RV Trader
RV Trader is a North American online classifieds marketplace founded in 1991 that connects private sellers, RV dealerships, and buyers for new and used recreational vehicles, operating 167,000+ listings with ~7 million monthly shoppers through its RV Trader and RVT.com partnership.
- Company typePrivate
- Founded1991
- HeadquartersVirginia Beach, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What RV Trader does
RV Trader is an online classifieds marketplace for buying and selling new and used recreational vehicles across North America. Founded in 1991 and headquartered in Virginia Beach, Virginia, the platform is operated by Trader Interactive and currently lists 167,406+ RVs (94,294 new and 73,112 used) with an average price of $41,749. The marketplace serves three primary customer groups: private sellers listing individual RVs, authorized RV dealerships advertising inventory, and RV buyers researching and purchasing vehicles across all major makes and types including travel trailers, fifth wheels, and motorhomes.
The underlying platform combines a consumer-facing marketplace (web and iOS/Android apps) with TraderTraxx, a dealer-facing unified inventory management system, and supporting tools including CallConnect for buyer inquiry management, AI-generated listing descriptions, a J.D. Power-powered valuation tool, and cash offer routing. Distribution extends beyond rvtrader.com through a strategic partnership with RVT.com (announced May 2025), creating a combined audience of approximately 7 million monthly shoppers while dealer inventory is unified across both marketplaces.
RV Trader generates revenue through three streams: flat-fee listing packages for private sellers starting at $89.99, recurring dealer subscription/listing packages through TraderTraxx, and professional services including white-glove concierge selling (via Pop partnership) and $695 title/escrow services. The business does not charge commissions on completed sales — sellers retain the full transaction price. Additional monetization comes from partner referrals in RV insurance, financing, and campgrounds.
RV Trader firmographics
Firmographics- Name
- RV Trader
- Legal name
- Trader Interactive
- Website
- https://rvtrader.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Short description
- RV Trader is a North American online classifieds marketplace founded in 1991 that connects private sellers, RV dealerships, and buyers for new and used recreational vehicles, operating 167,000+ listings with ~7 million monthly shoppers through its RV Trader and RVT.com partnership.
- Ownership category
- akta.pro rank
RV Trader industry classification
Industry- Product category
- Online RV Marketplace
- NAICS
- Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210)
- SIC
- Retail-Mobile Home Dealers (5271)
- akta.pro primary industry
- RV Rental Marketplaces & Booking Platforms (THADAIAI)
Keywords
Where RV Trader is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RV Trader business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Listing fees: Flat fee listing packages for private sellers, starting at $89.99. Multiple package options available based on listing duration (2 weeks to 8 weeks) and exposure level. No commission charged on sales.
- Dealer advertising: Dealer subscription/listing packages through TraderTraxx portal for inventory advertising
- Concierge services: White-glove selling service through partner Pop (Paid on Performance) for sellers who want assistance with the selling process. Title and escrow service available for $695.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic listing package with standard exposure |
| Unit Pricing | Pay-as-you-go | Multiple listing package options with varying exposure levels |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
RV Trader product offering
Product offeringCore offering
RV Trader operates an online classifieds marketplace that connects RV buyers with private sellers and authorized dealers across North America, listing over 167,000 new and used recreational vehicles. The platform supports self-serve listing creation for private sellers starting at $89.99, dealer subscription packages, free J.D. Power-powered valuation tools, AI-assisted dealer tools, and transaction services such as title and escrow.
Product overview
RV Trader operates as an online marketplace platform connecting RV buyers and sellers across North America. The core product is the RVTrader.com marketplace (rvtrader.com/rvs-for-sale), which offers over 167,000 new and used RVs from dealers and private sellers. The platform is complemented by supporting services including the Sell My RV listing service for private sellers (starting at $89.99), the RV Values valuation tool (powered by J.D. Power data), the Concierge white-glove selling service through Pop partnership, and Title and Escrow transaction services. Dealer-focused tools include TraderTraxx for unified inventory management and CallConnect for call management. Additional offerings encompass the mobile app, MyTrader account dashboard, Cash Offers service, RV Insurance referrals, and RV Parks directory. The company recently partnered with RVT.com to expand reach to approximately 7 million monthly shoppers.
Differentiator
Problem solved
Functional benefit
Products and services
- RVTrader.com Marketplace Core online marketplace connecting RV buyers with private sellers and authorized dealers nationwide, featuring over 167,000 new and used RVs browsable by make, model, type, price, location, and other filters.
- RV Values (Valuation Tool) Free RV valuation service providing trade-in and retail value ranges based on market data and J.D. Power collaboration, adjusted to local market conditions for similar vehicles.
- Concierge Selling Service Full-service white-glove listing partner service that handles listing creation, buyer matching, and paperwork finalization for sellers who want assistance with the selling process, offered through the Pop partnership.
