Viking Genetics
VikingGenetics is a Danish farmer-owned cooperative providing science-based bovine genetics, including dairy and beef bull semen, crossbreeding programs, and genomic testing, to progressive dairy and beef producers across Europe, the Americas, Oceania, Africa, and the Middle East.
- Company typePrivate
- Founded1900
- HeadquartersRanders, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Viking Genetics does
VikingGenetics is a farmer-owned cooperative (legal entity VIKINGGENETICS F.M.B.A.) headquartered in Assentoft, Randers SØ, Denmark, providing science-based bovine genetic products and solutions to progressive dairy and beef producers worldwide. Founded in 1900 and owned by dairy and beef farmer-members in Denmark, Sweden, and Finland, the company operates a portfolio built around three core dairy breeds (VikingRed, VikingHolstein, VikingJersey) plus Beef bull genetics, supplemented by two three-breed rotational crossbreeding programs (ProCROSS and VikingGoldenCross).
The company's technical core is the Nordic Total Merit (NTM) index, a proprietary multi-trait breeding evaluation combining production, health, fertility, longevity, and efficiency traits, supported by the Cattle Feed Intake System (CFIT) that captures live daily feed intake data on individual cows across full lactations and lifetimes. A centralized Nordic database aggregates decades of real-world production data from member herds, enabling independently verified breeding values. The product surface extends to value-added services including genomic testing, sexed semen, mating plans, herd analysis, CowFIT health assessments, and two digital platforms (VikMate for herd management and VikingBull for bull selection).
VikingGenetics monetizes primarily through transactional sales of semen, embryos, and breeding livestock, with recurring revenue from genomic testing services and herd analysis subscriptions. The company distributes through 4 owned sales subsidiaries (Australia, Germany, UK, US) and over 50 distributors covering Europe, Africa, Middle East, and South America, with a self-serve online bull search platform. Pricing is quote-based and not publicly disclosed. Customer segments span professional dairy farmers, beef producers, grazing/pasture-based farms, organic operations, and corporate/intensive farming enterprises globally.
Viking Genetics firmographics
Firmographics- Name
- Viking Genetics
- Legal name
- VIKINGGENETICS F.M.B.A
- Website
- https://vikinggenetics.com
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VikingGenetics is a Danish farmer-owned cooperative providing science-based bovine genetics, including dairy and beef bull semen, crossbreeding programs, and genomic testing, to progressive dairy and beef producers across Europe, the Americas, Oceania, Africa, and the Middle East.
- Ownership category
- akta.pro rank
Viking Genetics industry classification
Industry- Product category
- Bovine Genetics
- NAICS
- Animal Production and Aquaculture (112)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD)
- akta.pro secondary industries
- Stud Services & Managed Mating Programs (AFAEAJAG), Crossbreeding & Hybrid Breeding Program Services (AFAEAJAK), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ), Commercial Beef Cattle Breeding (Crossbred) (AFAEABAE)
Keywords
Where Viking Genetics is headquartered
LocationHeadquarters
- HQ city
- Randers
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
Viking Genetics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Semen Sales: Sale of bovine semen (conventional and sexed) for artificial insemination in dairy and beef herds. Products include VikingHolstein, VikingRed, VikingJersey, and Beef bulls. Terms include non-exclusive, non-transferable license for genetic material use.
- Embryo Sales: Sale of bovine embryos for herd improvement and breeding programs.
- Genetic Testing Services: Genomic testing services to evaluate herd genetics and support breeding decisions.
- Herd Analysis & Consulting: Products and solutions including herd analysis, mating plans, and livestock services to support genetic improvement.
- Livestock Sales: Sale of bulls, heifers and other cattle breeding stock.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Viking Genetics product offering
Product offeringCore offering
Viking Genetics is a farmer-owned cooperative that produces, develops, and markets bovine genetic products and reproduction solutions for dairy and beef producers worldwide. Its core offerings include semen from proven dairy (VikingRed, VikingHolstein, VikingJersey) and beef bulls, sexed semen, embryos, breeding stock/livestock, genomic testing, mating plans, and herd analysis services. The cooperative is jointly owned by farmers in Denmark, Sweden, and Finland and distributes its products through four wholly owned sales companies and a network of distributors.
Product overview
VikingGenetics is a farmer-owned cooperative providing science-based bovine genetic products and solutions for dairy and beef producers. The core offering centers on three dairy breeds (VikingRed, VikingHolstein, VikingJersey) and Beef bulls, supported by two crossbreeding programs (ProCROSS and VikingGoldenCross). These are backed by a suite of services including genomic testing, herd analysis, sexed semen, mating plans, and CowFIT health assessments. The portfolio is amplified by digital platforms (VikMate for farm management, VikingBull for bull selection) and proprietary breeding technology (NTM selection index, CFIT feed intake monitoring system) to enable data-driven genetic progress for progressive dairy and beef farmers globally.
Differentiator
Problem solved
Functional benefit
Brands
- VikingRed: Red dairy cattle breed combining Swedish Red, Finnish Ayrshire, and Danish Red genetics
- VikingHolstein
- VikingJersey
- VikingGoldenCross
- ProCROSS
- VikMate
- VikingBull
Products and services
- VikingRed
- VikingHolstein
- VikingJersey
- Beef bulls
- ProCROSS
- VikingGoldenCross
- Sexed semen
- Genomic testing
- Mating plan
- Herd analysis
- VikMate
- VikingBull
- Livestock sales
Quantifiable outcome
- 33% lower cow mortality and 20% lower disease incidence compared to other dairy breeds
- +6 more outcomes
Companies that use Viking Genetics
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
Viking Genetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Viking Genetics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Nordic Agricultural Research InstitutionscorePartnerships with universities, research organisations, and experts worldwide to advance breeding technology and provide farmers with tools and technology to select the best bulls. Collaborates with Nordic agricultural research institutions for continuous genetic improvement.
