What Fresh Patch does

Fresh Patch is a privately held California LLC operating a direct-to-consumer subscription e-commerce business that delivers hydroponically grown, pesticide-free real grass patches for indoor pet elimination. Founded in 2010 and headquartered in Oxnard, California with a 1–10 employee headcount, the company cultivates its core product in Southern California using a proprietary soilless hydroponic method that yields grass roughly 50% lighter than soil-based alternatives, grown in composted green material over a plastic barrier without chemicals. The product line spans four sizes (Mini 16x12", Standard 16x24", Large 24x24", XL 2x4') targeted at pets from under 5 lbs to over 30 lbs, with extensions for cats, rabbits, and a niche golf practice use case, plus a complementary accessory ecosystem including plastic trays, Oak/Pine wooden sleeves, a machine-washable Fresh Pad rug, cleaning sprays, training treats, and the Cat Condo.

The business runs on a Shopify storefront (FreshPatch.com) with no physical retail presence and ships throughout the contiguous United States from a single Southern California warehouse, with a recently launched Australia storefront extending international reach. Revenue is generated primarily through recurring subscriptions offering 5% savings with flexible weekly-to-monthly delivery cadence, supplemented by one-time purchases, bundled kits (Puppy Parent Bundle, Puppy Pack, Kitty Pack, Starter Set, Grass & Tray Combos), and accessory attach. The company has reached a cumulative milestone of over 2 million patches sold and holds a 4.9-star average across 7,426+ verified reviews on its Standard product. Brand visibility has been built substantially through earned media — Shark Tank, Oprah's Favorite Things, Hoda Kotb/Today Show, Forbes, Wired, and O Magazine — and is now being extended through a December 2025 content partnership with Tallulah Films launching The Fresh Patch Podcast throughout 2026. Founder Andrew Feld serves as President with Jason Jones as COO.

Name

Fresh Patch

Legal name

Fresh Patch LLC

Website

https://freshpatch.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresh Patch is a privately held California company that sells hydroponically grown, pesticide-free real grass patches on a subscription basis for indoor pet potty training and elimination, serving dog, cat, and rabbit owners primarily through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Camarillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Grass Subscription Service: Recurring subscription model for regular grass pad deliveries. Customers can choose weekly, bi-weekly, tri-weekly, or monthly delivery schedules and save 5% on all subscription orders. The most popular plan is delivery every 2 weeks. This generates predictable recurring revenue and high customer lifetime value.
2. One-Time Product Purchases: Single delivery purchases for grass pads and accessories without subscription commitment. Provides flexibility for trial customers and those with irregular needs.
3. Accessories and Consumables: Sales of complementary products including plastic trays, wooden sleeves, training treats, sprays, poop bags, cleaning kits, cat condos, and apparel. These items provide add-on revenue and enhance the core product ecosystem.
4. Bundled Products: Pre-configured bundles like Puppy Parent Bundle ($109.95), Puppy Pack, Kitty Pack, and Grass & Tray Combos that combine multiple products at discounted prices to drive higher average order values.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Fresh Patch sells hydroponically grown, pesticide-free real grass pads delivered directly to consumers on a subscription or one-time basis for use as an indoor/outdoor pet potty. The product is offered in four sizes (Mini, Standard, Large, XL) for dogs from under 5 lbs to over 30 lbs, with dedicated grass patches for cats and rabbits and a niche Fresh Patch Fairway grass surface for golf practice. The company complements the core grass with an ecosystem of accessories (plastic trays, Oak/Pine wooden sleeves, Fresh Pad machine-washable rug, cat condo, training treats, poop bags, scent sprays) and bundled kits (Puppy Pack, Kitty Pack, Starter Set, New Puppy Parent Bundle, Grass & Tray Combos).

