Chubbies
Chubbies is a DTC men's apparel brand specializing in shorts and swimwear across multiple inseam lengths, selling online, through company-owned retail stores, and via wholesale partners including Dick's Sporting Goods. It now extends into kids' apparel, NFL-licensed lines, and the Cheekies women's swimwear sub-brand.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chubbies does
Chubbies is a direct-to-consumer men's apparel brand specializing in shorts and swimwear, founded in 2013 and headquartered in Austin, Texas. The company designs and sells casual and athletic shorts across multiple inseam lengths (2", 4", 5.5", and 7"), swim trunks, tops, pants, outerwear, and a kids/youth line, positioning its core product around the "proper length" thesis for different body types and occasions. Chubbies generates revenue primarily through unit-priced product sales via its Shopify-hosted DTC site (chubbiesshorts.com), company-owned retail stores, and wholesale distribution through Dick's Sporting Goods and other partners, with $103.6M in disclosed revenue for the first nine months of 2025 and 9% YoY growth in Q4 2025.
Chubbies has been a wholly-owned subsidiary of Solo Brands (NYSE: DTC) since 2021 and operates several branded extensions: NFL-licensed apparel across all 32 teams, Jurassic Park and Olympics collaborations, a George Kittle athlete collection, the Movementum performance line, the Afterparty clearance channel, the Chubbies Collective loyalty program, and the Foundation 43 cause-marketing initiative. In February 2026, Chubbies launched Cheekies, a standalone women's swimwear sub-brand co-founded by Kit Garton with products priced $45–$110, representing the company's first major category expansion beyond men's and rolling into Dick's Sporting Goods retail locations in April 2026.
The brand's only documented technology capability is an AI customer service agent ("Duncan Smuthers") deployed on the Sierra platform and trained on Chubbies' brand voice, which the company reports has improved customer service response times by 50%. New product introductions contributed approximately 25% of Q4 2025 sales, and Chubbies markets through a mix of owned content (The Weekender blog), email, organic social, athlete and creator partnerships, and loyalty programs.
Chubbies firmographics
Firmographics- Name
- Chubbies
- Legal name
- Chubbies Inc.
- Website
- https://chubbies.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Chubbies is a DTC men's apparel brand specializing in shorts and swimwear across multiple inseam lengths, selling online, through company-owned retail stores, and via wholesale partners including Dick's Sporting Goods. It now extends into kids' apparel, NFL-licensed lines, and the Cheekies women's swimwear sub-brand.
- Ownership category
- akta.pro rank
Chubbies industry classification
Industry- Product category
- Men's Casual Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
- akta.pro secondary industries
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI), Swimwear (Children) (CRAAAHAG)
Keywords
Where Chubbies is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Chubbies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Product Sales: Chubbies generates revenue primarily through direct sales of apparel products including shorts, swim trunks, tops, pants, and kids clothing through its e-commerce platform and physical retail stores.
- Wholesale Distribution: Chubbies products are sold through wholesale partners including Dick's Sporting Goods and select retail locations, providing additional revenue streams and market reach.
- Cheekies Women's Swimwear: New women's swimwear brand launched in February 2026, targeting an expanded customer base with products priced between $45-$110.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cheekies Women's Swimwear Collection |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Chubbies product offering
Product offeringCore offering
Chubbies designs, markets, and sells men's and kids' casual and athletic apparel, with its flagship category being shorts offered in multiple inseam lengths (2" to 7"). The brand sells swim trunks, tops, pants, outerwear, loungewear, and licensed collections (NFL, Jurassic Park), and in February 2026 expanded into women's swimwear via the Cheekies sub-brand. Products are sold primarily through DTC e-commerce (chubbiesshorts.com), company-owned retail stores, and wholesale partners such as Dick's Sporting Goods.
