COOP Network Asia Pacific

Name

COOP Network Asia Pacific

Legal name

(주)쿠프마케팅

Website

https://coopnc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile Voucher Services

NAICS

Credit Card Issuing (52221)

SIC

Finance Services (6199)

akta.pro primary industry

Prepaid, Gift Cards & Voucher-Based Payments (MPAEALAE)

akta.pro secondary industries

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK), Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO)

Keywords

• Mobile voucher platform
• Digital gift cards
• Corporate welfare solutions
• Barcode payment gateway
• Cross-border gifting services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Coupon Issuance & Distribution: Revenue from issuing and distributing mobile coupons and gift vouchers to corporate clients and consumers. Takes transaction fees or service fees on voucher volumes processed through the platform.
2. Platform Licensing & Integration: Revenue from providing white-label platform solutions and system integrations to enterprise clients (financial institutions, retail groups) for their own mobile voucher programs.
3. Payment Gateway Services: Fees from processing barcode-based payments through the relay service connecting customer platforms with merchant networks.
4. Cross-border Gifting: Revenue from international mobile gifting services across ASEAN markets, including cross-border gift delivery between countries.
5. B2B Enterprise Solutions: Services to enterprises including bulk voucher purchase, employee welfare solutions, and marketing promotion campaigns through i-number platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

COOP Network Asia Pacific operates a proprietary mobile voucher platform (i-number) that issues, authenticates, and distributes digital gift vouchers and coupons for both B2B enterprise customers and B2C consumers. The company provides mobile gift cards, cultural vouchers, corporate welfare mall services, barcode-based payment gateway solutions, and cross-border gifting services across Southeast Asian markets including Singapore, Malaysia, Indonesia, and Hong Kong.

Product overview

COOP Marketing operates a unified mobile voucher and gifting platform centered on the i-number platform, which serves as the core technology infrastructure for issuance, authentication, and management of mobile coupons across B2B and B2C channels. The product portfolio includes Mobile Vouchers & Gift Cards (exchange and cash voucher types), the Book N Life multi-cultural voucher sub-brand, Mobile Gift choice-based exchange vouchers, Voucher Service for VIP corporate memberships, the Payment Gateway for barcode-based merchant terminal integration, and i-number Lite/Biz for corporate mass-sending and welfare mall services. The Pay's App serves as the consumer-facing mobile commerce application. Internationally, airasia gifts extends the platform to Southeast Asian markets through the airasia Superapp. All products share the i-number platform backbone for real-time issuance, authentication, and delivery, creating an integrated ecosystem from brand supply to merchant acceptance.

Differentiator

Problem solved

Functional benefit

Brands

• 아이넘버 (i-number): Proprietary mobile voucher issuance and authentication platform. Covers the entire mobile content lifecycle with real-time issuance, delivery, inquiry, and authentication. Powers all of COOP Marketing's B2B and B2C businesses.
• Pay's (페이즈)
• 북앤라이프 (Book N Life)
• 핫플패스 (Hotpl Pass)
• airasia gifts
• Pay's X
• Pay's Gift
• Pay's Shop (페이즈샵)
• i-number Lite
• i-number Biz
• 바우처 서비스 (Voucher Service)
• 결제중계 서비스 (Payment Gateway)

Products and services

• i-number Platform (아이넘버) Proprietary mobile voucher issuance and authentication platform that manages the entire lifecycle of mobile gift vouchers. Handles real-time issuance, delivery, inquiry, and authentication for B2B and B2C businesses, enabling rapid service deployment across various operational environments. Licensed to enterprise clients for white-label solutions.
• Mobile Vouchers & Gift Cards (모바일 상품권 & 기프트카드) Mobile voucher and gift card solutions for corporate marketing and customer rewards. Includes exchange vouchers (product-specific redemption) and cash vouchers (balance-based usage), distributed via smartphone barcode with instant authentication at partner merchants. Available in denominations from 5,000 KRW to 500,000 KRW.
• Book N Life Voucher (북앤라이프 도서문화상품권) Multi-cultural gift voucher spanning online and offline channels. Korea's leading lifestyle platform with over 20,000 offline use cases (books, movies, performances, dining, shopping, digital content) and 600+ online platform usage points. Supports PIN-based instant cash conversion and mobile payments.
• Mobile Gift (모바일 기프트) Choice-based mobile gift exchange vouchers allowing recipients to select their preferred items. Includes physical card format (hybrid paper-digital) and LMS-delivered digital vouchers for instant gifting without requiring personal information collection. Multiple variants include Pay's Gift Life, Fun, Foodcafe, Eat's, Cafe, and All.
• Voucher Service (바우처 서비스)

