Smartcon
Smartcon (주)스마트콘) is a Seoul-based mobile commerce platform founded in 2011 that operates a gift card and mobile coupon marketplace serving Korean consumers and corporate clients via MMS-delivered vouchers redeemable at 50+ partner brands across F&B, retail, and entertainment categories.
- Company typePrivate
- Founded2011
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Smartcon does
Smartcon (주)스마트콘 is a South Korea-based mobile commerce platform founded in 2011 and headquartered in Seoul (Yeoksamdong area), specializing in digital gift cards and mobile coupons delivered via MMS to recipients' phones. The company operates a consumer-facing e-commerce mall (mall.giftsmartcon.com) where individuals can browse hundreds of partner brands across categories including cafes/beverages, ice cream, bakery, movies/performances/music, leisure/culture, pizza/chicken, hamburgers/snacks, dining out, convenience stores, and beauty/education/lifestyle, with gift cards offered in denominations from 3,000 KRW to 100,000 KRW. Recipients redeem vouchers at partner physical locations or through online exchange points, supported by an internal currency system (Smartcon Cash) that converts vouchers into flexible platform credit.
The platform architecture centers on MMS-based mobile coupon delivery that eliminates the need for physical cards, combined with a partner acceptance network of 50+ Korean brands spanning F&B franchises (KFC Korea, Mister Pizza, Cafe Bene, Tom N Toms, BHC, multiple Korean chicken and BBQ chains), entertainment (CGV cinema, escape rooms), convenience retail (E-Mart 24), and international QSR brands. Supplementary product modules include physical delivery products (배송상품), KL Commerce (케이엘커머스), a downloadable Windows desktop widget (SmartconWidget), and an internal Smartcon Cash currency that enables interoperability across partner locations.
The business model is a marketplace-mediated transaction-fee model: Smartcon sells gift cards and mobile coupons at consumer-facing prices across hundreds of partner brands and earns revenue on transactions. Enterprise and corporate customers are served through two dedicated portals — SmartBIZ (smartconbiz.com) and a Fleet Management System (FMS) portal — for bulk procurement of gift cards used as employee rewards, client gifts, and promotional incentives, with multi-year contract billing cadence disclosed. The primary customer segments are individual consumers (sending mobile gifts for personal use, birthdays, and special occasions) and B2B corporate clients; no specific named enterprise customers are publicly disclosed. Privacy-staff contacts include an email at ktretail.com, suggesting affiliation with KT Retail, and another at smartcon-metaps.com, hinting at legacy infrastructure or partnership relationships that are not otherwise elaborated in the source data.
Smartcon firmographics
Firmographics- Name
- Smartcon
- Legal name
- (주)스마트콘
- Website
- https://giftsmartcon.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smartcon (주)스마트콘) is a Seoul-based mobile commerce platform founded in 2011 that operates a gift card and mobile coupon marketplace serving Korean consumers and corporate clients via MMS-delivered vouchers redeemable at 50+ partner brands across F&B, retail, and entertainment categories.
- Ownership category
- akta.pro rank
Smartcon industry classification
Industry- Product category
- Mobile Gift Cards & Vouchers
- akta.pro primary industry
- Private-Label & Store Card Schemes (FSAMAAAE)
Keywords
Where Smartcon is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Smartcon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Gift Card and Mobile Coupon Sales: Smartcon operates a marketplace model where users purchase gift cards and mobile coupons from partner brands (restaurants, cafes, retail stores). The company earns revenue through transaction fees on sales and potentially through margin between purchase price and redemption value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift cards available in multiple denominations across partner brands |
| Transaction based/ take rate | Multi-year contract | B2B Enterprise corporate gifting solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Smartcon product offering
Product offeringCore offering
Smartcon operates a South Korean mobile gift card and mobile coupon marketplace where consumers can purchase digital gift cards and discount coupons from partner brands such as KFC, CGV, and Mr. Pizza. Purchases are delivered to recipients via MMS for redemption at online or offline partner locations. The company also operates dedicated B2B portals (SmartBIZ and FMS) that allow corporate clients to manage bulk gifting, employee/client reward programs, and distribution fleet operations centrally.
