WERTIQ Family Office

What WERTIQ Family Office does

WERTIQ GmbH is a Munich-based, bank-independent Multi-Family Office serving high-net-worth individuals and families, professional athletes, foundations, and family businesses exclusively in Germany. Founded in 2023 as a carve-out from HRK LUNIS AG, the firm administers over €1.5 billion in client assets and offers an integrated suite of advisory services spanning strategic wealth planning, total asset controlling and reporting, beauty contests and asset-manager tendering, real estate management, private equity access, family governance, private provision and succession planning, corporate succession, foundation consulting, and ESG/sustainability advisory. The company holds §34c and §34i GewO permits enabling in-house real estate brokerage and real estate loan intermediation.

The firm's technology backbone is the third-party qplix wealth management platform, which powers the WERTIQ Smart Client Dashboard (Smartes Mandantendashboard) — a digital portal providing clients with consolidated, real-time views of all liquid and illiquid assets, performance reporting, risk indicators, transaction history, and document access across PC, tablet, and smartphone. The platform integrates with DATEV for digital financial bookkeeping and Atlassian Jira Service Desk (branded WERTIQ SmartConnect) for client support. Leadership includes Reiner Großberger (Spokesman of Management) and Artur J. Montanhas (Managing Director), each with 25+ years of experience, alongside an in-house tax advisor (Syndikus Steuerberater), a Head of Real Estate Management, and additional senior consultants.

WERTIQ generates revenue through professional advisory fees — likely structured as retainers and AUM-based arrangements — with no publicly disclosed pricing. The go-to-market is enterprise field sales: a relationship-driven model anchored by a free initial strategy consultation, supplemented by content marketing, industry event participation (e.g., the 21st Vermögenskonvent Salzburg 2023), and referral-based client acquisition. The firm was recognized as an outstanding Family Office in the Handelsblatt Elite Report 2024.

Name

WERTIQ Family Office

Legal name

WERTIQ GmbH

Website

https://wertiq.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

WERTIQ GmbH is a Munich-based, bank-independent Multi-Family Office spun off from HRK LUNIS AG in 2023, serving German high-net-worth families, professional athletes, foundations, and family businesses with integrated wealth, real estate, succession, and foundation advisory built on the qplix digital platform.

Ownership category

akta.pro rank

Product category

Multi-Family Office Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Management, Scientific, and Technical Consulting Services (5416)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Family Office Administration & Operations (Accounting, Reporting, Payroll) (FSAAADAD)

akta.pro secondary industries

Estate Planning, Trust Structuring & Governance (FSAAADAF), Family Business & Succession Advisory (FSAAADAL), Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH), Philanthropy, Foundations & Grantmaking Advisory (FSAAADAG)

Keywords

• Multi-family office services
• Wealth management advisory
• Strategic asset planning
• Succession planning advisory
• Consolidated wealth reporting

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Family Office Advisory and Wealth Management Services: WERTIQ operates as a Multi-Family Office providing comprehensive advisory services to wealthy families and individuals. The company offers strategic wealth planning, total wealth controlling, real estate management, private equity advisory, succession planning, and foundation consulting. Revenue is generated through professional service fees for ongoing advisory and management services, likely structured as retainer or AUM-based arrangements. The company is bank-independent and coordinates with clients' banks, asset managers, brokers, lawyers, and tax advisors as a central interface.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WERTIQ Family Office is a bank-independent Multi-Family Office based in Munich that delivers comprehensive wealth management and advisory services to high-net-worth families, individuals, professional athletes, foundations, and family businesses in Germany. Core offerings include strategic wealth planning, total asset controlling with consolidated digital reporting, real estate management, private equity advisory, family governance, private and corporate succession planning, and foundation consulting. The firm coordinates with clients' external banks, asset managers, brokers, lawyers, and tax advisors, operating as a single interdisciplinary point of contact.

