Select Sires Inc.

Bovine Genetics and Reproductive Servicesselectsires.com

Company typePrivate
Founded1965
HeadquartersPlain City, United States
Headcount251–500
GTM typeB2B
OfferingServices

Select Sires Inc. firmographics

Firmographics

Name: Select Sires Inc.
Legal name: Select Sires Inc.
Website: https://selectsires.com
Company type: Private
Founded year: 1965
Operating status: Operating
Headcount range: 251–500 employees
Ownership category
akta.pro rank

Select Sires Inc. industry classification

Industry

Product category: Bovine Genetics and Reproductive Services
NAICS: Cattle Ranching and Farming (1121), Other Animal Production (1129)
SIC: Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)
akta.pro primary industry: Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD)
akta.pro secondary industries: Genomic Testing & Genetic Evaluation Services (AFAEAJAC), Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF), Breed Registry, Pedigree & Performance Recording Services (AFAEAJAD)

Keywords

Bovine genetics
Artificial insemination
Dairy cattle breeding
Beef cattle genetics
Reproductive solutions

Where Select Sires Inc. is headquartered

Location

Headquarters

HQ city: Plain City
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Select Sires Inc. business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

Bovine Semen Sales: Sale of dairy and beef bull semen for artificial insemination, including conventional, sexed, and beef-on-dairy semen products. Distributed through cooperative network and international distributors.
Genetic Programs and Services: Revenue from genetic consulting, mating services (Select Mating Service), genomic testing support, and herd optimization tools provided through member cooperatives and genetic consultants.
Beef-on-Dairy Genetics: Sale of beef bull semen for use on dairy herds (ProfitSOURCE program), generating additional revenue stream from beef-on-dairy calf production.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Select Sires Inc. product offering

Product offering

Core offering

Select Sires Inc. is a farmer-owned cooperative federation that produces, processes, and markets bovine semen and delivers genetic improvement services to dairy and beef producers. Its core offerings include elite dairy and beef sire genetics, sexed and conventional semen products, mating and reproduction management programs, herd monitoring technology, and on-farm reproductive consulting. The federation operates through seven member cooperatives in the United States and serves customers in more than 90 countries worldwide.

Product overview

Select Sires Inc. is a farmer-owned cooperative providing bovine genetics and reproductive solutions to dairy and beef producers. The company offers a multi-tiered genetic portfolio organized into sire lineups (NxGEN®, GForce™, GForce™+, Progeny Proven), genetic programs (Select Mating Service®, Select Reproductive Solutions®, ProfitSOURCE®, SelectCROSS®, HerdFlex®), and designation programs (FeedPRO®, FertilityPRO®, RobotPRO®, GrazingPRO®, Mastitis ResistantPRO®, Showcase™, *gender* SELECTED™, Elite Sexed Fertility™). The portfolio includes proprietary genetic indexes such as Herd Health Profit Dollars® (HHP$®) for herd improvement and Calf Wellness Index™ for early-life health. Supporting products include Build a Better Calf® (calf wellness products), CowManager® (monitoring systems), Maximize Cow Performance™ (feed additives), and Manure Management solutions. The company operates through regional brands including Select Sires, Accelerated Genetics, GenerVations, and Low Carbon Technologies, distributed via member cooperatives across the U.S. and internationally.

Differentiator

Problem solved

Functional benefit

Brands

NxGEN: Genetic improvement program lineup
GForce
GForce Plus
Progeny Proven
ProfitSOURCE
Select Mating Service
Select Reproductive Solutions
SelectCROSS
HerdFlex
Elite Sexed Fertility
gender SELECTED
FeedPRO
FertilityPRO
Showcase
RobotPRO
GrazingPRO
Mastitis ResistantPRO
Accelerated Genetics
GenerVations
Low Carbon Technologies
CowManager
Build a Better Calf
Maximize Cow Performance
Herd Health Profit Dollars (HHP$)
Showbox Sires

Products and services

Build a Better Calf
CowManager
Maximize Cow Performance
Manure Management
Select Mating Service (SMS)
Select Reproductive Solutions (SRS)
ProfitSOURCE
SelectCROSS

Quantifiable outcome

Top HHP$ quartile animals stay in herd at least 100 days longer and produce at least 1,100 more pounds of lifetime milk components vs. bottom quartile
+8 more outcomes

Companies that use Select Sires Inc.

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Select Sires Inc. technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature9 records

Select Sires Inc. partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core.