Product overview
Smartcon (스마트콘) is a mobile gift card and coupon gifting platform operated by (주)스마트콘. The core offering consists of two main products: 기프티카드 (Gift Cards) available in multiple denominations, and 모바일쿠폰 (Mobile Coupons) spanning categories such as cafe/beverages, ice cream, bakery, movies/performances, leisure/culture, pizza/chicken, hamburgers/snacks, dining out, convenience stores, and beauty/education/lifestyle. Both products are delivered as MMS-based mobile coupons to recipients, who can redeem them at partner exchange locations online or offline. Supplementary offerings include 배송상품 (delivery products) and 케이엘커머스 (KL Commerce). The platform also supports an internal currency called 스마트콘 캐쉬 (Smartcon Cash), which allows users to convert purchased gift vouchers into reusable platform credit. A downloadable desktop widget (스마트콘 위젯) provides quick access to services. Enterprise clients are served through dedicated portals including 기업고객/FMS (corporate FMS portal) and 스마트BIZ (SmartBiz), targeting bulk gift card procurement and corporate incentive management. The platform connects with numerous Korean restaurant and retail brands including KFC, Pizza Heaven, Mister Pizza, Hong Sikssi Chicken, CGV CineQ, Starbucks, McDonald's, and many others.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Gift Cards (기프티카드) Branded digital gift cards sold on Smartcon's online mall and delivered to recipients via MMS for redemption at partner online and offline retail locations across South Korea. Sold in fixed denominations such as approximately 5,000 KRW, the product targets individual consumers and corporate bulk buyers seeking instant mobile-delivered gifts from brands such as KFC, CGV, and Mr. Pizza.
- Mobile Coupons (모바일쿠폰) Discount mobile coupons for partner brands listed within the Mobile Coupons category on the Smartcon online mall, including Delivery Products (배송상품) and KL Commerce (케이엘커머스) sub-categories. Each coupon is priced at approximately 1,000 KRW plus a delivery fee and is delivered via MMS for use at partner brand locations.
- SmartBIZ Enterprise Portal (스마트BIZ) Dedicated B2B enterprise portal offered by Smartcon at smartconbiz.com, providing corporate clients a self-service environment to procure and manage bulk mobile gift cards and coupons for employee rewards, client gifting, and promotional campaigns. Targets South Korean enterprises and mid-market companies running incentive programs.
- Corporate Customer FMS Portal (기업고객/FMS) Fleet Management System (FMS) portal for corporate customers, hosted at fms.giftsmartcon.com. Provides a centralized administration interface for corporate clients to manage bulk issuance, distribution, and tracking of Smartcon mobile gift cards and coupons, separate from the consumer-facing mall and the SmartBIZ enterprise storefront.
Companies that use Smartcon
Customer profileSegments2 records
Ideal customer profiles2 records
Smartcon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Smartcon partnerships and signals
Strategic signalPartnerships
53 partnerships are on record, tiered core and minor.
- BHC (Bapidot Chicken)coreRestaurant chain partnership offering chicken products through Smartcon's mobile gift card platform. BHC products like 맛초킹 are available for purchase and redemption at BHC locations.
- KFC KoreacoreInternational fast food chain partnership offering fried chicken products through Smartcon's mobile gift card platform.
- Pizza HeavencoreKorean pizza chain partnership offering various pizza products through Smartcon's platform with redemption at Pizza Heaven locations.
- Cafe BenecoreCoffee chain partnership offering beverages and desserts through Smartcon's mobile gift card platform.
- Tom N TomscoreKorean café chain partnership offering coffee, beverages, and pastries through Smartcon's platform.
- E-Mart 24coreConvenience store chain partnership offering various retail products including snacks, beverages, and prepared foods through Smartcon's platform.
- CGV (CineQ)coreMajor cinema chain partnership offering movie tickets, popcorn combos, and refreshments through Smartcon's platform.
- Olgam ChickencoreKorean fried chicken chain partnership offering various chicken products through Smartcon's gift card system.
- Mr. PizzacoreKorean pizza chain partnership offering pizza products through Smartcon's mobile gift platform.
- Hosigi Two-Mari ChickencorePopular Korean chicken restaurant chain partnership offering multiple chicken varieties through Smartcon's platform.
- Eland Eats (이랜드잇)coreRestaurant group partnership offering Ashley-brand products including cash gift cards valid at partner locations.
- Our Home (아워홈)coreRestaurant and food service company partnership offering airport dining vouchers redeemable at Incheon Airport locations.
- Smoothie KingminorHealth-focused smoothie chain partnership offering beverages through Smartcon's platform.
- Manlap CoffeeminorKorean café chain partnership offering specialty coffee, pastries, and desserts through Smartcon's platform.
- OgadaminorKorean boba/beverage chain partnership offering drinks through Smartcon's mobile gift card system.
- DohwaseogaminorKorean café offering specialty drinks through Smartcon's platform.
- Stuffed ChurrosminorChurro dessert chain partnership offering sweet treats through Smartcon's platform.
- Hardlens DonutsminorDonut shop partnership offering rice cake donuts through Smartcon's mobile gift system.
- Pink Eye TteokbokkiminorKorean tteokbokki restaurant offering spicy rice cake dishes through Smartcon's platform.
- Oh Ha Pi DayminorRestaurant partnership offering pizza and chicken products through Smartcon's gift card platform.
