Experience Life

Name

Experience Life

Legal name

Life Time, Inc.

Website

https://experiencelife.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Experience Life is a whole-life health and fitness magazine and digital content platform published by Life Time, Inc., serving health and wellness enthusiasts with bi-monthly print subscriptions, the LT Talks podcast, recipes, workouts, video content, and newsletters.

Ownership category

akta.pro rank

Product category

Health & Wellness Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

Keywords

• Health and wellness publishing
• Fitness magazine content
• Nutrition recipes library
• Workout video content
• Wellness podcast media

Headquarters

HQ city

Chanhassen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions sold through third-party subscription platform (buysub.com). Subscribers receive bi-monthly issues with wellness wisdom delivered to their door.
2. Digital Content Access: Free digital content including articles, videos, podcasts, and recipes. Newsletter signup for audience building and engagement.
3. Advertising & Sponsorships: Sponsored content opportunities including branded podcast episodes and display advertising within the publication and website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Experience Life publishes a bi-monthly whole-life health and fitness magazine in print and digital formats, supplemented by a website with free articles, an LT Talks podcast, a recipe database, a workouts and video library, an Athlete Training Center, LT Programs, and weekly email newsletters. The content spans fitness, nutrition, health conditions, and lifestyle topics and is consumed by individual readers and Life Time club members in the United States and Canada.

Product overview

Experience Life is a whole-life health and fitness magazine platform published by Life Time, offering a content ecosystem centered around its award-winning magazine publication. The portfolio includes the core Experience Life Magazine (delivered in print and digital formats), the LT Talks Podcast for audio content, a Recipes Section with healthy meal ideas, a Workouts Library with diverse fitness programs, a Video Content library featuring workout videos and behind-the-scenes content, Newsletter Subscription services for email engagement, the Athlete Training Center for athletic performance content, and LT Programs for themed content collections. Together, these products form an integrated wellness content platform spanning written articles, podcasts, video, recipes, and digital workout resources across fitness, nutrition, health, and lifestyle categories.

Differentiator

Problem solved

Functional benefit

Brands

• LT Talks Podcast: The Life Time Talks podcast featuring informative, insightful conversations to help achieve health, fitness, and life goals.
• LT Programs

Products and services

• Experience Life Magazine Bi-monthly print and digital magazine published by Life Time, offering articles, workouts, recipes, and wellness content across fitness, nutrition, health, and lifestyle categories. Targeted at individual health-and-wellness-minded consumers in the United States and Canada, with subscriptions sold via buysub.com.
• LT Talks Podcast Weekly audio podcast featuring informative conversations about health, fitness, and life goals with industry experts, athletes, and wellness leaders, covering topics such as weighted vests, prostate health, recovery tools, and brain health.
• Recipes Section Digital collection of healthy recipes organized by meal type including beverages, shakes, breakfast, lunch and dinner, salads, soups, side dishes, appetizers, dips/spreads/dressings, snacks, and desserts and treats.
• Workouts Library Digital workout content including at-home workouts, body-weight workouts, equipment-based workouts, group fitness, cardio, cycling, yoga, and strength training programs available through the Experience Life website.
• Video Content On-demand video library featuring behind-the-scenes cover shoots, workout videos such as XTREME HIIT with Joseph, and expert panel discussions on hormone health and related wellness topics.
• Athlete Training Center Athletic training resources and content dedicated to athlete performance and training programs, presented as a dedicated destination on the Experience Life website.
• LT Programs Life Time Programs offering curated collections of content around specific themes such as summer activities, presented as a branded destination on the Experience Life platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Life TimecoreStrategic or Co-development PartnerExperience Life is published by Life Time, a leading healthy-way-of-life company operating nearly 200 premier athletic country clubs in the United States and Canada. The magazine serves as a content extension of Life Time's brand, providing wellness editorial that complements the company's fitness club operations. The publication is headquartered at Life Time's headquarters in Chanhassen, Minnesota.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Women's Health (Women's Health magazine / Women's Health digital): Women's Health is a large established fitness/wellness/nutrition publication (print + digital) covering many of the same health, fitness, and nutrition categories that Experience Life targets. As a major incumbent media brand, it competes for advertising spend and audience attention in overlapping sub-niches like workouts, recipes, and mental health.
• Men's Health: Men's Health is a major incumbent men's fitness/wellness publication with extensive content overlap in workouts, nutrition, mental health, and longevity. Like Experience Life, it operates a multi-channel content ecosystem including print, digital, and newsletters targeting a similar demographic.
• Outside (Outside Online / Outside Magazine): Outside is an active-lifestyle media brand with print magazine, website, and newsletters covering fitness, endurance, nutrition, and adventure. It overlaps with Experience Life's sports, recreation, training, and outdoor wellness content while operating at a larger scale as a multi-brand outdoor media company.
• Runner's World: Runner's World is an established running and endurance-fitness publication that overlaps directly with Experience Life's cycling, running, cardio, and strength content categories. It is a major audience and advertising competitor in the endurance/training segment.

Direct peers

• Yoga Journal: Yoga Journal is a dedicated yoga, mindfulness, and holistic-wellness print and digital publication. It directly overlaps with Experience Life's yoga, mindfulness, flexibility/mobility, and mind-body wellness content categories, targeting a similar wellness-oriented readership.
• Shape (Shape Magazine): Shape is a print and digital women's fitness and wellness publication covering workouts, nutrition, beauty, and weight management. It overlaps heavily with Experience Life's workout library, recipes, and lifestyle coverage targeting a comparable audience.
• Well+Good: Well+Good is a leading digital wellness media brand covering fitness, nutrition, beauty, and wellbeing. It directly competes with Experience Life for the same wellness-curious consumer audience via articles, newsletter, and podcast content — making it the closest direct peer in product and go-to-market.
• mindbodygreen: mindbodygreen is a lifestyle wellness publisher (owned by Dotdash Meredith) covering nutrition, fitness, mental health, and holistic health, with content formats similar to Experience Life including articles, recipes, and newsletters. It is a direct competitor for the same educated health-conscious reader.

Emerging players

• goop: goop has expanded from a wellness-lifestyle brand into a broader content + commerce + podcast platform covering many of the same themes as Experience Life (wellness, fitness, longevity). It competes for the same wellness-curious reader and now also publishes a print magazine (goop, formerly goop Health), making it a relevant emerging peer.

Others

• Life Time Group Holdings (Life Time): Life Time is the parent company and strategic partner of Experience Life, operating nearly 200 athletic country clubs across the US and Canada. While not a direct competitor, it is the most directly comparable entity as the integrated wellness platform that owns this publication and provides its unique distribution channel through club membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ExperienceLifeMag
• Facebookfacebook.com/ExperienceLifeMag
• LinkedInlinkedin.com/company/experience-life-magazine
• Instagraminstagram.com/experiencelifemagazine
• Pinterestpinterest.com/experiencelifemag
• Xx.com/experiencelife

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Life