Influency.me
Influency.me is a Brazilian-founded influencer marketing SaaS and services company operating across five Latin American countries. It sells a self-serve platform (Influency.me Studio), a managed-service offering (House), and a casting service (Stars) to enterprise brands, agencies, and e-commerce clients, supported by an ecosystem of education, awards, and content assets.
- Company typePrivate
- Founded2017
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Influency.me does
Influency.me (legal entity Influency.me Marketing LTDA) is a Brazilian-founded influencer marketing technology and services company headquartered in São Paulo, with operations across five Latin American countries (Brazil, Mexico, Colombia, Argentina, Chile). Founded in 2017 by Rodrigo Azevedo — also CEO of Comunique-se, one of Brazil's largest digital communications groups — the company sells a hybrid platform-plus-services stack built around the Influency.me Studio SaaS product, which handles influencer discovery via multi-dimensional filters (niche, location, engagement, audience demographics), contract and payment workflows, automated post/story capture, and real-time ROI measurement across a corpus of 1M+ influencer profiles.
The company operates three revenue streams: (i) a SaaS subscription platform (Influency.me Studio) for self-serve brands and agencies; (ii) a managed service (Influency.me House) under which Influency.me's expert team executes the full campaign lifecycle with results contracted; and (iii) a casting service (Influency.me Stars) connecting brands to a vetted creator roster with guaranteed views contracted. Pricing is quote-based across all tiers and not publicly disclosed. Customers are primarily large enterprise advertisers and agencies — disclosed logos include Carrefour, Shein, Polishop, Mondial, Xbox, Edelman, Nestlé, Oracle, Coca-Cola Femsa, Arezzo, Decathlon, Casio, McCain, Braé, SulAmérica, Centauro, and Kwai — with stated cumulative customer counts of 500+ brands and agencies (one source citing 600+) and 10,000 managed influencers across historical campaigns.
Commercially, the company pursues both product-led growth through the self-serve SaaS portal and an enterprise sales-assisted motion (House, Stars, demos). Beyond core products, Influency.me runs an ecosystem comprising the Influency.me Academy (free online courses launched 2020), the Prêmio Influency.me annual awards (since 2018), the Diagnóstico de Marketing de Influência free maturity tool, the Calculadora de Funil de Metas planning calculator, a podcast, a weekly Trends newsletter, and the Gurus da Influência community — all functioning as top-of-funnel content marketing and authority-building assets. The company is privately held with no disclosed funding rounds or external institutional investors.
Influency.me firmographics
Firmographics- Name
- Influency.me
- Legal name
- Influency.me Marketing LTDA
- Website
- https://influency.me
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Influency.me is a Brazilian-founded influencer marketing SaaS and services company operating across five Latin American countries. It sells a self-serve platform (Influency.me Studio), a managed-service offering (House), and a casting service (Stars) to enterprise brands, agencies, and e-commerce clients, supported by an ecosystem of education, awards, and content assets.
- Ownership category
- akta.pro rank
Influency.me industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industries
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Measurement, Attribution & Analytics (BPAFAHAI)
Keywords
Where Influency.me is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Influency.me business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Platform Subscription: SaaS platform subscription for influencer discovery, campaign management, and analytics. Brands and agencies access the platform to find, hire, and manage influencer campaigns independently.
- Managed Campaign Services: Full-service offering where Influency.me's expert team manages the entire campaign lifecycle including creative strategy, influencer negotiation, execution, and guaranteed results contracted in agreement.
- Casting & Talent Services: Casting services connecting brands with influencers from their talent network, with guaranteed views contracted, guaranteed performance, and creative scriptwriting support for high-quality content.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Influency.me product offering
Product offeringCore offering
Influency.me operates a SaaS platform (Influency.me Studio) for brands and agencies to discover, hire, manage, and measure influencer marketing campaigns end-to-end. It complements the platform with a full-service managed offering (Influency.me House) and a curated influencer casting service (Influency.me Stars) with contractually guaranteed views and results. The combined platform-plus-services model serves more than 500 brands and agencies across five Latin American countries.
Product overview
Influency.me is an influencer marketing technology and services company operating a platform-plus-modules architecture. Its core offering is the Influency.me Studio (Plataforma) SaaS platform, which provides end-to-end campaign management including influencer discovery, negotiation, contracting, activity management, automated content capture, and real-time ROI measurement. This platform is complemented by two managed-service add-ons: Influency.me House (full-service campaign execution with a dedicated team and guaranteed results) and Influency.me Stars (curated influencer casting with contracted deliverables). Beyond the core platform, the company maintains a broader ecosystem including the Influency.me Academy (free online courses), Prêmio Influency.me (annual industry awards), Influency.me Experience (events), Influency.me Trends (weekly newsletter), Gurus da Influência (community), the free Diagnóstico de Marketing de Influência tool, the Calculadora de Funil de Metas planning calculator, and the Relatório Consumo e Influência Digital research report. The company operates across Brazil, Latin America, and Latam markets, with platforms available in Portuguese and Spanish.
