HRK LUNIS
HRK LUNIS AG is a Frankfurt-based, BaFin-regulated independent wealth manager managing over €8.5 billion across nine German offices for affluent private clients, entrepreneurs, families, foundations, and institutional investors via recurring AUM-based fees.
- Company typePrivate
- Founded2023
- HeadquartersFrankfurt, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What HRK LUNIS does
HRK LUNIS AG is a Frankfurt-headquartered, BaFin-regulated independent (bankenunabhängig) wealth manager serving affluent private clients, entrepreneurs, families, foundations, institutional investors, and UHNWI/family offices across Germany. The firm was formed in July 2023 through the merger of Huber, Reuss & Kollegen Vermögensverwaltung GmbH and LUNIS Vermögensverwaltung AG and manages over €8.5 billion in AUM as of June 2026, distributed across nine German offices in Frankfurt, Munich, Berlin, Hamburg, Düsseldorf, Hanover, Stuttgart, Ingolstadt, and Schonungen. Services are organized around Individuelle Vermögensverwaltung (individual wealth management from €500K), SmartValue Strategie Vermögensverwaltung (multi-strategy ETF portfolios from €100K), Institutionelle Vermögensverwaltung & Spezialmandate (from €5M), Anlageberatung, Stiftungsmanagement, Private Markets (PE/VC access), and the WERTIQ Family Office sub-brand, plus the Next Gen Advisors service for younger entrepreneurs.
The company's revenue model is fee-based and recurring: annual management fees of 0.8%–1.5% of AUM, with no product commissions, alongside investment advisory mandates and institutional mandates. Distribution is direct and high-touch, with personal advisors at each location supported by a proprietary client portal and HRK LUNIS mobile app (built with FinaSoft GmbH) for portfolio reporting, secure document exchange, and biometric login. HRK LUNIS differentiates through an in-house investment team of analysts, portfolio managers, and fund managers with special competence in Spezialfonds for entrepreneurs; bank-independence ensuring objective advice; 25+ years of private-markets network access; and broad employee co-ownership (many of the 120+ staff are Miteigentümer) aligning advisor incentives with clients. Since September 2025, majority ownership sits with private equity firm Seven2, supporting continued inorganic growth, and the firm has expanded via the ProVidens (Hamburg, 2024) and GS&P (Düsseldorf, 2025) acquisitions.
HRK LUNIS firmographics
Firmographics- Name
- HRK LUNIS
- Legal name
- HRK LUNIS AG
- Website
- https://hrklunis.de
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HRK LUNIS AG is a Frankfurt-based, BaFin-regulated independent wealth manager managing over €8.5 billion across nine German offices for affluent private clients, entrepreneurs, families, foundations, and institutional investors via recurring AUM-based fees.
- Ownership category
- akta.pro rank
HRK LUNIS industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)
- akta.pro secondary industries
- Institutional Separate Accounts & SMAs (Mandates) (FSAAAGAL), Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
Keywords
Where HRK LUNIS is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
HRK LUNIS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wealth Management Fees: Annual management fees calculated as a percentage of assets under management (AUM). The fee covers analysis and strategy development, portfolio implementation, ongoing risk management, reporting, personal advisory, and portfolio monitoring.
- Investment Advisory Fees: Fees for investment advisory mandates where clients make their own investment decisions but receive proactive, continuous support based on their individual investment profile.
- Institutional Mandate Management: Customized mandate solutions for institutional investors such as pension funds, foundations, and family offices with minimum investment volumes of 5 million EUR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Wealth Management - Minimum 500,000 EUR |
| Subscription | Annual | SmartValue ETF Strategy - Minimum 100,000 EUR |
| Subscription | Annual | Stiftungsmanagement (Foundation Management) - Minimum 500,000 EUR |
| Subscription | Annual | Institutional Investors - Minimum 5,000,000 EUR |
| Subscription | Annual | Spezialmandate (Special Mandates) - Minimum 5,000,000 EUR |
| Subscription | Annual | Investment Advisory - Minimum 500,000 EUR |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
HRK LUNIS product offering
Product offeringCore offering
HRK LUNIS AG is a bank-independent (bankenunabhängig) wealth manager offering tailored investment management, advisory, foundation management, private markets access, and family office services. The firm serves affluent private clients, entrepreneurs, families, foundations, and institutional investors with customized portfolio strategies, transparent fee-based pricing (0.8%-1.5% of AUM), and minimum investment thresholds ranging from 100,000 EUR (SmartValue ETF) to 5 million EUR (institutional mandates). Operations span nine German offices with an in-house investment team of analysts, portfolio managers, and fund managers managing over 8.5 billion EUR in assets.
