DenMat

What DenMat does

Den-Mat Holdings, LLC operates the Clinician's Choice dental products brand from its headquarters in Lompoc, California, manufacturing and distributing a portfolio of more than 250 dental products across seven clinical categories: Restoratives (composites, adhesives, matrix systems, finishing/polishing), Small Equipment (diode lasers, LED curing lights, oral cancer screening devices, surgical headlights), Impressions, Temporization, Post & Core, Preventatives (ultrasonic scalers, power toothbrushes, fluoride products), and Whitening. Core technical differentiators include proprietary platforms such as Bio-Adaptive™ dual-cure bulk fill restorative chemistry, the ViziLite PRO® blue-light oral lesion screening system, the X-RO® fiber post technology (1,800 MPa flexural strength), and patented DualForce™ NiTi sectional matrix mechanics. The portfolio is anchored by US-FDA-cleared medical devices (NV® PRO3 Microlaser, SOL® Desktop Laser, Flashlite Magna® 4.0, Sapphire® Plus, Pro-Select Platinum® ultrasonic scaler) sold both as capital equipment and as recurring consumables (laser tips, mixing tips, impression materials, matrix bands, polishing heads).

The business operates a sales-led, B2B model targeting licensed dental practitioners (general dentists, hygienists, dental labs) through a license-verified direct e-commerce portal at denmat.com and through three major dental distribution partners: Henry Schein (US and Canada), Brasseler USA, and Clinical Research Dental (Canada). Pricing is quote-based and gated behind business account registration, with pricing not publicly disclosed. The company also operates a PACE-accredited continuing education platform (Hands-On Online Live) that delivers CE credits and reinforces product adoption through clinical training. Founded approximately 1974 and currently employing 251-500 people, the company has added specialty franchises via M&A — including the 2014 acquisition of Zila, Inc. — while remaining privately held with no institutional investor exposure disclosed in the source data.

Name

DenMat

Legal name

Den-Mat Holdings, LLC

Website

https://denmat.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Den-Mat Holdings, LLC, operating the Clinician's Choice brand, is a privately held US dental products manufacturer and distributor selling 250+ consumables, equipment, and oral cancer screening products to licensed dental professionals in the United States and Canada through direct e-commerce and three major dental distributors.

Ownership category

akta.pro rank

Product category

Dental Products and Equipment

NAICS

Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Dental products manufacturing
• Dental equipment supplies
• Dental restoratives materials
• Professional dental consumables
• Dental impression materials

Headquarters

HQ city

Lompoc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Product Sales: Sale of dental consumables, equipment, and instruments to dental professionals through direct sales and distribution partners

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Den-Mat Holdings, LLC operates the Clinician's Choice brand, manufacturing and distributing more than 250 dental products across seven categories: Restoratives, Small Equipment, Impressions, Temporization, Post & Core, Preventatives, and Whitening. The portfolio includes composite restoratives, diode lasers, LED curing lights, impression materials, fiber posts, ultrasonic scalers, power toothbrushes, and chairside/take-home whitening systems. Products are sold directly to dental professionals through an e-commerce platform requiring license verification and through major dental distributors including Henry Schein, Brasseler USA, and Clinical Research Dental.

Product overview

Clinician's Choice, a division of Den-Mat Holdings LLC, is a dental supplies manufacturer and distributor offering a comprehensive portfolio of over 250 dental products across seven core categories. The product portfolio spans Restoratives (adhesives, composites, matrix systems, core materials, and finishing/polishing products including Evanesce® Bulk Cure™, MPa™ Max, DualForce™ Matrix System, and A.S.A.P.® Polishers), Small Equipment (diode lasers including NV® PRO3 Microlaser, Bluewave™, and SOL® Desktop Laser; LED curing lights including Flashlite Magna® 4.0 and Sapphire® Plus; oral cancer screening devices including ViziLite PRO® and ViziLite TBlue®; headlights including Firefly® and LumiPro®), Preventatives (ultrasonic scalers including Pro-Select Platinum®, power toothbrushes including Rotadent ProCare®, fluoride products including Fluoridex®, and periodontal products including Perio Restore®), Whitening (Lumibrite® Chairside, LumiSmile® In-Office, and take-home whitening kits), Impressions (Affinity™ family of impression materials and Splash® products), Temporization (temporary cements, provisional composites, and impression trays including Cling²®, TempTray™, and Inspire™), and Post & Core (core materials including Core Paste® and Zircules™, and fiber posts including Macro-Lock®). Products are available through the company's website and distributors including Henry Schein and Brasseler USA.

Differentiator

Problem solved

Functional benefit

Brands

• Clinician's Choice: A dental products brand under Den-Mat Holdings, LLC offering restoratives, small equipment, impressions, temporization, post & core, preventatives, and whitening products for dental professionals.

