Micro Balance Health Products
Micro Balance Health Products is an Atlanta-based e-commerce company that develops and sells proprietary, non-toxic botanical cleaners (EC3 line) and homeopathic supplements for individuals, healthcare practitioners, and environmental professionals treating mold-related illness.
- Company typePrivate
- Founded2003
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Micro Balance Health Products does
Micro Balance Health Products, LLC is a privately held e-commerce company headquartered in Atlanta, Georgia (3193 Howell Mill Road, Suite 215) that develops and sells non-toxic botanical and homeopathic products targeting mold-related illness. The company was incorporated circa 2003 and has operated for over 15 years, serving three primary customer segments: individuals suffering from mold-related chronic conditions (chronic sinusitis, candida overgrowth, fatigue, CIRS), healthcare practitioners (MDs, NDs, DCs, NPs, PAs) who incorporate the company's products into mold-illness treatment protocols, and environmental professionals who use its cleaning and testing solutions for client remediation. The product portfolio centers on the proprietary EC3 brand of citrus-seed-extract-based cleaners (Mold Solution Concentrate and Spray, Enzyme Cleaner Concentrate, Laundry Additive, Wipes, Sanitizer Fogger) and the patented EC3 Air Purification Candle, complemented by supplement lines (CitriDrops, Candida Rid, Phosphatidyl Choline, Complete Thymic Formula) and the EMMA Combo environmental mold and mycotoxin assessment kit distributed in partnership with RealTime Laboratories.
The core technology is botanical rather than digital: proprietary blends of citrus seed extracts and natural enzymes formulated for surface and air purification, with the air purification candle representing the company's patented IP asset, independently validated by RealTime Labs to reduce indoor mold counts from TNC to near zero within three hours. Sub-brands include EC3 (cleaning and remediation), CitriDrops (sinus/immune), Logos Nutritionals (supplements), NasoPure (nasal irrigation), and Real Time Labs (testing services). The business model is direct-to-consumer e-commerce on a BigCommerce storefront with optional monthly subscriptions (10% savings), bulk/case pricing (15-20% savings), and bundled kits (15% savings). Free shipping applies to US orders over $49. Distribution extends internationally through distributor partners covering at least 11 countries.
The company generates revenue through one-time product sales and subscriptions on its own storefront, supplemented by practitioner-driven referrals via the Premier Provider Program, an affiliate program, and international reseller partnerships. Pricing spans $10 accessories to $399 testing kits, with hero SKUs in the $18-$39 range. The company is founder-owned with no disclosed external funding, a team of 1-10 employees, and operates without any disclosed AI, software platform, or data infrastructure beyond standard e-commerce tooling. Strategic differentiation rests on 15+ years of mold-illness domain specialization, patented candle technology, practitioner endorsement networks, and content partnerships (notably with Dr. Don Dennis through SinusitisWellness and the IRAMSE evaluation system).
Micro Balance Health Products firmographics
Firmographics- Name
- Micro Balance Health Products
- Legal name
- Micro Balance Health Products, LLC
- Website
- https://microbalancehealthproducts.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Micro Balance Health Products is an Atlanta-based e-commerce company that develops and sells proprietary, non-toxic botanical cleaners (EC3 line) and homeopathic supplements for individuals, healthcare practitioners, and environmental professionals treating mold-related illness.
- Ownership category
- akta.pro rank
Micro Balance Health Products industry classification
Industry- Product category
- Mold Remediation and Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Multivitamins & Daily Packs (CRADAGAC), Probiotics & Digestive Health Supplements (CRADAGAF), Vitamins & Minerals (Single Nutrients) (CRADAGAB)
Keywords
Where Micro Balance Health Products is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Micro Balance Health Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct retail sales of non-toxic cleaning products, homeopathic supplements, mold testing kits, and air purification products through their e-commerce website. Products available as single units or in bulk case quantities. Subscription option available for regular purchases with 10% monthly savings.