Quantifiable outcome

• Industry No. 1 by transaction volume with 20+ years operational expertise
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• KakaoPaycoreStrategic or Co-development Partner · 11 March 2025Business partnership to supply 30+ brand partners (E-Mart, Mega MGC Coffee, etc.) as redemption locations for KakaoPay's new 'Good Deal' service. COOP Marketing's barcode payment relay technology enables corporate points to be used at partner offline merchants.
• Frank BurgercoreChannel Partner/ Reseller/ Distributor · 10 May 2024Mobile coupon service partnership including issuance, authentication, and sales for Frank Burger. 10 voucher types including popular menu exchange vouchers and amount-based vouchers.
• Eider Korea (Puradak Chicken)coreChannel Partner/ Reseller/ Distributor · 23 May 2023Full-service mobile coupon partnership including issuance, authentication, and sales of Puradak Chicken mobile coupons. 91 voucher types including set exchange vouchers and amount-based vouchers.
• Toss (Brandcon)coreChannel Partner/ Reseller/ Distributor · 17 March 2023Supply of mobile coupons to Toss Brandcon service - 60+ brands and 3,000+ mobile coupons covering cafes, desserts, convenience stores, restaurants, and OTT services.
• AirAsiaflagshipStrategic or Co-development Partner · 13 December 2022Global partnership to launch mobile coupon gifting service (airasia gifts) on AirAsia Super App across Malaysia, Indonesia, and Singapore. Service enables cross-border gifting between ASEAN countries with 470+ brand coupons initially.
• Aldmic Technology IndonesiacoreStrategic or Co-development Partner · 13 January 2022Acquisition of majority stake in Aldmic Technology Indonesia (renamed to Aldmic COOPN Digital) - leading B2B mobile coupon company in Indonesia. Clients include Sampoerna, Johnson & Johnson, Unilever.
• Sun Life MalaysiacoreChannel Partner/ Reseller/ DistributorDigital voucher service for life insurance and family takaful provider - customer rewards and loyalty programs.
• Maxis BerhadcoreChannel Partner/ Reseller/ DistributorTelecommunications rewards and loyalty program services for Malaysia's major communications provider.
• SampoernacoreChannel Partner/ Reseller/ DistributorDaily reward program and campaign services for Indonesia's largest cigarette company - B2B customer reward solutions.
• PeroduacoreChannel Partner/ Reseller/ DistributorDigital voucher service for Malaysia's national automotive brand - vehicle manufacturing, R&D, sales, and after-sales services.
• SharpminorChannel Partner/ Reseller/ DistributorCustomer reward promotion offering e-wallet cashback or vouchers up to $10 for customers purchasing electrical devices.
• UnileverminorChannel Partner/ Reseller/ DistributorE-wallet cashback and voucher promotions for customers purchasing consumer goods products.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Pine Labs (Qwikcilver): Pine Labs owns Qwikcilver, one of Asia's largest gift card/issuer platforms (acquired 2021), operating across India and expanding into SEA. Comparable in stored-value issuance and merchant distribution model.

Direct peers

• MyGift (마이기프트 / 한국기프트카드): MyGift is a Korean B2B/B2C mobile voucher company offering gift cards, exchange vouchers and corporate welfare solutions — overlapping directly with COOP's i-number Lite, i-number Biz and Book N Life offerings.
• Kakao (KakaoTalk Gift): Kakao's KakaoTalk Gift is Korea's dominant mobile gifting marketplace and COOP Marketing's largest B2C distribution channel and direct competitor for voucher issuance and merchant funding. COOP operates the KakaoTalk Gift gateway authentication system, positioning it as both partner and competitor.
• SmartCon (한국스마트콘): SmartCon is a Korean mobile voucher/gift card B2B issuer and direct competitor in the Korea prepaid voucher market, serving similar enterprise welfare and customer reward use cases.
• NHN Gifticon: NHN's Gifticon is a leading Korean mobile gift voucher platform with overlapping issuer, distribution and merchant functions. Direct competitor in mobile gift cards, exchange vouchers and B2B corporate welfare.
• Toss (Viva Republica) Brandcon: Toss's Brandcon service supplies mobile coupons (60+ brands, 3,000+ SKUs) via Toss app; COOP is a key supplier but Toss is also building native voucher/gift capabilities, making it both a major customer and direct competitive threat.

Broad incumbents

• Blackhawk Network: Blackhawk Network is a global prepaid and gift card distribution network with operations across APAC, providing a broad-incumbent comparable for cross-border gift card issuance, distribution and fintech platform partnerships.
• Naver Pay (Naver Corporation): Naver Pay/Naver Smart Store is a broad incumbent Korean e-commerce and payment platform that distributes mobile vouchers (and increasingly competes with COOP as a voucher/gift issuer) within its dominant marketplace.
• InComm Payments: InComm is a global prepaid products and payment technology provider offering gift card mall, digital distribution and retailer integrations — a broad-incumbent comparable for COOP's prepaid/gift card issuer and barcode relay business.
• Samsung Pay (Samsung Electronics): Samsung Pay is a broad mobile wallet incumbent with gift card and voucher capabilities inside its Galaxy ecosystem and Samsung Card app (Samsung Card Coupon Box is a COOP customer), making it both partner and competitor in stored-value payments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COOP Network Asia Pacific