Product overview

Fresh Patch is a subscription-based real grass delivery service providing hydroponically grown, pesticide-free grass patches for pet potty training. The core offering includes four sizes of grass patches (Mini, Standard, Large, XL) designed for dogs, cats, and rabbits, sold with optional accessories including plastic trays, wooden sleeves (Oak/Pine), the Fresh Pad machine-washable rug, and Cat Condo. Supporting products include training treats, poop bags, cleaning sprays (Go Here and Stay Fresh), and branded merchandise. The company also offers bundled products (Puppy Pack, Kitty Pack, Starter Set, New Puppy Parent Bundle) and a niche Fairway product for golf practice. Fresh Patch operates exclusively online with subscription delivery options ranging from weekly to monthly. The company has been featured on Shark Tank, Oprah's Favorite Things, and NBC's Today Show.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Patch Standard Grass Pad Real hydroponically grown grass dog potty pad, 16" x 24", designed for dogs weighing less than 15 lbs. Fully disposable with no parts to clean, shipped directly to customers via subscription or one-time purchase.
• Fresh Patch Mini Grass Pad Smallest real grass dog potty, 16" x 12", designed for pets under 5 lbs recommended. Comes with disposable cardboard tray and is available via subscription or one-time purchase.
• Fresh Patch Large Grass Pad Large real grass dog potty, 24" x 24", designed for dogs between 15-30 lbs. Comes with grass pre-installed onto a tray in the combo option.
• Fresh Patch XL Grass Pad Extra large real grass dog potty, 2' x 4', designed for pets over 30 lbs and multi-pet households. The largest size option in the standard grass line.
• Fresh Patch Cat (Large) Grass Pad Real grass pad for cats, 24" x 24", designed for multi-kitty households or cats that demand a larger grass surface for lounging, digging, and exploring.
• Fresh Patch Cat (Standard) Grass Pad Standard-sized real grass pad designed for cats, providing a natural place for cats to lounge, dig, and explore.
• Fresh Patch Rabbit Patch Real grass patch designed for rabbits and small animals. Provides safe, pesticide-free grass for pets whose owners wish to avoid outdoor exposure to bugs and insects.
• Fresh Patch Fairway Golf Practice Grass 24" x 48" real living grass patch designed for golf hitting practice. Provides an authentic fairway surface for home or driving range use to refine technique and improve shot accuracy.
• Puppy Pack Bundle Bundle combining a Protective Wooden Sleeve (Pine or Oak) with a Fresh Patch Grass Box. Available in Standard (27.75" / 19.25" / 3.50") and Large (27.25" / 26.25" / 3.50") sizes.
• Kitty Pack Bundle Bundle combining a Protective Wooden Sleeve with a pet grass pad. Available in Standard and Large sizes for cats.
• Starter Set Bundle Essential dog training kit including Fresh Patch Training Treats, Go Here Spray, Stay Fresh Spray, and Dog Poop Bags with Bag Holder.
• New Puppy Parent Bundle All-in-one puppy potty training solution including Fresh Patch Real Grass (Standard or Large), Wooden Sleeve (Oak or Pine), Fresh Pad, Hydrant Toy, Starter Set, and a free Leash.
• Grass & Tray Combos Pre-configured bundles combining Fresh Patch grass with reusable plastic trays. Includes Standard, Large, and XL combo options for easy setup and reuse.
• Fresh Pad Machine-Washable Pet Rug Machine-washable pet rug designed to work with Fresh Patch grass, 26" x 36". Features 100% leakproof waterproof backing, super absorbent top layer, and eco-friendly reusable design.
• Plastic Tray (Standard and XL) Reusable plastic tray designed to hold Fresh Patch grass, available in Mini, Standard, Large, and XL sizes. Useful when a dog chews the cardboard box, for outdoor use in rain or snow, or for a lower profile entrance.
• Wooden Sleeve (Oak or Pine) Protective wood frame (available in Oak or Pine) that fits over a Fresh Patch grass tray to prevent dogs from chewing cardboard box edges. Standard dimensions: 27.75" length, 19.25" width, 3.50" height.
• Fresh & Clean Kit All-in-one cleaning solution for the pet grass potty system including Cleaning Spray, Stay Fresh Spray, Cleaning Cloths, Disposable Gloves, and Poop Bags.
• Fresh Patch Cat Condo Cardboard cat house with built-in scratcher pads, multiple entryways, peek-a-boo holes, and included catnip. Assembled size: 27" L x 15" W x 31" H. Available with or without a grass bundle.
• Fresh Patch Poop Bags Eco-friendly dog poop bags, 120 count (8 rolls). Heavy-duty strength with easy tear-off design. Available in 1 Pack (8 rolls) or 4 Pack (32 rolls) options.
• Fresh Patch Training Treats Chicken jerky training treats designed to reward dogs for using Fresh Patch correctly. No wheat, corn, or soy. Bite-size and tasty formulation.
• Stay Fresh Dog Potty Spray Odor-neutralizing lemongrass scented spray for quick refresh of the pet potty area after each use.
• Go Here Dog Potty Spray Proprietary scent spray designed to help potty train dogs to use Fresh Patch by attracting them to the grass area.

Quantifiable outcome

• Over 2+ Million Patches Sold
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

One partnership is on record.

• Tallulah FilmsminorGTM or Marketing Partner · 21 December 2025Content partnership with Tallulah Films to develop branded entertainment content launching throughout 2026. Production has already started with projects including The Fresh Patch Podcast, aiming to create authentic narrative-driven content aligned with current media consumption trends and drive audience engagement.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PetLawn: Subscription-based real grass delivery service targeting indoor pets, overlapping with Fresh Patch's core offering and serving similar urban and apartment-dwelling pet owners.
• DoggieLawn: Direct competitor offering real, hydroponically grown grass pads on a subscription model for indoor dog potty use. Closest functional and business-model peer to Fresh Patch in the real-grass dog potty category.
• PupGrass: Real grass potty patch subscription service for dogs, directly competing with Fresh Patch on the same core product proposition of disposable, natural grass pads delivered to the door.

Broad incumbents

• Chewy: Large online pet supplies retailer offering a broad catalog including pee pads, litter, and pet care accessories. Competes indirectly as an alternative channel for indoor pet potty solutions.
• Petco: National pet retail chain carrying artificial grass pads, pee pads, training supplies, and potty training aids that serve as substitutes for Fresh Patch's real grass offering.
• Simple Solution: Established pet stain, odor, and potty training brand offering synthetic pads and training sprays. Competes with Fresh Patch's accessory line (Stay Fresh Spray, Go Here Spray) and pee pad alternatives.

Emerging players

• BarkBox: Subscription-based pet product company with a strong DTC brand playbook. While focused on toys and treats, it represents the subscription pet commerce model Fresh Patch competes within for customer mindshare.

Others

• Amazon: Largest online marketplace where competing artificial grass pads, disposable pee pads, and litter box alternatives are widely sold. Functions as both an indirect competitor and a potential distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FreshPatch
• Facebookfacebook.com/freshpatch
• Instagraminstagram.com/freshpatch
• Pinterestpinterest.com/realgrass
• TikToktiktok.com/@freshpatch
• Xx.com/FreshPatch
• LinkedInlinkedin.com/company/fresh-patch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Patch