Broad incumbents
- Azimut|Benetti: Italian luxury yacht group producing both motor yachts (Azimut) and superyachts (Benetti). Competes with FJORD and SEALINE in the design-led luxury motor segment.
- Ferretti Group: Italian luxury yacht group with multiple brands (Riva, Pershing, Ferretti Yachts, CRN, Custom Line, Itama). Competes in the same premium motor yacht space as FJORD and SEALINE.
- Sunseeker: UK luxury motor yacht builder with extensive portfolio (48-130 ft). Overlaps with SEALINE at mid-size and competes at the upper end with FJORD's design-led positioning.
- Princess Yachts: UK luxury motor yacht manufacturer with broader size range (40-95 ft). Competes with SEALINE and FJORD at the mid-to-upper motor yacht tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
HanseYachts social profiles
Digital presenceHanseYachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
HanseYachts leadership team
Management profileNumber of profiles
Profiles7 records
HanseYachts subsidiaries and ownership
Company hierarchySubsidiaries8 records
HanseYachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HanseYachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HanseYachts
What does HanseYachts do?
HanseYachts AG designs, manufactures, and sells series-produced sailing and motor yachts under six brands (Hanse, Dehler, Moody, Fjord, Sealine, Ryck) at facilities in Greifswald, Germany and Łozienica/Goleniów, Poland. The portfolio spans 40+ models from approximately 28 to 59 feet, configured to customer specifications and delivered through a global dealer network with 80%+ of production exported.
Is HanseYachts a public or private company?
HanseYachts is a public company. It is classified as corporate owned and is currently operating.
When was HanseYachts founded?
HanseYachts was founded in 1990. It employs 1,001 to 5,000 people.
Where is HanseYachts based?
HanseYachts is headquartered in Greifswald, Germany, in the Europe region.
How does HanseYachts make money?
Three revenue lines are on record. New Yacht Sales are the primary driver. The others are aftermarket Services and parts and Accessories.
Who are HanseYachts's main competitors?
Direct peers on record are X-Yachts, Nautor Swan, Jeanneau, Bavaria Yachts, Lagoon Catamarans and Beneteau Group. Broad incumbents are Azimut|Benetti, Ferretti Group, Sunseeker and Princess Yachts.
Does HanseYachts have an API?
No public API is recorded for HanseYachts.
What industry is HanseYachts in?
HanseYachts's product category is Yacht Manufacturing. Its primary akta.pro industry code is IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing, with a secondary code of IMAJAEAA, Sailing Yacht Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.