People's Trust Insurance
- Company typePrivate
- Founded2008
- HeadquartersDeerfield Beach, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
People's Trust Insurance firmographics
Firmographics- Name
- People's Trust Insurance
- Legal name
- People's Trust Insurance Company
- Website
- https://peoplestrustinsurance.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
People's Trust Insurance industry classification
Industry- Product category
- Homeowners Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Insurance Agencies and Brokerages (52421), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Homeowners Insurance (FSAJACAA)
Keywords
Where People's Trust Insurance is headquartered
LocationHeadquarters
- HQ city
- Deerfield Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
People's Trust Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Homeowners Insurance Premiums: People's Trust Insurance Company collects insurance premiums from policyholders in exchange for coverage against property damage, hurricane/windstorm damage, and related perils. The company is a Florida domestic property and casualty insurance company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard homeowners insurance policy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
People's Trust Insurance product offering
Product offeringCore offering
People's Trust Insurance is a Florida-domiciled property and casualty insurer that underwrites homeowners insurance and flood insurance for Florida residential properties. The company also operates affiliated managing general agencies, a Rapid Response Team for emergency post-loss contracting, and online self-service portals for policy management, quoting, and claims filing.
Product overview
People's Trust Insurance operates as a Florida-focused homeowners insurance company offering a platform of insurance and related services. The core product is traditional homeowners insurance for Florida residential properties, complemented by flood insurance as a separate coverage option. The product suite includes the main insurance policies (Homeowners Insurance and Flood Insurance), policyholder management tools (myPTI portal and PTI Agent Portal), and value-added services including the Rapid Response Team for 24/7 claims response, Hurricane Hub educational resources, Homeowner's Academy informational content, and the Hurricane Preparedness Guide. The company also offers affiliated services for quotes (Topline Insurance) and wind mitigation inspections (Home Inspection Services) to help customers reduce premiums.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance Traditional home insurance policies for Florida homeowners covering dwelling, other structures, personal property, and loss of use. The core insurance product offering from People's Trust Insurance Company.
- Flood Insurance Separate flood insurance coverage for Florida homeowners providing protection against flood damage not covered by standard homeowners insurance policies.
Companies that use People's Trust Insurance
Customer profileSegments1 record
Ideal customer profiles1 record
People's Trust Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
People's Trust Insurance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Topline InsurancecoreTopline Insurance serves as the company's primary quote generation partner, providing online quote request services for potential customers seeking People's Trust homeowners insurance coverage.
- PTI Agency, LLCcoreCompany-affiliated managing general agency that handles agent-assisted insurance sales and distribution for People's Trust Insurance products.
- People's Trust MGA, LLCcoreAffiliated managing general agency that transacts insurance on behalf of People's Trust Insurance Company, compensated for services and may charge policy fees per Florida law.
Recent moves6 records
Expansion highlights5 records
People's Trust Insurance competitors and assessment
Company assessmentBroad incumbents
- USAA: Large national P&C carrier with strong Florida homeowner penetration among military-affiliated households; competes for the same end customer with high brand and digital trust.
- Allstate: National P&C incumbent actively writing Florida homeowners; relevant as a benchmark for competitive pricing and as a counter-cyclical alternative when Florida specialists pull back.
- State Farm: Largest U.S. personal lines carrier with significant Florida homeowners exposure; comparable because it competes directly for the same homeowner but at far greater scale and geographic breadth.
Direct peers
- Florida Peninsula Insurance Company: Florida-only homeowners specialist writing through independent agents, with a near-identical product set (HO, wind, flood) and customer base as People's Trust.
- Tower Hill Insurance Group: Gainesville-based regional carrier heavily weighted to Florida homeowners, comparable in size, geographic concentration, and distribution strategy.
- Security First Insurance Company: Florida-domiciled homeowners specialist comparable in product scope, geographic concentration, and target customer, often cited alongside People's Trust in Florida-only P&C peer sets.
- Universal Property & Casualty Insurance Company: Florida-headquartered P&C carrier concentrated in homeowners, with similar hurricane-exposed single-state exposure and a comparable agency-and-direct distribution model.
- Citizens Property Insurance Corporation: Florida's state-backed insurer of last resort and the dominant residual-market homeowners writer in the state. Directly comparable as a Florida-only property insurer competing for the same homeowner segment.
- Heritage Property & Casualty Insurance Company: Florida-focused homeowners insurer with a very similar specialization profile, distribution mix, and dependency on the state's reinsurance and regulatory environment.
Emerging players
- Slide Insurance: Florida-focused homeowners insurtech MGA leveraging technology-driven underwriting; competes for the same Florida homeowner policyholder with a more digital-first GTM motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
People's Trust Insurance social profiles
Digital presencePeople's Trust Insurance compliance and trust
Trust signalCompliance3 records
People's Trust Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
People's Trust Insurance leadership team
Management profileNumber of profiles
Profiles2 records
People's Trust Insurance subsidiaries and ownership
Company hierarchySubsidiaries13 records
People's Trust Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
People's Trust Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about People's Trust Insurance
What does People's Trust Insurance do?
People's Trust Insurance is a Florida-domiciled property and casualty insurer that underwrites homeowners insurance and flood insurance for Florida residential properties. The company also operates affiliated managing general agencies, a Rapid Response Team for emergency post-loss contracting, and online self-service portals for policy management, quoting, and claims filing.
Is People's Trust Insurance a public or private company?
People's Trust Insurance is a private company. It is classified as family owned and is currently operating.
When was People's Trust Insurance founded?
People's Trust Insurance was founded in 2008. It employs 501 to 1,000 people.
Where is People's Trust Insurance based?
People's Trust Insurance is headquartered in Deerfield Beach, United States, in the North America region.
How does People's Trust Insurance make money?
One revenue line is on record: homeowners Insurance Premiums.
Who are People's Trust Insurance's main competitors?
Broad incumbents on record are USAA, Allstate and State Farm. Direct peers are Florida Peninsula Insurance Company, Tower Hill Insurance Group, Security First Insurance Company, Universal Property & Casualty Insurance Company, Citizens Property Insurance Corporation and Heritage Property & Casualty Insurance Company. Slide Insurance is listed as an emerging player.
Does People's Trust Insurance have an API?
No public API is recorded for People's Trust Insurance.
What industry is People's Trust Insurance in?
People's Trust Insurance's product category is Homeowners Insurance. Its primary akta.pro industry code is FSAJACAA, Homeowners Insurance. Its NAICS code is 524126 and its SIC code is 6331.