Product overview

WERTIQ GmbH operates as a Multi-Family Office providing an integrated suite of wealth management services. The core portfolio consists of 11 named service lines: Strategische Vermögensplanung (Strategic Wealth Planning) and Gesamtvermögenscontrolling und -reporting (Total Asset Controlling & Reporting) form the central wealth management pillar; Beauty Contests & Ausschreibungen handles asset manager selection; Immobilienmanagement provides real estate services; Private Equity offers access to non-public equity investments; Vermögensplanung für Profisportler addresses athlete-specific needs; Family Governance, Private Vorsorge & Nachfolgeplanung, and Unternehmensnachfolgeplanung cover generational planning and governance; Stiftungsberatung addresses philanthropy; and Nachhaltigkeit covers ESG investing. The Smartes Mandantendashboard (Smart Client Dashboard) is a digital platform feature that consolidates all client assets for real-time monitoring. Services are delivered with full bank independence, interdisciplinary teams, and a broad partner network.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Wealth Planning (Strategische Vermögensplanung) Long-term, individualized planning and management of assets for wealthy families and individuals. Includes risk profile assessment, liquidity planning, and strategic asset allocation across asset classes such as equities, bonds, real estate, private equity, and alternative investments.
• Total Asset Controlling and Reporting (Gesamtvermögenscontrolling und -reporting) Systematic monitoring and consolidation of total assets including all liquid and illiquid positions, with market and book values, performance tracking, risk metrics, and customizable account structures delivered via the digital client dashboard.
• Beauty Contests and Asset Manager Tendering Structured tendering process to identify and select optimal bank partners or asset managers for clients, including market screening, long-list evaluation, short-list beauty contests, negotiation of terms, and contract preparation.
• Real Estate Management (Immobilienmanagement) Comprehensive real estate services for clients including property search, acquisition support through notarization, rental management, market analysis, property development, debt structuring, and coordination of all transaction parties. Delivered under WERTIQ's §34c and §34i GewO licenses.
• Wealth Planning for Professional Athletes (Vermögensplanung für Profisportler) Tailored financial planning for elite athletes addressing short career horizons, wealth building during active years, risk management including sports disability coverage, real estate acquisition, and income replacement after retirement from sport.
• Family Governance Advisory services for wealthy families to define shared values, principles, and governance structures to preserve family culture across generations, including conflict mediation and coordination with external advisors.
• Private Equity Advisory providing clients with access to private equity as an asset class through established networks, covering all investment phases from selection of fund managers via tender, negotiation of terms, to portfolio monitoring via total asset controlling.
• Private Provision and Succession Planning (Private Vorsorge & Nachfolgeplanung) Planning services for individuals covering powers of attorney, living wills, inheritance arrangements, gifts during lifetime, and generational wealth transfer designed to avoid family conflicts.
• Corporate Succession Planning (Unternehmensnachfolgeplanung) Full-cycle advisory for selling or transferring family businesses, including preparation, buyer identification, due diligence coordination, negotiation moderation, and transaction process management through a structured four-step process.
• Foundation Consulting (Stiftungsberatung) Comprehensive philanthropy and foundation advisory including foundation concept and establishment, ongoing foundation management, and administrative services for charitable entities.
• Sustainability / ESG Advisory (Nachhaltigkeit) Sustainable investing advisory integrating Environmental, Social, and Governance (ESG) criteria into investment decisions, including development of an individual ESG strategy aligned with family values.

Quantifiable outcome

• Administers over €1.5 billion in client assets

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• FORUM Family Office: FORUM Family Office is an independent German Multi-Family Office providing comprehensive advisory, reporting, and succession planning to wealthy families — directly comparable in scale, service breadth, and independent positioning.
• Donner & Reuschel: Hamburg-based private bank Donner & Reuschel provides wealth management and family office services to HNW individuals and families in Germany — a comparable bank-independent advisor competing for the same client base.
• HQ Trust: HQ Trust is a leading German Multi-Family Office headquartered in Bad Homburg, serving HNW families with comprehensive wealth advisory, reporting, and succession services — directly comparable to WERTIQ in service model, client segment, and German MFO positioning.
• Bethmann Bank: Bethmann Bank is a German private bank specializing in family office services for wealthy private clients, offering wealth structuring, succession planning, and asset management — competing head-to-head with WERTIQ in the German MFO/private banking segment.
• ACTIVEVIA Family Office: ACTIVEVIA is a Munich-based independent Multi-Family Office serving HNW families with wealth management, real estate, and succession services — geographic overlap with WERTIQ's Munich HQ and similar service portfolio.
• Hauck & Aufhäuser Family Office: Hauck & Aufhäuser operates a dedicated family office arm in Germany providing independent, bank-affiliated wealth advisory services to HNW families — overlapping directly with WERTIQ's target market and service offering.

Broad incumbents

• Bankhaus Metzler: Frankfurt-based Bankhaus Metzler is a long-established German private bank with a dedicated family office offering — overlapping with WERTIQ's target clients (HNW families, business owners) with deeper capital-markets and corporate succession capabilities.
• LGT Bank: LGT is a Liechtenstein-based private banking and asset management group with a substantial German-speaking client book — competing for the same German HNW segment with broader international capabilities and larger scale.
• Pictet Group: Pictet is a Swiss private bank and wealth manager with a strong German presence offering family office-style services to UHNW clients — broader incumbent with deeper resources, comparable client segment and core wealth advisory functions.

Regional players

• HRK LUNIS AG: HRK LUNIS AG is the parent company from which WERTIQ was spun off — a long-established German wealth manager and parent entity. While offering similar services, HRK LUNIS now operates separately from WERTIQ in the same market with overlapping client segments.

Market position

Strengths3 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WERTIQ Family Office