- Environmental Testing Services: Sale of EMMA Combo environmental mold and mycotoxin assessment kits (RealTime Labs partnership) for US customers only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product purchases at retail prices |
| Unit Pricing | Pay-as-you-go | Case/bulk purchases at discounted rates |
| Unit Pricing | Pay-as-you-go | Product bundles with 15% savings |
| Subscription | Monthly | Monthly subscription at 10% discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Micro Balance Health Products product offering
Product offeringCore offering
Micro Balance Health Products develops, manufactures, and sells non-toxic, botanical-based cleaning solutions, patented air purification candles, mold testing kits, and homeopathic dietary supplements under its EC3, CitriDrops, and Logos Nutritionals brands. The portfolio is targeted at reducing mold and mycotoxin exposure in indoor environments and supporting the body's natural healing in individuals suffering from mold-related illness. Products are sold directly through the company's own e-commerce storefront and distributed internationally via a network of resellers, with referral pipelines through healthcare and environmental practitioners.
Product overview
Micro Balance Health Products is an e-commerce health products company offering a comprehensive portfolio of non-toxic cleaning solutions, homeopathic products, and professional-grade supplements designed to help reduce mold stress in homes and support the body's natural balance. The product portfolio centers on the EC3 brand product line including surface cleaners (EC3 Mold Solution Concentrate, EC3 Enzyme Cleaner Concentrate, EC3 Mold Solution Spray, EC3 Wipes), air purification products (EC3 Air Purification Candle in soy and beeswax variants), laundry additives, foggers for whole-home treatment, and testing kits. Supplement offerings include Candida Rid, CitriDrops, Phosphatidyl Choline, Complete Thymic Formula, Chitosan-BioFlav, and Microflora Mood & Mind Support. The company also offers the EMMA Combo environmental mold and mycotoxin assessment through a partnership with RealTime Laboratories. Products are sold individually, in bundles, or in case quantities through the company's e-commerce platform with free shipping on orders over $49.
Differentiator
Problem solved
Functional benefit
Brands
- EC3: Product line featuring mold cleaning solutions, enzyme cleaners, air purification candles, laundry additives, and foggers for home mold remediation.
- CitriDrops
- Logos Nutritionals
- NasoPure
- Real Time Labs
Products and services
- EC3 Laundry Additive All-natural, non-toxic, botanically based laundry rinse designed to remove mold and bacteria trapped in clothing and bedding, leaving laundry fresher while keeping washing machines mold-free. Targeted at consumers with mold exposure concerns.
- EC3 Mold Solution Concentrate Natural botanical concentrate designed to treat mold spores, bacteria, and musty smells on hard and soft surfaces with no harmful chemicals. Sold as a single bottle or in 12-unit cases.
- EC3 Enzyme Cleaner Concentrate Plant-based, multi-enzyme formula designed to break down and dissolve organic buildup causing dirt, stains, odors, and mustiness on contact.
- EC3 Mold Screening Test Kit Mold screening test plates formulated to culture the widest possible array of molds for affordable home, office, and car testing with included directions and results key.
- EC3 Mold Solution Spray Gentle, botanical, fragrance-free cleaning spray designed for use on hard and soft surfaces throughout home, office, or car to support a cleaner indoor environment.
- EC3 Air Purification Candle (Soy) Patented air purifying candle designed to reduce mold and mycotoxin levels indoors using proprietary botanical ingredients embedded in soy wax with no added fragrance. Independent lab testing shows reduction of mold counts from TNC (Too Numerous to Count) to nearly 0 in under 3 hours.
- EC3 Air Purification Candle (Beeswax Formula) Beeswax-based air purification candle infused with proprietary citrus seed extracts to purify indoor air and lower mold spore and mycotoxin levels.
- EC3 Wipes Doctor-designed, non-toxic cleaning wipes powered by lab-tested blend of citrus seed extracts to clean, deodorize, and tackle mold spores and bacteria on surfaces.
- EC3 Sanitizer Fogger Ultra Low Volume sprayer specifically designed to apply antibacterial, deodorizing, and antifungal solutions to indoor spaces using EC3 Mold Solution Concentrate for volume-controlled, ultra-fine mist application.
