What Cube Group does

Cube Group S.A. is a Warsaw-headquartered digital and performance marketing agency that has operated for approximately 20 years in the Polish and Central European market. The company delivers an 18-pillar service stack spanning MarTech, Generative Engine Optimization (GEO), Strategy, SEO, Content Marketing, Consulting, SEM, Direct Marketing, Analytics & Data, Paid Social, CRM, CRO, Affiliate Marketing, Programmatic, Marketing Automation, UX/UI, Technology, and Design, supplemented by three proprietary sub-brands: Mail Sales (email and direct marketing), NetSalesMedia (online sales media), and Influency (Poland's first influencer network with sales-level measurement).

The agency's technical foundation rests on in-house software developers, data analysts, data engineers, and data scientists who build custom web applications, marketing automation scenarios, dynamic remarketing engines, and DSP-based programmatic campaigns via Adform and Display & Video 360. It holds core technology partnerships with Google, Microsoft, Meta, Adform, and DV360, and core-tier Premium publisher partnerships with Grupa Axel Springer, OLX, and Wirtualna Polska for PMP inventory. Cube Group serves enterprise clients across financial services, telecommunications, retail, pharmaceutical, travel, automotive, and consumer goods verticals, with named logos including Allianz, Adidas, Orange, mBank, Credit Agricole, Generali, LOT Polish Airlines, MediaMarkt, Polpharma, Provident, Empik, and Vectra. The firm has completed 12,450+ projects, works with 444 partners, and has accumulated 101+ industry awards across European, Global, and regional competitions.

The business operates on a B2B professional services model with negotiated project-based and multi-year retainer contracts (no public pricing). Revenue streams combine professional services fees, managed services for marketing technology implementation, and performance-based affiliate commissions (CPS, CPA, CPC, CPM). Cube Group is registered as a Polish S.A. (joint-stock company) under KRS 0000306712, headquartered at ul. Puławska 99A, Warsaw, with no public listing and no disclosed parent or institutional investor.

Name

Cube Group

Legal name

CUBE GROUP S.A.

Website

https://cubegroup.pl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Cube Group S.A. is a Warsaw-based digital and performance marketing agency offering an 18-pillar service stack plus proprietary sub-brands (Mail Sales, NetSalesMedia, Influency) to enterprise clients across financial services, telecom, retail, pharma, travel, automotive, and consumer goods in Poland and Central Europe.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Performance marketing services
• Digital marketing agency
• Search engine optimization
• Marketing automation services
• Programmatic advertising

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital and performance marketing agency providing comprehensive services including MarTech, SEO, Content Marketing, SEM, Analytics, Paid Social, CRM, CRO, Affiliate, Programmatic, Marketing Automation, UX/UI, Technology, and Design services. Revenue is generated through project-based engagements and retainer contracts with enterprise clients.
2. Marketing Technology Implementation: Implementation and integration of marketing technologies including CRM systems, marketing automation platforms, and custom web applications. Revenue generated through consulting, implementation, and ongoing support services.
3. Affiliate Marketing: Performance-based marketing services where clients pay for results (CPS - Cost Per Sale, CPA - Cost Per Action, CPC - Cost Per Click, CPM - Cost Per Mille). Revenue is generated through commission-based arrangements with advertisers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Cube Group is a Warsaw-based digital and performance marketing agency offering 18 integrated service pillars spanning MarTech, GEO (Generative Engine Optimization), Strategy, SEO, Content Marketing, Consulting, SEM, Direct Marketing, Analytics and Data, Paid Social, CRM, CRO, Affiliate Marketing, Programmatic, Marketing Automation, UX/UI, Technology, and Design, supported by in-house software developers, data engineers and analysts. Services are delivered to enterprise clients via project-based and retainer engagements, complemented by three owned sub-brands (Mail Sales, NetSalesMedia, Influency) covering email sales, online sales media, and influencer marketing.

Product overview

Cube Group is a digital and performance marketing agency operating as a multi-service platform. The offering is organized around 18 core service pillars (MarTech, GEO, Strategy, SEO, Content Marketing, Consulting, SEM, Direct Marketing, Analytics and Data, Paid Social, CRM, CRO, Affiliate Marketing, Programmatic, Marketing Automation, UX/UI, Technology, Design) plus three sub-brands (Mail Sales, NetSalesMedia, Influency). The services are designed to work synergistically — for example, Analytics and Data and UX/UI feed into CRO and Marketing Automation; Programmatic, Paid Social, and SEM combine with CRM and Marketing Automation; and Technology services (websites, landing pages, custom web applications) are underpinned by software developers, data engineers, and data scientists. GEO (Generative Engine Optimization) prepares brands for AI-driven search. Influency is the company's proprietary influencer network. The sub-brands Mail Sales and NetSalesMedia handle specialized email sales and online sales media respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Mail Sales: Sub-brand referenced as one of Cube Group's other brands.
• NetSalesMedia
• Infuency

Products and services

• MarTech Selection and implementation of marketing technology solutions that directly support online sales and business growth for enterprise clients.
• GEO (Generative Engine Optimization) Optimization of brand visibility in Large Language Models (LLMs) and AI Overviews, preparing brands for AI-driven search discovery.
• Strategia (Strategy) Integrated strategy covering brand positioning, communication design, and sales strategy including media, communication, and brand strategy sub-services.
• SEO Search engine optimization services including SEO training, SEO strategy, competitor analysis, site migration, SEO consulting, link building, and SEO audits.
• Content Marketing Content marketing covering medical content, social media audits, content audits, media campaign management, copywriting, and content maps and strategies.
• Konsulting (Consulting) Advisory and business scaling consulting services with a strong focus on sales, ROI, and profit-driven solutions.
• SEM Search engine marketing including YouTube reach and branding campaigns, Google Ads configuration, training, strategies, consulting, audits, and campaign management and optimization.
• Direct Marketing Direct marketing services including database building, direct mail, telemarketing, SMS campaigns, database monetization, and email marketing campaigns.
• Analityka i Dane (Analytics and Data) Analytics and data management covering marketing mix modeling, GTM and Consent Management Platform audits, Google Analytics configuration, attribution modeling, predictive analytics, analytical dashboards, and ongoing analytical support.
• Paid Social Paid social media advertising management across Meta Ads, LinkedIn, TikTok, Pinterest, X, Snapchat, and Telegram including campaign management, audits, competitor analysis, strategy, training, and consulting.
• CRM CRM services connecting CRM and Marketing Automation ecosystems including contest design, loyalty program design and implementation, CRM and MA technology management, strategy development, and technology audits.
• CRO (Conversion Rate Optimization) Conversion rate optimization services including a dedicated CRO process, A/B testing, and CRO audits designed to convert visitors into customers.
• Afiliacja (Affiliate Marketing) Affiliate marketing covering influencer marketing, direct partnerships with publishers, and affiliate programs with billing models including CPS, CPA, CPC, and CPM.
• Programmatic Programmatic advertising across dynamic remarketing, mobile/CPI campaigns, DOOH, video and audio, data-driven campaigns, Private Marketplaces, display and rich media, with DSP campaign management via Adform and Display & Video 360.
• Marketing Automation Marketing automation services covering MA scenario analysis and optimization, Action Plan MA development and implementation, and MA strategy audit and development.
• UX/UI UX/UI design services including mystery shopping, website redesign, UX/UI consulting, new website design, testing and research, and UX audit.
• Technologia (Technology) Technology services including marketing systems integration, marketing technology audit, website development, landing page creation, and custom web application development.
• Design Creative design services combining creativity with data analysis to deliver unique concepts that engage audiences and drive business results.
• Influency (Infuency) Owned sub-brand operating as Poland's first influencer marketing network, providing influencer campaign management, measurement up to the sales level, and hybrid billing models for brands and influencers.

Quantifiable outcome

• Visible sales growth and profitability improvements for clients across automotive, finance, travel, and retail sectors
• +1 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationStrategic technology partner providing advertising platforms and marketing technology solutions. Cube Group operates as a Google partner, utilizing Google Ads, Google Analytics, and other Google marketing tools for client campaigns.
• MicrosoftcoreTechnology or IntegrationTechnology partner providing cloud solutions and advertising platforms. Partnership enables utilization of Microsoft advertising tools and cloud-based marketing technology infrastructure.
• Meta (Facebook/Instagram)coreTechnology or IntegrationStrategic advertising platform partner for social media marketing. Cube Group manages Meta advertising campaigns across Facebook and Instagram for clients using Meta's advertising ecosystem.
• Grupa Axel SpringercoreChannel Partner/ Reseller/ DistributorPremium publisher partner for Private Marketplaces (PMP) campaigns. Enables Cube Group clients to access high-quality advertising inventory on leading news and media portals.
• OLXcoreChannel Partner/ Reseller/ DistributorPremium publisher partner for programmatic advertising. OLX provides advertising inventory for PMP campaigns, offering access to a large and engaged user base.
• WP (Wirtualna Polska)coreChannel Partner/ Reseller/ DistributorPremium publisher partner for programmatic campaigns. WP provides high-quality advertising inventory across its portal network for Cube Group client campaigns.
• AdformcoreTechnology or IntegrationDSP (Demand Side Platform) technology partner for programmatic advertising campaigns. Adform provides the advertising technology infrastructure for managing and optimizing programmatic campaigns.
• Display & Video 360 (Google)coreTechnology or IntegrationDSP platform partner for programmatic campaign management. Display & Video 360 enables advanced programmatic advertising capabilities for enterprise client campaigns.
• Mail SalescoreStrategic or Co-development PartnerOwned brand subsidiary specializing in email sales and direct marketing services. Extends Cube Group's direct marketing capabilities.
• NetSalesMediacoreStrategic or Co-development PartnerOwned brand focused on affiliate and performance marketing. Extends Cube Group's affiliate marketing and performance-based services.
• Influency (Infuency)coreStrategic or Co-development PartnerOwned influencer marketing network - first in Poland. Provides comprehensive influencer marketing services including campaign management, measurement, and hybrid billing models for both brands and influencers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tinuiti: US-based performance marketing agency focused on paid media, SEO, CRM, and marketing analytics. Comparable as a performance-first, multi-channel digital agency serving enterprise and mid-market clients.
• Croud: Global digital marketing agency offering paid media, SEO, content, programmatic, and analytics. Comparable as a mid-sized, full-service performance agency with similar technology-stack integrations and enterprise delivery model.
• Dept Agency: European-headquartered digital agency offering creative, technology, and performance marketing services across brands. Comparable as a full-service European performance marketing agency with similar breadth and enterprise client base.
• Jellyfish (Brandtech Group): Global digital marketing agency specialized in paid media, SEO, content, and analytics. Comparable as a similarly-scoped performance marketing agency serving enterprise clients with multi-channel delivery.
• Wavemaker: WPP-owned media and content agency with strong performance marketing, programmatic, and SEO offerings. Comparable as an agency operating at similar scale with overlapping service pillars and enterprise clients.

Broad incumbents

• Dentsu (Dentsu Creative / Dentsu Media): Global advertising and media holding group with Polish operations and broad performance, creative, and media offerings. Comparable as a broader incumbent active in the same digital marketing categories.
• Publicis Groupe: Global advertising group with significant Polish presence (Publicis Warsaw, Performics, Zenith). Comparable as a broader incumbent overlapping across paid media, SEO, content, and MarTech categories.

Emerging players

• Acceleration Partners: Specialist global affiliate and partner marketing agency. Comparable as a focused player in the affiliate/performance marketing category that Cube Group delivers via NetSalesMedia and Influency sub-brands.
• WebFX: Digital marketing agency specialized in SEO, paid media, and CRO with proprietary MarTech. Comparable as an execution-focused digital agency whose service breadth intersects significantly with Cube Group's SEO/SEM/CRO offering.

Regional players

• Effective Media (GroupM / WPP): Regional media agency within GroupM operating in Central Europe. Comparable as a competing media and performance agency in the Polish/Central European market with overlapping paid-media and analytics offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cubegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cube Group