Jeanneau

Name

Jeanneau

Legal name

SPBI SAS

Website

https://jeanneau.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Recreational Boats

NAICS

Boat Building (336612), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

akta.pro secondary industries

Sailing Yacht Manufacturing (IMAJAEAA), Houseboat & Leisure Barge Manufacturing (IMAJAEAJ), Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI), Cabin Charters & Shared Yacht Trips (THAEADAH)

Keywords

• Recreational boat building
• Sailboat manufacturing
• Powerboat manufacturing
• Marine craft production
• Floating villa hospitality

Headquarters

HQ city

Les Herbiers

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Jeanneau generates primary revenue through the manufacture and sale of new powerboats and sailboats under multiple brand lines including Sun Odyssey, Merry Fisher, Cap Camarat, DB Yachts, TH, Sea Loft, and Sun Fast.
2. Used Boat Marketplace: Through Band of Boats partners, Jeanneau facilitates the sale of pre-owned Jeanneau boats, connecting buyers and sellers through their platform.
3. Charter and Rental Services: Jeanneau offers sailing boat and motorboat rental services through their website, available in locations around the globe.
4. Premium Service: After-sales premium service offerings for Jeanneau boat owners.
5. Hospitality - Sea Loft: Jeanneau is entering the hospitality industry with the Sea Loft 480 floating villa concept for hotels and resorts, presenting at ITB Berlin 2026.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Jeanneau designs and manufactures premium recreational powerboats and sailboats sold under distinct sub-brand lines (Sun Odyssey, Jeanneau Yachts, Sun Fast, Merry Fisher, Cap Camarat, TH, DB Yachts) and is expanding into the hospitality market with the Sea Loft floating villa concept. Boats are sold globally through a trained independent dealer network and complemented by used boat, charter/rental, and premium after-sales services.

Product overview

Jeanneau is a premium French boat builder with over 60 years of experience, now part of the Bénéteau Group since 1995. The company offers two main categories of products: sailboats and powerboats, organized under distinct sub-brands. Sailboat portfolio includes Sun Odyssey (family cruising), Jeanneau Yachts (premium cruising), and Sun Fast (performance/technology). Powerboat portfolio includes Merry Fisher (family coastal), Merry Fisher Sport (sport), Cap Camarat Center Console and Walk Around (versatile recreational), TH (power catamarans), DB Yachts (premium day boats), and Sea Loft (innovative hospitality vessels). The company provides complementary services including used boat sales through Band of Boats, global charter/rental services, premium after-sales support, online configurator, and model comparison tools. With over 250,000 boats cruising worldwide, Jeanneau serves customers through an international dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• Sun Odyssey: A sailboat line offering comfort, timeless design, performance, and safety at sea, ideal for family cruises.
• Jeanneau Yachts
• Sun Fast
• Merry Fisher
• Cap Camarat
• TH
• DB Yachts
• Sea Loft

Products and services

• Sun Odyssey sailboats Family-oriented sailboat line from Jeanneau designed for cruising with a focus on comfort, timeless design, performance without effort, and safety at sea.
• Jeanneau Yachts sailing yachts Premium cruising sailing yachts offering a refined world of cruising and enhanced horizons for affluent owners.
• Sun Fast performance sailboats Performance and technology-focused sailboats built for speed and exhilarating sensations while preserving dependability, ease of handling, and seaworthy qualities.
• Merry Fisher powerboats Family-oriented powerboat line renowned for design, performance, and on-board comfort for coastal cruises.
• Merry Fisher Sport powerboats Sport-oriented version of the Merry Fisher family powerboats for performance-minded coastal use.
• Cap Camarat Center Console powerboats Center console powerboats designed for total relaxation, sensations of speed, marine activities, and shared moments on board.
• Cap Camarat Walk Around powerboats Walk-around powerboats offering pleasure and thrills on the water for a variety of marine activities.
• TH power catamarans Power catamarans offering a new vision of space and comfort, designed for ease of movement, relaxation, and sharing on the water with family and friends.
• DB Yachts premium day boats Premium day boats that reimagine the day boating experience to meet the expectations of modern boaters.
• Sea Loft floating villas Innovative line of floating villas designed for the hospitality industry, enabling hotels and resorts to offer day, evening, or overnight water-based guest experiences without the operational complexity of yachting.
• Used Jeanneau boat marketplace Marketplace service for pre-owned Jeanneau powerboats and sailboats, offered through Band of Boats partners.
• Charter and rental services Sailing boat and motorboat charter and rental services available through Jeanneau in locations around the globe.
• Premium after-sales service Premium customer service offering for Jeanneau boat owners including warranty, support, and spare parts.