- EC3 Head-to-Toe Cleanser Multi-purpose shampoo and body wash formulated with natural botanical ingredients for effective yet exceptionally gentle cleansing without harsh chemicals, dyes, or fragrances.
- CitriDrops Dietary Supplement Four-citrus-seed-extract concentrate including grapefruit seed extract designed to support immune system and stave off Candida, sore throats, and intestinal problems.
- CitriDrops Nasal Spray ENT-designed, homeopathic nasal spray specifically formulated for sinusitis caused by mold and environmental allergens, providing targeted sinus support.
- Candida Rid Comprehensive blend of botanicals, fatty acids, and supportive nutrients including oil of oregano, black walnut, wormwood, caprylic acid, and proteolytic enzymes traditionally used to maintain healthy microbial balance.
- Phosphatidyl Choline Supplement providing phosphatidylcholine as a nutritional precursor to acetylcholine neurotransmitter and hepatoprotective support for cell membrane integrity and liver function.
- Complete Thymic Formula Comprehensive blend of vitamins, minerals, and thymus gland support providing wholesome nutrition while making factors that nourish and strengthen immune function more bioavailable.
- Environmental Mold and Mycotoxin Assessment (EMMA Combo) Environmental mycotoxin test using sensitive molecular detection technology to identify 15 toxigenic molds and 16 mycotoxins from dust samples or HVAC filter material, performed by CAP and CLIA accredited RealTime Laboratories. Results delivered within 10 business days via secure portal.
- EC3 Whole Home Starter Kit Comprehensive kit containing everything needed to begin treating home, indoor air, belongings, and clothing for mold and mycotoxin exposure using EC3 products.
- Breathe Easy Kit Kit containing products to flush mucus, mold, bacteria, and debris from nasal passages to prevent sickness caused by environmental contaminants and allergy symptoms.
- Mast Cell Bundle Special bundle designed for sensitive individuals to address mold and mycotoxins in air, on skin, hair, and surfaces with products for cleaner air, cleaner skin, and calmer body.
- EC3 Air & Clothes Bundle Bundle including EC3 Laundry Additive and 3-pack of EC3 Air Purification Candles designed to clean indoor air and machine-washable textiles for mold.
- EC3 Sanitizer Home Fogger and Test Bundle Comprehensive kit including Mold Screening Test Kit, EC3 Sanitizer Fogger, and EC3 Mold Solution Concentrate for testing and addressing mold and bacterial issues in indoor air, surfaces, and belongings.
Quantifiable outcome
- EC3 Air Purification Candles can reduce mold count from TNC (Too Numerous to Count) to nearly 0 in less than 3 hours
- +2 more outcomes
Companies that use Micro Balance Health Products
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Micro Balance Health Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Micro Balance Health Products partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- RealTime LaboratoriescoreRealTime Labs provides CAP and CLIA accredited mycotoxin testing services. They offer the EMMA Combo environmental mold and mycotoxin assessment (sold through Micro Balance) that tests for 15 molds and 16 mycotoxins. Results delivered within 10 business days via secure portal.
- International DistributorsminorInternational partners distribute Micro Balance products to customers outside the United States. These distributors help overcome shipping restrictions and customs challenges for international customers.
- Healthcare PractitionerscorePractitioners including MDs, NDs, DCs, NPs, and PAs use the IRAMSE (Immune Response and Mold Sensitivity Evaluation) system and recommend Micro Balance products as part of treatment protocols for mold illness patients.
- SinusitisWellnesscoreDr. Don Dennis, MD FACS developed the Environmental Treatment Protocol and IRAMSE system in partnership with Micro Balance. SinusitisWellness.com offers free mold sensitivity evaluations that drive customers to Micro Balance products.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Micro Balance Health Products competitors and assessment
Company assessmentDirect peers
- Benefect: Benefect manufactures EPA-registered botanical antimicrobial and disinfectant products, including mold cleaners, using plant-based actives. Directly comparable to Micro Balance because both sell non-toxic, botanical-based cleaning solutions for mold remediation targeted at chemically sensitive consumers.