- SEGES (Denmark)coreSEGES provides research-based knowledge and innovations for Danish agriculture. VikingGenetics sources management tips and best practices from SEGES for farmer education content.
- VikingDanmarkcoreClose business partner within the cooperative network. Shares marketing materials and collaborates on brand building.
- VäxacoreSwedish agricultural cooperative partner sharing marketing materials and brand content with VikingGenetics.
- FabacoreFinnish agricultural cooperative partner within the Nordic cooperative network.
- ProCROSS PartnerscoreProCROSS is a 3-breed rotational crossbreeding system combining VikingHolstein, VikingRed and Coopex Montbéliarde. VikingGenetics collaborates on this crossbreeding program for higher-input intensive dairy environments.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Viking Genetics competitors and assessment
Company assessmentDirect peers
- CRV: CRV is a Dutch/Flemish farmer-owned cooperative offering bovine genetics (dairy and beef), herd management software, and AI services globally. It is the most direct structural and product peer to VikingGenetics — both are farmer-owned co-ops selling dairy/beef semen internationally with proprietary breeding indices.
- ABS Global (Genus plc): ABS Global is the bovine genetics division of Genus plc, a listed UK company. It competes directly with VikingGenetics in dairy and beef AI, sexed semen, and genomic testing worldwide, with a significantly larger global sales force and R&D budget.
- Alta Genetics (URUS Group): Alta Genetics, part of URUS Group, is a major global provider of bovine genetics, artificial insemination, and reproductive services. It competes head-to-head with VikingGenetics in dairy bull sales, progeny testing, and consulting across North America, Europe, and Latin America.
- Semex (The Semex Alliance): Semex is a Canadian farmer-owned alliance marketing bovine genetics, including dairy and beef sires with genomic evaluations, globally. It directly overlaps VikingGenetics in dairy sire offerings, crossbreeding programs, and AI distribution.
- Select Sires Inc. Select Sires is a US farmer-owned cooperative providing bovine AI, conventional and sexed semen, and reproductive services in North America and internationally. It is structurally similar to VikingGenetics (cooperative) and a direct competitor in dairy and beef sire distribution.
- ST Genetics: ST Genetics is a US-based bovine genetics company specializing in sexed semen, IVF, and beef-on-dairy programs. It competes directly with VikingGenetics in sexed semen technology and beef × dairy crossbreeding — overlapping with Viking's Beef bulls portfolio.
Broad incumbents
- Genus plc: Genus plc is the FTSE-listed parent of ABS Global and PIC, providing bovine and porcine genetics globally. It is a broader incumbent whose ABS division competes directly with VikingGenetics in dairy/beef AI and reproductive technology.
- URUS Group: URUS Group is a US-based holding company whose subsidiaries (Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL) span bovine AI, genetics, and reproduction services. It competes broadly with VikingGenetics across multiple bovine genetics sub-segments.
Regional players
- Livestock Improvement Corporation (LIC): LIC is a New Zealand farmer-owned cooperative providing dairy genetics, AI, and herd management services primarily in Australasia. It is structurally similar to VikingGenetics (cooperative, dairy genetics) but focuses on pasture-based systems in NZ/Australia rather than competing head-to-head in Northern Europe.
Emerging players
- Coopex Montbéliarde: Coopex is a French Montbéliarde cattle genetics cooperative and a ProCROSS partner with VikingGenetics. While not a direct sales-channel competitor, it is a peer in the European dairy genetics space and a partial collaborator in Viking's crossbreeding program.
Market position
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Viking Genetics social profiles
Digital presenceViking Genetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viking Genetics leadership team
Management profileNumber of profiles
Profiles3 records
Viking Genetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viking Genetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viking Genetics
What does Viking Genetics do?
Viking Genetics is a farmer-owned cooperative that produces, develops, and markets bovine genetic products and reproduction solutions for dairy and beef producers worldwide. Its core offerings include semen from proven dairy (VikingRed, VikingHolstein, VikingJersey) and beef bulls, sexed semen, embryos, breeding stock/livestock, genomic testing, mating plans, and herd analysis services. The cooperative is jointly owned by farmers in Denmark, Sweden, and Finland and distributes its products through four wholly owned sales companies and a network of distributors.
Is Viking Genetics a public or private company?
Viking Genetics is a private company. It is classified as management employee owned and is currently operating.
When was Viking Genetics founded?
Viking Genetics was founded in 1900. It employs 101 to 250 people.
Where is Viking Genetics based?
Viking Genetics is headquartered in Randers, Denmark, in the Europe region.
How does Viking Genetics make money?
Five revenue lines are on record. Semen Sales are the primary driver. The others are embryo Sales, genetic Testing Services, herd Analysis & Consulting and livestock Sales.
Who are Viking Genetics's main competitors?
Direct peers on record are CRV, ABS Global (Genus plc), Alta Genetics (URUS Group), Semex (The Semex Alliance), Select Sires Inc. and ST Genetics. Broad incumbents are Genus plc and URUS Group. Livestock Improvement Corporation (LIC) is listed as a regional player. Coopex Montbéliarde is listed as an emerging player.
Does Viking Genetics have an API?
No public API is recorded for Viking Genetics.
What industry is Viking Genetics in?
Viking Genetics's product category is Bovine Genetics. Its primary akta.pro industry code is AFAEACAD, Dairy Breeding & Genetics (AI, Embryo Transfer), with a secondary code of AFAEAJAG, Stud Services & Managed Mating Programs. Its NAICS code is 112 and its SIC code is 200.