settle

Name

settle

Legal name

Settle Group

Website

https://settlegroup.org.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Social and Affordable Housing

NAICS

Other Residential Care Facilities (623990)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Senior & Transitional Monthly Housing (THAMAFAJ)

akta.pro secondary industry

Destination Services (Area Orientation, Settling-In) (HSAKAJAB)

Keywords

• Social housing provider
• Affordable rental housing
• Shared ownership homes
• Housing repairs maintenance
• Tenant account portal

Headquarters

HQ city

Letchworth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Social Housing Rents: Settle generates primary revenue through rental income from approximately 30,000 homes managed across Hertfordshire, Bedfordshire and Buckinghamshire. Rents are charged at affordable rates below market value for social and affordable rented properties.
2. Shared Ownership Sales: Revenue from partial property ownership sales where residents purchase a share of their home (typically between 25% and 75%) and pay rent on the remaining portion.
3. Service Charges: Additional charges levied to residents for communal services, maintenance, and facilities management including cleaning, grounds maintenance, and building insurance.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Settle is a non-profit registered provider of social and affordable housing that rents approximately 30,000 homes and supports more than 24,000 residents across Hertfordshire, Bedfordshire, Buckinghamshire and South Cambridgeshire. Its core services include tenancy and rent management, responsive and planned repairs and maintenance, shared ownership sales and leasehold management, neighbourhood management, anti-social behaviour casework, and resident welfare support. The My Settle Portal, Pay by Link, Settle Connect and the Complaints Handling System are the primary digital touchpoints through which residents access these services.

Product overview

Settle is a social housing provider operating as SettleParadigm following its merger with Paradigm Housing Group. The core product offering centres on My Settle Portal, an integrated online account platform through which residents access repair reporting with appointment scheduling and tracking, rent statements, payments via Pay by Link or direct debit, personal detail updates, and anti-social behaviour reporting. Supporting services include a two-stage Complaints Handling System aligned with Housing Ombudsman standards, the Settle Connect community engagement platform, and comprehensive repairs and maintenance operations with both in-house teams and contractor networks. All services are delivered under the unified SettleParadigm brand spanning approximately 30,000 homes across Hertfordshire, Bedfordshire, and Buckinghamshire.

Differentiator

Problem solved

Functional benefit

Products and services

• My Settle Portal Online resident account portal available 24/7 that lets tenants and homeowners report repairs and track progress, view rent statements, make payments or set up direct debits, update personal details, report anti-social behaviour, and access support services.
• Pay by Link Secure payment method that lets residents make payments to Settle using either a mobile phone or laptop, offered alongside other payment options.
• Settle Connect Online community platform where residents can share thoughts, stay up to date with news, enter competitions, and collaborate on neighbourhood matters.
• Complaints Handling System Two-stage complaints procedure aligned with the Housing Ombudsman Complaint Handling Code, with online submission form, case tracking, and investigation by a dedicated customer resolution team.
• Repairs and Maintenance Service Property maintenance service covering emergency repairs, routine repairs, planned maintenance, communal area upkeep, heating services, and electrical safety checks, delivered through in-house teams with contractor oversight.
• ASB Reporting Tool Online tool within My Settle Portal that lets residents report anti-social behaviour by selecting categories, describing what happened and its impact, and uploading photos or videos, with clear published response timeframes.

Quantifiable outcome

• 92.1% of routine repairs completed within 28 days in October 2025, exceeding targets
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• L&QcoreStrategic or Co-development Partner · 28 January 2026Devonshires advised L&Q on the sale of approximately 3,500 tenanted homes in South Buckinghamshire to SettleParadigm. This transaction enables L&Q to focus resources on Greater London and Greater Manchester while SettleParadigm expects the acquisition to deliver economies of scale and improved local services for transferred residents.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Clarion Housing Group: Largest housing association in the UK with ~125,000 homes. Operates the same regulated social/affordable rental and shared ownership model, but at substantially greater scale and geographic breadth across England.
• Home Group: Large national housing association (~60,000 homes) offering social rent, affordable rent and supported housing. Comparable in operating model and resident-services orientation, but with broader geographic spread across the North and Midlands.
• Notting Hill Genesis: Large London/South East housing association formed from the 2018 merger of Notting Hill Housing and Genesis Housing Association — a direct UK analogue for the SettleParadigm merger model and the integration challenges that follow.
• Peabody: Major London and South East housing association with ~104,000 homes. Comparable in operating model (regulated rents, shared ownership, supported housing) but with a stronger London weighting.
• Sanctuary Housing: Major national housing association managing ~100,000 homes across England, providing a comparable diversified regulated rental and shared ownership platform with similar digital resident services investment.

Regional players

• LiveWest: South West-focused housing association with ~40,000 homes. Operates an equivalent regulated social/affordable rental and shared ownership model but does not directly overlap Settle's South East geography.

Direct peers

• Orbit Group: Mid-sized UK housing association with ~46,000 homes across the Midlands, East and South East. Comparable scale and product mix (social rent, affordable rent, shared ownership) and a similar recent history of merger-led growth.
• L&Q: One of the UK's largest housing associations; directly comparable in scale, geographic reach and tenure mix. Notable as SettleParadigm's counterparty in the largest social housing stock disposal to date — the transfer of ~3,500 tenanted homes in South Buckinghamshire.
• Hyde Group: South East-focused housing association with ~39,000 homes. Closely comparable in geographic footprint (Home Counties, Greater London fringe) and tenure mix, serving similar local authority housing register customer segments.
• Paradigm Housing Group: Direct merger counterpart — now legally unified with Settle under the SettleParadigm brand. Pre-merger, Paradigm operated a comparable stock profile in Buckinghamshire and the Home Counties, providing the closest pre-transaction comparable for valuation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/settle_foryou
• LinkedInlinkedin.com/company/settlegroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about settle