Product overview
Chubbies is a direct-to-consumer men's apparel brand specializing in shorts of every inseam length (2" to 7"), swim trunks, casual and athletic wear, shirts, outerwear, and lounge clothing. The brand operates as a single unified DTC product line sold primarily through its Shopify-hosted e-commerce site (chubbiesshorts.com), with retail store locations and wholesale partnerships including Dick's Sporting Goods. Chubbies complements its core men's offering with several sub-brands and collections: an NFL-licensed swim trunk and polo line covering all 32 teams, the Jurassic Park and Buttery Bros collaboration collections, the George Kittle athlete partnership line, and a kids/youth apparel line. In February 2026, Chubbies launched Cheekies — a standalone women's swimwear brand — as its first major category expansion beyond men's, marking a portfolio diversification strategy. The brand also operates Foundation 43 (a mental health cause initiative), a Collective loyalty rewards program, and an Afterparty clearance platform. New products represented approximately 25% of Q4 2025 sales.
Differentiator
Problem solved
Functional benefit
Brands
- Cheekies: Standalone women's swimwear brand featuring bikinis, one-pieces, and cover-ups priced between $45 and $110, developed by an all-women team with emphasis on fit, flexibility, and playful aesthetic
- Foundation 43 by Chubbies
- Afterparty
Products and services
- Chubbies Core Shorts & Apparel Men's casual and athletic apparel line anchored by shorts in 2", 4", 5.5", and 7" inseams, plus swim trunks, casual and workout shorts, shirts, pants, outerwear, and loungewear, sold DTC at chubbiesshorts.com, through Chubbies retail stores, and via wholesale partners.
- Swim Trunks Core swim trunk category offered in classic lined, unlined, gym/swim hybrid, and compression-lined styles, plus father-and-son matching trunks, available across all Chubbies inseam lengths.
- NFL by Chubbies Officially licensed NFL apparel collection offering polos and swim trunks for all 32 NFL teams, organized by AFC and NFC divisions, with team-specific neon prints and performance polo styles.
- Jurassic Park x Chubbies Licensed Jurassic Park collaboration collection of shorts and swim trunks featuring dinosaur and Jurassic Park branding.
- George Kittle's Favorite Products (Chubbies x George Kittle) Curated athlete collaboration line featuring NFL player George Kittle's favorite Chubbies products and a dedicated Chubbies x George Kittle co-branded collection.
- Buttery Bros Collection Brand collaboration with the Buttery Bros content creators featuring a curated selection of Chubbies products as their favorites.
- Kids & Youth Apparel Children's apparel line including toddler rash guards, kids swim trunks (with and without compression liners), boys' and youth shorts, kids shirts, polos, rompers, pajamas, and father-and-son matching shirt and swim options.
- Movementum Collection Chubbies' performance and activewear lounge collection marketed under the Movementum sub-brand, featuring sweat shorts, satin sleep pajamas, and lounge-oriented apparel.
- Cheekies Women's Swimwear Standalone women's swimwear brand featuring bikinis, one-pieces, and cover-ups priced $45–$110, with an emphasis on fit, flexibility, and a playful, expressive aesthetic.
Quantifiable outcome
- 50% improvement in customer service response times with AI agent
- +3 more outcomes
Companies that use Chubbies
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Chubbies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Chubbies partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and minor.
- Dick's Sporting GoodsmajorDick's Sporting Goods serves as primary retail partner for Chubbies products and the newly launched Cheekies women's swimwear brand, with select retail locations added in April 2026.
- SierracoreSierra provides AI-powered customer service platform enabling Chubbies to deploy an AI agent named Duncan Smuthers trained on their brand voice, resulting in 50% improvement in response times.
- George KittlecoreNFL star George Kittle serves as brand ambassador with 'George Kittle's Favorite Products' collection and dedicated Chubbies x George Kittle partnership page.
- Buttery BrosminorContent creator duo Buttery Bros featured with 'Buttery Bros Favorites' collection on Chubbies website.
- Jurassic ParkminorLicensed Jurassic Park x Chubbies collection featuring branded apparel.
- OlympicsminorChubbies Olympics Collection featuring patriotic and Olympic-themed apparel.