- Title and Escrow Service Title and escrow closing service priced at $695, handling the transaction closing process safely and conveniently for both buyers and sellers.
- TraderTraxx Dealer Inventory Management Dealer inventory management system that unifies listing management across both the RV Trader and RVT.com marketplaces, enabling dealers to syndicate and control inventory from a single portal.
- CallConnect Dealer Communication Tool Dealer call management tool that streamlines buyer inquiries and call handling for dealerships listing inventory on the platform.
- RV Trader Mobile App Native iOS and Android applications enabling RV browsing, searching, and seller tools on mobile devices, available on the App Store and Google Play.
Quantifiable outcome
- 7 million monthly shoppers
- +2 more outcomes
Companies that use RV Trader
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
RV Trader technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
RV Trader partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RVT.comcoreStrategic partnership between RV Trader and RVT.com, two leading online RV marketplaces. The collaboration automatically expands dealer listings to reach approximately 7 million monthly shoppers across North America. Integration includes unified inventory management through TraderTraxx and new tools including CallConnect and AI-generated descriptions to streamline operations and drive sales efficiencies. The two marketplaces retain domain independence while completing integration.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
RV Trader competitors and assessment
Company assessmentBroad incumbents
- Camping World: Camping World is the largest U.S. RV dealer with national service centers and a growing online sales platform, making it a broad incumbent competitor that combines retail, service, and marketplace functions in the RV vertical.
- Cars.com: Cars.com is a broad incumbent online vehicle marketplace with dealer subscription monetization and vehicle listings, comparable in business model to RV Trader but serving a much larger automotive vertical.
- Facebook Marketplace: Facebook Marketplace is the largest generalist free classifieds destination and a major source of competitive pressure on RV Trader's paid listing fees, particularly for private sellers listing RVs.
- eBay Motors: eBay Motors is an established online vehicle marketplace with listing-based monetization and a broad buyer audience, making it a broad incumbent alternative for both RV buyers and sellers evaluating listing platforms.
Direct peers
- CycleTrader: CycleTrader is a sister Trader Interactive marketplace for motorcycles using the identical listing-fee and dealer-subscription model, providing a direct analog for RV Trader's product mechanics and monetization structure.
- Outdoorsy: Outdoorsy is an RV and outdoor vehicle rental marketplace that also integrates as RV Trader's insurance referral partner. It is directly comparable as an RV-focused marketplace platform, though operating on rentals rather than sales.
- RVshare: RVshare is a leading RV rental marketplace with comparable audience targeting and platform mechanics, positioning it as a directly comparable marketplace peer in the RV vertical despite the rental vs. sale distinction.
- BoatMart (Boat Trader): BoatMart is a sister Trader Interactive marketplace for boats using the same listing-fee and dealer-subscription model, providing a directly comparable marketplace platform in an adjacent recreational vehicle vertical.
- AutoTrader: AutoTrader is a sister company under Trader Interactive operating the same online classifieds marketplace model for automobiles, with comparable listing-fee monetization, dealer tooling, and TraderTraxx-style inventory management.
- RVT.com: RVT.com is the leading direct competitor in the RV classifieds marketplace category, recently entering a strategic partnership with RV Trader (May 2025) to unify dealer inventory under TraderTraxx and reach ~7 million monthly shoppers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RV Trader social profiles
Digital presenceRV Trader financial estimates
Financial estimateRevenue estimate
Valuation estimate
RV Trader leadership team
Management profileNumber of profiles
RV Trader funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RV Trader M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RV Trader
What does RV Trader do?
RV Trader operates an online classifieds marketplace that connects RV buyers with private sellers and authorized dealers across North America, listing over 167,000 new and used recreational vehicles. The platform supports self-serve listing creation for private sellers starting at $89.99, dealer subscription packages, free J.D. Power-powered valuation tools, AI-assisted dealer tools, and transaction services such as title and escrow.
Is RV Trader a public or private company?
RV Trader is a private company. It is classified as unknown and is currently operating.
When was RV Trader founded?
RV Trader was founded in 1991.
Where is RV Trader based?
RV Trader is headquartered in Virginia Beach, United States, in the North America region.
How does RV Trader make money?
Three revenue lines are on record. Listing fees are the primary driver. The others are dealer advertising and concierge services.
Who are RV Trader's main competitors?
Broad incumbents on record are Camping World, Cars.com, Facebook Marketplace and eBay Motors. Direct peers are CycleTrader, Outdoorsy, RVshare, BoatMart (Boat Trader), AutoTrader and RVT.com.
Does RV Trader have an API?
No public API is recorded for RV Trader.
What industry is RV Trader in?
RV Trader's product category is Online RV Marketplace. Its primary akta.pro industry code is THADAIAI, RV Rental Marketplaces & Booking Platforms. Its NAICS code is 44121 and its SIC code is 5271.