Products and services

• Evanesce Bulk Cure Next-generation dual-cure bulk fill restorative with Bio-Adaptive properties providing gap-free results with unlimited depth of cure for Class I and II restorations, for use by dentists.
• Evanesce Injectable Flowable composite ideal for the injection molding technique, providing handling and aesthetic properties with 6 shades including VITA classical shade matching, for dental professionals.
• MPa Max Total-etch adhesive system providing maximum bond strength exceeding 45 MPa to dentin and enamel, with 0.2% chlorhexidine to prevent post-operative sensitivity, for dental practitioners.
• MPa Universal Single-component, light-cure adhesive for self-etch, selective etch, or total etch bonding techniques, combining 10-MDP, HEMA, and ethanol solvent for high bond strength, for dentists.
• Geristore Self-adhesive, dual-cure resin-modified glass ionomer for subgingival restorations, base/liner, crown re-cementation, pulp capping, and abfraction lesions, for dental clinicians.
• NV PRO3 Microlaser Portable cordless dental diode laser weighing 1.9 ounces, optimized for periodontal, restorative, orthodontic, and surgical procedures with 12 preset procedures and wireless foot pedal controls, for dental professionals.
• Flashlite Magna 4.0 LED Curing Light LED curing light with advanced beam collimation delivering 1,300 mW/cm² output, 10mm beam width, short head angle for posterior access, and cordless lithium-ion operation with 2-year warranty, for dental clinicians.
• Bluewave Soft Tissue Diode Laser Minimally invasive 5W soft tissue diode laser with magnetic handpiece for easy integration, performing standard surgical and hygiene procedures with up to 3 hours continuous use, for dental professionals.
• SOL Desktop Laser Soft-tissue diode desktop dental laser with blue aiming beam, max 3W continuous/5W pulse power, featuring enhanced ergonomics and simple interface, for dental practitioners.
• ViziLite PRO Oral Lesion Screening System Oral cancer detection device powered by blue light LEDs for early identification of oral lesions and epithelial dysplasia, includes rechargeable battery and protective eyewear, for dental professionals.
• LumiPro Headlight System Headlight system providing uniform natural bright light with enhanced spot size to illuminate the entire oral cavity, featuring 10+ hours run time and soft-touch controls, for dental clinicians.
• Firefly Cordless Headlight System Cordless headlight system providing bright illumination for dental procedures, for dental professionals.
• Sapphire Plus Curing Light Versatile plasma-arc curing light and whitening system where light-curing composites cure in 3-5 seconds, for dental professionals.
• DualForce Sectional Matrix System Complete matrix system featuring dual Nickel Titanium wires and independent interproximal separators for improved tooth seal and balanced separation force, for dental practitioners.
• DualForce Molar & Pre-Molar Rings Matrix rings engineered with dual NiTi wires providing consistent separation force with angle design matching tooth morphology, for dental professionals.

Quantifiable outcome

• A.S.A.P. Polishers produce 67% faster polish and 86% higher gloss than leading competitor systems
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Henry ScheincoreChannel Partner/ Reseller/ DistributorHenry Schein is a major dental distributor that carries Clinician's Choice products, making DenMat products available through their extensive dental practice customer network in the US and Canada.
• Brasseler USAcoreChannel Partner/ Reseller/ DistributorBrasseler USA distributes Clinician's Choice products including restoratives and small equipment to dental practices.
• Clinical Research DentalcoreChannel Partner/ Reseller/ DistributorCanadian dental distributor carrying Clinician's Choice products for the Canadian market.
• Academy of General Dentistry (PACE)coreStrategic or Co-development PartnerClinician's Choice is an Approved PACE Program Provider, offering continuing education credits for dental professionals through their education programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ultradent Products: Ultradent manufactures professional dental materials, preventive products, whitening systems, endodontic products, and small equipment. Its dentist-focused portfolio and product-development model closely overlap with DenMat's categories and customers.
• GC Corporation: GC develops dental restoratives, adhesives, cements, preventive products, and prosthodontic materials for clinicians and laboratories. Its materials-heavy portfolio is directly comparable to DenMat's restorative and preventive offerings.
• Ivoclar: Ivoclar offers restorative materials, prosthetics, ceramics, impression products, and dental equipment. It is comparable through overlapping clinical and laboratory workflows and the same professional customer base.
• Kuraray Noritake Dental: Kuraray Noritake Dental manufactures bonding agents, composites, ceramics, and other advanced dental materials. Its restorative-materials focus and dentist- and laboratory-oriented distribution make it a close product peer to DenMat.
• Shofu: Shofu provides restorative materials, polishing systems, preventive products, and dental equipment. The company directly overlaps with several of DenMat's core product categories and serves similar dental professionals.
• BISCO: BISCO develops dental adhesives, composites, cements, desensitizers, and other restorative materials. Its focus on single-tooth and restorative workflows closely parallels DenMat's restoratives and post-and-core portfolio.
• VOCO: VOCO manufactures restoratives, liners, prophylaxis products, whitening systems, and impression materials for professional dental use. Its broad preventive and restorative catalog is directly comparable to DenMat's.

Broad incumbents

• Dentsply Sirona: Dentsply Sirona is a large dental-products company spanning consumables, instruments, laboratory systems, and clinical equipment. It serves many of the same dentists, laboratories, and practices as DenMat but operates with a substantially broader portfolio.
• COLTENE: COLTENE supplies dental consumables, instruments, and equipment across restorative, endodontic, and prosthodontic workflows. It serves the same professional dental market and overlaps with multiple DenMat categories.

Others

• Henry Schein: Henry Schein is a major dental distributor that carries DenMat products and reaches extensive practice networks in the US and Canada. It is an adjacent channel peer because its distribution economics and customer access are comparable, although it is also a DenMat partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfFTopCqJ-3mr8qmHKLvxzw
• Facebookfacebook.com/clinicianschoiceproducts
• LinkedInlinkedin.com/company/denmat-holdings-llc
• Instagraminstagram.com/clinicianschoicedental
• Xx.com/denmatdental

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DenMat