Quantifiable outcome

• Over 250,000 boats cruising on waters around the world
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Bénéateau GroupcoreStrategic or Co-development Partner · 1 January 1995Since 1995, the Jeanneau shipyard has belonged to the Bénéateau Group, specialized in the construction of motorboats and sailboats, as well as prefabricated homes. The Group owns several brands including Bénéateau, Jeanneau, Lagoon, Prestige, Excess, and others.
• Band of BoatsminorStrategic or Co-development PartnerPartnership for used Jeanneau boat sales through Band of Boats marketplace platform.
• Worldwide Dealer NetworkcoreChannel Partner/ Reseller/ DistributorPRESTIGE is represented on four continents by a highly specialized dealer network, trained by the Jeanneau shipyard. Dealers provide local sales, service, and support.
• Design PartnerscoreStrategic or Co-development PartnerCollaboration with external designers including Daniel Andrieu, Jacek Centkowski/Pawel Denert/Piotr Centkowski, Camillo Garroni, Marc Lombard Yacht Design Group, Philippe Briand, Patrice Sarrazin, Jean-Marc Piaton (Piaton Yacht Design), and Andrew Winch (Winch Design).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bénéteau: Sister brand under the same Bénéteau Group (SPBI SAS). Competes in the same production cruising sailboat and motorboat segments (Oceanis, Antares, Flyer lines), serving the same recreational boating customers through overlapping dealer networks in EMEA and North America.
• Lagoon: Sister brand under Bénéteau Group, world's largest catamaran builder. Directly comparable to Jeanneau's TH powercat range and competes in the same multihull cruising and charter segments. TH33's Multihull of the Year nomination places it in direct competition with Lagoon's new models.
• Bavaria Yachts: German volume sailboat and motorboat builder in the same €200K-€700K price band as Jeanneau's Sun Odyssey and Merry Fisher lines. Series-production model and global dealer-led distribution are closely aligned with Jeanneau's go-to-market.
• HanseYachts: German production sailboat builder (Hanse, Dehler, Moody, Fjord, Privilège) competing head-to-head with Sun Odyssey and Jeanneau Yachts. Similar series-production efficiency, similar cruiser-racer buyer profile, and overlapping European dealer footprint.
• Dufour Yachts: French production sailboat builder (Grand Large, Performance, Exclusive ranges) directly comparable to Jeanneau's Sun Odyssey line. Targets the same coastal cruising and family sailing buyer in the 30-50 ft segment across European and international markets.
• Fountaine Pajot: French catamaran specialist (sailing and power) competing directly with Jeanneau's TH powercat and Lagoon at the group level. Comparable charter and private-owner dual-channel model.
• Princess Yachts: British luxury motor yacht builder overlapping with Jeanneau Yachts and DB Yachts at the premium end of the European motor yacht segment. Comparable high-ASP discretionary buyer and dealer-supported sales model.
• Sunseeker: British premium motor yacht builder competing in the 50-ft-plus luxury segment that overlaps with Jeanneau Yachts 55/60/65 and DB Yachts 43. Similar global dealer distribution and high-net-worth customer profile.
• Catalina Yachts: American production sailboat builder comparable to Jeanneau's Sun Odyssey and Sun Fast ranges. Competes in the same family-cruising and performance day-sailing segments primarily across North American dealer networks.

Broad incumbents

• Ferretti Group: Italian luxury yacht conglomerate (Ferretti, Riva, Pershing, CRN, Custom Line, Itama) competing in the upper end of Jeanneau Yachts' range. Wider portfolio and Mediterranean-centric distribution, but overlapping premium buyer pool.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCN6KV7C7nUigyjTLKdE4Ysg
• Facebookfacebook.com/JeanneauOfficial
• LinkedInfr.linkedin.com/company/jeanneau
• Instagraminstagram.com/jeanneau_official
• Xx.com/EtsJeanneau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeanneau