GambleAware

What GambleAware does

GambleAware is a UK-registered independent charity founded in 2006 that provided gambling harm prevention, education, and treatment services in Great Britain for approximately two decades. Its product portfolio centered on a unified digital service platform comprising a 7-question gambling harms self-assessment, a gambling spend calculator, a friends and family check-in questionnaire, a local service finder, gambling blocking and self-exclusion tools, and an advice and information resource library, all delivered free of charge. Distribution occurred through a website, organic social channels (X, Facebook, Instagram), a 24/7 helpline and online chat for Great Britain residents, and professional referrals from healthcare providers.

The charity operated under a voluntary gambling levy funding model, holding a quasi-regulatory role in distributing gambling operator contributions toward prevention and treatment services. On March 31, 2026, GambleAware ceased UK operations as the UK government transitioned to a £120 million annual statutory gambling levy administered directly by the Office for Health Improvement and Disparities. Concurrently, GambleAware continues operations in New South Wales, Australia, where a $1.3 million AUD government grant is funding a 44% expansion of the regional support network from 34 to 49 hubs staffed by peer workers and counselors. Leadership includes Iain Corby as deputy chief executive. The organization is currently best characterized as a transitioning non-profit pivoting from UK levy administration to Australian direct service delivery under public-sector funding.

Name

GambleAware

Legal name

GambleAware

Website

https://about.gambleaware.org

Company type

Private

Founded year

2006

Operating status

Closed

Short description

GambleAware is a UK-founded independent charity (established 2006) that provided free gambling harm prevention, education, and treatment services via digital self-assessment tools, a 24/7 helpline, and a regional support hub network; it ceased UK operations on March 31, 2026 as government took over statutory levy administration, while continuing and expanding services in New South Wales, Australia.

Ownership category

akta.pro rank

Product category

Gambling Harm Support Services

NAICS

Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Responsible Gambling & Player Protection Solutions (MPAEACAJ)

akta.pro secondary industry

Responsible Gambling (RG) Compliance & Player Protection (MPAEAOAE)

Keywords

• Gambling harm support
• Problem gambling services
• Responsible gambling research
• Addiction prevention programs
• Gambling treatment referrals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funding (Former): Previously received UK government funding through a voluntary system, which has now transitioned to a statutory £120 million annual gambling levy administered by the Office for Health Improvement and Disparities (OHID). GambleAware ceased operations on March 31 after two decades of managing prevention grants.
2. New South Wales Government Funding: NSW government provided $1.3 million funding boost to expand peer support and frontline assistance services, increasing service locations by 44% in New South Wales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GambleAware is an independent UK charity that provides free, confidential advice, tools, and support services to help people in Great Britain stay safe from gambling harms. Its offering spans digital self-assessment tools (Gambling Harms Self-Assessment, Spend Calculator, Friends and Family Check-in), a national Service Finder for local support, gambling blocking and self-exclusion tools, a 24/7 helpline and online chat, educational advice resources, and a publication library of gambling harm research. The portfolio centres on prevention, early intervention, and treatment referral for individuals experiencing gambling harm and their families.

Product overview

GambleAware is a UK-based charity providing free advice, tools, and support to help keep people safe from gambling harms in Great Britain. The organization operates a unified digital service platform offering self-service assessment tools (Gambling Harms Self-Assessment, Gambling Spend Calculator, Friends and Family Check-in), a Service Finder for locating local support, gambling blocking and self-exclusion tools, educational advice resources, and research publications. The portfolio centers on prevention and early intervention through assessment and calculation tools, with complementary support services for finding local help, blocking unwanted gambling access, and accessing professional guidance. Services are available 24/7 and are designed for individuals affected by gambling as well as their families and friends.

Differentiator

Problem solved

Functional benefit

Products and services

• Gambling Harms Self-Assessment
• Gambling Spend Calculator
• Friends and Family Check-in
• Service Finder / Support in Your Area
• Gambling Blocking and Self-Exclusion Tools
• 24/7 Helpline and Online Chat Support
• Advice and Information Resources
• Research Publications

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• UK Government (Office for Health Improvement and Disparities)flagshipStrategic or Co-development Partner · 26 March 2025UK government took over responsibility for gambling harm prevention following GambleAware's closure on March 31. The £120 million annual statutory gambling levy is now administered directly by OHID. A £3.8 million emergency transition fund was announced for organizations left without support.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• GamCare: UK-based charity providing free information, advice, and support for anyone affected by gambling harms, including a national helpline and treatment services — the most direct UK counterpart to GambleAware's historical GB operations.
• Gordon Moody: UK gambling treatment charity offering residential and online therapy programmes for those with gambling addiction — directly comparable service offering focused on gambling harm recovery.
• National Council on Problem Gambling (NCPG): US national advocacy organization for problem gambling, operating the national helpline (1-800-GAMBLER) and providing research, resources, and policy advocacy — closely analogous mission and operating model to GambleAware.
• Responsible Gambling Council (RGC): Canadian independent non-profit focused on reducing gambling harm through prevention, research, and public education — directly comparable mission in player protection and responsible gambling services.
• Gamblers Anonymous: International fellowship-based support organization for people with gambling problems, operating peer-led meetings globally — closely matches GambleAware's peer-led community support model.

Regional players

• Victorian Responsible Gambling Foundation (VRGF): Australian state-level statutory authority funding gambling harm prevention, research, and support services in Victoria — directly comparable to GambleAware's NSW model but operating in a different Australian jurisdiction.
• Relationships Australia: Australian not-for-profit delivering counselling, family support, and community services including gambling-related counselling programmes across states — overlaps with GambleAware's frontline support delivery in Australia.

Emerging players

• Gamban (gambling blocking software): Provider of gambling-blocking software tools that restrict access to gambling websites and apps — directly comparable to GambleAware's gambling blocking and self-exclusion tools feature.
• BetBlocker: Free gambling-blocking software provider offering parental controls and self-exclusion tools — overlapping product category with GambleAware's blocking/self-exclusion offering.

Broad incumbents

• GamStop: UK national online self-exclusion scheme for gambling — a broader incumbent in the UK responsible-gambling ecosystem, complementary to GambleAware's historical signposting function.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/gambleawaregb
• Facebookfacebook.com/@gambleawaregb
• Instagraminstagram.com/gambleawaregb
• LinkedInlinkedin.com/company/gambleaware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GambleAware