- Branch Basics: Branch Basics produces plant-based, fragrance-free cleaning concentrates and personal care products sold D2C. Comparable to Micro Balance because both target health-conscious, chemically sensitive consumers with non-toxic home + body cleaning products via direct e-commerce.
- Force of Nature: Force of Nature sells electrolyzed-water cleaning appliance systems and concentrates direct to consumer. Comparable to Micro Balance because both offer non-toxic, indoor-environment-focused cleaning positioned for chemically sensitive and health-conscious consumers.
- Allergy Research Group: Allergy Research Group produces hypoallergenic, practitioner-grade supplements for chemically and biologically sensitive patients. Comparable to Micro Balance because both sell nutritional supplements formulated for sensitive individuals and distributed through integrative healthcare practitioners.
Broad incumbents
- Pure Encapsulations: Pure Encapsulations is one of the largest practitioner-exclusive hypoallergenic supplement brands. Comparable to Micro Balance because both operate in the practitioner-grade supplement channel for immune, gut, and detoxification support, though at far greater scale.
- Seventh Generation: Seventh Generation is a mass-market plant-based and EPA-registered cleaning brand now owned by Unilever. Comparable to Micro Balance because both sell plant-based, non-toxic home cleaning products, though Seventh Generation operates across mass retail at much larger scale.
- Gaia Herbs: Gaia Herbs is a vertically integrated herbal supplement brand focused on liquid extracts and botanicals. Comparable to Micro Balance because both sell botanical dietary supplements targeting immune, gut, and detoxification categories with similar regulatory positioning.
- NOW Foods: NOW Foods is a large-scale natural products brand selling vitamins, supplements, and natural personal care products. Comparable to Micro Balance because both sell dietary supplements overlapping with immune, gut, and detoxification categories, with shared botanical formulation approaches.
Emerging players
- Molekule: Molekule markets proprietary PECO air-purification technology sold primarily D2C and select B2B. Comparable to Micro Balance because both serve the indoor-air-quality category and target consumers concerned about airborne contaminants including mold spores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Micro Balance Health Products social profiles
Digital presenceMicro Balance Health Products compliance and trust
Trust signalCompliance1 record
Micro Balance Health Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micro Balance Health Products leadership team
Management profileNumber of profiles
Profiles1 record
Micro Balance Health Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micro Balance Health Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micro Balance Health Products
What does Micro Balance Health Products do?
Micro Balance Health Products develops, manufactures, and sells non-toxic, botanical-based cleaning solutions, patented air purification candles, mold testing kits, and homeopathic dietary supplements under its EC3, CitriDrops, and Logos Nutritionals brands. The portfolio is targeted at reducing mold and mycotoxin exposure in indoor environments and supporting the body's natural healing in individuals suffering from mold-related illness. Products are sold directly through the company's own e-commerce storefront and distributed internationally via a network of resellers, with referral pipelines through healthcare and environmental practitioners.
Is Micro Balance Health Products a public or private company?
Micro Balance Health Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Micro Balance Health Products founded?
Micro Balance Health Products was founded in 2003. It employs 1 to 10 people.
Where is Micro Balance Health Products based?
Micro Balance Health Products is headquartered in Atlanta, United States, in the North America region.
How does Micro Balance Health Products make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are environmental Testing Services.
Who are Micro Balance Health Products's main competitors?
Direct peers on record are Benefect, Branch Basics, Force of Nature and Allergy Research Group. Broad incumbents are Pure Encapsulations, Seventh Generation, Gaia Herbs and NOW Foods. Molekule is listed as an emerging player.
Does Micro Balance Health Products have an API?
No public API is recorded for Micro Balance Health Products.
What industry is Micro Balance Health Products in?
Micro Balance Health Products's product category is Mold Remediation and Wellness Products. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADAGAC, Multivitamins & Daily Packs. Its NAICS code is 456191 and its SIC code is 2833.