Differentiator
Problem solved
Functional benefit
Brands
- Influency.me Studio: The platform component offering technology for finding, analyzing, and managing influencer campaigns.
- Influency.me House
- Influency.me Stars
- Premio Influency.me
- Academia Influency.me
Products and services
- Influency.me Studio (Plataforma) Cloud-based SaaS platform for brands and agencies to discover influencers using advanced filters (topics, location, engagement rate, audience demographics), negotiate and contract influencers, plan and manage end-to-end campaigns, automate capture of posts and stories, and measure ROI in real time.
- Influency.me House (Serviço) Full-service managed offering where Influency.me's expert team handles the entire influencer marketing campaign lifecycle on behalf of the brand, including creative strategy development, influencer negotiation, execution, and contractually guaranteed results.
- Influency.me Stars (Casting) Casting service connecting brands with vetted influencers from Influency.me's proprietary casting roster to deliver measurable performance, engagement, and ROI, featuring contractually guaranteed views and creative scripting support.
Quantifiable outcome
- 5.20x average ROI for influencer marketing overall per industry benchmarks
- +4 more outcomes
Companies that use Influency.me
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
Influency.me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Influency.me partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights6 records
Influency.me competitors and assessment
Company assessmentDirect peers
- Upfluence: End-to-end influencer marketing platform with discovery, outreach, gifting, campaign management and analytics. Directly competes on the SaaS-plus-services model Influency.me delivers.
- CreatorIQ: Enterprise influencer marketing platform offering discovery, workflow, CRM and analytics. Closest SaaS analog to Influency.me Studio, with global brand customers and overlapping campaign management and measurement capabilities.
- Aspire (formerly AspireIQ): Influencer marketing platform combining self-serve SaaS, creator marketplace and managed services, comparable to Influency.me's Studio + House + Stars architecture. Strong overlap in workflow, payments and analytics.
- Traackr: Influencer marketing platform focused on discovery, CRM and performance analytics with strong brand-safety and vetting features — overlapping with Influency.me's discovery and audience analytics capabilities.
- Klear: Influencer marketing platform offering discovery, analytics, campaign management and reporting. Comparable SaaS scope to Influency.me Studio, with international brand roster.
- Linqia: Influencer marketing platform and agency offering SaaS workflow plus managed campaign execution — equivalent hybrid to Influency.me's Studio + House combination, primarily in North America.
Regional players
- Influencer.com.br (Buzzmonitor): Brazil-based influencer marketing and social listening platform. Most direct local competitor to Influency.me, sharing Brazilian customer base and Portuguese-language platform UX.
Emerging players
- HypeAuditor: Influencer analytics, audience quality and fraud detection platform. Overlaps with Influency.me's Profile & Audience Analytics feature, though more focused on vetting than full workflow.
Broad incumbents
- IZEA Worldwide: Public influencer marketing technology and services company offering SaaS plus managed campaigns. Comparable operating model with broader international footprint than Influency.me.
- Later: Social media marketing platform that has expanded into influencer marketing, overlapping with Influency.me's discovery and content-capture capabilities but as part of a wider scheduling and analytics portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Influency.me social profiles
Digital presenceInfluency.me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Influency.me leadership team
Management profileNumber of profiles
Profiles1 record
Influency.me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Influency.me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Influency.me
What does Influency.me do?
Influency.me operates a SaaS platform (Influency.me Studio) for brands and agencies to discover, hire, manage, and measure influencer marketing campaigns end-to-end. It complements the platform with a full-service managed offering (Influency.me House) and a curated influencer casting service (Influency.me Stars) with contractually guaranteed views and results. The combined platform-plus-services model serves more than 500 brands and agencies across five Latin American countries.
Is Influency.me a public or private company?
Influency.me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Influency.me founded?
Influency.me was founded in 2017. It employs 11 to 50 people.
Where is Influency.me based?
Influency.me is headquartered in São Paulo, Brazil, in the Latin America region.
How does Influency.me make money?
Three revenue lines are on record. Software Platform Subscription is the primary driver. The others are managed Campaign Services and casting & Talent Services.
Who are Influency.me's main competitors?
Direct peers on record are Upfluence, CreatorIQ, Aspire (formerly AspireIQ), Traackr, Klear and Linqia. Influencer.com.br (Buzzmonitor) is listed as a regional player. HypeAuditor is listed as an emerging player. Broad incumbents are IZEA Worldwide and Later.
Does Influency.me have an API?
No public API is recorded for Influency.me.
What industry is Influency.me in?
Influency.me's product category is Influencer Marketing Software. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM). Its NAICS code is 54181 and its SIC code is 7311.