Product overview
HRK LUNIS AG operates as a bank-independent wealth manager offering a comprehensive suite of services for private clients, entrepreneurs, families, and institutional investors. The core offering includes Individuelle Vermögensverwaltung (tailored wealth management from 500,000 EUR), SmartValue Strategie Vermögensverwaltung (multi-strategy solutions from 100,000 EUR), and Institutionelle Vermögensverwaltung & Spezialmandate (institutional services from 5 million EUR). Supporting services include Anlageberatung (advisory), Private Markets (PE/VC access), Stiftungsmanagement (foundation management), WERTIQ Family Office (standalone Munich-based family office), Next Gen Advisors (young entrepreneur advisory), and Liquiditätsmanagement. The company also provides a proprietary HRK LUNIS App for mobile client portal access and manages the ARBOR INVEST SPEZIALRENTENFONDS bond fund.
Differentiator
Problem solved
Functional benefit
Brands
- WERTIQ Family Office: An independent, bank-independent Family Office in Munich focusing on strategic wealth planning, total wealth controlling, digital accounting, real estate management, pension and generational planning, and foundation management. WERTIQ also writes tenders for private, institutional, and sustainable asset management mandates to help clients select the right bank or asset manager.
- SmartValue
- Next Gen Advisors
Products and services
- Individuelle Vermögensverwaltung (Individual Wealth Management) Tailored discretionary wealth management for affluent private clients, entrepreneurs, and families with a minimum investment of 500,000 EUR. Includes personalized investment strategies, risk tolerance assessment, transparent fee model, comprehensive reporting, and exclusions of specific issuers, sectors, currencies, or regions as desired.
- SmartValue Strategie Vermögensverwaltung Strategy-based wealth management using actively managed portfolios diversified across multiple asset classes, offering three to four strategies with different return/risk profiles. SmartValue ETF-Strategie accessible from a minimum of 100,000 EUR investment.
- Institutionelle Vermögensverwaltung & Spezialmandate Specialized institutional wealth management for pension funds (Pensionskassen), insurance companies (Versicherungen), Versorgungswerke, and large family offices, plus special mandates for ultra-high-net-worth individuals. Includes situation analysis, individual sustainable investment solutions, capital market analysis, and active risk management, with a minimum investment volume of 5 million EUR.
- Anlageberatung (Investment Advisory) Investment advisory service for securities-savvy clients who wish to make their own investment decisions. Provides proactive, continuous support based on individual investment profiles, with trading impulses for short-term market opportunities. Minimum investment of 500,000 EUR.
- Private Markets Access to private equity and venture capital investments through selected partnerships, enabling strategic asset allocation for long-term balanced portfolios. Leverages 25+ years of network building for exclusive access to top-tier PE/VC funds otherwise closed to new investors.
- Stiftungsmanagement & Stiftungsberatung (Foundation Management & Advisory) Professional foundation asset management ensuring secure and sustainable profitable investment of foundation assets for Stifter and foundations. Minimum investment of 500,000 EUR, with focus on long-term capital preservation and regulatory compliance.
- WERTIQ Family Office Independent bank-independent family office based in Munich offering strategic wealth planning, total wealth controlling, digital accounting, real estate management, pension and generational planning, and foundation services. Also writes tenders for private, institutional, and sustainable asset management mandates.
- Next Gen Advisors Advisory service targeting rising young entrepreneurs interested in innovative financial topics including Private Equity, cryptocurrencies, NFTs, and Impact Investing. Offers financial education, financial planning, networking, and workshops.
- Liquiditätsmanagement (Liquidity Management) Cash management service utilizing interest-bearing money market accounts through partner custodian banks for client portfolio liquidity needs.
- ARBOR INVEST SPEZIALRENTENFONDS Special bonds fund (WKN A1XEEX) managed by HRK LUNIS's Fixed Income team, focusing on hidden opportunities in the bond market. Won the Goldener Bulle award in 2023 and named best in its class in 2022.
Quantifiable outcome
- Assets under management grew from approximately 5 billion EUR (August 2023) to over 8.5 billion EUR (June 2026)
- +1 more outcomes
Companies that use HRK LUNIS
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
HRK LUNIS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
HRK LUNIS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Grossbötzl, Schmitz & Partner (GS&P)coreRenowned wealth management firm from Düsseldorf joined the HRK LUNIS Group. The integration strengthens HRK LUNIS's presence in the economically significant Rhine-Ruhr region of North Rhine-Westphalia. Existing client relationships continue with familiar advisors while benefiting from expanded service offerings.
- WERTIQ Family OfficeminorIndependent Family Office in Munich offering strategic wealth planning, total asset controlling, digital accounting, real estate management, retirement and generational planning, and foundation services. Part of the HRK LUNIS Group ecosystem.