- Kit Garton (Cheekies Co-founder)coreCo-founded Cheekies women's swimwear brand developed over two years with an all-women team.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Chubbies competitors and assessment
Company assessmentDirect peers
- Vuori: Premium men's athletic-lifestyle DTC apparel brand with strong shorts and activewear assortment. Directly comparable to Chubbies in target customer (men seeking premium casual/athletic shorts), distribution mix (DTC + select retail), and brand-led growth narrative.
- Faherty Brand: Lifestyle apparel brand offering men's casual shirts, shorts, and swim with a similar laid-back brand voice and DTC-plus-wholesale model. Comparable to Chubbies on men's casual and swim category, lifestyle positioning, and multi-channel distribution.
- Mack Weldon: Men's basics and casualwear DTC brand with an emphasis on comfort fabrics, fit, and direct-to-consumer convenience. Comparable to Chubbies on men's apparel DTC model, subscription/loyalty mechanics, and casualwear focus.
- Bonobos: Pioneer men's apparel DTC brand offering shorts, swim, and casualwear with fit-focused segmentation. Comparable to Chubbies as a men's DTC apparel brand emphasizing fit options and multi-channel (DTC + physical guides) distribution.
- Tommy Bahama: Men's resort and casual apparel brand with a strong swim shorts and laid-back lifestyle assortment. Comparable to Chubbies on casual men's swim, vacation/weekend positioning, and multi-channel retail/wholesale distribution.
- Rhone Apparel: Men's premium activewear and lifestyle brand with a strong shorts and swim assortment sold DTC and through wholesale. Comparable to Chubbies on menswear focus, premium positioning, inseam-segmented shorts, and community-led brand building.
Emerging players
- Tom & Teddy: Men's swim shorts DTC brand with bold prints and a focused product line. Comparable to Chubbies on men's swim trunk specialty, print-led differentiation, and DTC-first go-to-market motion.
- Onia: Men's and women's swim and resort apparel brand with a DTC + wholesale model and premium positioning. Comparable to Chubbies (and now Cheekies) on premium swim, resortwear aesthetics, and DTC-led brand storytelling.
- Birdwell Beach Britches: Heritage men's swim and surf shorts brand with a tight product focus on board shorts. Comparable to Chubbies as a men's swim trunk specialist with strong brand identity, though smaller scale and narrower assortment.
Broad incumbents
- Lululemon: Global athletic and casual apparel incumbent with a growing men's shorts and swim line and broad DTC + retail footprint. Comparable to Chubbies as a scaled, brand-led player expanding into men's casual/athletic shorts and lifestyle segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Chubbies social profiles
Digital presenceChubbies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chubbies leadership team
Management profileNumber of profiles
Profiles2 records
Chubbies subsidiaries and ownership
Company hierarchySubsidiaries1 record
Chubbies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chubbies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chubbies
What does Chubbies do?
Chubbies designs, markets, and sells men's and kids' casual and athletic apparel, with its flagship category being shorts offered in multiple inseam lengths (2" to 7"). The brand sells swim trunks, tops, pants, outerwear, loungewear, and licensed collections (NFL, Jurassic Park), and in February 2026 expanded into women's swimwear via the Cheekies sub-brand. Products are sold primarily through DTC e-commerce (chubbiesshorts.com), company-owned retail stores, and wholesale partners such as Dick's Sporting Goods.
Is Chubbies a public or private company?
Chubbies is a private company. It is classified as corporate owned and is currently operating.
When was Chubbies founded?
Chubbies was founded in 2013.
Where is Chubbies based?
Chubbies is headquartered in Austin, United States, in the North America region.
How does Chubbies make money?
Three revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are wholesale Distribution and cheekies Women's Swimwear.
Who are Chubbies's main competitors?
Direct peers on record are Vuori, Faherty Brand, Mack Weldon, Bonobos, Tommy Bahama and Rhone Apparel. Emerging players are Tom & Teddy, Onia and Birdwell Beach Britches. Lululemon is listed as a broad incumbent.
Does Chubbies have an API?
No public API is recorded for Chubbies.
What industry is Chubbies in?
Chubbies's product category is Men's Casual Apparel. Its primary akta.pro industry code is CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories), with a secondary code of CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces. Its NAICS code is 458110 and its SIC code is 5600.