What Hitapps does

Hitapps is a private mobile games developer specializing exclusively in the puzzle game genre, operating from a Delaware-registered headquarters (16192 Coastal Highway, Lewes) with a remote-first workforce of 11-50 employees and active hiring across 13 specialized roles. The company builds and distributes free-to-play casual puzzle games across iOS and Android app stores, with a portfolio of 8+ titles spanning word puzzles (Figgerits, Associations, Connect Word, Solitaire Associations), block puzzles (Blockin' Color, Blockin' Art, Picture Builder), and cryptogram games, collectively achieving 130M+ downloads and multiple top-chart positions in the US and UK Word Games categories. The technical stack centers on Unity-based game development integrated with a broad third-party ad-tech and analytics layer comprising 19+ platforms for monetization, attribution, and user acquisition (AppLovin, Unity Ads, ironSource, AdMob, MoPub, Adjust, AppsFlyer, Firebase, OneSignal, Ogury, among others).

The company monetizes through two streams: in-app purchases of game currency and gameplay options (priced at the company's discretion, non-refundable), and in-game advertising delivered through integrated ad networks with behavioral targeting. User acquisition is driven by paid mobile ad campaigns on Applovin, Unity, Mintegral, Google Ads, and Meta, supplemented by creative content production for social platforms. An internal AI platform built on Python with REST APIs and data processing pipelines supports backend operations, though AI is not surfaced as a user-facing product feature.

Hitapps was founded circa 2020 (with one firmographic reference indicating 2017) by Co-Founder Dmitri Lipnitsky and operates without disclosed venture capital or private equity backing. The legal entity structure includes Hitapps Inc (referenced in Terms and Conditions) and Hitapps Games LTD (referenced in news coverage). The company serves a horizontal customer segment of general consumers seeking casual puzzle entertainment globally, with particular strength in English-speaking markets (USA, UK). Recent product cadence and hiring activity in 2025 indicate an active scaling phase.

Name

Hitapps

Legal name

Hitapps Inc

Website

https://hitapps.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Hitapps is a private mobile games developer specializing in free-to-play puzzle games for iOS and Android, serving general consumers globally with an 8+ title portfolio (word, block, and cryptogram puzzles) that has achieved 130M+ downloads and multiple top-chart positions.

Ownership category

akta.pro rank

Product category

Mobile Casual Puzzle Games

NAICS

Amusement Arcades (713120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD)

Keywords

• Mobile puzzle games
• Casual word games
• Free-to-play mobile gaming
• In-app advertising monetization
• Mobile game publishing

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. In-App Purchases: Players can purchase in-game currency or direct game options to modify gameplay experience. Purchases are non-refundable, non-transferable, and for entertainment purposes only. The company reserves the right to modify prices at any time.
2. In-Game Advertising: Free-to-play games generate revenue through in-game advertisements. The company integrates third-party ad networks (Adjust, AdMob, AppLovin, AppsFlyer, ironSource, Unity Ads, MoPub, Startapp, Inmobi, Kochava, Ogury, OneSignal) for targeted behavioral advertising.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Hitapps is a mobile game studio that develops and publishes free-to-play casual puzzle games — including word puzzles, block puzzles, cryptograms, and solitaire/logic variants — distributed globally through the Apple App Store and Google Play. Games are monetized via optional in-app purchases of in-game currency and gameplay options and through in-game advertising served via integrated third-party ad networks and mediation platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Figgerits - Word Puzzle Game A free-to-play mobile word puzzle game distributed on iOS and Android, monetized through in-app purchases and in-game advertising, targeting general consumers who enjoy word and cryptogram-style puzzles.
• Cross Logic Puzzle Game A free-to-play mobile logic/crossword-style puzzle game distributed on iOS and Android, monetized through in-app purchases and in-game advertising for general mobile gamers.
• Word Solitaire: Associations A free-to-play mobile solitaire-style word association puzzle game for iOS and Android, monetized through in-app purchases and in-game advertising, targeting casual word-game players.
• Picture Builder A free-to-play mobile block/picture puzzle game distributed on iOS and Android, monetized through in-app purchases and in-game advertising for casual mobile gamers.
• Connect Word: Association Game A free-to-play mobile word-association puzzle game distributed on iOS and Android, monetized through in-app purchases and in-game advertising for casual mobile gamers.

Quantifiable outcome

• 130M+ cumulative downloads across portfolio
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability5 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Playrix: Playrix is one of the largest mobile puzzle game developers globally, behind Homescapes and Gardenscapes. It is directly comparable to Hitapps as a puzzle-only mobile studio monetizing through IAP and ads, operating at significantly larger scale but in the same product category and business model.
• PeopleFun: PeopleFun develops Wordscapes and other word puzzle mobile games with similar free-to-play, ad + IAP mechanics. It is the closest direct competitor in the word puzzle subgenre where Hitapps has placed titles like Figgerits and Word Solitaire: Associations.
• Scopely: Scopely is a mobile games publisher behind titles like Monopoly GO and Stumble Guys, employing similar ad-driven UA and live-ops mechanics. It is comparable as a mobile-native publisher that combines in-house development with platform-level monetization expertise.
• Moon Active: Moon Active develops Coin Master, one of the highest-grossing mobile casual games globally. Comparable to Hitapps as a privately-held mobile casual game studio monetizing through ads and IAP, though operating at substantially larger scale and with a single flagship IP.

Broad incumbents

• King (Activision Blizzard): King operates Candy Crush and the broader Candy franchise plus word games like Wordscapes competitor Alpha Betty. As a publicly-owned division of Activision Blizzard, it is a broad incumbent in mobile casual/puzzle, sharing the same puzzle-monetization DNA as Hitapps but with vastly greater scale, IP, and capital.
• Zynga: Zynga operates Words With Friends and a broad portfolio of casual mobile games including puzzles. Now owned by Take-Two Interactive, it competes in the same word and casual puzzle categories as Hitapps but with a much larger catalog and capital base.
• Rovio Entertainment Corporation: Rovio is the developer behind Angry Birds and a broader portfolio of casual mobile games. As a publicly-traded mobile casual game company (recently acquired by Sega), it competes in adjacent casual categories and shares the ad + IAP mobile monetization model.

Emerging players

• Outfit7 Limited: Outfit7 develops Talking Tom Gold Run and other casual mobile titles. Acquired by Chinese giant Zhejiang Jinke Peroxide, it is comparable as a casual mobile game studio with multiple IP titles monetized through ads and IAP at similar scale to Hitapps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitapps