Zoo24

What Zoo24 does

Zoo24 (zoo24 GmbH) is a German direct-to-consumer online retailer of pet supplies, headquartered in Münster and operating the storefront zoo24.de. The company sells across seven pet categories — dogs, cats, fish, reptiles, small animals, birds, and horses — with a catalog of more than 2,529 SKUs covering food, accessories, and care products. The business is built on a standard Shopify e-commerce stack, integrated with Klaviyo for email marketing, Judge.me for product reviews, Hotjar for behavioral analytics, and Trusted Shops for trust certification, with checkout supporting PayPal, Klarna, Visa, Mastercard, American Express, Apple Pay, and Google Pay.

The business model is transactional DTC e-commerce, monetized through unit sales of pet products to individual consumers in Germany. Revenue mechanics rely on a €49 free-shipping threshold (implying average order value in the mid-€40s), 1–3 day delivery, and a recurring-revenue layer via the Futterabo pet food subscription. Ancillary monetization includes Zoo24 gift vouchers. Customer acquisition is driven by organic SEO, paid Google and Meta advertising, and Klaviyo-driven email retention.

Zoo24 has operated without disclosed external funding, parent-company ownership, or M&A activity in the available data, indicating a bootstrapped operator. The 8,901 publicly visible customer reviews, Trusted Shops certification, and Shopvote seals provide modest trust signaling, but the company does not disclose revenue, headcount, or any proprietary technology, AI/ML capability, or international expansion. Strategic positioning is therefore that of a small, established German niche e-commerce retailer with a recurring-subscription layer rather than a scaled or technology-differentiated platform.

Name

Zoo24

Legal name

zoo24 GmbH

Website

https://zoo24.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Zoo24 is a Münster-based German DTC online retailer selling pet supplies across seven categories (dogs, cats, fish, reptiles, small animals, birds, horses) via zoo24.de, monetized through transactional e-commerce and a recurring pet food subscription (Futterabo).

Ownership category

akta.pro rank

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Supply Chain, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct e-commerce revenue from selling pet food and pet supplies through zoo24.de online store. Products are sold at varying unit prices with free shipping threshold at €49. The business operates on a transactional model with no membership fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Zoo24 is an online retail store operated by zoo24 GmbH based in Münster, Germany, selling pet food, supplies, and accessories across seven animal categories (dogs, cats, fish, reptiles, small animals, birds, and horses). The store lists 2,529+ products from top brands at fair prices, with free shipping on orders over €49 and delivery within 1-3 days. Customers can also subscribe to recurring pet food orders via the Futterabo service and purchase gift vouchers.

Product overview

Zoo24 is a German online pet supply retailer offering a comprehensive e-commerce platform for pet food and accessories. The core offering consists of the zoo24 Online Pet Supply Store, complemented by subscription services (Futter & mehr im Abo) for recurring deliveries and gift vouchers. The product portfolio spans seven pet categories organized as sub-brands: Dog Food & Supplies, Cat Food & Supplies, Aquaristics Products, Terraristics Products, Small Pet Products, Bird Products, and Horse Products. Each category features specialized food types, care products, accessories, and health items tailored to specific pet needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Zoo24 Online Pet Supply Store Direct-to-consumer e-commerce store at zoo24.de selling pet food, accessories, and supplies across seven animal categories (dogs, cats, fish, reptiles, small animals, birds, horses) with 2,529+ products, free shipping on orders over €49, and 1-3 day delivery across Germany.
• Futterabo Pet Food Subscription Recurring pet food subscription service allowing customers to schedule regular deliveries of pet food without re-ordering each time.
• Zoo24 Gift Vouchers (Geschenkgutscheine)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify International Limited provides the e-commerce platform hosting zoo24.de. The platform handles online store operations, checkout, payment processing, and order management. Shopify Inc. in Canada provides backend infrastructure.
• CloudflarecoreTechnology or IntegrationCloudflare Inc. provides Content Delivery Network services for fast and secure delivery of website content and media files.
• PayPalcoreTechnology or IntegrationPayPal (Europe) S.a.r.l. et Cie, S.C.A. provides secure payment processing services for online transactions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tierversand Total: Tierversand Total is a smaller German online pet supplies retailer offering the same DTC model with multi-category pet food and accessories, directly comparable in scale and positioning to Zoo24.
• Bitiba: Bitiba is the online value-priced pet supplies retailer owned by Zooplus, competing head-on with Zoo24 on price-driven pet food and accessories in Germany and other European markets.
• Zooplus: Zooplus is the largest pure-play online pet supplies retailer in Europe and Zoo24's closest direct competitor in the German market, selling pet food and accessories across multiple categories via a similar DTC e-commerce model.
• PETKING: PETKING is a German online pet supplies retailer offering a comparable multi-category assortment (dogs, cats, small animals, aquatics) with similar DTC positioning to Zoo24.

Broad incumbents

• Amazon (Pet Supplies category): Amazon is the dominant horizontal e-commerce marketplace in Germany and competes with Zoo24 across virtually every pet supplies category on price, Prime shipping, and breadth of assortment.
• Kölle Zoo: Kölle Zoo is a large German specialty pet retailer combining physical megastores with an online shop, overlapping with Zoo24 across categories like aquaristics, terraristics, and small animals where Zoo24 also has depth.
• Das Futterhaus: Das Futterhaus is a German specialty pet retail chain with an online storefront, competing in the same mid-market segment as Zoo24 across food, accessories, and supplies.
• Fressnapf: Fressnapf is Europe's largest omnichannel pet retailer with a large physical store network in Germany and a growing online channel; it competes with Zoo24 across both assortment breadth and pricing, but with materially greater scale and a private-label program.
• Maxi Zoo: Maxi Zoo (part of the Fressnapf Group) operates German specialty pet stores and an online shop, providing another omnichannel incumbent competing with Zoo24 on assortment and price.

Emerging players

• Chewy: Chewy is the leading US online pet supplies retailer; while not in Germany, it serves as the global benchmark for online-only pet retail mechanics (subscription, autoship, customer experience) that Zoo24 is also pursuing at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/zoo24_official/?hl=de
• Xx.com/zoo24de
• LinkedInlinkedin.com/company/zoo24-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoo24