Noa Medical Industries

What Noa Medical Industries does

Hoffmann NOA Medical Industries, LLC (formerly NOA Medical Industries, Inc.) is a Washington, Missouri-based manufacturer of medical bed systems and related accessories serving long-term care, acute care, behavioral health, and prison infirmary markets. Founded in 1989 by Joseph Meiners to address the adjustable-height bed needs of the aging population, the company currently offers three core product lines: long-term care beds (Elite EX, Elite II, EliteCare, Elite Riser, NOA Light), acute care hospital beds (Platinum SC Plus, Platinum NS, transport stretcher, expandable bariatric beds with optional in-bed scale), and specialty behavioral health/prison-modified beds, supplemented by a consumer travel chair and a comprehensive accessory ecosystem. Underlying technology centers on adjustable-height electric bed frames (multi-motor actuation, digital nurse panels showing deck and angle readouts, integrated deck expansion systems, battery backup, HDPE secure deck coverings, and a patent-pending in-bed scale with bed-exit alarms tied into nurse call systems), with multiple models certified to the IEC 60601-2-52 medical electrical equipment standard.

The business model is B2B and quote-based: revenue is generated principally through hardware sales of beds, stretchers, and accessories to healthcare facilities, with pricing negotiated per quote and standard multi-year contracts. Distribution runs through authorized dealers and direct enterprise sales in the United States and Canada, plus an exclusive distribution agreement with Dorian Drake International (since June 2020) covering Latin America and the Caribbean. The company relies on trade show presence (e.g., AHCA National Convention, Missouri Hospital Association Annual Convention) and a network of distributor testimonials as primary demand-generation channels. In May 2021, NOA was acquired by the Hoffmann Family of Companies, a privately held diversified group with 240+ global operations, and rebranded as Hoffmann NOA Medical Industries, LLC; it is led by CEO Ray Ganz alongside a COO, CFO, and four vice presidents spanning sales/marketing, operations, engineering/QA/regulatory, and regulatory affairs/quality control. The firm employs between 11 and 50 people and does not publicly disclose revenue or funding history.

Name

Noa Medical Industries

Legal name

Hoffmann NOA Medical Industries, LLC.

Website

https://noamedical.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

NOA Medical Industries manufactures adjustable medical bed systems and sleep safety accessories (long-term care, acute care, behavioral health, and prison-infirmary beds plus accessories), serving healthcare facilities and distributors across the US, Canada, Caribbean, and Latin America.

Ownership category

akta.pro rank

Product category

Medical Beds & Hospital Patient Handling Equipment

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF)

akta.pro secondary industries

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Medical bed manufacturing
• Long term care beds
• Acute care hospital beds
• Bariatric hospital beds
• Behavioral health beds

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Bed Hardware Sales: NOA Medical generates revenue through the sale of medical beds and stretchers. Products include long term care beds, acute care hospital beds, bariatric beds, behavioral health beds, and prison infirmary beds. Sales are typically B2B through distributors and direct facility purchases with quote-based pricing.
2. Bed Accessories and Components: Sale of accessories including mattresses, side rails, head/foot boards, handsets, trapeze bars, overbed tables, underbed lighting, casters, and deck expansion systems. These provide recurring revenue opportunities as facilities upgrade and replace components.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

NOA Medical Industries designs and manufactures adjustable medical bed systems for the healthcare industry, including Long Term Care beds (Elite EX, Elite II, EliteCare, Elite Riser, NOA Light), Acute Care hospital beds (Platinum SC Plus, Platinum NS, Expandable Bariatric, Transport Stretcher), Behavioral Health beds, and Prison Infirmary beds, along with accessories such as mattresses, side rails, deck expansion systems, and digital nurse panels. Products are sold primarily B2B to nursing homes, hospitals, behavioral health facilities, correctional medical units, and healthcare distributors across the United States, Canada, the Caribbean, and Latin America.