CentralStar CooperativecoreChannel Partner/ Reseller/ DistributorOne of three U.S. member cooperatives of the Select Sires federation. Markets and distributes Select Sires genetics in the upper Midwest through genetic consultants, area representatives, and A.I. technicians. Provides reproductive consulting services and herd optimization tools including the Optimal Genetic Pathways calculator.
Premier Select Sires, Inc.coreChannel Partner/ Reseller/ DistributorOne of three U.S. member cooperatives of the Select Sires federation. Markets and distributes Select Sires genetics with its own sales and technical support team.
Select Sires Member CooperativecoreChannel Partner/ Reseller/ DistributorOne of three U.S. member cooperatives of the Select Sires federation serving as a primary distribution channel for Select Sires genetics.
World Wide SirescoreChannel Partner/ Reseller/ DistributorInternational distributor of Select Sires genetics. Provides technical service support including veterinary services. Mentioned in multiple news articles as Select Sires' representative at dairy events and herd genetics presentations.
ZoetiscoreTechnology or IntegrationZoetis provides genomic testing (CLARIFIDE Plus), health trait evaluations (lameness, mastitis, calf wellness), and wellness indexes used in Select Sires' breeding programs and sire selection. Select Sires leverages Zoetis data in its Mastitis ResistantPRO designation and overall genetic consulting.
Council on Dairy Cattle Breeding (CDCB)coreStrategic or Co-development PartnerCDCB stewewards the National Cooperator Database with records from 100+ million dairy animals and 12+ million genotypes. Provides genetic evaluations including Daughter Pregnancy Rate (DPR), Cow Conception Rate (CCR), mastitis resistance, and other traits used in Select Sires' breeding indexes.
Jerseyland SirescoreStrategic or Co-development PartnerJerseyland Sires is a partner breeder in the Jersey genetics program. Complementary breeding programs funnel elite Jersey genetics into the Select Sires lineup. Select Sires works closely with Jerseyland Sires and other program participants to maintain a robust Jersey lineup.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Select Sires Inc. competitors and assessment

Company assessment

Direct peers

ABS Global (Genus plc): ABS Global is one of the largest bovine genetics and AI companies globally and a direct competitor to Select Sires in dairy and beef semen, sexed semen, and genetic services. Both compete head-to-head in the U.S. cooperative and private-producer channels with parallel sire lineups, genomic indexes, and mating programs.
Alta Genetics: Alta Genetics is a direct competitor in bovine AI, offering sire lineups, dairy genetic consulting, and reproductive programs comparable to Select Sires' NxGEN and Select Reproductive Solutions. Both target commercial dairy producers globally and compete on genomic reliability and conception rates.
Semex Alliance: Semex is a Canadian-based bovine genetics cooperative offering AI services, genomic evaluations, and reproductive solutions comparable to Select Sires. Both operate as cooperative-style organizations selling dairy and beef genetics through global distributor networks.
ST Genetics: ST Genetics is a direct peer specializing in sexed semen technology and bovine genetics. Both compete in sexed semen product lines, beef-on-dairy programs, and genomic sire evaluation - areas where Select Sires has gender SELECTED and ProfitSOURCE offerings.
Genex Cooperative: Genex is a U.S. farmer-owned cooperative providing dairy and beef AI, mating programs, and reproductive services - structurally similar to Select Sires' cooperative federation model. Both compete directly for U.S. cooperative members and offer parallel genetic consulting services.
CRV: CRV is a Dutch-based bovine genetics cooperative offering AI, sire lineups, and herd management tools globally. It is directly comparable to Select Sires in its cooperative ownership structure, international distributor footprint, and health-trait-focused breeding programs.
Viking Genetics: Viking Genetics is a Scandinavian cooperative providing dairy and beef genetics with a focus on health, fertility, and longevity traits - directly comparable to Select Sires' HHP$ index philosophy. Both compete in European and international markets with similar sire lineups and cooperative distribution models.

Broad incumbents

Zoetis: Zoetis is a broad incumbent in animal health and genomic testing (CLARIFIDE Plus, Calf Wellness Index) and a strategic partner to Select Sires. As a large-cap animal health company, Zoetis competes and collaborates in genomic evaluation and reproductive health adjacencies to pure-play bovine AI.

Regional players

Cogent Breeding: Cogent is a UK-based bovine genetics provider offering sexed semen, genomic testing, and mating services. Comparable to Select Sires in product portfolio but primarily serves the UK and European markets rather than the U.S. core territory.
Masterrind: Masterrind is a German bovine genetics cooperative offering Holstein and Red Holstein sire lineups and AI services across Europe. Comparable in cooperative structure and dairy focus to Select Sires but operating primarily in the German/European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Select Sires Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Select Sires Inc. leadership team

Management profile

Number of profiles

Profiles5 records

Select Sires Inc. subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Select Sires Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Select Sires Inc. M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Select Sires Inc.

What does Select Sires Inc. do?

Is Select Sires Inc. a public or private company?

Select Sires Inc. is a private company. It is classified as management employee owned and is currently operating.

When was Select Sires Inc. founded?

Select Sires Inc. was founded in 1965. It employs 251 to 500 people.

Where is Select Sires Inc. based?

Select Sires Inc. is headquartered in Plain City, United States, in the North America region.

How does Select Sires Inc. make money?

Three revenue lines are on record. Bovine Semen Sales are the primary driver. The others are genetic Programs and Services and beef-on-Dairy Genetics.

Who are Select Sires Inc.'s main competitors?

Direct peers on record are ABS Global (Genus plc), Alta Genetics, Semex Alliance, ST Genetics, Genex Cooperative, CRV and Viking Genetics. Zoetis is listed as a broad incumbent. Regional players are Cogent Breeding and Masterrind.

Does Select Sires Inc. have an API?

No public API is recorded for Select Sires Inc..

What industry is Select Sires Inc. in?

Select Sires Inc.'s product category is Bovine Genetics and Reproductive Services. Its primary akta.pro industry code is AFAEACAD, Dairy Breeding & Genetics (AI, Embryo Transfer), with a secondary code of AFAEAJAC, Genomic Testing & Genetic Evaluation Services. Its NAICS code is 1121 and its SIC code is 700.