- JonggimmangchangminorKorean BBQ restaurant chain partnership offering dining experiences through Smartcon's platform.
- Cube EscapeminorEscape room entertainment venue partnership offering group escape room experiences and gift cards.
- NolsupminorForest-themed amusement/experience venue offering gift cards for family entertainment.
- Bakmil DangminorKorean dessert shop offering traditional sweets and ice cream through Smartcon's mobile coupon system.
- Paglaroz ChurrosminorChurro and ice cream chain offering frozen treats and gift cards through Smartcon's platform.
- GoldfingerminorKorean sushi restaurant offering sushi sets and gift cards through Smartcon's platform.
- Jong Sung ChanminorKorean restaurant chain offering various dishes and gift cards through Smartcon's platform.
- Steph HotdogminorHot dog and fast food chain offering various hot dog products and gift cards through Smartcon's platform.
- YuganeminorKorean restaurant chain offering chicken and other dishes through Smartcon's gift card platform.
- Mr. HealingminorSpa and wellness center offering massage and therapy packages through Smartcon's platform.
- Snow FoxminorKorean shaved ice dessert restaurant offering bingsu and gift cards through Smartcon's platform.
- Ddi Ddi ChickenminorKorean fried chicken restaurant offering various chicken flavors and gift cards through Smartcon's platform.
- Boochang SundaeminorKorean tofu soup restaurant chain offering traditional dishes and gift cards.
- DeokgumeokgukminorKorean porridge restaurant offering rice porridge dishes and gift cards.
- NipbongnaeppongminorKorean noodle restaurant offering various noodle dishes and gift cards through Smartcon's platform.
- Moo Moo ChuseokminorKorean BBQ restaurant offering premium beef dishes and gift cards.
- Got ItminorKorean casual dining restaurant offering various Korean dishes and gift cards through Smartcon's platform.
- Bongchwit jjimdakminorKorean braised chicken restaurant chain offering jjimdak (braised chicken) dishes.
- Antique & SprinklesminorPretzel chain offering various pretzel products, beverages, and gift cards.
- Dee Dee ChickenminorKorean chicken restaurant offering various chicken flavors and gift cards.
- Deok & ChickenminorKorean fried chicken restaurant offering honey garlic and other chicken varieties.
- Memum SaminorKorean dumpling and noodle restaurant offering various dishes and gift cards.
- Songdam AyutangminorKorean eel soup restaurant offering traditional fish dishes and gift cards.
- JjukkumiminorKorean spicy stir-fried octopus restaurant offering specialty dishes.
- PericanaminorKorean fried chicken franchise offering various chicken products and gift cards.
- Boola Charcoal BBQminorKorean charcoal barbecue restaurant offering premium grilled meat dishes and gift cards.
- Flankin ChickenminorKorean chicken restaurant offering various chicken flavors and gift cards.
- HochickenminorKorean chicken restaurant offering fried chicken sets and gift cards.
- Weenie BeanieminorKorean hot dog and snack chain offering various hot dog products and gift cards.
- Fox Rice BallminorKorean kimbap and rice ball shop offering various Korean snacks and gift cards.
- Goong Jjim JjimminorKorean braised ribs restaurant offering premium Korean BBQ dishes.
- Boo E ChickenminorKorean fried chicken restaurant offering various chicken flavors.
- Kang Jung Koo's Pizza ThoughtsminorKorean pizza restaurant offering Chicago-style deep dish pizza and gift cards.
Recent moves6 records
Expansion highlights6 records
Smartcon competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Smartcon social profiles
Digital presenceSmartcon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartcon leadership team
Management profileNumber of profiles
Profiles4 records
Smartcon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartcon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartcon
What does Smartcon do?
Smartcon operates a South Korean mobile gift card and mobile coupon marketplace where consumers can purchase digital gift cards and discount coupons from partner brands such as KFC, CGV, and Mr. Pizza. Purchases are delivered to recipients via MMS for redemption at online or offline partner locations. The company also operates dedicated B2B portals (SmartBIZ and FMS) that allow corporate clients to manage bulk gifting, employee/client reward programs, and distribution fleet operations centrally.
Is Smartcon a public or private company?
Smartcon is a private company. It is classified as unknown and is currently operating.
When was Smartcon founded?
Smartcon was founded in 2011. It employs 11 to 50 people.
Where is Smartcon based?
Smartcon is headquartered in Seoul, South Korea, in the Asia region.
How does Smartcon make money?
One revenue line is on record: gift Card and Mobile Coupon Sales.
Does Smartcon have an API?
No public API is recorded for Smartcon.
What industry is Smartcon in?
Smartcon's product category is Mobile Gift Cards & Vouchers. Its primary akta.pro industry code is FSAMAAAE, Private-Label & Store Card Schemes.