Product overview

NOA Medical Industries is a medical bed manufacturer offering three distinct product lines: Long Term Care beds (Elite EX, Elite II, EliteCare, Elite Riser, NOA Light, and Twin Elite Riser), Acute Care beds (Platinum SC Plus, Platinum NS, Bariatric Beds with/without scale, and Transport Stretchers), and Behavioral Health & Prison beds (Behavioral Health Bed System and Prison-Modified Platinum beds). The company also produces a Travel Chair (Stow N' Go) and comprehensive accessory programs for both Long Term Care and Acute Care beds including deck expansion systems, safety accessories, and digital nurse panels. Products range from cost-effective basic models to premium beds with patent-pending in-bed scale technology. The company was acquired by Hoffmann Family of Companies in 2021 and serves markets throughout the United States, Canada, Caribbean, and Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• NOA Elite EX

Quantifiable outcome

• Over 30 years of continuous operation in medical bed industry since 1989
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Dorian Drake InternationalcoreChannel Partner/ Reseller/ Distributor · 25 June 2020NOA Medical entered a strategic distribution agreement with Dorian Drake International for Latin America and the Caribbean markets, announced June 25, 2020. This partnership extends NOA's geographic reach beyond the US and Canada into growing Latin American and Caribbean healthcare markets.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Stryker: Stryker's Medical division includes hospital stretchers and patient transport equipment that competes with NOA's Platinum Hospital Transport Stretcher. As a multi-billion-dollar medical device conglomerate, Stryker operates at vastly greater scale across multiple hospital capital categories.
• Hill-Rom (Baxter International): Hill-Rom, acquired by Baxter in 2021, is the dominant US medical bed manufacturer offering hospital beds, LTC beds, and patient handling solutions. Directly comparable to NOA's hospital and LTC bed portfolio but at significantly greater scale with integrated GPO contracts and connected-bed product lines.
• Medline Industries: Medline is one of the largest US medical supply manufacturers and distributors, with a growing portfolio of hospital beds and patient handling equipment. As a private conglomerate with hundreds of thousands of products, Medline competes with NOA at scale across the same hospital and LTC buyers.
• Invacare: Invacare is a US-based durable medical equipment manufacturer with a broad product portfolio including homecare beds, hospital beds, and patient lifts. Overlaps with NOA across multiple bed categories though Invacare is more diversified into respiratory and homecare DME.
• Drive DeVilbiss Healthcare: Drive DeVilbiss is a major US-based DME manufacturer and distributor offering hospital beds, LTC beds, and a wide range of homecare medical equipment. Comparable product breadth but operates at much larger scale through both manufacturing and distribution channels.

Direct peers

• Arjo: Arjo is a Swedish medical device company specializing in patient handling, medical beds, and DME for healthcare and LTC settings. Competes with NOA in the bed and patient lift/transfer category with a more globally diversified footprint.
• Linet Group: Linet Group is a European-based manufacturer of hospital beds and LTC beds with strong international presence. Directly competes with NOA's acute care and LTC product lines, particularly in markets where Linet has established distribution networks.
• GF Health Products (Graham-Field): Graham-Field manufactures hospital beds, LTC beds, and patient handling equipment under brands like Lumex and Basic American. Comparable mid-scale US medical bed manufacturer serving similar LTC and acute care buyer segments.
• Joerns Healthcare: Joerns Healthcare is a US-based medical bed manufacturer specializing in long-term care and post-acute care beds. Directly comparable to NOA's core LTC bed business with similar target buyer (skilled nursing facilities) and overlapping product positioning.

Emerging players

• Umano Medical: Umano Medical is a Canadian manufacturer of hospital beds and LTC beds with a focus on fall prevention and ergonomic design. Comparable niche positioning to NOA in the LTC and acute care bed market with overlapping North American target buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@noamedical329
• Facebookfacebook.com/profile.php?id=100088870692805
• LinkedInlinkedin.com/company/noa-medical-industries-inc.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noa Medical Industries