- Dr. Bittner Consulting GmbH & Co. KGminorData protection officer (Datenschutzbeauftragter) for HRK LUNIS AG, located at Podbielskistraße 386, 30659 Hannover.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
HRK LUNIS competitors and assessment
Company assessmentDirect peers
- Berenberg: Hamburg-headquartered private bank with a long-established wealth and asset management division serving HNW private clients, entrepreneurs, and institutional investors. Comparable in serving German HNW/UHNW clients via multi-advisor model and a Hamburg office footprint like HRK LUNIS.
- DJE Kapital: Pullach-based independent German asset manager with discretionary portfolio management for private and institutional clients. Comparable as a German bank-independent manager focused on long-term wealth strategies with proprietary in-house investment research.
- Donner & Reuschel: Hamburg-headquartered German private bank with private banking, wealth management, and asset management for private clients, foundations, and institutional investors. Comparable as a regional bank-independent German WM with foundation management and special-mandate capabilities.
- Flossbach von Storch: Cologne-based independent German asset manager offering multi-asset discretionary wealth management and funds. Highly comparable: bank-independent model, similar HNW/UHNW target client base, similar fee-based structure, and overlap on multi-strategy/SMA offerings.
- Bankhaus Metzler: Frankfurt-based German private bank (founded 1674) with wealth management and capital markets services for HNW private clients, family offices, and institutional investors. Comparable as a Frankfurt-anchored, relationship-driven German wealth manager with similar discretionary mandate offerings.
- Bethmann Bank (ABN AMRO): Frankfurt-headquartered German private bank (part of ABN AMRO) providing wealth management for affluent private clients, family offices, and foundations. Comparable across customer segments, multi-office footprint, and foundation-management capabilities.
- Merck Finck Privatbankiers: Munich-based German private bank (part of Oddo BHF) offering private banking and wealth management to private clients, families, foundations, and institutions. Comparable across client segments, foundation management focus, and multi-city German footprint.
- Hauck & Aufhäuser: Frankfurt-based private bank offering private banking, wealth management, and asset management services to HNW individuals, families, and institutions. Comparable in serving similar client segments with bespoke portfolio mandates and a strong Frankfurt presence like HRK LUNIS.
Broad incumbents
- Deutsche Bank Wealth Management: Wealth management division of Deutsche Bank, serving HNW and UHNW private clients, family offices, and institutions globally with a full suite of banking, lending, and investment products. Comparable on client segments and discretionary mandates, but broader product breadth and balance-sheet capabilities than HRK LUNIS.
- UBS Wealth Management (Germany): Global wealth manager with a substantial German private client / family office franchise. Comparable in serving HNW/UHNW German clients and family offices with discretionary mandates, but operates at materially larger scale and offers global product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HRK LUNIS social profiles
Digital presenceHRK LUNIS compliance and trust
Trust signalCompliance5 records
HRK LUNIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
HRK LUNIS leadership team
Management profileNumber of profiles
Profiles13 records
HRK LUNIS subsidiaries and ownership
Company hierarchySubsidiaries3 records
HRK LUNIS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HRK LUNIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HRK LUNIS
What does HRK LUNIS do?
HRK LUNIS AG is a bank-independent (bankenunabhängig) wealth manager offering tailored investment management, advisory, foundation management, private markets access, and family office services. The firm serves affluent private clients, entrepreneurs, families, foundations, and institutional investors with customized portfolio strategies, transparent fee-based pricing (0.8%-1.5% of AUM), and minimum investment thresholds ranging from 100,000 EUR (SmartValue ETF) to 5 million EUR (institutional mandates). Operations span nine German offices with an in-house investment team of analysts, portfolio managers, and fund managers managing over 8.5 billion EUR in assets.
Is HRK LUNIS a public or private company?
HRK LUNIS is a private company. It is classified as private equity controlled and is currently operating.
When was HRK LUNIS founded?
HRK LUNIS was founded in 2023. It employs 101 to 250 people.
Where is HRK LUNIS based?
HRK LUNIS is headquartered in Frankfurt, Germany, in the Europe region.
How does HRK LUNIS make money?
Three revenue lines are on record. Wealth Management Fees are the primary driver. The others are investment Advisory Fees and institutional Mandate Management.
Who are HRK LUNIS's main competitors?
Direct peers on record are Berenberg, DJE Kapital, Donner & Reuschel, Flossbach von Storch, Bankhaus Metzler, Bethmann Bank (ABN AMRO), Merck Finck Privatbankiers and Hauck & Aufhäuser. Broad incumbents are Deutsche Bank Wealth Management and UBS Wealth Management (Germany).
Does HRK LUNIS have an API?
No public API is recorded for HRK LUNIS.
What industry is HRK LUNIS in?
HRK LUNIS's product category is Wealth Management. Its primary akta.pro industry code is FSAAAAAG, Managed Accounts & Model Portfolios (SMA/UMA), with a secondary code of FSAAAGAL, Institutional Separate Accounts & SMAs (Mandates). Its NAICS code is 523940 and its SIC code is 6282.